Blog about B2B marketing strategies in Russia

B2B MARKETING

Top Useful Podcasts About Business and Entrepreneurship in Russia

We have compiled a list of useful podcasts that will help you learn more about the peculiarities of building and running a business in Russia.

B2B MARKETING

Personalized Marketing for B2B in Russia

Personalized marketing is usually understood as a complex of marketing activities, in which the personal data of the client are actively used. It can be a personalized offer based on information about the client, as well as the creation of personalized content intended for a particular audience. Also, personalized marketing refers to tools used by online stores aimed at offering the client exactly what he might need, but this interpretation refers more to the b2c segment. And today, read the RMAA Group blog about personalized marketing in the b2b segment.

B2B MARKETING

What are the best social media networks for B2B promotion in Russia?

One of the main trends in the Internet marketing worldwide nowadays is to use social media marketing (SMM) as a B2B-marketing tool. Currently the usage of social networks as a marketing tool is quite popular in Russia, in particular – as a channel of interaction with a target audience of consumers. Companies that use social networks can increase brand awareness and customer loyalty, attract target audience, push up sales and perform other actions allowing them to achieve the main objective - to increase profits.

B2B MARKETING

Corporate Mass Media in Russia: Tutorial

Are you looking for advertising your goods or services in certain region or for any-field-specialized people? Would you like to build partnership relations with any company? Trying to find your targeted public among thousands of some company's employees? Read more about market position of Corporate Mass Media and its benefits in the RMAA Group's article.

B2B MARKETING

Landing Pages with Personalized or Unique Link (PURL) for Russian B2B Companies' Site

Marketing Personalization is a worldwide trend which is in the rise year by year. Selling propositions, letters to the clients, advertising good etc. are personalized. The whole scheme of targeting is up to offer the client what he wants. But after successfully targeted promotion the client gets to the main page of catalogue where there is no any clue to find what he tried. Or you organize a few promotion companies on different sites, but link goes to the main page of product's general information. At this point personalized or unique links (PURL) can help you a lot. Read more in the RMAA Group blog.

B2B MARKETING

Cross-Media Marketing – Effective Way of B2B Promotion in Russia

How to expand your customer base by companies from related industries and enter new markets? How to add recognition to your brand, while saving on promotion? How to establish and strengthen partnerships with other brands? All this is achieved through cross-media marketing techniques. Read more about this in the RMAA Group’s blog.

B2B MARKETING

Give Your Customers a Taste of Your Product. Sampling in B2B Marketing in Russia

Sampling is a marketing tool which is based on freebies (samples) of your product given at no cost to potential consumers. This tool accomplishes a number of functions: attracts new buyers, work on the audience loyalty, ensures feedback from customers etc. Learn how to use this tool while promoting in B2B segment from RMAA Group blog.

B2B MARKETING

How to Сreate A Unique Selling Proposition For The B2B Sector in Russia.

Unique Selling Proposition (USP) is an important component of the marketing strategy for any market and any segment, including B2B. It often depends on the USP how successfully you will attract new customers and keep old ones. The efficient USP in Russian B2B segment has its peculiarities. Read more about it in RMAA Group blog.

B2B MARKETING

B2B Exhibitions in Russia

B2B exhibitions fulfill an important function: they call together sellers, buyers and competitors in one place. The buyers get a chance to acquaint themselves with offers of a number of companies, the sellers can offer their production to a wide range of potential buyers and the competitors can communicate and evaluate each other's proposals. Read RMAA Group article to learn how to attract your audience to the exhibition, and motivate buyers on the exhibition.

B2B MARKETING

Event Marketing for B2B in Russia

B2B marketing is quite limited in tools compared with B2C segment. However, the point at issue today is about a tool designed for B2B sales – events for B2B companies – conferences, showcases, exposures on which you can share information about your company, its services or products with your target audience in sympathetic surroundings. For information on how to organize an event for B2B companies and get the maximum response and feedback, read RMAA Group report.

B2B MARKETING

How to promote B2B IT products or services in Russia?

IT industry is on its top all over the world and in Russia in particular. Moreover its significance will only rise in upcoming future. Not a single company is capable to compete without modern high-quality solutions in the sphere of Information Technologies. Even though, IT companies have to fight for every client and look for new ways to attract them.

B2B MARKETING

Effective Ways to Collect Database For B2B Customers

In comparison with b2c segment, promotion in b2b segment requires a greater personalization, customer-oriented approach and a closer contact with the client. Therefore database of the required sector or market segment is the necessary component of success. However, collection of data on industry companies is quite diligent and time-consuming challenge to accomplish if you start from scratch. Overview of the most efficient ways to collect database for promotion in b2b segment - read in the blog of RMAA Group.