Blog about successful marketing strategies in Russia

DIGITAL MARKETING

Strategies of Beauty Products Promotion in Russia

Discover winning strategies to promote your beauty products and capture the hearts (and wallets) of Russian consumers. Learn about market trends, and effective advertising tactics to achieve brand success.

DIGITAL MARKETING

Russian Beauty and Personal Care Market: Trends and Consumer Preferences

For international cosmetics companies, the Russian beauty market offers hight potential. This comprehensive overview delves into current trends, popular brands, and key consumer preferences.

DIGITAL MARKETING

Effective Ways to Promote VPN-Services on the Russian Market

Over the past months of 2022, the Russian market has undergone a lot of changes caused by sanctions and imposed restrictions. The situation has dramatically changed the market of games and applications, as a result of which various VPN services have taken leading positions in the segment.

DIGITAL MARKETING

Specifics of Medicine Promotion via Influencers in the Russian Market

Medication gets recommended by bloggers more and more often. Notably, users got to notice advertising posts and reviews more often, too. Most of all, Russian bloggers recommend vitamins, flu and cold remedies, and weight loss drugs.

MEDIA BUYING

Peculiarities of Medicine Promotion in the Russian Market

In every country, medicine advertising is regulated with great care and severity. Russia is not an exception. Advertising of any medicines in offline and online channels is strictly governed by the Federal Law on Advertising.

DIGITAL MARKETING

A Complete Guide on How to Promote a Mobile App in Russia in 2020

An opportunity to monetize an app directly depends on the number of users who installed it and launch it regularly. This relates to apps of all types, paid, free, and freemium.

DIGITAL MARKETING

Activities of Auto Brands in Russian Social Media: What Content Do Drivers Prefer?

Social media is one of the key channels to communicate with customers. This relates to auto manufacturers, too. Each brand is presented in three and more social media in Russia.

B2B MARKETING

How to Promote Auto in the Russian Market

The Russian car market is one of the largest and most attractive ones in the world arena. There is no doubt that Russians are happy to buy new cars; therefore, a marketer’s task is to understand what triggers work for newbies and mature drivers, what ads will be more effective and how to use human emotions to increase brand awareness, brand confidence and, along with that, boost car sales.

MEDIA BUYING

Marketing for Financial Companies and Banks on Russian Market.

The crisis in Russia and sanctions against Russian banks in the west are creating favorable conditions for foreign banks and financial companies to enter into the Russian market. First of all due to the deep trust of the Russian population in foreign banks. Which tools will be most effective for a financial company while entering Russian market by - read in the RMAA Group blog.

MEDIA BUYING

Auto Marketing in Russian Media And Internet Space.

Cars belong to that category of goods for promotion of which you can use wide variety promotion devices depending on the purpose of your advertising campaign. The Russian auto market has its own features on which you should pay attention when planning the advertising campaign. Read more about car promotion on the Russian market in the RMAA Group Article.

MEDIA BUYING

Marketing of Educational Services in Russia

Today the market of educational services has a very dissimilar composition of participants. There is a system of public education, many private firms providing educational services and even greater number of individual tutoring and numerous of online courses, many of which may be free of charge. Moreover, all market participants are not only competing with each other, but complement each other. How a foreign university, college or educational course can find its audience in Russia - read in RMAA Group material.

MEDIA BUYING

Pharmaceutical Marketing in Russia: Legal Restrictions And Advertising Opportunities

Promotion of pharmaceuticals is subject to regulatory restrictions in many countries. And Russia is also is no exception: additional restrictions are specified in the advertising law for drug products. Nevertheless, drug manufacturers are traditionally considered as one of the major advertisers. Please read RMAA Group article to learn what restrictions are imposed on the marketing of pharmaceuticals and what efficient ways exist for their promotion.

B2B MARKETING

Marketing For Consulting Services in Russia

Today the range of consulting services in Russia is not much different from the Western market. Such services as IT consulting, legal consulting, financial consulting, management consulting and other kinds of consulting in Russia have a big coverage and are in great demand. Though, consulting services’ domestic market due to its youth, clients do not trust too much to Russian consultants, which in its turn gives some kind of advantage to foreign companies. By virtue of a limited market outlet and specifics of close relationships between Client and Contractor the promotion of consulting services has a number of specific features. Find more in the RMAA Group special report.

MEDIA BUYING

Promo In The Russian Style: The Most Ambitious Promo-Projects In Russia

The crisis in the Russian advertising market touched all segments, including event-industry. However, despite the fact that advertisers continue to cut marketing budgets, there is a series of promotional activities which brands are willing to invest in. These are branding festivals, exhibitions and parties that bring a record number of people together.

MEDIA BUYING

Nike's Advertising Campaign In Street Art Style In Russia

In Russia, the sports equipment manufacturer Nike has collaborated with the agency Instinct to set up the ad campaign dubbed "Instaposters". The brand has used photos of its female consumers which were shared on Instagram with the hashtag #BetterForIt. These images were transformed into human scale posters and then,displayed in different areas of the Russian cities in the style of street art. Each image is accompanied by a witty inscription and the hashtag, inviting consumers to further action.

DIGITAL MARKETING

Offensive advertising from Rexona in Russia

In summer 2007 the brand Rexona led one of the most provocative Internet campaigns in the history of advertising in Russia. The site Rexona-deo.ru (does not exist at the moment) put a presentation, where Russian women were written about in an insulting way. Something like that they use deodorants less often than European women and therefore have a disgusting smell. Rather rude commercial was broadcasted not only in Russia;it showed the effects of unpleasant smell from the armpits.

B2B MARKETING

How to determine if your brand will be a hot new topic in Russia?

Russian market research: A piece of cake? How to determine if your brand will be a hot new topic in the Russian market. The key to the success of your Company is not only a great product, but also professional advance-preparations. If you haven`t done the market research The most common mistake is the absence of market research (failure to take competitors into consideration, incorrect estimates of consumer demand etc. will cause you to fail when trying to conquer the market).

B2B MARKETING

How to adapt a foreign brand marketing strategy for Russia?

Good day! How to adapt a foreign brand marketing strategy for the Russian market? The peculiarities of Eastern and Western Advertising. The success of every advertisement campaign not only depends on the placement channel, but also on the customization. In this regard, if we are talking about customers from different countries, there are some readily visible traditional and cultural differences.