Blog about successful marketing strategies in Russia

MEDIA BUYING

Development of Russian Outdoor Ads Market in 2019

In 2018, the amount of out-of-home advertising in Russia was 43.8 billion rubles ($63 million), which is 3% more than in 2017. However, OOH ads growth rates are much lower than ones of TV ads, which total amount in 2018 was 187 billion rubles ($2.7 billion) and demonstrated 9% increase, and online ads, which amount had the highest growth of 22% and equaled to 203 billion rubles ($2.9 billion).

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MEDIA BUYING

Overview of the largest outdoor constructions in Moscow and Saint-Petersburg

Massive advertising construction placed on the fine overviewed place with number of contacts is a source of pride to any company. For a long time, large brandmauers and banners have occupied city facades in Moscow and Saint-Petersburg. Recently the situation has changed significantly: Russian government started to control outdoor advertising. There are not many large constructions anymore.

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MEDIA BUYING

Methods of efficiently improving outdoor advertising in Russia

Good day! Outdoor advertising is one of the most popular kinds of advertising in Russia. So, how can you direct people’s attention to your outdoor advertising? How can your billboard stand out from your competitors? A great many advertisers think about how outdoor advertising can boost competitiveness. Let’s have a look at the illustration below of the most common size of billboard (3x6 meters). Such kind of advertising structures are situated practically everywhere in Russia.

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