Blog about online games marketing strategies in Russia, page 2

B2B MARKETING

2020 Results of Russian Mobile Games Market Development

The year of 2020 was a very lucky year for mobile developers in Russia. According to Statista, it was mobile games that became a main growth driver for game industry income—the mobile game income equaled to $1.5 billion at year-end.

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2021 Gaming Industry Events in Russia

In our blog we will tell you, organizers of which conferences and exhibitions of the gaming industry have already taken the chance and announced the holding of events offline, and which have not yet decided to return to the usual format.

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2020 Results of Russian Video Game Market Development

The COVID-19 pandemic has played an important role in the game market growth. When the whole world happened to be out of whack with habitual travels and interpersonal communication, when it became impossible just to walk on the streets and enjoy offline entertainments, many people went online and chose games for interactivity and communication tool.

DIGITAL MARKETING

Effective Distribution of Video Games in Russia: Popular Digital Distribution Systems

In Russia, just like all over the world, Steam takes the first place among game platforms and game digital distribution services. This was also proved by results of polls that we conducted in December 2020 jointly with PlayGround.ru and GoHa.Ru, the largest Russian game media.

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5 Reasons to Start Using eSports as Part of Your Marketing Strategy in Russia Today

Esports was officially recognized in Russia as sport in 2016. This event heightened interest in this industry of not only schoolchildren and students but also businesses. The industry got even more attention in 2020 as match broadcasts became a great way to spend time during the coronavirus lockdown.

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5 Steps to Create a Strategy for Cooperation with Streamers in Russia

When promoting a game, industry-related media coverage still matters, but often the game will manage to achieve much more if a streamer makes an overview video or an online broadcast of his gaming experience.

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Games on Social Networks—VKontakte Marketing Tips

VKontakte is the most popular SNS in Russia. According to Mediascope, 60% Russians use VK monthly, which is equal to almost 73 million people. That is why game promotion in VKontakte will be interesting for both social game developers and PC, mobile, and console game developers.

DIGITAL MARKETING

Games on Social Networks— Odnoklassniki Marketing Tips

Find out how attractive one of the most popular Russian social networks Odnoklassniki (OK) is for developers and how to promote your game on OK.

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Cosplay Stars from Russia. Promoting Games by Cosplay

To cooperate with cosplayers, your game does not need to be popular already. Cosplayers can become a great alternative to game bloggers at the stage of game launch (that is, if it has memorable, vivid characters).

DIGITAL MARKETING

Casual Games Advertising & Monetization Strategies in Russia

No matter how great a game you have created, it is your marketing strategy that can be the deciding factor in whether your game becomes popular or not. You can endlessly polish your game and make it perfect, but at the same time your competitors are gaining an audience with a much rawer product by investing in promotion.

DIGITAL MARKETING

What Social Network will Perform the Best for Game Marketing in Russia?

Promoting a game, changing perception of a brand, strengthening the game’s hand among a more active audience or telling new users about a new product—these and many other marketing tasks can be resolved by social media.

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Events Go Online: Russia's Gaming Festivals 2020

Read our blog to find out when the official events of the Russian gaming industry will take place and where they can be viewed.

DIGITAL MARKETING

7 Steps to Build a Game Marketing Plan in the Russian Market

To link all the promotion channels together and achieve not only marketing but also business goals, the game needs a marketing plan. In this article, we will analyze the steps of creating a marketing plan to promote a video game.

DIGITAL MARKETING

Ways to Advertise Your Gaming Brand With Mobile Apps in Russia

Rewarded video and playable ads are the formats that involve users in playing games or viewing ads. Due to the involvement, the conversion rate for these formats is higher than for other types of mobile advertising.

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The Types of In-Game Advertising in Russia

Strictly speaking, there are two in-game ad types: static unmodifiable ads and dynamic ads. However, there is also a third type of ads defined by game industry marketers, which is advergaming.

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Russian Mobile Game Advertising Market 2020

Russian mobile games market is expected to grow in 2020. And if in 2019 users spent $744 million on mobile games in Russia, this year this figure may well exceed the $1 billion bar.

DIGITAL MARKETING

Tips for Marketing Video Games Across Social Media in Russia

Social media for gamers is a place where they can learn news about their favorite game and just communicate with same game lovers. For game developers, social media is a unique opportunity to get feedback from active gamers, as well as promote their game and cover a new audience.

DIGITAL MARKETING

Video Game Marketing Strategies in Russia You Can Use Right Now

In this article, we will study out online game marketing tools that you can use in your strategy even today for promotion in the Russian market to boost the number of game installs/downloads and, further on, to stimulate in-game purchases.

DIGITAL MARKETING

Gripping Content: Effective Approaches to Engage Russian Gamers on Social Media

Russia is called one of the most attractive markets for game developers not for nothing. At that, content is becoming one of the key factors to promote new games in the Russian market: streams, overviews, discussions in communities, posts in social media etc.

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Russian Game Industry Survey 2019

According to Newzoo, at year-end 2018 Russia took the 11th place in the world game industry revenue rating. The total revenue of the Russian game market proved expectations that the company had had before and amounted to $1.657 billion ($1.7 billion were expected).