Blog about beauty&care marketing strategies in Russia

Blog about beauty&care marketing strategies in Russia

DIGITAL MARKETING

DIGITAL MARKETING

Specific Features of Promotion of Pharmaceutical Brands in Russia. Part 2

Let's talk about social networks, promotion which can be aimed both at attracting additional traffic to the website, and at developing your own brand pages within specific social services. In contrast with Yandex and its tools, running campaigns here will develop in a bit different way. 

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DIGITAL MARKETING

DIGITAL MARKETING

Specific Features of Promotion of Pharma Brands in Russia. Part 1

In 2021, the number of online orders in online pharmacies increased by 30% compared to the previous period, online sales increased by 34% as a whole, and the total volume of the pharmaceutical segment amounted to 2,295 billion rubles. In 2022, the average amount of expenditures for online purchases of medicinal products has become even more, 438 rubles per person (+34% compared to 2021).

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DIGITAL MARKETING

DIGITAL MARKETING

Promotion of a Medical Brand in Russia. Checklist for the Promotion of Clinics 2022

Promoting medical brands and services in Russia has never been easy for implementation due to a number of restrictions and strict legislation. Besides, in 2022, all businesses operating in this segment faced new problems related to the blocking of many tools within the territory of the Russian Federation.

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B2B MARKETING

B2B MARKETING

Russian Cosmetics Market: How the Preferences of Russians Have Changed After the Pandemic

The size of the cosmetics market in 2020 decreased by 7%. While sales of decorative cosmetics fell, the demand for personal care products, masks and body lotions only increased.

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MEDIA BUYING

MEDIA BUYING

Beauty Products Advertising in the Russian Market

The major media to promote cosmetics in the Russian market is still TV. This channel spends 74% of the whole advertising budget for promotion of beauty industry actors. However, digital placement is gathering pace, and advertising budgets for this channel in January-September 2018 have grown almost twice, compared to the same period in 2017.

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DIGITAL MARKETING

DIGITAL MARKETING

Internet Influence on Choice of Beauty Products in Russia

Women look for goods online thoroughly, taking their time; that is why a personalized approach is appreciated here. 64% Russian pollees look for cosmetics online, and when an analogous product is almost over and they need a new one, only 47% prefer offline. If an old product is completely over, 44% users will go to an offline shop—only 19% will choose online tools.

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MEDIA BUYING

MEDIA BUYING

Review of Russian Beauty Market

The Russian beauty market decreased by 4% to 363 billion rubles in May 2017—June 2018, compared to the same period in 2016-2017, says the study by GfK Russia presented at the Think with Google Beauty conference. Analysts also note a fall in the average spend in this category by almost 5%.

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