Blog about successful marketing strategies in Russia

Blog about successful marketing strategies in Russia

DIGITAL MARKETING

DIGITAL MARKETING

Russian online cinemas as an effective platform for advertisers

Reach millions in Russia with video ads on popular online cinemas. Target viewers by interests & demographics. Track results & boost ROI. Learn more about advertising in Russian online cinemas!

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DIGITAL MARKETING

DIGITAL MARKETING

Overview of Performance Marketing in Russia

Exploring the dynamics of performance marketing in Russia, focusing on strategies, outcomes, and market trends.

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DIGITAL MARKETING

DIGITAL MARKETING

A Complete Guide How to Promote Mobile Apps in Russia. Organic and Paid tools

Explore key strategies to elevate the app's profile and user engagement across the Russian mobile market.

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DIGITAL MARKETING

DIGITAL MARKETING

Creating viral content on VK. Effective Strategies, Tips and Tools for Promoting Through VK Clips

Explore VK Clips, a viral content format with over 1 billion views daily, and learn how brands can engage Russian-speaking audiences with short videos on VK.

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DIGITAL MARKETING

DIGITAL MARKETING

Practical guide to Digital Ad Labeling in Russia

Description: Dive into the essentials of ad labeling in Russia. Learn how it impacts your marketing strategy. Stay informed!

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DIGITAL MARKETING

DIGITAL MARKETING

Global Trends Meet Russian Market: Exploring the Landscape of Future Marketing Innovations 2024

Against the backdrop of dynamic change in 2022-2023, the Russian market has adapted to new formats and the demands of buyer audiences. In 2024, this metamorphosis will continue, combining the unique features of the region with global digital marketing trends. Read more about it in our article.

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DIGITAL MARKETING

DIGITAL MARKETING

Distinctive Ads of 2021

RMAA Agency experts presented a list of the most memorable advert videos in the Russian market where one can see what characters and what creative approach was appreciated by the modern Russian audience in 2021.

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DIGITAL MARKETING

DIGITAL MARKETING

Why Does a Business Need Marketing Research: Digital Tools in the Russian Market

There are digital tools that allow businesses to answer some key questions and assess market potential within a relatively small budget. In the article we will tell you about such analysis tools that are available in the Russian market.

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DIGITAL MARKETING

DIGITAL MARKETING

User-Generated Content for Business in 2021

Users trust content that has been created by other people much more. Blogs, posts, overviews, opinions—this is what many people are guided by today when making purchases and what becomes the main alternative to direct advertising.

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DIGITAL MARKETING

DIGITAL MARKETING

Feedback and Its Influence on Brand Reputation

Search results affect choices and decisions to buy or collaborate with one or another company. That is why it is important to monitor what is written about you, your company and products on the Internet.

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B2B MARKETING

B2B MARKETING

Review of Competitor Analysis Tools in the Russian Market

Competitors’ mistakes will let you avoid your own ones, while their achievements will become your driver for development. But for this, you should always keep your eye on the ball and follow how other actors in your industry promote themselves in the market. Today we will tell you about the tools that will help you analyze competitors’ websites and their marketing activities online.

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DIGITAL MARKETING

DIGITAL MARKETING

Call Tracking as an Advertising and Sales Optimization Tool: Review of Russian Services

There are two categories of call tracking: static and dynamic, which differ with the degree of call detail record and application areas. As a rule, call tracking services provide both types of call tracking and enable their combination. What is more, some call tracking systems also provide other tools from additional communication channels (callback, live chat, website call, lead generator) to full-scale end-to-end analytics systems.

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DIGITAL MARKETING

DIGITAL MARKETING

Search Systems in Russia: 2018 Trends and Forecast

What do search services that are currently in-demand in Russia propose? What is their rating, development trends, and capabilities in 2018? What tools can be used to enter the Russian market through search advertising of goods and services offered by representative of foreign business? Read the article by RMAA Group and you will learn answers to all these questions.

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DIGITAL MARKETING

DIGITAL MARKETING

Online Cinemas in Russia As A Platform For Advertisers

Video advertising is one of the most effective and rapidly growing ways of advertising on the Internet. Today we will talk about the services for which the video advertising is the main marketing tool, i.e. online cinemas. To get insight into the audience which online cinemas gather today in Russia and how to use these to promote goods and services in Russia, please read the RMAA Group blog.

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DIGITAL MARKETING

DIGITAL MARKETING

Programmatic Buying In Russia

Programmatic buying made revolution in Marketing business all around the world and Russia is not an exception. It gave the possibility to buy advertisements on the different websites directly and in different formats. It saves the time and money because you do not have to deal with every website specifically. However, Programmatic buying technology is only developing and it cannot resolve all the tasks yet. But it will. To know more about the current situation of Programmatic buying on Russian Market read in material of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

How To Increase The Organic Traffic In Russia Through Online Events

Organic Traffic - traffic that comes to your website from unpaid search results - is the most desirable and valuable one for any site. Its amount depends on the website's Search Engine Ranking, which is determined by many factors. In particular, they are the number of pages containing unique content, the number of inbound links, and the behavioral characteristics of the site visitors. How to improve these and some other indicators with the help of online events, read in RMAA Group blog.

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DIGITAL MARKETING

DIGITAL MARKETING

Alternative Tools For Promotion of Your Mobile App in Russia

In previous publications, we introduced you to the basic ways to promote mobile apps in Russia: affiliate networks, where you pay for the post in case of a certain result (registration on the site, filling in the questionnaire, online purchase) and pay per click systems. Today we will tell you more about the promotion of alternative sources of a mobile app that require minimum costs. Find more about them - in the material of RMAA Group.

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DIGITAL MARKETING

DIGITAL MARKETING

10 Ways To Help You Draw Attention To A Mobile Application In Russia

In 2008, there was created a thing, which has really changed the lives of millions of people making them much easier and more interesting. One of the greatest business opportunities involving the huge audience appeared. Mobile App. However, the platform is useless if you do not convey information about it to potential users. How to make the application popular in Russia and in Russian Internet? Read in the material of RMAA GROUP.

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