Blog about online games marketing strategies in Russia

Blog about online games marketing strategies in Russia

B2B MARKETING

B2B MARKETING

Game Localization: Does the Lack of Russian Language Affect the Choice of Gamers?

According to surveys, successful localization of a game will significantly expand its audience, increase its rating in Google Play and the App Store, and help it achieve the precious status of "Extremely positive" on Steam.

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DIGITAL MARKETING

DIGITAL MARKETING

2021 Best Streamers Ranking in the Russian Internet

During the pandemic, game streaming has become even more popular among users. What is more, not only has the Twitch rating leadership changed throughout the year, but also the total number of stream views has grown tremendously.

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B2B MARKETING

B2B MARKETING

2020 Results of Russian Mobile Games Market Development

The year of 2020 was a very lucky year for mobile developers in Russia. According to Statista, it was mobile games that became a main growth driver for game industry income—the mobile game income equaled to $1.5 billion at year-end.

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B2B MARKETING

B2B MARKETING

2021 Gaming Industry Events in Russia

In our blog we will tell you, organizers of which conferences and exhibitions of the gaming industry have already taken the chance and announced the holding of events offline, and which have not yet decided to return to the usual format.

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B2B MARKETING

B2B MARKETING

2020 Results of Russian Video Game Market Development

The COVID-19 pandemic has played an important role in the game market growth. When the whole world happened to be out of whack with habitual travels and interpersonal communication, when it became impossible just to walk on the streets and enjoy offline entertainments, many people went online and chose games for interactivity and communication tool.

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DIGITAL MARKETING

DIGITAL MARKETING

Effective Distribution of Video Games in Russia: Popular Digital Distribution Systems

In Russia, just like all over the world, Steam takes the first place among game platforms and game digital distribution services. This was also proved by results of polls that we conducted in December 2020 jointly with PlayGround.ru and GoHa.Ru, the largest Russian game media.

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DIGITAL MARKETING

DIGITAL MARKETING

5 Game Marketing Trends in 2021

The year of 2020 mainly became a breakthrough for the game industry, which could quickly adapt and develop their audience under the pandemic circumstances.

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DIGITAL MARKETING

DIGITAL MARKETING

5 Reasons to Start Using eSports as Part of Your Marketing Strategy in Russia Today

Esports was officially recognized in Russia as sport in 2016. This event heightened interest in this industry of not only schoolchildren and students but also businesses. The industry got even more attention in 2020 as match broadcasts became a great way to spend time during the coronavirus lockdown.

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DIGITAL MARKETING

DIGITAL MARKETING

5 Steps to Create a Strategy for Cooperation with Streamers in Russia

When promoting a game, industry-related media coverage still matters, but often the game will manage to achieve much more if a streamer makes an overview video or an online broadcast of his gaming experience.

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DIGITAL MARKETING

DIGITAL MARKETING

Games on Social Networks—VKontakte Marketing Tips

VKontakte is the most popular SNS in Russia. According to Mediascope, 60% Russians use VK monthly, which is equal to almost 73 million people. That is why game promotion in VKontakte will be interesting for both social game developers and PC, mobile, and console game developers.

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DIGITAL MARKETING

DIGITAL MARKETING

Games on Social Networks— Odnoklassniki Marketing Tips

Find out how attractive one of the most popular Russian social networks Odnoklassniki (OK) is for developers and how to promote your game on OK.

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DIGITAL MARKETING

DIGITAL MARKETING

Cosplay Stars from Russia. Promoting Games by Cosplay

To cooperate with cosplayers, your game does not need to be popular already. Cosplayers can become a great alternative to game bloggers at the stage of game launch (that is, if it has memorable, vivid characters).

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DIGITAL MARKETING

DIGITAL MARKETING

Casual Games Advertising & Monetization Strategies in Russia

No matter how great a game you have created, it is your marketing strategy that can be the deciding factor in whether your game becomes popular or not. You can endlessly polish your game and make it perfect, but at the same time your competitors are gaining an audience with a much rawer product by investing in promotion.

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DIGITAL MARKETING

DIGITAL MARKETING

What Social Network will Perform the Best for Game Marketing in Russia?

Promoting a game, changing perception of a brand, strengthening the game’s hand among a more active audience or telling new users about a new product—these and many other marketing tasks can be resolved by social media.

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DIGITAL MARKETING

DIGITAL MARKETING

Top 20 Russian-Speaking YouTube Bloggers. Computer Games

Streaming has ceased to be a gamers’ prerogative long ago, turning into a real trend of modern times. However, gamers and let’s players are those who take dominant positions among YouTube bloggers.

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B2B MARKETING

B2B MARKETING

Events Go Online: Russia's Gaming Festivals 2020

Read our blog to find out when the official events of the Russian gaming industry will take place and where they can be viewed.

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DIGITAL MARKETING

DIGITAL MARKETING

7 Steps to Build a Game Marketing Plan in the Russian Market

To link all the promotion channels together and achieve not only marketing but also business goals, the game needs a marketing plan. In this article, we will analyze the steps of creating a marketing plan to promote a video game.

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DIGITAL MARKETING

DIGITAL MARKETING

Ways to Advertise Your Gaming Brand With Mobile Apps in Russia

Rewarded video and playable ads are the formats that involve users in playing games or viewing ads. Due to the involvement, the conversion rate for these formats is higher than for other types of mobile advertising.

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DIGITAL MARKETING

DIGITAL MARKETING

The Types of In-Game Advertising in Russia

Strictly speaking, there are two in-game ad types: static unmodifiable ads and dynamic ads. However, there is also a third type of ads defined by game industry marketers, which is advergaming.

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DIGITAL MARKETING

DIGITAL MARKETING

Russian Mobile Game Advertising Market 2020

Russian mobile games market is expected to grow in 2020. And if in 2019 users spent $744 million on mobile games in Russia, this year this figure may well exceed the $1 billion bar.

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