Blog about online games marketing strategies in Russia

Blog about online games marketing strategies in Russia, page 2

B2B MARKETING

B2B MARKETING

Events Go Online: Russia's Gaming Festivals 2020

Read our blog to find out when the official events of the Russian gaming industry will take place and where they can be viewed.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

7 Steps to Build a Game Marketing Plan in the Russian Market

To link all the promotion channels together and achieve not only marketing but also business goals, the game needs a marketing plan. In this article, we will analyze the steps of creating a marketing plan to promote a video game.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

The Types of In-Game Advertising in Russia

Strictly speaking, there are two in-game ad types: static unmodifiable ads and dynamic ads. However, there is also a third type of ads defined by game industry marketers, which is advergaming.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Gripping Content: Effective Approaches to Engage Russian Gamers on Social Media

Russia is called one of the most attractive markets for game developers not for nothing. At that, content is becoming one of the key factors to promote new games in the Russian market: streams, overviews, discussions in communities, posts in social media etc.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

How To Promote Online Browser-Based Games At The Russian Market?

Browser-based games are quite popular in Russia. Year by year the number of games are growing and new games are looking for their own players but not all find them. Meanwhile, there are a good many ways to promote games: SEO, contextual advertising, social media marketing, liaising with journalists, streamers, bloggers, let’s players etc. Read RMAA Group article to learn which tools are most relevant for promotion browser-based games in Russia.

Continue Reading

We use cookies to improve your personal online experience.

Learn more