Blog about successful marketing strategies in Russia

DIGITAL MARKETING

SERM and ORM in the Russian Internet: A Comprehensive Guide

Learn how to effectively manage your online reputation on the Russian internet with our comprehensive guide on SERM and ORM. Discover best practices and strategies.

DIGITAL MARKETING

Adapting a Brand Marketing Strategy. How to Enter the Russian Market?

This guide provides actionable steps for adapting your brand marketing strategy to resonate with Russian consumers. Learn about cultural insights, marketing channels, and measurement.

DIGITAL MARKETING

Programmatic Market Overview and AdTech Services in Russia

Explore programmatic buying in Russia with our in-depth guide. Learn about unique market features and programmatic DSP platforms for effective advertising strategies.

DIGITAL MARKETING

Overview of Performance Marketing in Russia. Part 2

Step-by-step guide to launching campaigns in Russian performance marketing, including the latest strategies, trends, and platform selection.

MEDIA BUYING

Russian online cinemas as an effective platform for advertisers

Reach millions in Russia with video ads on popular online cinemas. Target viewers by interests & demographics. Track results & boost ROI. Learn more about advertising in Russian online cinemas!

DIGITAL MARKETING

Overview of Performance Marketing in Russia

Exploring the dynamics of performance marketing in Russia, focusing on strategies, outcomes, and market trends.

DIGITAL MARKETING

A Complete Guide How to Promote Mobile Apps in Russia. Organic and Paid tools

Explore key strategies to elevate the app's profile and user engagement across the Russian mobile market.

DIGITAL MARKETING

Creating viral content on VK. Effective Strategies, Tips and Tools for Promoting Through VK Clips

Explore VK Clips, a viral content format with over 1 billion views daily, and learn how brands can engage Russian-speaking audiences with short videos on VK.

DIGITAL MARKETING

Practical guide to Digital Ad Labeling in Russia

Description: Dive into the essentials of ad labeling in Russia. Learn how it impacts your marketing strategy. Stay informed!

DIGITAL MARKETING

Global Trends Meet Russian Market: Exploring the Landscape of Future Marketing Innovations

Against the backdrop of dynamic change in 2022-2023, the Russian market has adapted to new formats and the demands of buyer audiences. In 2024, this metamorphosis will continue, combining the unique features of the region with global digital marketing trends. Read more about it in our article.

DIGITAL MARKETING

Distinctive Ads of 2021

RMAA Agency experts presented a list of the most memorable advert videos in the Russian market where one can see what characters and what creative approach was appreciated by the modern Russian audience in 2021.

DIGITAL MARKETING

Why Does a Business Need Marketing Research: Digital Tools in the Russian Market

There are digital tools that allow businesses to answer some key questions and assess market potential within a relatively small budget. In the article we will tell you about such analysis tools that are available in the Russian market.

DIGITAL MARKETING

Feedback and Its Influence on Brand Reputation

Search results affect choices and decisions to buy or collaborate with one or another company. That is why it is important to monitor what is written about you, your company and products on the Internet.

DIGITAL MARKETING

Search Systems in Russia: 2018 Trends and Forecast

What do search services that are currently in-demand in Russia propose? What is their rating, development trends, and capabilities in 2018? What tools can be used to enter the Russian market through search advertising of goods and services offered by representative of foreign business? Read the article by RMAA Group and you will learn answers to all these questions.

DIGITAL MARKETING

How To Increase The Organic Traffic In Russia Through Online Events

Organic Traffic - traffic that comes to your website from unpaid search results - is the most desirable and valuable one for any site. Its amount depends on the website's Search Engine Ranking, which is determined by many factors. In particular, they are the number of pages containing unique content, the number of inbound links, and the behavioral characteristics of the site visitors. How to improve these and some other indicators with the help of online events, read in RMAA Group blog.