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Blog about online games marketing strategies in Russia
Blog about online games marketing strategies in Russia
DIGITAL MARKETING
Top 20 YouTube Gaming Bloggers from Russia
Bloggers working with games are becoming more and more popular, and games remain a leading theme of the engagement rating: out of Top 50 channels of all themes and issues, let’splayers, reviewers, and streamers took 19 positions and got almost 24 million comments and likes in total in March 2019.
B2B MARKETING
Russian Game Industry Survey 2019
According to Newzoo, at year-end 2018 Russia took the 11th place in the world game industry revenue rating. The total revenue of the Russian game market proved expectations that the company had had before and amounted to $1.657 billion ($1.7 billion were expected).
DIGITAL MARKETING
According to forecasts published in Newzoo 2018 Report, the Russian game market will reach $1.7 billion and Russia will move up to rank 11 in the world. In 2017, Russia became the largest e-sports market of Europe.
DIGITAL MARKETING
How To Promote Online Browser-Based Games At The Russian Market?
Browser-based games are quite popular in Russia. Year by year the number of games are growing and new games are looking for their own players but not all find them. Meanwhile, there are a good many ways to promote games: SEO, contextual advertising, social media marketing, liaising with journalists, streamers, bloggers, let’s players etc. Read RMAA Group article to learn which tools are most relevant for promotion browser-based games in Russia.
DIGITAL MARKETING
RMAA Group case study: the promotion of a German online game in Russia
Good day! For a long time I have been meaning to write an article about the projects that the RMAA Group deals with. In July 2013, our team completed work on a fairly large project for a world leader in the development of browser-based online games - BigPoint company,whose head office is in Germany.
