Blog about successful marketing strategies in Russia

Blog about successful marketing strategies in Russia

DIGITAL MARKETING

DIGITAL MARKETING

VKontakte 2022. New Advertising Tools for Promotion on the Russian Market

In 2022 VKontakte became one of the most attractive social networks for a diverse audience, including bloggers, advertisers and ordinary users.

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MEDIA BUYING

MEDIA BUYING

Advertising Market Overview 2022

The market decline can be from 30% to 70% this year. At the same time, though the situation is unstable, but still the volume of advertising has not returned to the indicators of 2008. And this still gives hope to get out of the situation with minimal losses by the end of 2022.

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DIGITAL MARKETING

DIGITAL MARKETING

Trends for the Future: Alternative Services for Promotion in Russia

One of the consequences of the sanctions policy against Russia was the restriction of access to popular resources used by most advertisers. Let's recall that these are such platforms as Instagram* and Facebook* (owned by Meta**), TikTok, Twitter, LinkedIn, partly Youtube, as well as a complete blocking of access to Google Ads managers.

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DIGITAL MARKETING

DIGITAL MARKETING

Mechanics of Brand Promotion on Telegram

We work with Telegram and we know that it has its own specific features. In the article we will tell you about the peculiarities and specific features of this service and promotion techniques for your brand or channel on Telegram.

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DIGITAL MARKETING

DIGITAL MARKETING

Promotion of Cryptocurrency in the Russian Market

In Russia, cryptocurrency advertising is officially allowed UNLESS it acts as a means of payment for goods and services (The Law “On Digital Assets”). In other cases, advertising content can be freely broadcast to various resources.

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DIGITAL MARKETING

DIGITAL MARKETING

Branded Games: Review Of Successful Case Studies In Russia 2021

It is already the case that own games for brands are a powerful tool to enhance user engagement, increase sales and solve specific business problems. And successful launches of branded games grow into events that go viral due to discussions on social networking sites and online media.

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DIGITAL MARKETING

DIGITAL MARKETING

myTarget Instead of Facebook Ads. Specific Features of Targeting on Russian Social Networks

myTarget is an advertising platform by Mail.ru, where you can configure an ad display on the company's services (VKontakte, Odnoklassniki, My World) and on partner resources. On myTarget, you can scale up an advertising campaign and launch it on multiple platforms at one and the same time.

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DIGITAL MARKETING

DIGITAL MARKETING

Migrating from Google Ads to Yandex Direct. What Do You Need to Know Before Launching an Ad?

On March 3, the Google Ads advertising system announced the temporary suspension of advertising to users located in Russia. For companies promoting their products and services on the Russian market, there is an alternative - the Yandex Direct advertising system.

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DIGITAL MARKETING

DIGITAL MARKETING

Channels for Building Communication with Users in Russia Under the Conditions of Blocking Foreign Advertising Tools

There have always been alternatives in Russia. VKontakte remains the largest social networking service. According to Brand Analytics, daily number of active Russian-speaking authors on VKontakte exceeded 3.5 million people in February-March 2022, increasing by approximately 500 thousand, and the number of posts reaches 14 million.

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DIGITAL MARKETING

DIGITAL MARKETING

Chatbots in Russia: Overview of Services

Having analyzed the market, RMAA experts have prepared an overview of the most popular chatbots in Russia, which differ in basic functionality.

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DIGITAL MARKETING

DIGITAL MARKETING

Brand Promotion via In-Game Integrations

Ad placement is in the interests of both parties: a brand gets coverage, and a game gains income from advertising. But there is another factor playing into the hands of game developers—product placement makes the game world more realistic for gamers.

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B2B MARKETING

B2B MARKETING

Specifics of Maintaining Communication with the Audience in Pharma Industry

The new reality, caused by pandemic consequences, led to changes of not only consumer demand, but also very marketing technologies. Digital technologies, which used to develop evolutionarily and enter the distribution and communication system gradually, came to the fore.

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DIGITAL MARKETING

DIGITAL MARKETING

Every Company is a Media Company. Why Develop Own Digital Channels

Any brand seeks to maintain a stable relationship with its audience. However, it is not always simple to earn loyalty and trust of customers. A company’s own channels play a big role in building relationships with clients.

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DIGITAL MARKETING

DIGITAL MARKETING

Community Management Features: Combating Aggression or Trolling as a Marketing Tool

We have prepared several simple recommendations that will help a community manager reframe communication with trolls in the way you need and take control of communication in the community.

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MEDIA BUYING

MEDIA BUYING

Illegal Ads: How to Promote Goods with Constraints

In our blog, we tell a lot about how to advertise different goods or what marketing channels in Russia are more effective. Today, we will turn our attention to one more very important issue—advertising goods with constraints.

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DIGITAL MARKETING

DIGITAL MARKETING

2020 Marketing Trends in Russia

RMAA Agency experts gathered the most interesting trends of 2020 and are happy to share our list with you.

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MEDIA BUYING

MEDIA BUYING

Inspirations of Experiential Marketing in the Russian Market

Experiential marketing makes it possible to step away from the standard communication model in advertising when we try to tell something to a consumer and to proceed to a more interesting model—customer engagement.

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DIGITAL MARKETING

DIGITAL MARKETING

Blogger vs. Celebrity: Pros and Cons of Cooperation in the Russian Market

With what bloggers will the cooperation be most effective? An instamom microblogger or a multimillion audience of a famous mom Oxana Samoilova? This depends not only on the product that you offer, but also on the advertising budget that you possess. Besides, it is worth considering some peculiarities of working with both categories of opinion leaders.

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MEDIA BUYING

MEDIA BUYING

What Ads in Russia Pay Off Better?

In 2017, the average ROI for all media channels was 0.97, i.e. every ruble invested in advertising brought 97 kopecks of a short-run effect on sales (during the placement and up to 3 months afterwards). In Europe, the average ROI varies from 0.2 to 0.4, which is related to higher costs of ads in the Western world.

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DIGITAL MARKETING

DIGITAL MARKETING

Russian Digital Video Ads Market: Results and Prospects

In 2018, the volumes of targeted placement or targeted ads with application of data, allowing the show of video only to those people whom a brand needs, went on growing. According to GPMD, in 2018 advertising with the use of demographic and behavioral targeting was almost 7% more than a year before.

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