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Blog about online games marketing strategies in Russia
Blog about online games marketing strategies in Russia, page 2
DIGITAL MARKETING
Casual Games Advertising & Monetization Strategies in Russia
No matter how great a game you have created, it is your marketing strategy that can be the deciding factor in whether your game becomes popular or not. You can endlessly polish your game and make it perfect, but at the same time your competitors are gaining an audience with a much rawer product by investing in promotion.
B2B MARKETING
Events Go Online: Russia's Gaming Festivals 2020
Read our blog to find out when the official events of the Russian gaming industry will take place and where they can be viewed.
DIGITAL MARKETING
7 Steps to Build a Game Marketing Plan in the Russian Market
To link all the promotion channels together and achieve not only marketing but also business goals, the game needs a marketing plan. In this article, we will analyze the steps of creating a marketing plan to promote a video game.
DIGITAL MARKETING
The Types of In-Game Advertising in Russia
Strictly speaking, there are two in-game ad types: static unmodifiable ads and dynamic ads. However, there is also a third type of ads defined by game industry marketers, which is advergaming.
DIGITAL MARKETING
Gripping Content: Effective Approaches to Engage Russian Gamers on Social Media
Russia is called one of the most attractive markets for game developers not for nothing. At that, content is becoming one of the key factors to promote new games in the Russian market: streams, overviews, discussions in communities, posts in social media etc.
