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Print Advertising Agency in Russia

RMAA print advertising agency connects global brands with Russian-speaking audiences nationwide, placing high-impact campaigns in leading newspapers and magazines read across Moscow, Saint Petersburg, Novosibirsk, Yekaterinburg and other key cities. As a full-service press & print media advertising and magazine–newspaper buying agency, RMAA plans, buys and optimises print placements throughout Russia and the wider CIS region.

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Russian Print Media for Advertising Placement
  • Magazine
  • Newspaper
Weekly Rankings by AIR (thousand people)
March - July 2025
Antenna-Telesem
6740.0
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Celebrity Secrets
2144.0
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Everything for women
1321.0
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Stars and advice
1098.0
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Mother-in-law's tongue
7058.0
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TV guide
4508.0
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7 Days
3341.0
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Arguments and facts
7321.0
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MK Region
2433.0
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Moscow Komsomolets
1258.0
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People's Advice
1116.0
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Key Marketing Facts about Print-Media Advertising in Russia

Print in Russia offers big, uncluttered reach. Flagship titles still draw millions, while budgets are tiny and noise is low. Spend shifts online to publisher sites and apps, yet brands return to premium pages for targeted, credible stories at scale

Millions still in print

A single issue of Argumenty i Fakty reaches ≈ 7 million readers, while the monthly Vokrug Sveta holds ≈ 6.3 million—the country’s largest print audiences

Budget light, share-of-voice heavy

Advertisers spent just ₽ 5 billion on newspaper & magazine pages last year—barely 0.6 % of the ₽ 904 billion national ad market—creating an unusually low-clutter environment

Digital editions soak up spend

Publishers’ websites, apps and e-PDFs attracted ₽ 27 billion—roughly 5× the money that went to ink-on-paper

Renewed advertiser interest

Within the top-30 advertisers, press budgets jumped +46 % YoY, signalling that marketers are rediscovering premium print placements for targeted storytelling

Selective credibility

Only ≈ 5 % of Russians rely on, and ≈ 5 % trust, print for news—making the medium better suited to deep-dive brand narratives than headline messaging

Why 200+ Businesses Across the World Rely on RMAA?

We offer
We offer

Cultural Understanding

Bridge the Cultural Gap
Bridge the Cultural
Gap
Bridge the Cultural Gap

Let us be your guide to navigating the complexities of the Russian and CIS market.

Resonant Brand Experiences
Resonant Brand
Experiences
Ad Compliance Simplified

We create campaigns that genuinely connect with Russian and CIS consumers on a cultural level

We offer

Media Landscape Expertise

Deep Regional Industry Knowledge
Deep Regional Industry
Knowledge
flag

We understand the media landscape inside and out, ensuring your media campaigns reach the right audiences.

Extensive Network Access
Extensive
Network Access
network

With strong connections to numerous media owners, we navigate the market effectively, solving challenges and securing the best opportunities for your brand.

We offer

Seamless Financial Connectivity to Russia

Effortless Cross‑Border  Payments
Effortless Cross‑Border 
Payments
Effortless Cross‑Border Payments

Enjoy hassle-free transactions across borders.

Finance Simplified
Finance
Simplified
Finance Simplified

We'll handle the financial complexities 
in the current political-economic reality.

We offer

Support on legal and compliance

Ad Compliance Simplified
Ad Compliance
Simplified
Ad Compliance Simplified

Let us navigate the complex world of ad regulations, ensuring your campaigns are always compliant.

Ad Tech Simplified
Ad Tech
Simplified
Ad Tech Simplified

We handle the technicalities, so you can focus on creating impactful ads

We offer

Speed and Efficiency

Team Efficiency
Team
Efficiency
Team Efficiency

Our team works with exceptional 
efficiency, ensuring client tasks are handled swiftly, keeping your projects on track and meeting every deadline.

Time-Sensitive Expertise
Time-Sensitive
Expertise
Time-Sensitive Expertise

In marketing, deadlines are constant, and urgency is key. Our agile approach delivers faster results, keeping you ahead in a fast-paced environment.

We offer

Full-Service Capabilities

Accelerate Your Growth
Accelerate
Your Growth
Accelerate Your Growth

Our integrated approach drives  faster and more impactful results.

End-to-End Marketing Solutions
End-to-End
Marketing Solutions
End-to-End Marketing Solutions

From strategy to execution, we handle it all, leveraging our market expertise to save you time, money, and resources.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Flydubai's OOH Campaign
Flydubai's OOH Campaign Across Russia to Boost Brand Awareness
Read More
Blackview DOOH Campaign in Moscow
Consumer Electronics
Blackview DOOH Campaign in Moscow
Read More
Genshin Impact x Dodo Pizza
Genshin Impact x Dodo Pizza
Read More
Celimax
Celimax: Native Advertising on YouTube Drives Complete Sold Out in Russia
Read More

We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR bei EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
https://www.linkedin.com/in/gregorywintgens/
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
https://www.linkedin.com/in/thygebacken/?originalSubdomain=de
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. hope to work together one more time.
https://www.facebook.com/profile.php?id=100069676595362
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
https://www.linkedin.com/in/anaitam/?originalSubdomain=ae
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
https://www.linkedin.com/in/anna-härkönen-a27aa510a/
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. A true professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
https://www.linkedin.com/in/caulfieldkaren/
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
https://www.linkedin.com/in/chandosquill/
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (auth. Valeria Boikova, Project Leader of RMAA) because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
https://www.linkedin.com/in/maciek-mikolajczak-2159aa65/
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
https://www.facebook.com/raweewan.june
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.
https://www.linkedin.com/in/raweewan-sangchan-8b8134138/

The Latest Insights on Emerging Trends and Innovations

FAQ: Print Advertising in Russia

Russian print media continue to face pressure due to the growth of digital media. However, regional publications maintain their audience and popularity, while federal newspapers are gradually losing readers. Local and niche publications are showing growth despite the overall decline.

