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Blog about successful marketing strategies in Russia
Blog about successful marketing strategies in Russia
MEDIA BUYING
Inspirations of Experiential Marketing in the Russian Market
Experiential marketing makes it possible to step away from the standard communication model in advertising when we try to tell something to a consumer and to proceed to a more interesting model—customer engagement.
DIGITAL MARKETING
Blogger vs. Celebrity: Pros and Cons of Cooperation in the Russian Market
With what bloggers will the cooperation be most effective? An instamom microblogger or a multimillion audience of a famous mom Oxana Samoilova? This depends not only on the product that you offer, but also on the advertising budget that you possess. Besides, it is worth considering some peculiarities of working with both categories of opinion leaders.
MEDIA BUYING
What Ads in Russia Pay Off Better?
In 2017, the average ROI for all media channels was 0.97, i.e. every ruble invested in advertising brought 97 kopecks of a short-run effect on sales (during the placement and up to 3 months afterwards). In Europe, the average ROI varies from 0.2 to 0.4, which is related to higher costs of ads in the Western world.
DIGITAL MARKETING
Russian Digital Video Ads Market: Results and Prospects
In 2018, the volumes of targeted placement or targeted ads with application of data, allowing the show of video only to those people whom a brand needs, went on growing. According to GPMD, in 2018 advertising with the use of demographic and behavioral targeting was almost 7% more than a year before.
B2B MARKETING
Russian business travel market: data and trends
In 2018, the share of foreign destinations was 38% out of the total number of air flights of secondees, having demonstrated a slight growth (+6%), as compared to the previous year. Regardless of a complicated political situation in France, Paris remains the most popular international destination.
MEDIA BUYING
FIFA 2018 in Russia: What Promotion Opportunities Do Local and Foreign Brands Have?
How to organize your advertisements during FIFA 2018 in Russia? What tools should be used to achieve set goals? What do you need to know before you start an advertising campaign during organization of a sports event in Russia? Read the article prepared by RMAA Group to learn how you can advertise services and goods of your company at FIFA 2018.
MEDIA BUYING
Fact Checking in Russia: The Importance of Media Credibility
How far credibility is important in Mass Media? It's just a philosophical question. Advertisement is always "the best life" myth and that's why it's always better than ordinary life. There are all problems solving and everybody is joyful and happy. This is due to the rules of the genre. From the viewpoint of consumer and legislation it's not true: commercial must be true to fact. Read more about media credibility in the RMAA Group blog.
MEDIA BUYING
How Does the Product Placement Work in Russia?
From year to year, advertising technologies are becoming more and more perfect, they are deeply penetrating into all spheres of human life, and it is increasingly difficult for an ordinary person to avoid contact with advertising in his life. However, at the same time, there is a growing rejection of people for advertising; people's minds are configuring not to notice advertising where the person has become accustomed to seeing it. Therefore, the importance of unobtrusive methods of promotion that does not cause negative attitude of the audience is increasing. One of these unobtrusive ways is the Product placement mechanics. One can read on the features of Product placement in Russia in the RMAA Group blog.
MEDIA BUYING
Television or Digital Advertising: Which Segment Will Show Larger Growth in Russia?
Throughout 2016 in Russian trade media there has been a discussion whether digital segment overtakes television advertising segment or not. Representatives of National Advertising Alliance, the largest TV advertising seller in Russia, state that TV advertising market will keep growing and digital will be falling, however, other experts confidently argue the opposite. To learn what arguments the experts bring forward, read RMAA Group blog.
MEDIA BUYING
Why the Key Audience is of a Greater Importance Than the Target One by Today?
Promotion of some or other goods or services is often hinged on the target audience, its features, predictable behavior, need identification and purchasing power, as well. In fact, advertising effect relies heavily on the accuracy effect, however today an attention to the target audience is by no means all that is important for the company’s success. Why the key audience is of a greater importance than target one by today – read in RMAA Group’s blog.
