Blog about B2B marketing strategies in Russia

B2B MARKETING

Top Useful Podcasts About Business and Entrepreneurship in Russia

We have compiled a list of useful podcasts that will help you learn more about the peculiarities of building and running a business in Russia.

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B2B MARKETING

Personalized Marketing for B2B in Russia

Personalized marketing is usually understood as a complex of marketing activities, in which the personal data of the client are actively used. It can be a personalized offer based on information about the client, as well as the creation of personalized content intended for a particular audience. Also, personalized marketing refers to tools used by online stores aimed at offering the client exactly what he might need, but this interpretation refers more to the b2c segment. And today, read the RMAA Group blog about personalized marketing in the b2b segment.

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B2B MARKETING

Corporate Mass Media in Russia: Tutorial

Are you looking for advertising your goods or services in certain region or for any-field-specialized people? Would you like to build partnership relations with any company? Trying to find your targeted public among thousands of some company's employees? Read more about market position of Corporate Mass Media and its benefits in the RMAA Group's article.

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B2B MARKETING

How to promote B2B IT products or services in Russia?

IT industry is on its top all over the world and in Russia in particular. Moreover its significance will only rise in upcoming future. Not a single company is capable to compete without modern high-quality solutions in the sphere of Information Technologies. Even though, IT companies have to fight for every client and look for new ways to attract them.

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B2B MARKETING

Effective Ways to Collect Database For B2B Customers

In comparison with b2c segment, promotion in b2b segment requires a greater personalization, customer-oriented approach and a closer contact with the client. Therefore database of the required sector or market segment is the necessary component of success. However, collection of data on industry companies is quite diligent and time-consuming challenge to accomplish if you start from scratch. Overview of the most efficient ways to collect database for promotion in b2b segment - read in the blog of RMAA Group.

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