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Blog about successful marketing strategies in Russia
Blog about successful marketing strategies in Russia, page 2
DIGITAL MARKETING
Migrating from Google Ads to Yandex Direct. What Do You Need to Know Before Launching an Ad?
On March 3, the Google Ads advertising system announced the temporary suspension of advertising to users located in Russia. For companies promoting their products and services on the Russian market, there is an alternative - the Yandex Direct advertising system.
DIGITAL MARKETING
There have always been alternatives in Russia. VKontakte remains the largest social networking service. According to Brand Analytics, daily number of active Russian-speaking authors on VKontakte exceeded 3.5 million people in February-March 2022, increasing by approximately 500 thousand, and the number of posts reaches 14 million.
DIGITAL MARKETING
Chatbots in Russia: Overview of Services
Having analyzed the market, RMAA experts have prepared an overview of the most popular chatbots in Russia, which differ in basic functionality.
DIGITAL MARKETING
Brand Promotion via In-Game Integrations
Ad placement is in the interests of both parties: a brand gets coverage, and a game gains income from advertising. But there is another factor playing into the hands of game developers—product placement makes the game world more realistic for gamers.
B2B MARKETING
Specifics of Maintaining Communication with the Audience in Pharma Industry
The new reality, caused by pandemic consequences, led to changes of not only consumer demand, but also very marketing technologies. Digital technologies, which used to develop evolutionarily and enter the distribution and communication system gradually, came to the fore.
DIGITAL MARKETING
Every Company is a Media Company. Why Develop Own Digital Channels
Any brand seeks to maintain a stable relationship with its audience. However, it is not always simple to earn loyalty and trust of customers. A company’s own channels play a big role in building relationships with clients.
DIGITAL MARKETING
Community Management Features: Combating Aggression or Trolling as a Marketing Tool
We have prepared several simple recommendations that will help a community manager reframe communication with trolls in the way you need and take control of communication in the community.
MEDIA BUYING
Illegal Ads: How to Promote Goods with Constraints
In our blog, we tell a lot about how to advertise different goods or what marketing channels in Russia are more effective. Today, we will turn our attention to one more very important issue—advertising goods with constraints.
MEDIA BUYING
Inspirations of Experiential Marketing in the Russian Market
Experiential marketing makes it possible to step away from the standard communication model in advertising when we try to tell something to a consumer and to proceed to a more interesting model—customer engagement.
MEDIA BUYING
What Ads in Russia Pay Off Better?
In 2017, the average ROI for all media channels was 0.97, i.e. every ruble invested in advertising brought 97 kopecks of a short-run effect on sales (during the placement and up to 3 months afterwards). In Europe, the average ROI varies from 0.2 to 0.4, which is related to higher costs of ads in the Western world.
B2B MARKETING
Russian business travel market: data and trends
In 2018, the share of foreign destinations was 38% out of the total number of air flights of secondees, having demonstrated a slight growth (+6%), as compared to the previous year. Regardless of a complicated political situation in France, Paris remains the most popular international destination.
MEDIA BUYING
Situational Marketing and the 2018 FIFA World Cup
How to make money on info-motives? FIFA World Cup as a great example!
MEDIA BUYING
FIFA 2018 in Russia: What Promotion Opportunities Do Local and Foreign Brands Have?
How to organize your advertisements during FIFA 2018 in Russia? What tools should be used to achieve set goals? What do you need to know before you start an advertising campaign during organization of a sports event in Russia? Read the article prepared by RMAA Group to learn how you can advertise services and goods of your company at FIFA 2018.
DIGITAL MARKETING
Direct marketing market in Russia, overview, perspectives of DM
The market of Direct Marketing (DM) can be conditionally divided in two groups. The first group - a market of direct advertising: mailout for marketing, advertising, PR purposes. It also includes integrated projects and DM. According to expert estimates, DM accounts for 80% of DM market. The second group – a market of mass direct business mailouts, notices, it also includes billing market. For example, Pension Fund notices, land tax, vehicle tax, various invoices, etc.
