Blog about online games marketing strategies in Russia

Blog about online games marketing strategies in Russia

DIGITAL MARKETING

DIGITAL MARKETING

Conquering the Russian Market: Social Media for Mobile Game Promotion

Uncover winning strategies to promote mobile games on top Russian social media platforms and skyrocket engagement among Russian gamers.

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DIGITAL MARKETING

DIGITAL MARKETING

Promotion on Social and Streaming Media for PC Games in Russia

Discover key strategies for PC game promotion across popular Russian social networks and streaming platforms, maximizing Russian gamers' engagement.

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DIGITAL MARKETING

DIGITAL MARKETING

Gaming on Youtube in Russia. TOP 10 popular channels and Trends in Marketing

Despite the blocking monetization for Russian channels, advertising on YouTube remains much-in-demand for advertisers and influencers interested in commercial projects, including gaming and everything related to it. Currently, the list of popular bloggers, who are engaged in the gaming industry, is growing. Let's take a closer look at it.

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DIGITAL MARKETING

DIGITAL MARKETING

Mastering How to Promote Mobile Games in Russia

Learn expert tactics for promoting your mobile games effectively in the Russian market. Start growing now!

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DIGITAL MARKETING

DIGITAL MARKETING

Game Promotion Ideas in Russia: Unlock Success

Explore top Game Promotion Ideas in Russia to skyrocket your game's popularity. Innovative tactics for engaging the Russian gaming community.

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DIGITAL MARKETING

DIGITAL MARKETING

How to Promote a Game in VK Play

VK Play is a platform for gamers, developers and creators, which today is the only analogue of Steam in Russia.

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DIGITAL MARKETING

DIGITAL MARKETING

Steam Analogue in Russia and CIS: How to Get into VK Play

VK Play is being developed as a single access point to gaming and near-gaming content in Russia and therefore should offer the most diversified catalogue.

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DIGITAL MARKETING

DIGITAL MARKETING

Gaming Industry in Russia 2022. Market Review and Possible Prospects for Development

The Russian video game market grew by 9% in 2021 (177.4 billion rubles). In addition, in 2019 market volume was considerably smaller and amounted to 121.3 billion rubles. Against the background of such indicators, the Russian video game segment was “predicted” to grow steadily, at least by 5% per year until 2025.

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DIGITAL MARKETING

DIGITAL MARKETING

Game Industry Boom In Russia: What Gamers Spend Money On

Within the first five months of 2021, the number of purchases via gaming resources in Russia has increased by 30%, as compared to the same period in 2020.

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B2B MARKETING

B2B MARKETING

Where Should You Go to Have Your Game Localized into Russian?

According to data from the analytics company Nimdzi, Russian is one of the leading languages in which people play video games. In 2020, 22.52% of all games on Steam (7,842 games) were available in Russian.

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DIGITAL MARKETING

DIGITAL MARKETING

Steam Account Optimization for the Russian Market

There are more than 55 thousand games present on Steam, and their number grows daily. In order to stand out of the pack and make sure that gamers will decide to play a game, it is important to properly pitch it on the platform.

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DIGITAL MARKETING

DIGITAL MARKETING

Gamification in Marketing: How Games Help Heighten Interest in Brands

Gamification is a relatively new format of interaction with the audience to increase engagement, sales, loyalty and to develop new habits. It is a use of game approaches for non-game processes.

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DIGITAL MARKETING

DIGITAL MARKETING

Analytics Tools: Evaluating the Results of Game Advertising Campaigns

Data analysis for gaming brands is one of the key factors for understanding not only the efficiency of marketing tools used in promotion, but also the success of a game in the market as a whole.

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DIGITAL MARKETING

DIGITAL MARKETING

Game Localization on the Russian Market: How to Choose a Localizer

It can be hard for game developers to determine which languages a game should be translated into, how to choose a localizer, and which nuances should be taken into account when localizing a game for a new market, including the Russian market. We recently got answers to these and many other questions from Valentina Chernova, Business Development Manager of Game Localization at Logrus IT.

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DIGITAL MARKETING

DIGITAL MARKETING

Russian Gamer Profile in 2021

Results of a survey by Sports.ru among 1.5 thousand gamers showed that 44% respondents began spending more on games—up to 1,000 rubles per month.

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DIGITAL MARKETING

DIGITAL MARKETING

Russian Esports Market: Analytics and Trends

According to PwC, in 2019 the Russian esports market value reached $28.6 million USD, while the compound average growth rate until 2024, according to the forecasts, will be 14.9%, which makes this segment the fastest growing one in the whole video game industry.

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DIGITAL MARKETING

DIGITAL MARKETING

5 Reasons to Start Using eSports as Part of Your Marketing Strategy in Russia Today

Esports was officially recognized in Russia as sport in 2016. This event heightened interest in this industry of not only schoolchildren and students but also businesses. The industry got even more attention in 2020 as match broadcasts became a great way to spend time during the coronavirus lockdown.

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DIGITAL MARKETING

DIGITAL MARKETING

5 Steps to Create a Strategy for Cooperation with Streamers in Russia

When promoting a game, industry-related media coverage still matters, but often the game will manage to achieve much more if a streamer makes an overview video or an online broadcast of his gaming experience.

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DIGITAL MARKETING

DIGITAL MARKETING

Games on Social Networks—VKontakte Marketing Tips

VKontakte is the most popular SNS in Russia. According to Mediascope, 60% Russians use VK monthly, which is equal to almost 73 million people. That is why game promotion in VKontakte will be interesting for both social game developers and PC, mobile, and console game developers.

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DIGITAL MARKETING

DIGITAL MARKETING

Cosplay Stars from Russia. Promoting Games by Cosplay

To cooperate with cosplayers, your game does not need to be popular already. Cosplayers can become a great alternative to game bloggers at the stage of game launch (that is, if it has memorable, vivid characters).

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