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Blog about successful marketing strategies in Russia
Blog about successful marketing strategies in Russia
DIGITAL MARKETING
Clubhouse is on Trend: Analysis of the Russian-Speaking Audience
On February 7, 2021, rapid growth of the Russian segment of the Clubhouse application began, which provoked an increase in discussions in social media. The maximum bursts of discussions occurred on February 14-17.
DIGITAL MARKETING
99 Content Ideas for Corporate Blog and Social Media
We prepared a collection of content ideas for inspiration that can be applied for absolutely any business.
DIGITAL MARKETING
Community Types in Social Media: Creating a Community for Business
The social media where you are going to build communication with customers does not matter—first and foremost, you need to define a consistent idea, on the basis of which your content plan will be built. The idea, in its turn, depends on the aim you pursue.
DIGITAL MARKETING
Advertising in VKontakte: Choosing ‘Right’ Public Pages
Unlike such social media as Facebook and Instagram where promotion via influencers plays an oversized role and often works even better than targeted ads, such promotion is not developed in VK. Instead of personal accounts, users began actively developing groups and pages in terms of special interests and narrow aspects, and that let them use them as an advertising tool.
DIGITAL MARKETING
Video Content in Russian Social Media in 2019
While one year ago, according to the study by Brand Analytics, every tenth post in Russian-language social media had video content, in April 2019 users already post video in every sixth post.
DIGITAL MARKETING
How do you choose an advertising type? There is a single answer—test it. Launch an ad of all possible types with a minimum budget and compare the results. This is the only way you will understand what ads will be effective on the Russian online market specifically for your offer.
DIGITAL MARKETING
9 Myths about Instagram Promotion
If you decided to choose Instagram as one of promotion channels in the Russian market, this article is for you. We will tell you about the most popular fallacies and ineffective promotion methods, which are often suggested by local agencies to their clients.
DIGITAL MARKETING
Speciality of Russian Social Networks
Nowadays, Vkontakte, My World, and Odnoklassniki from Russia compete quite favorably with their foreign counterparts or even beat them in the Russian Internet.
DIGITAL MARKETING
YouTube: 2018 Development Trends in Russia and Russian-Language Internet
YouTube is popular in Russia. It will become even more attractive for Russian users in 2018. RMAA Group article will let you know what development trends will contribute to growth of YouTube’s popularity in the Russian Internet.
DIGITAL MARKETING
Social Networks in Russia and Their Development in 2018
In 2018, social networks will become more interesting for Russians. To learn what tools will be used for to draw attention of Russian users, read the article by RMAA Group.
DIGITAL MARKETING
Instagram Launched Business Profiles And Analytics for Marketers in Russia
Three months ago Instagram announced the launch of business profiles and detailed analytics for marketers. On August, 15 they were officially released in Russia and other EMEA countries. Read RMAA Group blog to learn what tools have become available in Instagram and the opportunities they offer to marketers.
DIGITAL MARKETING
Official Ad Service on Russian Instagram: Pros, Cons and Forecasts
Lead: September 30, photo-sharing service Instagram has launched an official advertising service in Russia. Many companies have been looking forward to this option, but their expectations have not been met. What caused that? What are the pros and cons of the new service? How not to lose but to win the audience of the Russian Instagram by means of official advertising? Read in the material of RMAA GROUP.
DIGITAL MARKETING
Promoted Posts on the Example of Russian Social Network Odnoklassniki
Select the audience you want to show your ads to:
DIGITAL MARKETING
VKontakte strengthens advertising section
VKontakte at the conference Russian Internet Forum+Internet & Business announced a number of innovations that are designed to make marketers life easier. In the nearest future company plans to launch a video platform with friends updates, recommendations from editors, thematic channels, TV series, bloggers, and popular videos. The content monetization will be against advertising model. Upload in VKontakte native player will increase the chances of video to get in the top and in a list of recommendations.
DIGITAL MARKETING
YouTube: Russian users like to watch mobile advertising
YouTube together with Ipsos MediaCT conducted a study, the results show that mobile audience in Russia 1.4 times rather watch ads on their mobile devices than on PC or TV. And almost in 2 times rather share it with friends.
DIGITAL MARKETING
Mobile - The Main Driver Of Advertising In Russian Social Networks
IAB recorded the lead of mobile technologies in social media advertising global digital-market. The main reason for such a significant boom lies, of course, in the ubiquity of mobile devices, at last year-end the mobile device market was estimated at 7.2 billion euros (annual growth - 15%). It has naturally led to a change in consumer behavior toward greater consumption of mobile content.
DIGITAL MARKETING
In a social media where users hate ad, tits will help a marketer
LiveJournal used to be a major Russian social platform, but now it has given ground. Despite the high traffic, it has always been difficult to use “LiveJournal” in social marketing because of the snobbish attitude of users. It is accepted here to demonstrate intelligence, wit and creativity. Usersare ticked off advertising getting into their news feed. Repost function appeared in LJ relatively recently and it is not actively used. Nevertheless, there are some examples of successful social campaigns in LJ, and you will learn more about one of them.
DIGITAL MARKETING
Evaluation of the effectiveness of social media marketing campaign in Russia
Marketing steps, when performed by a company, should certainly be evaluated. The online world allows you to evaluate the efficiency of marketing campaigns more precisely than outdoor or TV advertisement. Let’s have a look at the data sources used for evaluating.
DIGITAL MARKETING
When talking about entry into Russian market, we should mention such a marketing tool as social media. For today, some resources that connect people are more effective than all the traditional mass media. Let’s review what kind of social media is popular among Russian people, and how you can promote your brand, goods and services using these resources.
