Catalogue
City Billboard Formats in Moscow

Standard Billboards
A widely used outdoor advertising format, typically sized 3×6 m or larger. Installed along major roads and highways in Moscow, these billboards offer broad reach, strong visibility, and consistent impressions for mass-market campaigns.

Supersite Billboards
Extra-large static or digital structures, typically 5×12 m, installed along highways. These formats maximize impact through scale and placement, delivering extended reach and strong visual dominance for large-scale awareness campaigns.

City Formats
A compact advertising format typically 1.2×1.8 m, installed at eye level in pedestrian areas and transport stops. It offers high-frequency exposure and strong visibility in dense urban zones.

Bus Shelters
A mid-size outdoor format, typically 1.2×1.8 m, placed at or near public bus stops. Positioned along daily commuting routes, it ensures high-frequency exposure to both pedestrians and drivers — reaching the same audience multiple times per day.

Pillars
A vertical outdoor advertising unit, typically 1.4×3 m, installed at eye level in busy pedestrian zones or along riverwalks, squares, or cultural districts. Effective for campaigns requiring visibility and prolonged exposure in central city areas.

Cityboards
A raised outdoor advertising unit, typicaly 2.7×3 .7m, mounted above ground at key city intersections and roadsides. Combines compact format with extended visibility for drivers and passengers in heavy traffic areas.
RMAA OOH Coverage Across Russia’s Top Cities
Region | Estimated Locations |
Moscow | 5 000 - 6 000 |
St. Petersburg | 6 000 - 7 000 |
All Russia | about 200 000 |
We Offer Nationwide OOH Coverage With Thousands Of Advertising Locations Across Russia

Advantages of City Billboard Advertising Format
Advanced Targeting Options
Billboards can be activated based on time of day, calendar dates, weather triggers, or specific geozones for maximum relevance and efficiency.
Audience Retargeting
Using mobile device detection, billboard audiences can be segmented and re-engaged through online channels, including programmatic and social media ads.
Brand-Safe Locations
All placements are selected in accordance with brand safety standards — in prime areas with full legal compliance and predictable foot and vehicle traffic.
Omnichannel Integration
City billboard advertising can be synchronized with digital and radio campaigns to amplify brand messaging across multiple media channels consistently.
On-Demand Creative Updates
Easily update and swap billboard visuals with short notice, perfect for time-sensitive promotions, seasonal offers, and campaign optimizations.
Video Spots Available
Digital cityboards support eye-catching video creatives that engage pedestrians with motion-based advertising in busy urban areas.
How to Use the OOH Catalogue
1. Browse the Catalogue
Jump between tabs — Iconic OOH, Large Digital Screens, Airports, Indoor Ads and City Billboards — to explore available media placements in each category.
2. Curate a Shortlist
Click Add to Selection on any placement to build your custom list. Your selected locations will automatically appear in the request form below for submission to our team.
3. Submit Your Selection
Fill out the form and send your selection. Please include campaign dates and the brand you plan to advertise — this helps us tailor the proposal and suggest smart alternatives.
4. Review Your Plan & Options
Our team will check availability and prepare Excel files with estimated costs and options. You’ll receive a full breakdown for review and comparison.
5. Approve & Launch
We finalise the schedule, adjust creatives if needed. Once you approve and sign the e-contract, your campaign goes live. Within 24 hours, you receive photo proof and performance analytics.
