For a long time Airport has been an inexhaustible source of advertising opportunities for marketers. With the further development of technologies an advertising opportunities are increasing. Today in Russian airports many options of outdoor advertising are available: branding of various surfaces and objects, distribution of printed products and digital options with the use of location targeting. What advertising methods are relevant for Russian airports,read RMAA Group material.
PR is an integral component in promotion of any major brand. Despite the rapid development of the Internet and social networks, the media continue to be the main tool in creating public awareness and managing the reputation. Effective promotion is impossible without the competent interaction with the media. How to build relationships with the media and professionals of a desired sector, read in RMAA Group blog.
The most important projects that will be put into effect in 2015 On January 1st 2015 the rules and laws that media industry will have to obey came into effect. Let`s find out what innovations are in for the market, what will be allowed or banned.
Today advertising on transport is a growing segment of the advertising market. Despite of the fact, that this type of advertising has already proved its effectiveness, its development is complicated by almost complete absence of large sellers. Advertising surfaces in each city belong, as a rule, to different transport companies, moreover - one type of transport in one city might be owned by several companies-owners. We can only hope that the market eventually will be structured and a seller finally will appear.