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Blog about online games marketing strategies in Russia
Blog about online games marketing strategies in Russia
DIGITAL MARKETING
Best Gaming Promotion Ideas in Russia
Such game promotion ideas that are beyond the use of standard methods of advertising promotion, allow having a longer-term marketing effect. Due to the creative component, they get additional coverage in the industrial media – the more interesting and creative the case, the more viral coverage the brand itself will get.
DIGITAL MARKETING
Tips for Marketing Video Games Across Social Media in Russia
Social media for gamers is a place where they can learn news about their favorite game and just communicate with same game lovers. For game developers, social media is a unique opportunity to get feedback from active gamers, as well as promote their game and cover a new audience.
DIGITAL MARKETING
How to Promote Your Mobile Game in Russia
In this blog, we will share with you the simple guide on how to promote your game in Russia.
DIGITAL MARKETING
Video Game Marketing Strategies in Russia You Can Use Right Now
In this article, we will study out online game marketing tools that you can use in your strategy even today for promotion in the Russian market to boost the number of game installs/downloads and, further on, to stimulate in-game purchases.
DIGITAL MARKETING
2020 Top List of Best Russian Streamers
Gamers’ streaming in Russia meets all world standards today: broadcasts are not only interesting, but also of high quality. Many streamers advance their formats and fill in their streams with solid content that, as a result, makes them popular.
DIGITAL MARKETING
Russian Gamers Approve: What Should Game Developers Write about in Social Media?
Russia is called one of the most attractive markets for game developers not for nothing. At that, content is becoming one of the key factors to promote new games in the Russian market: streams, overviews, discussions in communities, posts in social media etc.
DIGITAL MARKETING
Top 20 YouTube Gaming Bloggers from Russia
Bloggers working with games are becoming more and more popular, and games remain a leading theme of the engagement rating: out of Top 50 channels of all themes and issues, let’splayers, reviewers, and streamers took 19 positions and got almost 24 million comments and likes in total in March 2019.
B2B MARKETING
Russian Game Industry Survey 2019
According to Newzoo, at year-end 2018 Russia took the 11th place in the world game industry revenue rating. The total revenue of the Russian game market proved expectations that the company had had before and amounted to $1.657 billion ($1.7 billion were expected).
DIGITAL MARKETING
According to forecasts published in Newzoo 2018 Report, the Russian game market will reach $1.7 billion and Russia will move up to rank 11 in the world. In 2017, Russia became the largest e-sports market of Europe.
DIGITAL MARKETING
How To Promote Online Browser-Based Games At The Russian Market?
Browser-based games are quite popular in Russia. Year by year the number of games are growing and new games are looking for their own players but not all find them. Meanwhile, there are a good many ways to promote games: SEO, contextual advertising, social media marketing, liaising with journalists, streamers, bloggers, let’s players etc. Read RMAA Group article to learn which tools are most relevant for promotion browser-based games in Russia.
DIGITAL MARKETING
RMAA Group case study: the promotion of a German online game in Russia
Good day! For a long time I have been meaning to write an article about the projects that the RMAA Group deals with. In July 2013, our team completed work on a fairly large project for a world leader in the development of browser-based online games - BigPoint company,whose head office is in Germany.
