Blog about successful marketing strategies in Russia

Blog about successful marketing strategies in Russia

B2B MARKETING

B2B MARKETING

Return to the Russian Market: How Foreign Brands Change Owners and Resume Their Work

Despite the sanctions restrictions, after which most foreign companies had difficulties to work in Russia, none of them is in a hurry to leave the market. The only difference is that brands approach this issue in different ways.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Entering the Russian Market. Key Niches and Opportunities for New Brands

Since the beginning of 2022, almost 1000 foreign companies have left the Russian market. In this connection, a lot of niches of the Russian market have become promising for new foreign brands.

Continue Reading

B2B MARKETING

B2B MARKETING

The Potential of Cryptocurrency on the Russian Market

54% of those who know something about cryptocurrency are ready to keep their savings in crypto assets. Moreover, 14% already have experience to sell/buy crypto products.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Сhanges in the Buying Behaviour of Russians During the Sanctions Period

Due to the tightening of the sanctions policy towards Russia, many foreign companies had to leave the region in early March 2022. After that, the Russian market began to change dramatically in all areas of its activities.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Future of the Advertising Market in Russia 2022. Is There Any Hope?

At the beginning of 2022, Insider Intelligence experts assumed that the growth of advertising costs on the Russian market would average 7.5% ($6.89 billion). However, in March, the situation changed dramatically, as well as the political situation in the world.

Continue Reading

B2B MARKETING

B2B MARKETING

Market Overview: Popular VPNs in Russia

The number of users of VPN services in Russia is increasing every day. Experts are sure of this, having registered a record percentage of installations in the region on March 14 – by 11, 253% compared to previous years. Most likely, this figure will increase further.

Continue Reading

B2B MARKETING

B2B MARKETING

How Sanctions are Affecting the Russian Market. Possible Prospects For Further Development

In spite of the fact that domestic brands have been successfully selling their products on the market, it stands to mention that most of them use raw materials imported from other, "unfriendly" for Russia, countries. And this is the case of various economic spheres.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

5 Digital Marketing Trends in 2022

At the end of the year, RMAA Agency experts traditionally share trends for the upcoming year. In the article, you will find 5 most significant trends in the global and Russian advertising markets that will be impossible to disregard when planning marketing activities in 2022.

Continue Reading

B2B MARKETING

B2B MARKETING

Business Analysis: How to Analyze Market Trends and E-Commerce Niches

In this article, RMAA Agency experts tell what tools let you find data on every item, as well as what conclusions the business analysis should make and how to draw them.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Pandemic E-commerce: Top 30 Popular Online Retailers in Russia in 2020

The lockdown became one of the most powerful stimuli for e-commerce development, having enforced positions of e-commerce players in the Russian economy, as well as having changed consumer behavior scenarios.

Continue Reading

B2B MARKETING

B2B MARKETING

2020 Russian Pharmaceutical Market: Results and Development Trends

The pharmaceutical market value in Russia in 2020 exceeded 2,040 billion rubles, which is 9.8% more than in 2019.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Russian Digital Marketing and Advertising Market Trends in 2021

Interaction with clients will make all the difference in digital market transformation in 2021. The events of 2020 moved business from offline to online, and there was a significant growth of e-commerce in quite different kinds of business.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Key Totals of Russian Mobile Market in 2019

Russia became the sixth country in the world by the number of downloaded apps—in 2019, Russians downloaded 5,125M apps, which is 35% more than in 2016.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Advertising Market of Russia: 2019 Results

In 2019 the volume of the Russian advertising market has been almost 493.8 billion rubles, which is 5% more than a year before. The Russian market has been demonstrating positive dynamics for three consecutive years now. However, in 2019 its growth was ensured by online advertising only.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Digital Market of Russia: 2019 Results

In 2019, the monthly number of Russian web surfers came to 96 million people. The number of web users in Russia increased by 5 million in the second half of 2019, as compared to an identical period of 2018.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

What and how did Russians buy on the Internet in 2019?

Online shopping is becoming a more and more common thing: the share of Russians ordering goods online has already exceeded 40%; just like other routine stuff, online purchases are more and more often done ‘on-the-go’, from smartphones and tablets; even FMCG are more and more often ordered online.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Social Media, Games, and Music: Online Preferences of Russians under 18

Brand Analytics, the Russian media space analytics service, analyzed 1.78 billion Russian-language messages and found out preferences of youth under 18 years of age.

Continue Reading

B2B MARKETING

B2B MARKETING

Review of Russian Car Market: 2018 Results and 2019 Forecasts

Following the results of car sales in 2018, Russia took the fifth place in Europe, letting Germany, Great Britain, France, and Italy take the lead, and retained the 12th place in the world car market rating.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

How Russians’ Online Behavior Changed in 2000-2019

According to the study by Mail.Ru Group, 81% respondents use the Internet daily and multiply throughout the day. According to the results of the poll conducted by the Public Opinion Fund, in 2019 76% Russians have used the Internet at some time. By contract, in 2000 only 3.6% respondents made a positive reply to the question about the Internet use.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Status and Development Prospects of the Russian Media

Public affairs office of Federal Agency on Press and Mass Communications of the Russian Federation (Rospechat) elaborated and published several reports on status and development prospects of the Russian media. The most deplorable situation is in a printed press industry.

Continue Reading

Cookies on Russia-Promo.com

We use cookies to improve your online experience. Take a look at our Cookie Policy to learn more and change your preferences.
By continuing to use our website we assume you are happy to allow the use of these cookies.

More information