Blog about successful marketing strategies in Russia

Blog about successful marketing strategies in Russia

DIGITAL MARKETING

DIGITAL MARKETING

Activities of Auto Brands in Russian Social Media: What Content Do Drivers Prefer?

Social media is one of the key channels to communicate with customers. This relates to auto manufacturers, too. Each brand is presented in three and more social media in Russia.

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B2B MARKETING

B2B MARKETING

How to Promote Auto in the Russian Market

The Russian car market is one of the largest and most attractive ones in the world arena. There is no doubt that Russians are happy to buy new cars; therefore, a marketer’s task is to understand what triggers work for newbies and mature drivers, what ads will be more effective and how to use human emotions to increase brand awareness, brand confidence and, along with that, boost car sales.

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MEDIA BUYING

MEDIA BUYING

Marketing for Financial Companies and Banks on Russian Market.

The crisis in Russia and sanctions against Russian banks in the west are creating favorable conditions for foreign banks and financial companies to enter into the Russian market. First of all due to the deep trust of the Russian population in foreign banks. Which tools will be most effective for a financial company while entering Russian market by - read in the RMAA Group blog.

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MEDIA BUYING

MEDIA BUYING

Auto Marketing in Russian Media And Internet Space.

Cars belong to that category of goods for promotion of which you can use wide variety promotion devices depending on the purpose of your advertising campaign. The Russian auto market has its own features on which you should pay attention when planning the advertising campaign. Read more about car promotion on the Russian market in the RMAA Group Article.

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MEDIA BUYING

MEDIA BUYING

Marketing of Educational Services in Russia

Today the market of educational services has a very dissimilar composition of participants. There is a system of public education, many private firms providing educational services and even greater number of individual tutoring and numerous of online courses, many of which may be free of charge. Moreover, all market participants are not only competing with each other, but complement each other. How a foreign university, college or educational course can find its audience in Russia - read in RMAA Group material.

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MEDIA BUYING

MEDIA BUYING

Pharmaceutical Marketing in Russia: Legal Restrictions And Advertising Opportunities

Promotion of pharmaceuticals is subject to regulatory restrictions in many countries. And Russia is also is no exception: additional restrictions are specified in the advertising law for drug products. Nevertheless, drug manufacturers are traditionally considered as one of the major advertisers. Please read RMAA Group article to learn what restrictions are imposed on the marketing of pharmaceuticals and what efficient ways exist for their promotion.

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MEDIA BUYING

MEDIA BUYING

How to Promote Alcohol Brand in Russia?

Alcohol advertising is being regulated by a lot of prohibitions and limitations. We have posted an article about beer advertising in the Russian market earlier. Today our subject is strong alcohol. In that case, prohibitions are much stronger but the ways of promotion still exist. How to advertise alcohol production in the Russian market effectively – read in RMAA Group’s blog.

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DIGITAL MARKETING

DIGITAL MARKETING

RMAA Group Case Study for LOTTE and its PEPERO GAME Promotion in Russia

LOTTE Confectionery used Instagram and VK to raise the profile of PEPERO sticks in Russia, increase brand awareness and product sales.

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MEDIA BUYING

MEDIA BUYING

Beer Advertising in Russia

Alcohol drinks distribution and advertisement are under strong restrictions in many countries of the world. In recent years, Russia moved far ahead in this field. However, upcoming Football World Cup in 2018 made its adjustments. Today, there are much more opportunities for beer advertising than it used to be. Besides, most of prohibitions do not disseminate the non-alcoholic beer, which lead to wide range of opportunities for developing beer branding. How to advertise beer in Russia, read in the material of RMAA Group.

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B2B MARKETING

B2B MARKETING

Marketing For Consulting Services in Russia

Today the range of consulting services in Russia is not much different from the Western market. Such services as IT consulting, legal consulting, financial consulting, management consulting and other kinds of consulting in Russia have a big coverage and are in great demand. Though, consulting services’ domestic market due to its youth, clients do not trust too much to Russian consultants, which in its turn gives some kind of advantage to foreign companies. By virtue of a limited market outlet and specifics of close relationships between Client and Contractor the promotion of consulting services has a number of specific features. Find more in the RMAA Group special report.

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B2B MARKETING

B2B MARKETING

RMAA Group’s Case Study For DONGFENG Motors in Russia, Event Marketing

Fall, 2015, RMAA Group organized the exhibition support for the Chinese auto brand DongFeng on the main event of 2015 in the field of commercial vehicles - international cargo auto «COMTRANS'15» was opened in "Crocus Expo" in Moscow. As a result of participation in a Russian car exhibition of 2015 Dongfeng Motor Corporations gain attention of trucks dealers and journalists with new models. Find more in the material of RMAA Group.

