Blog about successful marketing strategies in Russia

Blog about successful marketing strategies in Russia

DIGITAL MARKETING

DIGITAL MARKETING

VK Ads: A Type Guide

How do you choose an advertising type? There is a single answer—test it. Launch an ad of all possible types with a minimum budget and compare the results. This is the only way you will understand what ads will be effective on the Russian online market specifically for your offer.

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DIGITAL MARKETING

DIGITAL MARKETING

9 Myths about Instagram Promotion

If you decided to choose Instagram as one of promotion channels in the Russian market, this article is for you. We will tell you about the most popular fallacies and ineffective promotion methods, which are often suggested by local agencies to their clients.

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DIGITAL MARKETING

DIGITAL MARKETING

Speciality of Russian Social Networks

Nowadays, Vkontakte, My World, and Odnoklassniki from Russia compete quite favorably with their foreign counterparts or even beat them in the Russian Internet.

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DIGITAL MARKETING

DIGITAL MARKETING

YouTube: 2018 Development Trends in Russia and Russian-Language Internet

YouTube is popular in Russia. It will become even more attractive for Russian users in 2018. RMAA Group article will let you know what development trends will contribute to growth of YouTube’s popularity in the Russian Internet.

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DIGITAL MARKETING

DIGITAL MARKETING

Social Networks in Russia and Their Development in 2018

In 2018, social networks will become more interesting for Russians. To learn what tools will be used for to draw attention of Russian users, read the article by RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

Instagram Launched Business Profiles And Analytics for Marketers in Russia

Three months ago Instagram announced the launch of business profiles and detailed analytics for marketers. On August, 15 they were officially released in Russia and other EMEA countries. Read RMAA Group blog to learn what tools have become available in Instagram and the opportunities they offer to marketers.

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DIGITAL MARKETING

DIGITAL MARKETING

Official Ad Service on Russian Instagram: Pros, Cons and Forecasts

Lead: September 30, photo-sharing service Instagram has launched an official advertising service in Russia. Many companies have been looking forward to this option, but their expectations have not been met. What caused that? What are the pros and cons of the new service? How not to lose but to win the audience of the Russian Instagram by means of official advertising? Read in the material of RMAA GROUP.

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DIGITAL MARKETING

DIGITAL MARKETING

DIGITAL MARKETING

DIGITAL MARKETING

VKontakte strengthens advertising section

VKontakte at the conference Russian Internet Forum+Internet & Business announced a number of innovations that are designed to make marketers life easier. In the nearest future company plans to launch a video platform with friends updates, recommendations from editors, thematic channels, TV series, bloggers, and popular videos. The content monetization will be against advertising model. Upload in VKontakte native player will increase the chances of video to get in the top and in a list of recommendations.

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DIGITAL MARKETING

DIGITAL MARKETING

YouTube: Russian users like to watch mobile advertising

YouTube together with Ipsos MediaCT conducted a study, the results show that mobile audience in Russia 1.4 times rather watch ads on their mobile devices than on PC or TV. And almost in 2 times rather share it with friends.

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DIGITAL MARKETING

DIGITAL MARKETING

Mobile - The Main Driver Of Advertising In Russian Social Networks

IAB recorded the lead of mobile technologies in social media advertising global digital-market. The main reason for such a significant boom lies, of course, in the ubiquity of mobile devices, at last year-end the mobile device market was estimated at 7.2 billion euros (annual growth - 15%). It has naturally led to a change in consumer behavior toward greater consumption of mobile content.

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DIGITAL MARKETING

DIGITAL MARKETING

In a social media where users hate ad, tits will help a marketer

LiveJournal used to be a major Russian social platform, but now it has given ground. Despite the high traffic, it has always been difficult to use “LiveJournal” in social marketing because of the snobbish attitude of users. It is accepted here to demonstrate intelligence, wit and creativity. Usersare ticked off advertising getting into their news feed. Repost function appeared in LJ relatively recently and it is not actively used. Nevertheless, there are some examples of successful social campaigns in LJ, and you will learn more about one of them.

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DIGITAL MARKETING

DIGITAL MARKETING

Evaluation of the effectiveness of social media marketing campaign in Russia

Marketing steps, when performed by a company, should certainly be evaluated. The online world allows you to evaluate the efficiency of marketing campaigns more precisely than outdoor or TV advertisement. Let’s have a look at the data sources used for evaluating.

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DIGITAL MARKETING

DIGITAL MARKETING

SMM brand promotion in Russia

When talking about entry into Russian market, we should mention such a marketing tool as social media. For today, some resources that connect people are more effective than all the traditional mass media. Let’s review what kind of social media is popular among Russian people, and how you can promote your brand, goods and services using these resources.

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