DIGITAL MARKETING
Promotion on the Russian market using contextual advertising. How does it work?
In this article we will talk about Yandex.Direct since the importance of the service for the Russian advertising market has become undeniable.
DIGITAL MARKETING
Cartographic marketing in Russia. Who needs it and how to use it effectively?
In this article we will consider the key features of cartographic marketing in the Russian Federation and prove its advantages for modern companies. The approach is based on the use of geographic and cartographic data, which helps businesses to more accurately localize and segment their audience, and make themselves known.
DIGITAL MARKETING
Unlocking Success: Promoting Your Brand on Odnoklassniki in 2023
As of 2023 Odnoklassniki has again become an "active" social network in Russia boasting a large audience and serving as an effective resource for brand promotion. Like any other service, Ok (note - short form for Odnoklassniki) has its own specific points and peculiarities.
DIGITAL MARKETING
VK Ads formats and technical requirements: short and sweet overview
All useful features of myTarget and PRO VKontakte now united into a single system of VK Ads, so that marketing experts could work with targeted ads easier, faster, and in a more efficient way. The VK Ads formats and technical requirements instruction below will be short and sweet as well. Read on and discover the main difference between VK Ads and PRO VKontakte, which will stop working at 31 July.
DIGITAL MARKETING
Launching Advertising Campaign with VK Ads from Scratch in 4 Steps
How to launch an advertising campaign with VK Ads in 2023? VK Ads manager has become a basic targeting tool for many and not just a new addition in use. Let’s demonstrate how it looks. Everyone interested can test the freely available platform after the log-in. RMAA experts prepared a step-by-step guide to launch a campaign with VK Ads.
DIGITAL MARKETING
Direct VC Native advertising: which format to choose on Telegram
While foreign social networks were losing their users in Russia in the blocking conditions, Telegram, a Russian-made messenger, was only increasing its audience. How should effective ad posts look like on Telegram? What to write about and in what format? Should the ad be native or use a more familiar, direct nature of the advertising message? RMAA experts answer these and other questions about advertising on Telegram.
DIGITAL MARKETING
Why new VK Ads advertising manager is so good: overview and specific features
In April 2022, the Russian holding VK announced the launch of the new VK advertising manager. Thanks to this, VK ads has currently become a valuable convenient platform for the implementation of many marketing tasks. At the same time, VK developers have not refused to use older services yet. RMAA experts have made a brief overview of the new VK service to clearly show how it differs from VK PRO and myTarget.
DIGITAL MARKETING
Advertising creatives for targeting on myTarget. Formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used for targeting on myTarget.
DIGITAL MARKETING
Advertising on PRO VKontakte: the main formats and technical requirements
Let's take a closer look at the advertising formats for the VKontakte platform. Vkontakte PRO has quite advanced options, therefore the requirements for advertising creatives change not only by their types (title, text, images, video), but also within each group.
DIGITAL MARKETING
Advertising creatives in Yandex.Direct. Basic formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used in Yandex.Direct.
DIGITAL MARKETING
Brand promotional activities start with the selection of a search engine. Which one is currently on top for Russian users? What opportunities does it have? Yandex VS Google: types of contextual advertising, сontextual ad pricing, SEO promotion. What is the difference and how to promote a brand through search engines in Russia in 2023?
DIGITAL MARKETING
Advertising on Telegram. How to analyze the results
Advertising integrations on Telegram are one of the most popular means of promotion in Russia in 2022. What is the “effective” side of using this tool? How to evaluate the result of the work done? RMAA experts have provided recommendations based on their own examples.
DIGITAL MARKETING
Telegram channels analytics. Services overview 2022
Telegram is one of the most promising platforms for promotion on the Russian market. However, we, as an agency, constantly face with is that many people have experience of unsuccessful advertising on Telegram. In this article, we decided to pay more attention to advertising integrations on Telegram. We will discuss an important stage of preparation for advertising, which is channel analytics.
DIGITAL MARKETING
ORM and SERM: Peculiarities of Building Reputation on the Internet
It is wrong to think that the main task of Internet marketing is only the launch of advertising campaigns. In fact, it combines many objectives, including dealing with brand reputation. Which also comprises several important tasks related to work on ORM (Online Reputation Management) and SERM (Search Engine Reputation Management).
MEDIA BUYING
Dark Marketing in Russia. How to Properly Advertise Alcohol and Tobacco Products on the Market.
While in some countries such advertising is partially or completely allowed, in Russia it is either completely prohibited to promote these product categories, for example through traditional TV, print media, and radio channels, or with significant nuances.
MEDIA BUYING
Advertising Market Overview 2022
The market decline can be from 30% to 70% this year. At the same time, though the situation is unstable, but still the volume of advertising has not returned to the indicators of 2008. And this still gives hope to get out of the situation with minimal losses by the end of 2022.
DIGITAL MARKETING
Trends for the Future: Alternative Services for Promotion in Russia
One of the consequences of the sanctions policy against Russia was the restriction of access to popular resources used by most advertisers. Let's recall that these are such platforms as Instagram* and Facebook* (owned by Meta**), TikTok, Twitter, LinkedIn, partly Youtube, as well as a complete blocking of access to Google Ads managers.
DIGITAL MARKETING
Mechanics of Brand Promotion on Telegram
We work with Telegram and we know that it has its own specific features. In the article we will tell you about the peculiarities and specific features of this service and promotion techniques for your brand or channel on Telegram.
DIGITAL MARKETING
Promotion of Cryptocurrency in the Russian Market
In Russia, cryptocurrency advertising is officially allowed UNLESS it acts as a means of payment for goods and services (The Law “On Digital Assets”). In other cases, advertising content can be freely broadcast to various resources.
DIGITAL MARKETING
Branded Games: Review Of Successful Case Studies In Russia 2021
It is already the case that own games for brands are a powerful tool to enhance user engagement, increase sales and solve specific business problems. And successful launches of branded games grow into events that go viral due to discussions on social networking sites and online media.