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Blog about successful marketing strategies in Russia
Blog about successful marketing strategies in Russia
DIGITAL MARKETING
Creating viral content on VK. Effective Strategies, Tips and Tools for Promoting Through VK Clips
Explore VK Clips, a viral content format with over 1 billion views daily, and learn how brands can engage Russian-speaking audiences with short videos on VK.
DIGITAL MARKETING
Practical guide to Digital Ad Labeling in Russia
Description: Dive into the essentials of ad labeling in Russia. Learn how it impacts your marketing strategy. Stay informed!
DIGITAL MARKETING
Global Trends Meet Russian Market: Exploring the Landscape of Future Marketing Innovations 2024
Against the backdrop of dynamic change in 2022-2023, the Russian market has adapted to new formats and the demands of buyer audiences. In 2024, this metamorphosis will continue, combining the unique features of the region with global digital marketing trends. Read more about it in our article.
DIGITAL MARKETING
RMAA Agency experts presented a list of the most memorable advert videos in the Russian market where one can see what characters and what creative approach was appreciated by the modern Russian audience in 2021.
DIGITAL MARKETING
Why Does a Business Need Marketing Research: Digital Tools in the Russian Market
There are digital tools that allow businesses to answer some key questions and assess market potential within a relatively small budget. In the article we will tell you about such analysis tools that are available in the Russian market.
DIGITAL MARKETING
User-Generated Content for Business in 2021
Users trust content that has been created by other people much more. Blogs, posts, overviews, opinions—this is what many people are guided by today when making purchases and what becomes the main alternative to direct advertising.
DIGITAL MARKETING
Feedback and Its Influence on Brand Reputation
Search results affect choices and decisions to buy or collaborate with one or another company. That is why it is important to monitor what is written about you, your company and products on the Internet.
B2B MARKETING
Review of Competitor Analysis Tools in the Russian Market
Competitors’ mistakes will let you avoid your own ones, while their achievements will become your driver for development. But for this, you should always keep your eye on the ball and follow how other actors in your industry promote themselves in the market. Today we will tell you about the tools that will help you analyze competitors’ websites and their marketing activities online.
DIGITAL MARKETING
Call Tracking as an Advertising and Sales Optimization Tool: Review of Russian Services
There are two categories of call tracking: static and dynamic, which differ with the degree of call detail record and application areas. As a rule, call tracking services provide both types of call tracking and enable their combination. What is more, some call tracking systems also provide other tools from additional communication channels (callback, live chat, website call, lead generator) to full-scale end-to-end analytics systems.
DIGITAL MARKETING
2019 Russian Online Marketing Trends
Last year of 2018, 81% Russians used Internet, with 65% of them going online daily. What is more, according to MediaScope, as of November 2018, the percentage of Russians aged 18 to 34 who use Internet totalled 95%. In our blog, we are going to tell you what trends will let us not only increase media outreach, but also reach out to Russian users in 2019.
MEDIA BUYING
Media Market in the Russian Federation: 2018 Trends
How will the Russian media market develop in 2018? What trends will determine its growth? Read this article in the RMAA Group blog to learn the forecast for the upcoming year that is directly related to media advertising in Russia.
DIGITAL MARKETING
Search Systems in Russia: 2018 Trends and Forecast
What do search services that are currently in-demand in Russia propose? What is their rating, development trends, and capabilities in 2018? What tools can be used to enter the Russian market through search advertising of goods and services offered by representative of foreign business? Read the article by RMAA Group and you will learn answers to all these questions.
DIGITAL MARKETING
The Importance of Net's Comments in Russia
Discussions and comments have become integral and very important part of network life for so long now, and the Russian Internet completely corresponds with world tendencies. It means for brands that after the publication of content work only begins as subscribers' comments and work with them have not smaller value, than content. Why is it important to work with comments and how to do it – read in the RMAA Group blog.
DIGITAL MARKETING
Online Cinemas in Russia As A Platform For Advertisers
Video advertising is one of the most effective and rapidly growing ways of advertising on the Internet. Today we will talk about the services for which the video advertising is the main marketing tool, i.e. online cinemas. To get insight into the audience which online cinemas gather today in Russia and how to use these to promote goods and services in Russia, please read the RMAA Group blog.
DIGITAL MARKETING
How Websites Struggle Against Ad Blockers in Russia?
Software which block banner ads on websites are recently becoming a growing problem both for single sites and for the advertising market as a whole. Their increasing distribution makes websites search for various means to deliver ad messages to users. Read in the RMAA Group blog post how Russian websites struggle against ad blockers.
DIGITAL MARKETING
Programmatic buying made revolution in Marketing business all around the world and Russia is not an exception. It gave the possibility to buy advertisements on the different websites directly and in different formats. It saves the time and money because you do not have to deal with every website specifically. However, Programmatic buying technology is only developing and it cannot resolve all the tasks yet. But it will. To know more about the current situation of Programmatic buying on Russian Market read in material of RMAA Group.
DIGITAL MARKETING
Online Market of Audio Advertising in Russia
Marketing does not stop in one place. A new media format started developing in the end of 2014 – audio advertisement in the Internet. Significant moments of these type of ads are embeddedness in the process of consuming the content and unobtrusiveness, which is important for a friendly behavior of the audience. At the same time, these ads cannot be missed or ignored. The most important information about this format of advertising can be found in the material of RMAA Group.
DIGITAL MARKETING
How To Increase The Organic Traffic In Russia Through Online Events
Organic Traffic - traffic that comes to your website from unpaid search results - is the most desirable and valuable one for any site. Its amount depends on the website's Search Engine Ranking, which is determined by many factors. In particular, they are the number of pages containing unique content, the number of inbound links, and the behavioral characteristics of the site visitors. How to improve these and some other indicators with the help of online events, read in RMAA Group blog.
DIGITAL MARKETING
Periscope: Get Closer to Your Audience
Periscope, a live video streaming app, created a stir in 2015. Features of this instrument to disseminate information are impressive: any user anywhere in the world can broadcast and communicate with audience or capture what’s happening around in just one click. The range of uses is incredibly large: from broadcast of the biggest events and disasters to shooting scenes of everyday life and communication with strangers. Read more about how to use a new tool to promote your brand in Russia in the material of RMAA Group.
DIGITAL MARKETING
Alternative Tools For Promotion of Your Mobile App in Russia
In previous publications, we introduced you to the basic ways to promote mobile apps in Russia: affiliate networks, where you pay for the post in case of a certain result (registration on the site, filling in the questionnaire, online purchase) and pay per click systems. Today we will tell you more about the promotion of alternative sources of a mobile app that require minimum costs. Find more about them - in the material of RMAA Group.
