Blog about successful marketing strategies in Russia

DIGITAL MARKETING

Game Promotion in Russia: Top Online Media Platforms for Gamers

Discover the best online media for game marketing in Russia. Learn how top platforms help developers reach gamers and promote games effectively.

MEDIA BUYING

Using Digital Outdoor and Indoor Advertising at Vnukovo Airport in Russia with a focus on the solvent audience

Discover the range of advertising formats at Vnukovo Airport, and learn about the airport's capacity and passenger traffic, allowing you to effectively target an engaged audience.

DIGITAL MARKETING

Overview of Uzbekistan Social Networks with SMM Tips for Brands

Uzbekistan’s social networks have 8.7M users, with content often in Uzbek and Russian. Discover SMM tips for engaging this audience—read the full article.

DIGITAL MARKETING

Digital Audio Advertising in Russia: A review of Music Services and Podcasts

Learn about digital audio advertising in Russia, focusing on music streaming services and podcasts. Discover trends, opportunities, and market dynamics.

DIGITAL MARKETING

From Google to Yandex: Unraveling the Secrets of Search Engine Marketing in the Russian-speaking Market

Find out more about search engines in Russia and what advertising opportunities they have to offer.

DIGITAL MARKETING

Why VK Ads advertising manager is so good: overview and specific features

RMAA experts have made a brief overview of the VK Ads service to clearly show how it differs from VK PRO and myTarget.

DIGITAL MARKETING

Advertising creatives in Yandex.Direct. Basic formats and technical requirements

Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used in Yandex.Direct.

DIGITAL MARKETING

VK Ads formats and technical requirements: short and sweet overview

Read the VK Ads formats and technical requirements guide for a better understanding of working with creatives in targeted advertising.

DIGITAL MARKETING

Unlocking Success: Promoting Your Brand on Odnoklassniki

Explore advertising opportunities to promote a brand on Odnoklassniki, which has become an active social network in Russia again in 2023.

DIGITAL MARKETING

Launching Advertising Campaign with VK Ads from Scratch in 4 Steps

VK Ads manager has become a basic targeting tool for many and not just a new addition in use. Let’s demonstrate how it looks. RMAA experts prepared a step-by-step guide to launch a campaign with VK Ads.

DIGITAL MARKETING

Direct VC Native advertising: which format to choose on Telegram

How to create impactful ads on Telegram? RMAA experts discuss whether ads should blend in or stand out, offering insights on advertising strategies on the platform.

DIGITAL MARKETING

Promotion in the Russian market with contextual advertising using Yandex.Direct

In this article we will talk about Yandex.Direct since the importance of the service for the Russian advertising market has become undeniable.

DIGITAL MARKETING

Cartographic marketing in Russia. Who needs it and how to use it effectively?

In this article we will consider the key features of cartographic marketing in the Russian Federation and prove its advantages for modern companies. The approach is based on the use of geographic and cartographic data, which helps businesses to more accurately localize and segment their audience, and make themselves known.

DIGITAL MARKETING

Advertising creatives for targeting on myTarget. Formats and technical requirements

Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used for targeting on myTarget.

DIGITAL MARKETING

Advertising on PRO VKontakte: the main formats and technical requirements

Check out the technical requirements of the PRO VKontakte advertising cabinet for working with creatives.

DIGITAL MARKETING

Advertising on Telegram. How to analyze the results

Advertising integrations on Telegram are one of the most popular means of promotion in Russia in 2022. What is the “effective” side of using this tool? How to evaluate the result of the work done? RMAA experts have provided recommendations based on their own examples.

DIGITAL MARKETING

Telegram channels analytics. Services overview 2022

Telegram is one of the most promising platforms for promotion on the Russian market. However, we, as an agency, constantly face with is that many people have experience of unsuccessful advertising on Telegram. In this article, we decided to pay more attention to advertising integrations on Telegram. We will discuss an important stage of preparation for advertising, which is channel analytics.

MEDIA BUYING

Advertising Market Overview 2022

The market decline can be from 30% to 70% this year. At the same time, though the situation is unstable, but still the volume of advertising has not returned to the indicators of 2008. And this still gives hope to get out of the situation with minimal losses by the end of 2022.

DIGITAL MARKETING

Mechanics of Brand Promotion on Telegram

We work with Telegram and we know that it has its own specific features. In the article we will tell you about the peculiarities and specific features of this service and promotion techniques for your brand or channel on Telegram.

DIGITAL MARKETING

Promotion of Cryptocurrency in the Russian Market

In Russia, cryptocurrency advertising is officially allowed UNLESS it acts as a means of payment for goods and services (The Law “On Digital Assets”). In other cases, advertising content can be freely broadcast to various resources.