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Blog about online games marketing strategies in Russia
Blog about online games marketing strategies in Russia
DIGITAL MARKETING
Checklist for Promoting Games in Russia
In this article, we gathered all stages of creation and implementation of a marketing strategy to promote a game in Russia step by step.
DIGITAL MARKETING
Results of a survey by Sports.ru among 1.5 thousand gamers showed that 44% respondents began spending more on games—up to 1,000 rubles per month.
DIGITAL MARKETING
Promotion of Mobile Games in Russia: Specifics, Tips, and Practices
In Russia, according to Google and Savanta, 36% players download free-to-play games and watch ads, another 30% prefer games with paid-for options, and 11% download games, for which they need to pay once.
DIGITAL MARKETING
Top Russian YouTube Gaming Influencers
As far back as in December, it seemed that let's players began giving ground and would yield the palm to challengers—only 9 let's players stayed in Top 20 by engagement in late 2020. However, as soon as in March 2021, gaming channels began recovering ground again, with 11 authors out of Top 20 YouTubers.
DIGITAL MARKETING
Russian Esports Market: Analytics and Trends
According to PwC, in 2019 the Russian esports market value reached $28.6 million USD, while the compound average growth rate until 2024, according to the forecasts, will be 14.9%, which makes this segment the fastest growing one in the whole video game industry.
B2B MARKETING
Game Localization: Does the Lack of Russian Language Affect the Choice of Gamers?
According to surveys, successful localization of a game will significantly expand its audience, increase its rating in Google Play and the App Store, and help it achieve the precious status of "Extremely positive" on Steam.
DIGITAL MARKETING
2021 Best Streamers Ranking in the Russian Internet
During the pandemic, game streaming has become even more popular among users. What is more, not only has the Twitch rating leadership changed throughout the year, but also the total number of stream views has grown tremendously.
B2B MARKETING
2020 Results of Russian Mobile Games Market Development
The year of 2020 was a very lucky year for mobile developers in Russia. According to Statista, it was mobile games that became a main growth driver for game industry income—the mobile game income equaled to $1.5 billion at year-end.
B2B MARKETING
2021 Gaming Industry Events in Russia
In our blog we will tell you, organizers of which conferences and exhibitions of the gaming industry have already taken the chance and announced the holding of events offline, and which have not yet decided to return to the usual format.
B2B MARKETING
2020 Results of Russian Video Game Market Development
The COVID-19 pandemic has played an important role in the game market growth. When the whole world happened to be out of whack with habitual travels and interpersonal communication, when it became impossible just to walk on the streets and enjoy offline entertainments, many people went online and chose games for interactivity and communication tool.
DIGITAL MARKETING
Effective Distribution of Video Games in Russia: Popular Digital Distribution Systems
In Russia, just like all over the world, Steam takes the first place among game platforms and game digital distribution services. This was also proved by results of polls that we conducted in December 2020 jointly with PlayGround.ru and GoHa.Ru, the largest Russian game media.
DIGITAL MARKETING
5 Game Marketing Trends in 2021
The year of 2020 mainly became a breakthrough for the game industry, which could quickly adapt and develop their audience under the pandemic circumstances.
DIGITAL MARKETING
5 Reasons to Start Using eSports as Part of Your Marketing Strategy in Russia Today
Esports was officially recognized in Russia as sport in 2016. This event heightened interest in this industry of not only schoolchildren and students but also businesses. The industry got even more attention in 2020 as match broadcasts became a great way to spend time during the coronavirus lockdown.
DIGITAL MARKETING
5 Steps to Create a Strategy for Cooperation with Streamers in Russia
When promoting a game, industry-related media coverage still matters, but often the game will manage to achieve much more if a streamer makes an overview video or an online broadcast of his gaming experience.
DIGITAL MARKETING
Games on Social Networks—VKontakte Marketing Tips
VKontakte is the most popular SNS in Russia. According to Mediascope, 60% Russians use VK monthly, which is equal to almost 73 million people. That is why game promotion in VKontakte will be interesting for both social game developers and PC, mobile, and console game developers.
DIGITAL MARKETING
Games on Social Networks— Odnoklassniki Marketing Tips
Find out how attractive one of the most popular Russian social networks Odnoklassniki (OK) is for developers and how to promote your game on OK.
DIGITAL MARKETING
Cosplay Stars from Russia. Promoting Games by Cosplay
To cooperate with cosplayers, your game does not need to be popular already. Cosplayers can become a great alternative to game bloggers at the stage of game launch (that is, if it has memorable, vivid characters).
DIGITAL MARKETING
Casual Games Advertising & Monetization Strategies in Russia
No matter how great a game you have created, it is your marketing strategy that can be the deciding factor in whether your game becomes popular or not. You can endlessly polish your game and make it perfect, but at the same time your competitors are gaining an audience with a much rawer product by investing in promotion.
DIGITAL MARKETING
What Social Network will Perform the Best for Game Marketing in Russia?
Promoting a game, changing perception of a brand, strengthening the game’s hand among a more active audience or telling new users about a new product—these and many other marketing tasks can be resolved by social media.
DIGITAL MARKETING
Top 20 Russian-Speaking YouTube Bloggers. Computer Games
Streaming has ceased to be a gamers’ prerogative long ago, turning into a real trend of modern times. However, gamers and let’s players are those who take dominant positions among YouTube bloggers.