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MEDIA BUYING

MEDIA BUYING

Promo In The Russian Style: The Most Ambitious Promo-Projects In Russia

The crisis in the Russian advertising market touched all segments, including event-industry. However, despite the fact that advertisers continue to cut marketing budgets, there is a series of promotional activities which brands are willing to invest in. These are branding festivals, exhibitions and parties that bring a record number of people together.

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MEDIA BUYING

MEDIA BUYING

Nike's Advertising Campaign In Street Art Style In Russia

In Russia, the sports equipment manufacturer Nike has collaborated with the agency Instinct to set up the ad campaign dubbed "Instaposters". The brand has used photos of its female consumers which were shared on Instagram with the hashtag #BetterForIt. These images were transformed into human scale posters and then,displayed in different areas of the Russian cities in the style of street art. Each image is accompanied by a witty inscription and the hashtag, inviting consumers to further action.

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B2B MARKETING

B2B MARKETING

Interview of Vadim Tylik: Challenges And Prospects For European And American Business In Russia

Do you think about diving into dealing with the Russian market? Have you already taken some steps to advance your business towards Russia? Do you have a steady business and want to rise it to a higher level? President of RMAA Group – Russian Marketing and Advertising Agency - Vadim Tylik shares some top secrets about succeeding in the Russian Market. Challenges that may face you on the Russian market, Russian consumer behavior, and attractiveness of the Russian market for foreign business – the most important things you should think about managing your business in Russia.

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MEDIA BUYING

MEDIA BUYING

Russian "Wokker": No to standard advertising!

"Wokker" - Moscow fast food chain (wok noodles), also engaged in food delivery, practices a strange principle - never use the standard advertising formats. The company management believes that the traditional channels of communication have long been saturated and ineffective because of "ad blindness." Therefore, “Wokker” is trying to seep through psychological defenses, using viral, guerrilla advertising and beyond. We find it difficult to assess the effectiveness of this approach to marketing, but the company's experience is worth studying. Speaking that "Wokker" does not use the standard communications, the company management is cheating a little - the company is a frequent guest on a variety of outdoor events, which it owes much of its popularity. In addition, the brand is very active in social networks, which are also having become the standard of advertising communications at the moment.

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B2B MARKETING

B2B MARKETING

David Duchovny in a Sibirskaya Korona (Siberian Crown) beer ad

Beer brand the Sibirskaya Korona (Siberian Crown) featured in viral advertising David Duchovny, the star of the hit shows “The X-Files” and “Californication”. The actor is popular in Russia, besides his ancestry came from Russia. During the shoot, Duchovny explores what his life would be like if his grandfather, a Russian Jew, had not emigrate to America and lists the reasons for pride in Russia. At the same time he fantasises about being the Russian stuff he is speaking about: an astronaut, a polar explorer, a geologist, an actor. Most of these reasons, alas, refer to the Soviet period: the conquest of space and the Arctic, Soviet ballet and Soviet cinema.

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MEDIA BUYING

MEDIA BUYING

Russian mobile operator MTS uses optical illusions in cinemas

An example of successful use of non-standard advertising is the campaign of the Russian mobile operator MTS, promoting standard of 4G mobile Internet. They used an optical motion illusion to show a much higher data transmission rate.

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MEDIA BUYING

MEDIA BUYING

SOGAZ is preparing sport games broadcasting-brand promotion in Russia

“SOGAZ” insurance company has prepared commercials with the famous athletes to be broadcasted during the Russian Football Championship and the Continental Hockey League in 2014-2015. Mikhail Porechenkov, who is the famous Russian actor, is the main character of these commercials, also Vieira de Souza Givanildo, the striker of "Zenit” nicknamed as “Hulk”, shows up in one of the commercials. Everyone whoappearsin the commercials, except Porechenkov, is true athletes.

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MEDIA BUYING

MEDIA BUYING

Puns and Russian national character in advertising of "Polevsky" kvass

High quality kvass (Russian national soft drink, produced as a result of fermentation of black bread) “Polevsky” held an image-building advertising campaign in connection with the re-branding. The star of a comedy TV program «Comedy Club» Alexander Nezlobin was chosen as the campaign identity. The choice was predetermined by the fact that he comes from the city of Polevskoi where the production is located, and the brand was named after. Videos are concentrated on the main competitive advantage of the brand – the kvass is “live”. This means that it was not gone through filtration and pasteurization procedures to increase its shelf life, and also itdoes not contain anyconservatives. Both videos are usingpuns.

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MEDIA BUYING

MEDIA BUYING

Advertising of Sochi 2014 Partners and adjustment of small brands

For Russian consumers nowadays TV commercials are the most common contact with advertising. Different studies demonstrate that TV and the Internet have the broadest audience reach. So today we will be talking about TV commercials. Russian TV audience Since the beginning of the 2000s, the proportion of Russians who watch TV daily has decreased, while in the 1990s we observed growth in TV audiences. This decrease is mostly among young people from 15 to 24 years old, while for the older generation respondents this percentage has increased. This can be seen from the survey data table

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