MEDIA BUYING
How To Buy Media In Russia At The Lowest Price?
Any advertiser outside Russia (or even within the country) planning an advertising campaign is always faced with having to choose a supplier. He needs to decide either to use the services of sales houses or to use the services of a media buying agency. Whose modus operandi will be best suited to you?
MEDIA BUYING
White Paper, Edition 2016. How does the media-buying market in Russia work?
Are you a professional media buyer? Do you work with the Russian market? Is your task is to conduct a large-scale advertising campaign? How do you determine the right price for media purchases in Russia? Who has the exclusive rights for advertisement selling in Russia? How do you avoid making mistakes when choosing a vendor?
MEDIA BUYING
Trend and forecasts – Digital And Media Advertising in Russia
2015 was a difficult year for the advertising market in Russia. The fall of Rouble’s rate in late 2014 led to shrinking advertising income in almost all segments. However, by the end of the year, when the situation had stabilized, the volume started to increase again. The segments that felt confident in that situation were contextual and mobile advertising. The major trends in digital space became advertising in the Russian social networks, attention to the native ways of promoting, and establishment of the Periscope network. Read about the most notable trends of 2015 and forecasts for 2016 - in the material of RMAA Group.
DIGITAL MARKETING
What and how Russians buy on the Internet?
"Yandex.Market" and GfK Company polled online store visitors and found out how does the retail online trading work in Russia. The Russian market of online trading is becoming more developed and technologically advanced: people actively explore modern methods of delivery and payment of goods.
DIGITAL MARKETING
Direct marketing market in Russia, overview, perspectives of DM
The market of Direct Marketing (DM) can be conditionally divided in two groups. The first group - a market of direct advertising: mailout for marketing, advertising, PR purposes. It also includes integrated projects and DM. According to expert estimates, DM accounts for 80% of DM market. The second group – a market of mass direct business mailouts, notices, it also includes billing market. For example, Pension Fund notices, land tax, vehicle tax, various invoices, etc.
B2B MARKETING
What does the perfect marketing strategy of the present and future look like?
The RMAA Group`s President Vadim Tylik talks about global marketing trends on the 25th Anniversary of the Comvort group in Barcelona. Barcelona hosts the international network’s Annual General Meeting where members and heads of large European business corporations meet up to benchmark.
MEDIA BUYING
Why 50% of your advertising budgets are wasted in Russia?
What should the commercial be like and how to script the advertising message? What should advertising communication contain to make it work to increase sales with the maximum efficiency? Unfortunately, the exact answer to this questionwill never be found, as long as every business is different and identical circumstances in all occasions do not exist.
DIGITAL MARKETING
Directories and navigators in Russia – 2GIS Russia
To promote products and services in Russia it is better to use the local electronic services, as they are more popular than international ones. In this review, you will find descriptions of the most popular applications of navigators and electronic directories in Russia, as well as the brief guidance for using them to promote products and services of your company.I decided to divide the subject in several articles, so that information could be more compact and convenient for our blog readers. So, today we are going to discuss 2GIS. In the following articles, we are going to talk about equally popular Yandex.Maps, Inforino and City Guide navigation systems.
B2B MARKETING
When is it profitable in Russia to position goods as foreign?
When promoting goods to any foreign market it is important to consider the consumer mentality of the local population. It forms due to various reasons: 1. National, cultural and historical traditions; 2. Stereotypes fixed in the processes of the trade relations between countries; 3. Market saturation.
B2B MARKETING
First issue. How to promote foreign brands in the Russian Market?
This is the first mail out issue about effective marketing in Russia. My name is Vadim Tylik and I am the founder of «Russian Marketing Advertising Agency» (RMAA Group) and the author of this blog. Twice a month I will send you letters in which I will share useful information with you about marketing and advertising in Russia, and about effective advertising and foreign brand roll out in the Russian market. Do you have your own manufacturer? Are you importing your product into Russia and experiencing lower than expected sales? Are you developing your own Internet project and want it to be popular in the Russian market?
