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Digital Marketing Agency in Belarus

RMAA launches digital marketing campaigns tailored to the specifics of the Belarusian market. We enable brands to expand their online presence and maximize audience engagement in Minsk, Gomel, Brest and other major cities through paid digital media, programmatic advertising, social media, and influencer marketing

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Paid Search

Paid Social

Programmatic Ads

Social Media Marketing

Influencer Marketing

SEO and Content Marketing

The Digital Ecosystem of Belarus

Belarus’ online space is largely driven by Russian platforms, with global services also playing a key role. Yandex and Google are almost equally used. TikTok, Instagram, YouTube, Telegram, VK, and Odnoklassniki dominate social media. E-commerce is led by Russian marketplaces, including Ozon and Wildberries

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Belarus Digital Ecosystem

Discover the leading digital platforms driving Belarus’ online ecosystem. From search engines to entertainment, a combination of global and popular Russian services shapes user behavior

Created by RMAA

Infographic of Belarus Digital Ecosystem, highlighting key platforms: Google, Yandex, YouTube, Instagram, VK, Facebook, Telegram, Ozon, Wildberries. Created by RMAA.
Infographic of Belarus Digital Ecosystem, highlighting key platforms: Google, Yandex, YouTube, Instagram, VK, Facebook, Telegram, Ozon, Wildberries. Created by RMAA. 1
Infographic of Belarus Digital Ecosystem, highlighting key platforms: Google, Yandex, YouTube, Instagram, VK, Facebook, Telegram, Ozon, Wildberries. Created by RMAA. 2
Infographic of Belarus Digital Ecosystem, highlighting key platforms: Google, Yandex, YouTube, Instagram, VK, Facebook, Telegram, Ozon, Wildberries. Created by RMAA. 3
Wondering which platform fits your business?
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Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Finnvit
SEO, PPC, and Targeted Remarketing Mix Driving Finnvit's Growth in Russian Pharma
Read more
Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
Read more
GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
Read more
GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more
D&B Properties
Comprehensive Lead Generation Campaign helps D&B Properties secure inquiries despite high market competition in Russia
Read more

We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

FAQ: Digital Advertising in Belarus

The total number of cellular mobile connections in Belarus is 11.5 million, excluding IoT connections, reflecting the high adoption of mobile phones across the country.

Mobile connections have grown by 0.4%, with an additional 49,000 connections. This suggests a steady increase in mobile usage in Belarus.

The number of mobile connections in Belarus is 127% of the total population, indicating that many people have more than one mobile connection.

94.6% of cellular mobile connections in Belarus are broadband (3G, 4G, 5G), highlighting widespread access to fast mobile internet across the country.

There are 8.26 million individuals using the internet in Belarus, which reflects a large portion of the population having access to and utilizing the internet.

91.5% of the total population in Belarus uses the internet, demonstrating high internet penetration across the country.

The number of internet users in Belarus has slightly decreased by 0.6%, which equates to 53,000 fewer users. Despite this, the overall number of internet users remains significant.

Mobile internet usage is crucial, as 100% of social media users in Belarus access platforms via mobile devices. This underscores the dominance of mobile for online engagement, particularly in social media.

The average daily internet usage is consistently around 6-7 hours for the 18-44 age group, with a slight decrease for older demographics.

Mobile devices dominate, with 92% of users accessing the internet via mobile. Desktop usage is significantly lower, at 64%.

A 12% increase in investment in internet advertising is expected, highlighting the growing importance of digital advertising in Belarus.

The share of internet advertising remains stable between 53% and 56% of total media investments, showing its dominance in the advertising market.

The digital advertising market has seen significant growth in investments, reflecting strong performance and an outlook for continued expansion.

Internet advertising is projected to grow steadily, contributing to the overall expansion of the digital advertising sector.

Digital advertising investments in Belarus are expected to grow by 6%.

Social media advertising is the most popular, used by 93% of advertisers, followed by banners (85%), PR articles (85%), and ads in mobile apps (79%).

Digital advertising investments are expected to reach 131 million BYN.

There are 6.36 million social media users in Belarus, which makes up 70.5% of the total population. This figure represents a significant increase of 12.9% compared to the previous period.

Instagram has a reach of 3.8 million real users in Belarus, making it one of the top social platforms in terms of audience size.

The most popular social media formats include teasers, stories, carousel ads, and short video copies. These formats are widely used for engagement across platforms.

No, due to data security regulations, TikTok does not include users under 18 years old in its reported audience. Similarly, Instagram and Facebook cannot target users under 18, and interest-based targeting is restricted for younger users.

VK and Odnoklassniki have merged into a unified advertising platform, simplifying ad management for marketers targeting both audiences on these networks.

Social media user identities in Belarus grew by 12.9%, with an increase of 729 thousand identities.

Male social media user identities makeup 54.9% of the total, while female user identities make up 45.1%.

77% of internet users in Belarus are also active on social media, indicating a strong correlation between internet usage and social media engagement.

The Belarusian e-commerce market is projected to grow by 19%, reaching significant growth despite challenges like sanctions.

The leading e-commerce categories in Belarus include Beauty, Health, Personal & Household Care, Food, and Fashion, with Beauty & Health seeing the highest growth.

21vek.by leads with 14.3 million monthly visitors, followed by Onliner with 10.6 million, Wildberries with 6.4 million, Deal with 4.9 million, Ozon with 3.2 million etc.
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