Skip to main content
Contact Us

Traditional Media Advertising in Kyrgyzstan

RMAA Agency connects brands with Kyrgyzstan’s diverse audiences through expertly planned media buying strategies. Our expertise in local culture and market specifics ensures effective engagement across all media channels

Contact our team

OOH

Television Advertising

Advertising on Radio

Press Advertising

Kyrgyzstan Media Market Overview

Kyrgyzstan’s media consumption is primarily shaped by traditional channels that reflect its regional and cultural diversity*. Television reaches over 90% of the population weekly, supported by digital broadcasting. Radio appeals to a mature and financially active audience. Many print outlets have shifted online, offering flexibility for PR campaigns. Outdoor advertising remains an important channel, ranking third in ad spending, with billboards and bus stops as the most popular formats

*We update the ranking on our website once a year. However, upon request, our team can provide you with the latest rankings to help you plan your advertising campaign effectively

TV channels (Average Daily Share of TV Views, %*)

The ranking was last updated in January 2025

ElTR HD
7
%
312 Kino
5
%
KTRK Ala-Too 24
7
%
KTRK
8
%
KTRK Sport
4
%
KTRK Balastan
7
%
KTRK Music
4
%
ORT
6
%
Mir
3
%
Rossiya RTR
8
%
Others
42
%
Request Latest Rankings

We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

Become a Client
Amazing Thailand 0
Jazeera 0
Omoda 0
Saudi 0

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe

Russia
Belarus
Moldova

Caucasus Region

Armenia
Georgia
Azerbaijan

Central Asia

Kazakhstan
Turkmenistan
Uzbekistan
Kyrgyzstan
Tajikistan
Mongolia

FAQ: Media Buying in Kyrgyzstan

TV advertising budgets remained nearly flat at 657 million KGS (+0.4%), but total airtime dropped by 8.6% to 100,000 minutes.

TV advertising costs are determined strictly based on price lists provided by broadcasters.

Independent channels command 50% of the audience and receive 56% of ad budgets, while TV Media holds 42% of viewership and secures 41% of investments. Max Level is underrepresented in budget allocation.

Privatization of several TV channels has shifted negotiations, enabling more flexible pricing and broader access through TV Advertising services.

Hygiene and cosmetics ads surged by 301%, while education-related ads rose by 77%. Cellular communications and entertainment venues declined by 37% and 32% respectively.

Yes, pharmaceuticals remained the top category by volume, despite a 7% decrease in airtime.

Soft drinks, tea, and coffee ranked second but saw a 16% decrease in airtime. Food remains a strong performer in FMCG-related placements.

Coca-Cola led in total airtime minutes and grew its presence by 15%, topping the list of all TV advertisers.

The top 20 advertisers increased their airtime by 7%, collectively accounting for 58% of total TV ad minutes.

Pharmaceuticals, soft drinks, and food dominate TV advertising in terms of minutes aired.

Ads for alcohol, tobacco, energy drinks, and prescription medications are prohibited under national regulations.

Advertising to children under 3 is prohibited, and children cannot be featured in ads for products not intended for them.

Most channels are capped at 15 minutes of ads per hour; for NTRK, the cap is 6 minutes.

Yes, a 60/40 language ratio applies to TV content, affecting placement strategies in both national and regional campaigns.

No, all forms of illegal or pirated content are strictly banned across Kyrgyz television advertising.

Although electronic people meters are suspended, 4-week data on reach and ratings is still used for media planning.

Advertisers buy TV time by the minute, with strict hourly limits.

Yes, marketplaces have become an active advertiser group on TV, indicating the growing influence of e-commerce in FMCG and digital sectors.

Radio accounts for approximately 8% of the total media mix, making it the fourth-largest channel by investment share.

Radio reaches nearly the entire country, with operational stations present in every region.

Two main sellers dominate: the Europa+ group (Europa+, Retro FM, Obondoru, Hit FM, Suvunchu FM) and the TV Media portfolio, which includes Mvn Kyal and Birinchi Radio.

Leisure & entertainment, banking, and pharmaceuticals lead, reflecting radio's strong connection with consumer lifestyle sectors.

Just 10 categories, including real estate, medicine, and shopping centers, account for 85% of radio inventory.

Food-related advertising surged by 744%, becoming the fastest-growing segment on radio.

KFC led with a 615% growth in ad volume, topping the radio advertiser charts by momentum.

Twelve new brands, including Stroydvor and Korea Trade, entered the top 20, boosting the total radio ad minutes by 53%.

Top 20 brands, such as KFC and Asian Med Trade, account for 41% of all radio ad minutes, with a 187% rise in their collective output.

Leisure, food, and automotive sectors saw the highest inflow of new advertisers, significantly impacting total inventory.

Brands ranked 21–100 contribute 46% of radio ad minutes and posted a 33% increase, showing strong activity beyond the top tier.

Billboards dominate the market with 50% of all structures. This format significantly outpaces LED screens and other types in terms of presence across the country.

LED screens account for just 9% of total constructions but have the highest average cost. However, replacement of old billboards with LEDs is currently underway.

There are approximately 700 structures in Bishkek.

Brands can choose from steles, cityboards, bus stops, LED screens and brandwalls. Transport branding (interior/exterior) is also available.

Retailers, construction companies and mobile telecom operators are the most active buyers of outdoor media.

Affordability and widespread availability make medium and low-cost constructions more attractive.