For many Russians, housing purchase abroad is on the list of their dearest wishes. That is why more and more services appear in the Russian market that let them see the options and buy or rent real estate abroad. For a buyer or a tenant, portals are interesting, first of all, by an opportunity to find proper realty quickly; for foreign real estate owners, to promote their offer for Russian-speaking users.
The major reason why Russians purchase real estate abroad is an opportunity to have a permanent holiday place in a warm climate country. Apart from that, Russian-speaking buyers are interested in commercial real estate. They consider housing purchase to be an asset that can be sold later.
Today we will talk about how to sell a foreign luxury properties to the Russian audience: apartments, houses, villas, chateaux, lands and etc.. First we should say that it is quite complicated product for promotion: target audience is fairly narrow, advertising opportunities for this audience are limited and the cost is high. However, there are different tools to promote such complicated products. Read more in the RMAA Group’s blog.