Blog about successful marketing strategies in Russia

Blog about successful marketing strategies in Russia

DIGITAL MARKETING

DIGITAL MARKETING

Specifics of Russian YouTube Audience

YouTube is consistently in Top 3 leaders as per monthly reach of the Russian Internet audience. Notably, first two places are taken by such RuNet giants as Yandex (and its 28 projects and Mail.ru (20 projects). Therefore, YouTube monthly covers more than 70% Russian Internet users. Nearly 13 million watch YouTube in Russian daily.

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DIGITAL MARKETING

DIGITAL MARKETING

2019 Russian Online Marketing Trends

Last year of 2018, 81% Russians used Internet, with 65% of them going online daily. What is more, according to MediaScope, as of November 2018, the percentage of Russians aged 18 to 34 who use Internet totalled 95%. In our blog, we are going to tell you what trends will let us not only increase media outreach, but also reach out to Russian users in 2019.

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MEDIA BUYING

MEDIA BUYING

Media Market in the Russian Federation: 2018 Trends

How will the Russian media market develop in 2018? What trends will determine its growth? Read this article in the RMAA Group blog to learn the forecast for the upcoming year that is directly related to media advertising in Russia.

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DIGITAL MARKETING

DIGITAL MARKETING

Search Systems in Russia: 2018 Trends and Forecast

What do search services that are currently in-demand in Russia propose? What is their rating, development trends, and capabilities in 2018? What tools can be used to enter the Russian market through search advertising of goods and services offered by representative of foreign business? Read the article by RMAA Group and you will learn answers to all these questions.

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DIGITAL MARKETING

DIGITAL MARKETING

Omni-Channel Data-Oriented Marketing in Russia - 2017 Trends

As it has become possible to make first conclusions about trends and tendencies of 2017 and predict further development of digital marketing in Russia, one of the most important trends of this year is the increase in the role of data from various promotion channels and cross-cutting analytics for all channels, which may be characterized as omni-channel data-oriented marketing. Read more in the RMAA Group article.

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DIGITAL MARKETING

DIGITAL MARKETING

The Importance of Net's Comments in Russia

Discussions and comments have become integral and very important part of network life for so long now, and the Russian Internet completely corresponds with world tendencies. It means for brands that after the publication of content work only begins as subscribers' comments and work with them have not smaller value, than content. Why is it important to work with comments and how to do it – read in the RMAA Group blog.

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DIGITAL MARKETING

DIGITAL MARKETING

The Effective Way of Online Advertising on Russian Internet

According to the recent data, by now 70% of the Russian population is supposed to be Internet users. It shall be understood that the remaining 30% include people of older generation as well as population of small or remote villages and habitations. As to the young and middle-aged people who live in cities, Internet coverage will reach 100%. It means that nowadays to use Internet resources while promoting on the Russian market becomes a necessity; needless to say that in fact the Internet is the most efficient promotion channel for many goods and services.

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MEDIA BUYING

MEDIA BUYING

Online Cinemas in Russia As A Platform For Advertisers

Video advertising is one of the most effective and rapidly growing ways of advertising on the Internet. Today we will talk about the services for which the video advertising is the main marketing tool, i.e. online cinemas. To get insight into the audience which online cinemas gather today in Russia and how to use these to promote goods and services in Russia, please read the RMAA Group blog.

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MEDIA BUYING

MEDIA BUYING

Development of Online Video Advertising in Russia: Results of 2016 and Outlook for 2017

According to the estimation made by IMHO Vi company, one of the largest online advertising sellers, online video advertising has increased by 18% as of year-end 2016. This was stated by Ilia Alekseev, Digital Seller’s General Director. Read more in the RMAA Group blog how Russian market experts estimate online video advertising.

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MEDIA BUYING

MEDIA BUYING

How Websites Struggle Against Ad Blockers in Russia?

Software which block banner ads on websites are recently becoming a growing problem both for single sites and for the advertising market as a whole. Their increasing distribution makes websites search for various means to deliver ad messages to users. Read in the RMAA Group blog post how Russian websites struggle against ad blockers.

