Blog about successful marketing strategies in Russia, page 3

B2B MARKETING

Russian business travel market: data and trends

In 2018, the share of foreign destinations was 38% out of the total number of air flights of secondees, having demonstrated a slight growth (+6%), as compared to the previous year. Regardless of a complicated political situation in France, Paris remains the most popular international destination.

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MEDIA BUYING

Situational Marketing and the 2018 FIFA World Cup

How to make money on info-motives? FIFA World Cup as a great example!

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MEDIA BUYING

FIFA 2018 in Russia: What Promotion Opportunities Do Local and Foreign Brands Have?

How to organize your advertisements during FIFA 2018 in Russia? What tools should be used to achieve set goals? What do you need to know before you start an advertising campaign during organization of a sports event in Russia? Read the article prepared by RMAA Group to learn how you can advertise services and goods of your company at FIFA 2018.

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DIGITAL MARKETING

Direct marketing market in Russia, overview, perspectives of DM

The market of Direct Marketing (DM) can be conditionally divided in two groups. The first group - a market of direct advertising: mailout for marketing, advertising, PR purposes. It also includes integrated projects and DM. According to expert estimates, DM accounts for 80% of DM market. The second group – a market of mass direct business mailouts, notices, it also includes billing market. For example, Pension Fund notices, land tax, vehicle tax, various invoices, etc.

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