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Digital Marketing Agency in Belarus

RMAA Agency launches digital marketing campaigns tailored to the specifics of the Belarusian market. We enable brands to expand their online presence and maximize audience engagement in Minsk, Gomel, Brest and other major cities through paid digital media, programmatic advertising, social media, and influencer marketing.

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Paid Search

Paid Social

Programmatic Ads

Social Media Marketing

Influencer Marketing

SEO and Content Marketing

The Digital Ecosystem of Belarus

Belarus’ online space is largely driven by Russian platforms, with global services also playing a key role. Google leads search with about 59%, with Yandex close behind at about 39%. TikTok, Instagram, YouTube, Telegram, VK, and Odnoklassniki dominate social media. E-commerce is led by Russian marketplaces, including Ozon and Wildberries.

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Belarus Digital Ecosystem

Discover the leading digital platforms driving Belarus’ online ecosystem. From search engines to entertainment, a combination of global and popular Russian services shapes user behavior.

Created by RMAA Agency

Infographic of Belarus Digital Ecosystem, highlighting key platforms: Google, Yandex, YouTube, Instagram, VK, Facebook, Telegram, Ozon, Wildberries. Created by RMAA Agency.
Infographic of Belarus Digital Ecosystem, highlighting key platforms: Google, Yandex, YouTube, Instagram, VK, Facebook, Telegram, Ozon, Wildberries. Created by RMAA Agency. 1
Infographic of Belarus Digital Ecosystem, highlighting key platforms: Google, Yandex, YouTube, Instagram, VK, Facebook, Telegram, Ozon, Wildberries. Created by RMAA Agency. 2
Infographic of Belarus Digital Ecosystem, highlighting key platforms: Google, Yandex, YouTube, Instagram, VK, Facebook, Telegram, Ozon, Wildberries. Created by RMAA Agency. 3
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We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

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We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe

Russia
Belarus
Moldova

Caucasus Region

Armenia
Georgia
Azerbaijan

Central Asia

Kazakhstan
Turkmenistan
Uzbekistan
Kyrgyzstan
Tajikistan
Mongolia

FAQ: Digital Advertising in Belarus

The total number of cellular mobile connections in Belarus is 11.4 million, excluding IoT connections, reflecting the high adoption of mobile phones across the country.

Mobile connections decreased by 0.4% in 2025, or 49,000 connections, as the market is saturated.

The number of mobile connections in Belarus is 127% of the total population, indicating that many people have more than one mobile connection.

96.1% of cellular mobile connections in Belarus are broadband (3G, 4G, 5G), highlighting widespread access to fast mobile internet across the country.

There are 8.47 million individuals using the internet in Belarus, which reflects a large portion of the population having access to and utilizing the internet.

94.3% of the total population in Belarus uses the internet, demonstrating high internet penetration across the country.

The number of internet users in Belarus has slightly decreased by 0.7%, which equates to 56,000 fewer users. Despite this, the overall number of internet users remains significant.

Mobile internet usage is crucial, as 100% of social media users in Belarus access platforms via mobile devices. This underscores the dominance of mobile for online engagement, particularly in social media.

The average daily internet usage is consistently around 6-7 hours for the 18-44 age group, with a slight decrease for older demographics.

Mobile devices dominate, with 92% of users accessing the internet via mobile. Desktop usage is significantly lower, at 64%.

Internet advertising investment grew by 20% in the first nine months of 2024, highlighting the growing importance of digital advertising in Belarus.

Internet advertising took about 52% of total media investments in 2025, showing its dominance in the advertising market.

The digital advertising market has seen significant growth in investments, reflecting strong performance and an outlook for continued expansion.

Internet advertising is projected to grow steadily, contributing to the overall expansion of the digital advertising sector.

Industry experts expect the overall advertising market to grow by 10–15% a year in 2026, with internet advertising as the main driver.

Social media advertising is the most popular, used by 93% of advertisers, followed by banners (85%), PR articles (85%), and ads in mobile apps (79%).

Industry estimates put internet advertising investment at about 163.3 million BYN in 2025.

There are 7.64 million social media user identities in Belarus, which makes up 85.0% of the total population. This figure represents an increase of 30.6% compared to the previous year.

Instagram has a reach of 3.90 million users in Belarus, making it one of the top social platforms in terms of audience size.

The most popular social media formats include teasers, stories, carousel ads, and short video copies. These formats are widely used for engagement across platforms.

No, due to data security regulations, TikTok does not include users under 18 years old in its reported audience. Similarly, Instagram and Facebook cannot target users under 18, and interest-based targeting is restricted for younger users.

VK and Odnoklassniki have merged into a unified advertising platform, simplifying ad management for marketers targeting both audiences on these networks.

Social media user identities in Belarus grew by 30.6%, with an increase of 1.8 million identities.

Male social media user identities make up 54.7% of the total, while female user identities make up 45.3%.

90.2% of internet users in Belarus are also active on social media, indicating a strong correlation between internet usage and social media engagement.

The Belarusian e-commerce market is projected to grow by 19%, reaching significant growth despite challenges like sanctions.

The leading e-commerce categories in Belarus include Beauty, Health, Personal & Household Care, Food, and Fashion, with Beauty & Health seeing the highest growth.

21vek.by leads with 14.3 million monthly visitors, followed by Onliner with 10.6 million, Wildberries with 6.4 million, Deal with 4.9 million, Ozon with 3.2 million etc.