Bloggers are popular, their opinions are given ear to, and they cause a stir and attract audience. They also have a gust of the market environment and, what is important for brands, are ready to share their influence on the audience.
In the past few years Influencer Marketing has became an integral part of the promotion in social networks and blogs. This is the way to promote that maximizes friendly appeal to your target audience, while using the loyalty of this audience to the channel of promotion. Currently in Russia Influencer Marketing is well developed and can offer a variety of options for promotion. What kind of promotion can be launched through opinion leaders in Russia, read in the RMAA Group blog.