Blog about successful marketing strategies in Russia, page 2

DIGITAL MARKETING

Advertising creatives for targeting on myTarget. Formats and technical requirements

Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used for targeting on myTarget.

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DIGITAL MARKETING

Advertising on Telegram. How to analyze the results

Advertising integrations on Telegram are one of the most popular means of promotion in Russia in 2022. What is the “effective” side of using this tool? How to evaluate the result of the work done? RMAA experts have provided recommendations based on their own examples.

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DIGITAL MARKETING

Telegram channels analytics. Services overview 2022

Telegram is one of the most promising platforms for promotion on the Russian market. However, we, as an agency, constantly face with is that many people have experience of unsuccessful advertising on Telegram. In this article, we decided to pay more attention to advertising integrations on Telegram. We will discuss an important stage of preparation for advertising, which is channel analytics.

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DIGITAL MARKETING

myTarget Instead of Facebook Ads. Specific Features of Targeting on Russian Social Networks

myTarget is an advertising platform by Mail.ru, where you can configure an ad display on the company's services (VKontakte, Odnoklassniki, My World) and on partner resources. On myTarget, you can scale up an advertising campaign and launch it on multiple platforms at one and the same time.

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