Blog about successful marketing strategies in Russia

DIGITAL MARKETING

Russian Social Media Marketing: Key Platforms for Effective Campaigns

Successful advertising requires understanding where SMM techs will perform best. Explore the features of Russian social networks for better insights

DIGITAL MARKETING

Top Russian Social Media Platforms for Advertising and Engagement

Explore the most used Russian social media platforms and apps for marketing. Learn where brands advertise and engage audiences in Russia

DIGITAL MARKETING

A Complete Russian YouTube Overview for Marketers. Key Market Insights

This guide covers Russian YouTube, its audience specifics, and strategies for effective product promotion though collaboration with bloggers.

DIGITAL MARKETING

Strategic Overview for Brands: Top Russian Social Media Influencers

Discover Russia's leading social media influencers who are shaping trends and influencing audiences across various platforms.

DIGITAL MARKETING

Overview of Instagram After Blocking in Russia. Key Trends, Ratings, and Promotion Formats

Explore Strategies to Thrive on Instagram Despite Restrictions in Russia. Unlock the Power of Influencers and Effective Promotion Tactics Now!

DIGITAL MARKETING

Social Network in Kazakhstan: Best Marketing Practices for Business Growth

Explore strategies to build brand awareness and drive sales through social media in Kazakhstan.

DIGITAL MARKETING

How UGC Transforms Brand Promotion in Russia: Boosting Trust and Engagement

Discover how user-generated content (UGC) can transform brand promotion in Russia. Learn strategies to boost trust, engagement, and drive brand growth today!

DIGITAL MARKETING

Popular Russian Travel VK Bloggers

Tourism is a top interest among VK users. Explore travel bloggers on VK, perfect for strategic brand promotions and partnerships.

DIGITAL MARKETING

Video Advertising as One of the Promotion Tools on the Russian Market. Trends 2022

The total cost of video advertising on the Internet in 2021 reached 32.9 billion rubles, which is 1.5 times more than the total budget for radio advertising and the press (22.2 billion rubles). However, in 2022, it completely changed the habitual means of communication with the audience.

DIGITAL MARKETING

Best 2021 TikTok Brand Advertising Campaigns in Russia

TikTok For Business marketing platform summed up the results of 2021 and collected case studies of companies that launched new trends and opened up additional opportunities for business promotion on the platform in Russia.

DIGITAL MARKETING

Ads Personalization as One of Conversion Growth Factors

Brands can build more effective communications with their audience by means of relevant personalized messages. For example, a video ad at the beginning of a video can increase purchase intent by 5% through more relevant personalized ads.

DIGITAL MARKETING

How to Choose a Blogger on TikTok and Get Recommended

It is extremely difficult to predict reach on TikTok. You can place an ad with a blogger having 100K+ followers and get fewer than 10,000 views, but a reverse situation may happen, too: a video of an author with 5,000 followers can get 30,000 views. What is more, the situation is the same for most TikTok creators—the number of followers does not guarantee any coverage.

DIGITAL MARKETING

Clubhouse is on Trend: Analysis of the Russian-Speaking Audience

On February 7, 2021, rapid growth of the Russian segment of the Clubhouse application began, which provoked an increase in discussions in social media. The maximum bursts of discussions occurred on February 14-17.

DIGITAL MARKETING

99 Content Ideas for Corporate Blog and Social Media

We prepared a collection of content ideas for inspiration that can be applied for absolutely any business.

DIGITAL MARKETING

Community Types in Social Media: Creating a Community for Business

The social media where you are going to build communication with customers does not matter—first and foremost, you need to define a consistent idea, on the basis of which your content plan will be built. The idea, in its turn, depends on the aim you pursue.

DIGITAL MARKETING

Advertising in VKontakte: Choosing ‘Right’ Public Pages

Unlike such social media as Facebook and Instagram where promotion via influencers plays an oversized role and often works even better than targeted ads, such promotion is not developed in VK. Instead of personal accounts, users began actively developing groups and pages in terms of special interests and narrow aspects, and that let them use them as an advertising tool.

DIGITAL MARKETING

Official Ad Service on Russian Instagram: Pros, Cons and Forecasts

Lead: September 30, photo-sharing service Instagram has launched an official advertising service in Russia. Many companies have been looking forward to this option, but their expectations have not been met. What caused that? What are the pros and cons of the new service? How not to lose but to win the audience of the Russian Instagram by means of official advertising? Read in the material of RMAA GROUP.