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Blog about successful marketing strategies in Russia
Blog about successful marketing strategies in Russia, page 2
DIGITAL MARKETING
10 Ways To Help You Draw Attention To A Mobile Application In Russia
In 2008, there was created a thing, which has really changed the lives of millions of people making them much easier and more interesting. One of the greatest business opportunities involving the huge audience appeared. Mobile App. However, the platform is useless if you do not convey information about it to potential users. How to make the application popular in Russia and in Russian Internet? Read in the material of RMAA GROUP.
DIGITAL MARKETING
Advertising in the Russian Mobile Environment
Nevertheless, PwC experts expect that in the forecast period for five years the most rapidly developing segments are Internet (15.4%), online advertising (13.7%) and pay-TV (9%). TV advertising shows a decrease (-10.3%) while book publishing is still in decline (-2%). As reported by Russian Association of Communication Agencies (RACA or ACAR) for 2015, Russian advertising market in January-June decreased by 16% compared to the same period in the previous.
DIGITAL MARKETING
How to avoid spam filters and land in the inbox of Russian subscribers?
According to the study hold by Return Path company (company that monitors and analyzes email traffic), from all emails sent from around the world for Russian email service providers, only 76% gets into "Inbox" - every fourth message gets into Spam or become blocked. As for emails sent out by Russian companies to the Russian addresses, the situation is even worse: subscribers receive only 64% of the letters on average. Russia, among all the surveyed countries, takes the last place in the share of messages that reach the addressee.
DIGITAL MARKETING
Russian and European internet customers. What`s the difference?
This article is about the peculiarities of Russian internet audience and about some features of LEADs generation in online stores. It will be useful for both businessmanobserving the Russian market and those who are already doing business in Russia and want to increase the conversion of their websites.
