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Blog about successful marketing strategies in Russia
Blog about successful marketing strategies in Russia
DIGITAL MARKETING
Strategic Overview for Brands: Top Russian Social Media Influencers
Discover Russia's leading social media influencers who are shaping trends and influencing audiences across various platforms.
DIGITAL MARKETING
A Complete Russian YouTube Overview for Marketers. Key Market Insights
This guide covers Russian YouTube, its audience specifics, and strategies for effective product promotion though collaboration with bloggers.
DIGITAL MARKETING
Overview of Instagram* after blocking in Russia. Key trends, ratings, and promotion formats in 2024
Explore Strategies to Thrive on Instagram Despite Restrictions in Russia. Unlock the Power of Influencers and Effective Promotion Tactics Now!
DIGITAL MARKETING
Video Advertising as One of the Promotion Tools on the Russian Market. Trends 2022
The total cost of video advertising on the Internet in 2021 reached 32.9 billion rubles, which is 1.5 times more than the total budget for radio advertising and the press (22.2 billion rubles). However, in 2022, it completely changed the habitual means of communication with the audience.
DIGITAL MARKETING
Best 2021 TikTok Brand Advertising Campaigns in Russia
TikTok For Business marketing platform summed up the results of 2021 and collected case studies of companies that launched new trends and opened up additional opportunities for business promotion on the platform in Russia.
DIGITAL MARKETING
Ads Personalization as One of Conversion Growth Factors
Brands can build more effective communications with their audience by means of relevant personalized messages. For example, a video ad at the beginning of a video can increase purchase intent by 5% through more relevant personalized ads.
DIGITAL MARKETING
How to Choose a Blogger on TikTok and Get Recommended
It is extremely difficult to predict reach on TikTok. You can place an ad with a blogger having 100K+ followers and get fewer than 10,000 views, but a reverse situation may happen, too: a video of an author with 5,000 followers can get 30,000 views. What is more, the situation is the same for most TikTok creators—the number of followers does not guarantee any coverage.
DIGITAL MARKETING
Guideline for SMM Strategy Development in the Russian Market
If you want to grow your brand in the Russian market, developing a proper social media marketing strategy is crucial. Here's a way to do that in 10 steps.
DIGITAL MARKETING
Clubhouse is on Trend: Analysis of the Russian-Speaking Audience
On February 7, 2021, rapid growth of the Russian segment of the Clubhouse application began, which provoked an increase in discussions in social media. The maximum bursts of discussions occurred on February 14-17.
DIGITAL MARKETING
99 Content Ideas for Corporate Blog and Social Media
We prepared a collection of content ideas for inspiration that can be applied for absolutely any business.
DIGITAL MARKETING
Community Types in Social Media: Creating a Community for Business
The social media where you are going to build communication with customers does not matter—first and foremost, you need to define a consistent idea, on the basis of which your content plan will be built. The idea, in its turn, depends on the aim you pursue.
DIGITAL MARKETING
Advertising in VKontakte: Choosing ‘Right’ Public Pages
Unlike such social media as Facebook and Instagram where promotion via influencers plays an oversized role and often works even better than targeted ads, such promotion is not developed in VK. Instead of personal accounts, users began actively developing groups and pages in terms of special interests and narrow aspects, and that let them use them as an advertising tool.
DIGITAL MARKETING
Video Content in Russian Social Media in 2019
While one year ago, according to the study by Brand Analytics, every tenth post in Russian-language social media had video content, in April 2019 users already post video in every sixth post.
DIGITAL MARKETING
9 Myths about Instagram Promotion
If you decided to choose Instagram as one of promotion channels in the Russian market, this article is for you. We will tell you about the most popular fallacies and ineffective promotion methods, which are often suggested by local agencies to their clients.
DIGITAL MARKETING
Speciality of Russian Social Networks
Nowadays, Vkontakte, My World, and Odnoklassniki from Russia compete quite favorably with their foreign counterparts or even beat them in the Russian Internet.
DIGITAL MARKETING
Social Networks in Russia and Their Development in 2018
In 2018, social networks will become more interesting for Russians. To learn what tools will be used for to draw attention of Russian users, read the article by RMAA Group.
DIGITAL MARKETING
Official Ad Service on Russian Instagram: Pros, Cons and Forecasts
Lead: September 30, photo-sharing service Instagram has launched an official advertising service in Russia. Many companies have been looking forward to this option, but their expectations have not been met. What caused that? What are the pros and cons of the new service? How not to lose but to win the audience of the Russian Instagram by means of official advertising? Read in the material of RMAA GROUP.
DIGITAL MARKETING
When talking about entry into Russian market, we should mention such a marketing tool as social media. For today, some resources that connect people are more effective than all the traditional mass media. Let’s review what kind of social media is popular among Russian people, and how you can promote your brand, goods and services using these resources.
