+7 (495) 818-96-58
Blog about successful marketing strategies in Russia
Blog about successful marketing strategies in Russia
DIGITAL MARKETING
Digital Audio Advertising in Russia: A review of Music Services and Podcasts
Learn about digital audio advertising in Russia, focusing on music streaming services and podcasts. Discover trends, opportunities, and market dynamics.
DIGITAL MARKETING
Find out more about search engines in Russia and what advertising opportunities they have to offer.
DIGITAL MARKETING
Why VK Ads advertising manager is so good: overview and specific features
RMAA experts have made a brief overview of the VK Ads service to clearly show how it differs from VK PRO and myTarget.
DIGITAL MARKETING
Advertising creatives in Yandex.Direct. Basic formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used in Yandex.Direct.
DIGITAL MARKETING
VK Ads formats and technical requirements: short and sweet overview
Read the VK Ads formats and technical requirements guide for a better understanding of working with creatives in targeted advertising.
DIGITAL MARKETING
Unlocking Success: Promoting Your Brand on Odnoklassniki
Explore advertising opportunities to promote a brand on Odnoklassniki, which has become an active social network in Russia again in 2023.
DIGITAL MARKETING
Launching Advertising Campaign with VK Ads from Scratch in 4 Steps
VK Ads manager has become a basic targeting tool for many and not just a new addition in use. Let’s demonstrate how it looks. RMAA experts prepared a step-by-step guide to launch a campaign with VK Ads.
DIGITAL MARKETING
Direct VC Native advertising: which format to choose on Telegram
How to create impactful ads on Telegram? RMAA experts discuss whether ads should blend in or stand out, offering insights on advertising strategies on the platform.
DIGITAL MARKETING
Promotion in the Russian market with contextual advertising using Yandex.Direct
In this article we will talk about Yandex.Direct since the importance of the service for the Russian advertising market has become undeniable.
MEDIA BUYING
Discover the range of advertising formats at Vnukovo Airport, and learn about the airport's capacity and passenger traffic, allowing you to effectively target an engaged audience.
DIGITAL MARKETING
Cartographic marketing in Russia. Who needs it and how to use it effectively?
In this article we will consider the key features of cartographic marketing in the Russian Federation and prove its advantages for modern companies. The approach is based on the use of geographic and cartographic data, which helps businesses to more accurately localize and segment their audience, and make themselves known.
DIGITAL MARKETING
Advertising creatives for targeting on myTarget. Formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used for targeting on myTarget.
DIGITAL MARKETING
Advertising on PRO VKontakte: the main formats and technical requirements
Check out the technical requirements of the PRO VKontakte advertising cabinet for working with creatives.
DIGITAL MARKETING
Advertising on Telegram. How to analyze the results
Advertising integrations on Telegram are one of the most popular means of promotion in Russia in 2022. What is the “effective” side of using this tool? How to evaluate the result of the work done? RMAA experts have provided recommendations based on their own examples.
DIGITAL MARKETING
Telegram channels analytics. Services overview 2022
Telegram is one of the most promising platforms for promotion on the Russian market. However, we, as an agency, constantly face with is that many people have experience of unsuccessful advertising on Telegram. In this article, we decided to pay more attention to advertising integrations on Telegram. We will discuss an important stage of preparation for advertising, which is channel analytics.
DIGITAL MARKETING
ORM and SERM: Peculiarities of Building Reputation on the Internet
It is wrong to think that the main task of Internet marketing is only the launch of advertising campaigns. In fact, it combines many objectives, including dealing with brand reputation. Which also comprises several important tasks related to work on ORM (Online Reputation Management) and SERM (Search Engine Reputation Management).
MEDIA BUYING
Dark Marketing in Russia. How to Properly Advertise Alcohol and Tobacco Products on the Market.
While in some countries such advertising is partially or completely allowed, in Russia it is either completely prohibited to promote these product categories, for example through traditional TV, print media, and radio channels, or with significant nuances.
MEDIA BUYING
Advertising Market Overview 2022
The market decline can be from 30% to 70% this year. At the same time, though the situation is unstable, but still the volume of advertising has not returned to the indicators of 2008. And this still gives hope to get out of the situation with minimal losses by the end of 2022.
DIGITAL MARKETING
Trends for the Future: Alternative Services for Promotion in Russia
One of the consequences of the sanctions policy against Russia was the restriction of access to popular resources used by most advertisers. Let's recall that these are such platforms as Instagram* and Facebook* (owned by Meta**), TikTok, Twitter, LinkedIn, partly Youtube, as well as a complete blocking of access to Google Ads managers.
DIGITAL MARKETING
Mechanics of Brand Promotion on Telegram
We work with Telegram and we know that it has its own specific features. In the article we will tell you about the peculiarities and specific features of this service and promotion techniques for your brand or channel on Telegram.
