Blog about online games marketing strategies in Russia

Blog about online games marketing strategies in Russia

DIGITAL MARKETING

DIGITAL MARKETING

Steam Account Optimization for the Russian Market

There are more than 55 thousand games present on Steam, and their number grows daily. In order to stand out of the pack and make sure that gamers will decide to play a game, it is important to properly pitch it on the platform.

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DIGITAL MARKETING

DIGITAL MARKETING

Gamification in Marketing: How Games Help Heighten Interest in Brands

Gamification is a relatively new format of interaction with the audience to increase engagement, sales, loyalty and to develop new habits. It is a use of game approaches for non-game processes.

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DIGITAL MARKETING

DIGITAL MARKETING

Features of Video Game PR in the Russian Digital Space

Gaming PR means communicating with journalists, bloggers, and other influencers, organizing press tours, placing special projects, distributing keys to games, participating in gaming industry events and organizing your own events, and much more.

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DIGITAL MARKETING

DIGITAL MARKETING

Analytics Tools: Evaluating the Results of Game Advertising Campaigns

Data analysis for gaming brands is one of the key factors for understanding not only the efficiency of marketing tools used in promotion, but also the success of a game in the market as a whole.

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DIGITAL MARKETING

DIGITAL MARKETING

Game Localization on the Russian Market: How to Choose a Localizer

It can be hard for game developers to determine which languages a game should be translated into, how to choose a localizer, and which nuances should be taken into account when localizing a game for a new market, including the Russian market. We recently got answers to these and many other questions from Valentina Chernova, Business Development Manager of Game Localization at Logrus IT.

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DIGITAL MARKETING

DIGITAL MARKETING

Checklist for Promoting Games in Russia

In this article, we gathered all stages of creation and implementation of a marketing strategy to promote a game in Russia step by step.

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DIGITAL MARKETING

DIGITAL MARKETING

Russian Gamer Profile in 2021

Results of a survey by Sports.ru among 1.5 thousand gamers showed that 44% respondents began spending more on games—up to 1,000 rubles per month.

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DIGITAL MARKETING

DIGITAL MARKETING

Promotion of Mobile Games in Russia: Specifics, Tips, and Practices

In Russia, according to Google and Savanta, 36% players download free-to-play games and watch ads, another 30% prefer games with paid-for options, and 11% download games, for which they need to pay once.

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DIGITAL MARKETING

DIGITAL MARKETING

Top Russian YouTube Gaming Influencers

As far back as in December, it seemed that let's players began giving ground and would yield the palm to challengers—only 9 let's players stayed in Top 20 by engagement in late 2020. However, as soon as in March 2021, gaming channels began recovering ground again, with 11 authors out of Top 20 YouTubers.

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DIGITAL MARKETING

DIGITAL MARKETING

Russian Esports Market: Analytics and Trends

According to PwC, in 2019 the Russian esports market value reached $28.6 million USD, while the compound average growth rate until 2024, according to the forecasts, will be 14.9%, which makes this segment the fastest growing one in the whole video game industry.

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B2B MARKETING

B2B MARKETING

Game Localization: Does the Lack of Russian Language Affect the Choice of Gamers?

According to surveys, successful localization of a game will significantly expand its audience, increase its rating in Google Play and the App Store, and help it achieve the precious status of "Extremely positive" on Steam.

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DIGITAL MARKETING

DIGITAL MARKETING

2021 Best Streamers Ranking in the Russian Internet

During the pandemic, game streaming has become even more popular among users. What is more, not only has the Twitch rating leadership changed throughout the year, but also the total number of stream views has grown tremendously.

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B2B MARKETING

B2B MARKETING

2020 Results of Russian Mobile Games Market Development

The year of 2020 was a very lucky year for mobile developers in Russia. According to Statista, it was mobile games that became a main growth driver for game industry income—the mobile game income equaled to $1.5 billion at year-end.

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B2B MARKETING

B2B MARKETING

2021 Gaming Industry Events in Russia

In our blog we will tell you, organizers of which conferences and exhibitions of the gaming industry have already taken the chance and announced the holding of events offline, and which have not yet decided to return to the usual format.

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B2B MARKETING

B2B MARKETING

2020 Results of Russian Video Game Market Development

The COVID-19 pandemic has played an important role in the game market growth. When the whole world happened to be out of whack with habitual travels and interpersonal communication, when it became impossible just to walk on the streets and enjoy offline entertainments, many people went online and chose games for interactivity and communication tool.

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DIGITAL MARKETING

DIGITAL MARKETING

Effective Distribution of Video Games in Russia: Popular Digital Distribution Systems

In Russia, just like all over the world, Steam takes the first place among game platforms and game digital distribution services. This was also proved by results of polls that we conducted in December 2020 jointly with PlayGround.ru and GoHa.Ru, the largest Russian game media.

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DIGITAL MARKETING

DIGITAL MARKETING

5 Game Marketing Trends in 2021

The year of 2020 mainly became a breakthrough for the game industry, which could quickly adapt and develop their audience under the pandemic circumstances.

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DIGITAL MARKETING

DIGITAL MARKETING

5 Reasons to Start Using eSports as Part of Your Marketing Strategy in Russia Today

Esports was officially recognized in Russia as sport in 2016. This event heightened interest in this industry of not only schoolchildren and students but also businesses. The industry got even more attention in 2020 as match broadcasts became a great way to spend time during the coronavirus lockdown.

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DIGITAL MARKETING

DIGITAL MARKETING

5 Steps to Create a Strategy for Cooperation with Streamers in Russia

When promoting a game, industry-related media coverage still matters, but often the game will manage to achieve much more if a streamer makes an overview video or an online broadcast of his gaming experience.

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DIGITAL MARKETING

DIGITAL MARKETING

Games on Social Networks—VKontakte Marketing Tips

VKontakte is the most popular SNS in Russia. According to Mediascope, 60% Russians use VK monthly, which is equal to almost 73 million people. That is why game promotion in VKontakte will be interesting for both social game developers and PC, mobile, and console game developers.

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