Blog about successful marketing strategies in Russia

DIGITAL MARKETING

Market Overview of Uzbekistan’s Advertising Industry

Uzbekistan’s ad market boasts 97% TV reach and 83% internet penetration. But that’s not all—discover more about effective channels for growth in the full article!

DIGITAL MARKETING

Kazakhstan Advertising Market Overview. Key Trends and Insights

Kazakhstan presents expanding advertising opportunities across digital and traditional channels. Discover how to effectively reach the target audience and key areas for brand focus.

DIGITAL MARKETING

Russian Advertising Market Trends 2025: From Global to Local

Explore how global trends and local innovations shape the Russian advertising market in 2025. Learn about new features in Telegram and Yandex, emerging technologies, and unique regional strategies driving growth.

MEDIA BUYING

The Landscape of Russian Online Shopping: Decoding Consumer Behavior

Understand how Russians shop online! This guide explores consumer behavior patterns in the booming Russian e-commerce market.

B2B MARKETING

Return to the Russian Market: How Foreign Brands Change Owners and Resume Their Work

Despite the sanctions restrictions, after which most foreign companies had difficulties to work in Russia, none of them is in a hurry to leave the market. The only difference is that brands approach this issue in different ways.

DIGITAL MARKETING

Entering the Russian Market. Key Niches and Opportunities for New Brands

Since the beginning of 2022, almost 1000 foreign companies have left the Russian market. In this connection, a lot of niches of the Russian market have become promising for new foreign brands.

B2B MARKETING

The Potential of Cryptocurrency on the Russian Market

54% of those who know something about cryptocurrency are ready to keep their savings in crypto assets. Moreover, 14% already have experience to sell/buy crypto products.

DIGITAL MARKETING

Сhanges in the Buying Behaviour of Russians During the Sanctions Period

Due to the tightening of the sanctions policy towards Russia, many foreign companies had to leave the region in early March 2022. After that, the Russian market began to change dramatically in all areas of its activities.

MEDIA BUYING

Future of the Advertising Market in Russia 2022. Is There Any Hope?

At the beginning of 2022, Insider Intelligence experts assumed that the growth of advertising costs on the Russian market would average 7.5% ($6.89 billion). However, in March, the situation changed dramatically, as well as the political situation in the world.

B2B MARKETING

Market Overview: Popular VPNs in Russia

The number of users of VPN services in Russia is increasing every day. Experts are sure of this, having registered a record percentage of installations in the region on March 14 – by 11, 253% compared to previous years. Most likely, this figure will increase further.

B2B MARKETING

How Sanctions are Affecting the Russian Market. Possible Prospects For Further Development

In spite of the fact that domestic brands have been successfully selling their products on the market, it stands to mention that most of them use raw materials imported from other, "unfriendly" for Russia, countries. And this is the case of various economic spheres.

B2B MARKETING

Business Analysis: How to Analyze Market Trends and E-Commerce Niches

In this article, RMAA Agency experts tell what tools let you find data on every item, as well as what conclusions the business analysis should make and how to draw them.

DIGITAL MARKETING

Pandemic E-commerce: Top 30 Popular Online Retailers in Russia in 2020

The lockdown became one of the most powerful stimuli for e-commerce development, having enforced positions of e-commerce players in the Russian economy, as well as having changed consumer behavior scenarios.

B2B MARKETING

2020 Russian Pharmaceutical Market: Results and Development Trends

The pharmaceutical market value in Russia in 2020 exceeded 2,040 billion rubles, which is 9.8% more than in 2019.

DIGITAL MARKETING

What and how did Russians buy on the Internet in 2019?

Online shopping is becoming a more and more common thing: the share of Russians ordering goods online has already exceeded 40%; just like other routine stuff, online purchases are more and more often done ‘on-the-go’, from smartphones and tablets; even FMCG are more and more often ordered online.

DIGITAL MARKETING

Social Media, Games, and Music: Online Preferences of Russians under 18

Brand Analytics, the Russian media space analytics service, analyzed 1.78 billion Russian-language messages and found out preferences of youth under 18 years of age.