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DIGITAL MARKETING

DIGITAL MARKETING

Location Targeting Is a New Marketing Tool in Russia

Technologies don’t stay still and discover for marketers all-new ways of communication with their audience using more advanced tools. The point of today’s issue is one of those technologies which associate with the future of advertising, simply put location targeting. This tool allows the ad to appear for the users which are geographically interested in. Read about the application of the location targeting in Russia in RMAA Group article.

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DIGITAL MARKETING

DIGITAL MARKETING

Programmatic Buying In Russia

Programmatic buying made revolution in Marketing business all around the world and Russia is not an exception. It gave the possibility to buy advertisements on the different websites directly and in different formats. It saves the time and money because you do not have to deal with every website specifically. However, Programmatic buying technology is only developing and it cannot resolve all the tasks yet. But it will. To know more about the current situation of Programmatic buying on Russian Market read in material of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

Online Market of Audio Advertising in Russia

Marketing does not stop in one place. A new media format started developing in the end of 2014 – audio advertisement in the Internet. Significant moments of these type of ads are embeddedness in the process of consuming the content and unobtrusiveness, which is important for a friendly behavior of the audience. At the same time, these ads cannot be missed or ignored. The most important information about this format of advertising can be found in the material of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

RMAA Group`s White Paper: Digital marketing in Russia 2016

Are you involved in digital marketing? Do you have the task of promoting a web project in Russia? Are you an entrepreneur or a digital marketing specialist familiar with a particular local market, but not sufficiently familiar with Russian digital marketing? This White Paper has been written specifically for foreign marketing specialists and entrepreneurs who want to expand their sphere of influence, to bring online projects to the Russian-speaking market and acquire new customers.

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B2B MARKETING

B2B MARKETING

How To Increase The Organic Traffic In Russia Through Online Events

Organic Traffic - traffic that comes to your website from unpaid search results - is the most desirable and valuable one for any site. Its amount depends on the website's Search Engine Ranking, which is determined by many factors. In particular, they are the number of pages containing unique content, the number of inbound links, and the behavioral characteristics of the site visitors. How to improve these and some other indicators with the help of online events, read in RMAA Group blog.

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DIGITAL MARKETING

DIGITAL MARKETING

Periscope: Get Closer to Your Audience

Periscope, a live video streaming app, created a stir in 2015. Features of this instrument to disseminate information are impressive: any user anywhere in the world can broadcast and communicate with audience or capture what’s happening around in just one click. The range of uses is incredibly large: from broadcast of the biggest events and disasters to shooting scenes of everyday life and communication with strangers. Read more about how to use a new tool to promote your brand in Russia in the material of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

The Smart Marketer’s Guide to The Best RMAA Group’s Articles of 2015.

It seems that every few months something huge is going down in the world of Russian Advertising and Marketing. It’s such an action-packed industry that it’s often easy to miss some of the awesome content and major milestones that occur in the field. It’s no fun to be behind the times, which is why RMAA Group bringing you the best articles from a variety of topics: from Russian Digital Marketing developing to the most exciting B2B case-studies.

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DIGITAL MARKETING

DIGITAL MARKETING

Alternative Tools For Promotion of Your Mobile App in Russia

In previous publications, we introduced you to the basic ways to promote mobile apps in Russia: affiliate networks, where you pay for the post in case of a certain result (registration on the site, filling in the questionnaire, online purchase) and pay per click systems. Today we will tell you more about the promotion of alternative sources of a mobile app that require minimum costs. Find more about them - in the material of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

10 Ways To Help You Draw Attention To A Mobile Application In Russia

In 2008, there was created a thing, which has really changed the lives of millions of people making them much easier and more interesting. One of the greatest business opportunities involving the huge audience appeared. Mobile App. However, the platform is useless if you do not convey information about it to potential users. How to make the application popular in Russia and in Russian Internet? Read in the material of RMAA GROUP.

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MEDIA BUYING

MEDIA BUYING

In 2016 Internet ad revenues in Russia will exceed revenues of TV ad

In 2016, Internet advertising revenues in Russia will exceed revenues of TV advertising and will account $3.5 billion versus $2.9 for TV for the first time. Consulting company PwC gave this forecast at the yearly average dollar exchange rate of 37.8 rubles.

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