DIGITAL MARKETING
myTarget Instead of Facebook Ads. Specific Features of Targeting on Russian Social Networks
myTarget is an advertising platform by Mail.ru, where you can configure an ad display on the company's services (VKontakte, Odnoklassniki, My World) and on partner resources. On myTarget, you can scale up an advertising campaign and launch it on multiple platforms at one and the same time.
DIGITAL MARKETING
Migrating from Google Ads to Yandex Direct. What Do You Need to Know Before Launching an Ad?
On March 3, the Google Ads advertising system announced the temporary suspension of advertising to users located in Russia. For companies promoting their products and services on the Russian market, there is an alternative - the Yandex Direct advertising system.
DIGITAL MARKETING
There have always been alternatives in Russia. VKontakte remains the largest social networking service. According to Brand Analytics, daily number of active Russian-speaking authors on VKontakte exceeded 3.5 million people in February-March 2022, increasing by approximately 500 thousand, and the number of posts reaches 14 million.
DIGITAL MARKETING
Chatbots in Russia: Overview of Services
Having analyzed the market, RMAA experts have prepared an overview of the most popular chatbots in Russia, which differ in basic functionality.
DIGITAL MARKETING
Brand Promotion via In-Game Integrations
Ad placement is in the interests of both parties: a brand gets coverage, and a game gains income from advertising. But there is another factor playing into the hands of game developers—product placement makes the game world more realistic for gamers.
B2B MARKETING
Specifics of Maintaining Communication with the Audience in Pharma Industry
The new reality, caused by pandemic consequences, led to changes of not only consumer demand, but also very marketing technologies. Digital technologies, which used to develop evolutionarily and enter the distribution and communication system gradually, came to the fore.
DIGITAL MARKETING
Every Company is a Media Company. Why Develop Own Digital Channels
Any brand seeks to maintain a stable relationship with its audience. However, it is not always simple to earn loyalty and trust of customers. A company’s own channels play a big role in building relationships with clients.
DIGITAL MARKETING
Community Management Features: Combating Aggression or Trolling as a Marketing Tool
We have prepared several simple recommendations that will help a community manager reframe communication with trolls in the way you need and take control of communication in the community.
MEDIA BUYING
Illegal Ads: How to Promote Goods with Constraints
In our blog, we tell a lot about how to advertise different goods or what marketing channels in Russia are more effective. Today, we will turn our attention to one more very important issue—advertising goods with constraints.
DIGITAL MARKETING
2020 Marketing Trends in Russia
RMAA Agency experts gathered the most interesting trends of 2020 and are happy to share our list with you.
MEDIA BUYING
Inspirations of Experiential Marketing in the Russian Market
Experiential marketing makes it possible to step away from the standard communication model in advertising when we try to tell something to a consumer and to proceed to a more interesting model—customer engagement.
DIGITAL MARKETING
Blogger vs. Celebrity: Pros and Cons of Cooperation in the Russian Market
With what bloggers will the cooperation be most effective? An instamom microblogger or a multimillion audience of a famous mom Oxana Samoilova? This depends not only on the product that you offer, but also on the advertising budget that you possess. Besides, it is worth considering some peculiarities of working with both categories of opinion leaders.
MEDIA BUYING
What Ads in Russia Pay Off Better?
In 2017, the average ROI for all media channels was 0.97, i.e. every ruble invested in advertising brought 97 kopecks of a short-run effect on sales (during the placement and up to 3 months afterwards). In Europe, the average ROI varies from 0.2 to 0.4, which is related to higher costs of ads in the Western world.
B2B MARKETING
Russian business travel market: data and trends
In 2018, the share of foreign destinations was 38% out of the total number of air flights of secondees, having demonstrated a slight growth (+6%), as compared to the previous year. Regardless of a complicated political situation in France, Paris remains the most popular international destination.
MEDIA BUYING
Situational Marketing and the 2018 FIFA World Cup
How to make money on info-motives? FIFA World Cup as a great example!
MEDIA BUYING
FIFA 2018 in Russia: What Promotion Opportunities Do Local and Foreign Brands Have?
How to organize your advertisements during FIFA 2018 in Russia? What tools should be used to achieve set goals? What do you need to know before you start an advertising campaign during organization of a sports event in Russia? Read the article prepared by RMAA Group to learn how you can advertise services and goods of your company at FIFA 2018.
MEDIA BUYING
Fact Checking in Russia: The Importance of Media Credibility
How far credibility is important in Mass Media? It's just a philosophical question. Advertisement is always "the best life" myth and that's why it's always better than ordinary life. There are all problems solving and everybody is joyful and happy. This is due to the rules of the genre. From the viewpoint of consumer and legislation it's not true: commercial must be true to fact. Read more about media credibility in the RMAA Group blog.
MEDIA BUYING
How Does the Product Placement Work in Russia?
From year to year, advertising technologies are becoming more and more perfect, they are deeply penetrating into all spheres of human life, and it is increasingly difficult for an ordinary person to avoid contact with advertising in his life. However, at the same time, there is a growing rejection of people for advertising; people's minds are configuring not to notice advertising where the person has become accustomed to seeing it. Therefore, the importance of unobtrusive methods of promotion that does not cause negative attitude of the audience is increasing. One of these unobtrusive ways is the Product placement mechanics. One can read on the features of Product placement in Russia in the RMAA Group blog.
MEDIA BUYING
Trend and forecasts – Digital And Media Advertising in Russia
2015 was a difficult year for the advertising market in Russia. The fall of Rouble’s rate in late 2014 led to shrinking advertising income in almost all segments. However, by the end of the year, when the situation had stabilized, the volume started to increase again. The segments that felt confident in that situation were contextual and mobile advertising. The major trends in digital space became advertising in the Russian social networks, attention to the native ways of promoting, and establishment of the Periscope network. Read about the most notable trends of 2015 and forecasts for 2016 - in the material of RMAA Group.
DIGITAL MARKETING
What and how Russians buy on the Internet?
"Yandex.Market" and GfK Company polled online store visitors and found out how does the retail online trading work in Russia. The Russian market of online trading is becoming more developed and technologically advanced: people actively explore modern methods of delivery and payment of goods.