Among the popular federal publications are "Rossiyskaya Gazeta," "Komsomolskaya Pravda," "Moskovsky Komsomolets," and "Izvestia." These publications have high circulation and a wide audience, and they also offer electronic versions of their materials.

Popular magazines such as "Vokrug Sveta," "Marie Claire," and "Psychologies" continue to attract a large number of readers. These publications have seen an increase in their audience, despite the overall decline in print media popularity.

The main challenges include competition with digital media, declining sales, and reduced advertising revenues. There are also issues with circulation and changes in consumer preferences. However, print media remains an important tool for the target audience, especially in regions and among the older generation.

Print media remains an important source for shaping public opinion, particularly on political and social issues. Many publications actively participate in discussions of current topics and in the information war.

Despite the growth of digital platforms, about 30% of Russians still prefer to receive news through print publications, especially in regions and among the older age group.

The most attention is drawn to topics such as politics, economics, social issues, and, of course, entertainment publications, such as news about celebrities and show business.

The revenues of Russian print media come from sales of copies (both retail and subscription) and advertising revenues. In recent years, there has been growth in income from subscriptions and online advertising, despite the decline in traditional retail sales.

The Russian print media market continues to face pressure, but signs of stabilization are observed. The print advertising market has shown growth from 23 billion to 27.1 billion rubles.

The main players in the market include government publications such as "Rossiyskaya Gazeta," as well as large private media holdings, such as the "Komsomolskaya Pravda" publishing house and "Arguments and Facts."

Government publications continue to occupy a significant share of the market, especially in the areas of news, analytics, and legal information. However, their share is decreasing due to competition from private and regional media.

Private media holdings, such as "Komsomolskaya Pravda," actively develop their business models, which include both print publications and digital platforms. This allows them to retain their audience and attract advertisers.

The leaders among industry publications include publications such as "Tekhnika Molodyozhi," "Kommersant," and specialized magazines covering business, finance, and technology.

Economic instability affects the print media market by reducing advertising budgets and the purchasing power of the audience, which exacerbates the financial problems of most publishers.

The audience of print media comprises about 56% of all Russians over the age of 16. The main audience consists of people over 35, especially in regions where trust in print publications remains. Meanwhile, younger audiences prefer digital versions and entertainment publications, while the older audience continues to read print editions, focusing on news and analysis.

In Russia's regions, print media retains its significance, especially among the older generation. Local newspapers and magazines are often supported by government subsidies and are popular among local residents.

The youth audience actively reads entertainment and educational magazines, such as "Secrets of the Stars," which has a broad reach among the 18-35 age group.

Cultural factors, such as an interest in local culture and traditions, influence the popularity of regional and specialized publications that reflect these interests and preferences.

In large cities, there is a decline in interest in print media, with an increase in the consumption of digital media. However, in rural areas, print publications remain an important source of information.

Business publications, such as "Vedomosti," "Kommersant," and "RBK," remain popular among business structures and entrepreneurs, providing information on the market, economy, and legal issues.

A special license is not required for the distribution of print media; however, registration with Roskomnadzor is mandatory if the circulation exceeds 1,000 copies. This is necessary for official recognition of the publication as a media outlet. Publications with smaller circulations can be published without registration but are not considered official media.

According to Russian legislation, all print publications must indicate the age category on the front page. This is required to protect children from harmful content. Categories include: 0+, 6+, 12+, 16+, and 18+.

Penalties are imposed for the lack of age labeling on print publications, and the circulation may be confiscated. This applies to all publications, including crime stories and adult content.

Publications with an 18+ age label must not be distributed among minors. Distributors are required to monitor this, and in retail, such publications are often sold in opaque packaging to prevent access by children.

The responsibility for the accuracy of the labeling and the adherence to age restrictions lies with both the publishers and distributors. Violating these requirements results in fines and other sanctions. Publications without age labeling may be fined, and their circulation may be confiscated. This is especially relevant for publications with sensitive content, such as crime or adult materials.

Starting in 2024, clarifications were introduced to the rules for labeling age categories on subscription catalogs. Now, the age category label must be indicated not only on the front page but also in subscription catalogs.

Russian legislation prohibits publications containing calls for extremism, violence, incitement to national hatred, and the promotion of pornography. Since 2022, a ban has been introduced on the promotion of non-traditional sexual relations and gender changes.

State support for print media includes compensation for the delivery of socially significant publications, as well as subsidies for regional media. Specifically, about 0.5 billion rubles were allocated for these purposes.

Approximately 15-20% of the total revenue of Russian publishers comes from digital products, such as websites, paid articles, and digital subscriptions.

Digitalization has led to a reduction in the circulation of print publications. However, digital versions of magazines and newspapers are starting to generate a larger portion of the revenue. Many publishers offer combined packages that include both print and digital versions.

Business and analytical publications, such as "Vedomosti," are actively developing digital subscriptions, which allows them to attract an audience that values online content.

Print publications will continue to exist, but their market share will decline. It is important to adapt content for digital platforms, offering various formats such as podcasts and video versions of materials.

Digital versions of newspapers and magazines are actively developing, and their share in the revenue of publishers is about 25%, especially among business and news publications.

Digital versions offer the advantage of quick updates, accessibility on various devices, and usually lower costs for readers, which contributes to their growing popularity.
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