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Blog about successful marketing strategies in Russia
Blog about successful marketing strategies in Russia
DIGITAL MARKETING
Russian Digital Marketing and Advertising Market Trends in 2021
Interaction with clients will make all the difference in digital market transformation in 2021. The events of 2020 moved business from offline to online, and there was a significant growth of e-commerce in quite different kinds of business.
DIGITAL MARKETING
Key Totals of Russian Mobile Market in 2019
Russia became the sixth country in the world by the number of downloaded apps—in 2019, Russians downloaded 5,125M apps, which is 35% more than in 2016.
MEDIA BUYING
Advertising Market of Russia: 2019 Results
In 2019 the volume of the Russian advertising market has been almost 493.8 billion rubles, which is 5% more than a year before. The Russian market has been demonstrating positive dynamics for three consecutive years now. However, in 2019 its growth was ensured by online advertising only.
DIGITAL MARKETING
Digital Market of Russia: 2019 Results
In 2019, the monthly number of Russian web surfers came to 96 million people. The number of web users in Russia increased by 5 million in the second half of 2019, as compared to an identical period of 2018.
DIGITAL MARKETING
What and how did Russians buy on the Internet in 2019?
Online shopping is becoming a more and more common thing: the share of Russians ordering goods online has already exceeded 40%; just like other routine stuff, online purchases are more and more often done ‘on-the-go’, from smartphones and tablets; even FMCG are more and more often ordered online.
DIGITAL MARKETING
Social Media, Games, and Music: Online Preferences of Russians under 18
Brand Analytics, the Russian media space analytics service, analyzed 1.78 billion Russian-language messages and found out preferences of youth under 18 years of age.
B2B MARKETING
Review of Russian Car Market: 2018 Results and 2019 Forecasts
Following the results of car sales in 2018, Russia took the fifth place in Europe, letting Germany, Great Britain, France, and Italy take the lead, and retained the 12th place in the world car market rating.
DIGITAL MARKETING
How Russians’ Online Behavior Changed in 2000-2019
According to the study by Mail.Ru Group, 81% respondents use the Internet daily and multiply throughout the day. According to the results of the poll conducted by the Public Opinion Fund, in 2019 76% Russians have used the Internet at some time. By contract, in 2000 only 3.6% respondents made a positive reply to the question about the Internet use.
MEDIA BUYING
Status and Development Prospects of the Russian Media
Public affairs office of Federal Agency on Press and Mass Communications of the Russian Federation (Rospechat) elaborated and published several reports on status and development prospects of the Russian media. The most deplorable situation is in a printed press industry.
MEDIA BUYING
Advertising in Russia Has Adapted to the Crisis
Russian advertising market continues to lose revenues along with a decline of the national economy. At first half-year end, the decline was 16%, and in monetary terms, the market reached 138 billion rubles. It was reported by the Commission of Experts of Russian Association of Communication Agencies (RACA or ACAR).
MEDIA BUYING
Leading Russian platforms: TV, radio, the Internet
Sostav.ru keeps track of audience changes taking place with the largest sites on the Russian media market. This article will introduce you the data from research conducted by TNS Russia on the main media channels of communication - television, radio and the Internet.
DIGITAL MARKETING
Russian mobile market research
TNS Russia has analyzed the audience of mobile Internet users in Russia together with the main categories of advertisers in the segment
MEDIA BUYING
A review of key consumer values in Russia
GfK, one of the world's leading research companies, presented a review of key consumer values that make producers and media companies re-examine communication with consumers to create goods and services, as well as entertainment and educational content for them. The review was prepared based on the methodology for the study of innovations and factors determining future of markets and certain categories - GfK FutureWave and was presented at the annual "Creative Food GfK" workshop for companies of consumer’s sector and media business.
