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Catalogue

City Billboards

City billboard advertising in Moscow, Russia includes static and digital formats — from standard billboards and supersites to transit shelters and citylights — placed in high-traffic areas across the city. These placements offer extended visibility and help brands engage broad urban audiences through awareness-driven campaigns.

City Billboard Formats in Moscow

Standard Billboards in Moscow and Russia

Standard Billboards

A widely used outdoor advertising format, typically sized 3×6 m or larger. Installed along major roads and highways in Moscow, these billboards offer broad reach, strong visibility, and consistent impressions for mass-market campaigns.

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Supersite Billboards in Russia and Moscow

Supersite Billboards

Extra-large static or digital structures, typically 5×12 m, installed along highways. These formats maximize impact through scale and placement, delivering extended reach and strong visual dominance for large-scale awareness campaigns.

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739
City Formats in Moscow and Russia

City Formats

A compact advertising format typically 1.2×1.8 m, installed at eye level in pedestrian areas and transport stops. It offers high-frequency exposure and strong visibility in dense urban zones.

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736
Ads on Bus Shelters in Russia and Moscow

Bus Shelters

A mid-size outdoor format, typically 1.2×1.8 m, placed at or near public bus stops. Positioned along daily commuting routes, it ensures high-frequency exposure to both pedestrians and drivers — reaching the same audience multiple times per day.

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735
Pillars in Moscow, Russia

Pillars

A vertical outdoor advertising unit, typically 1.4×3 m, installed at eye level in busy pedestrian zones or along riverwalks, squares, or cultural districts. Effective for campaigns requiring visibility and prolonged exposure in central city areas.

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738
Cityboards in Moscow, Russia

Cityboards

A raised outdoor advertising unit, typicaly 2.7×3 .7m, mounted above ground at key city intersections and roadsides. Combines compact format with extended visibility for drivers and passengers in heavy traffic areas.

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737

RMAA OOH Coverage Across Russia’s Top Cities

RegionEstimated Locations
Moscow5 000 - 6 000
St. Petersburg6 000 - 7 000
All Russiaabout 200 000

We Offer Nationwide OOH Coverage With Thousands Of Advertising Locations Across Russia

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RMAA OOH Coverage Across Russia’s Top Cities

Advantages of City Billboard Advertising Format

Advanced Targeting Options

Billboards can be activated based on time of day, calendar dates, weather triggers, or specific geozones for maximum relevance and efficiency.

Advanced Targeting Options

Audience Retargeting

Using mobile device detection, billboard audiences can be segmented and re-engaged through online channels, including programmatic and social media ads.

Audience Retargeting

Brand-Safe Locations

All placements are selected in accordance with brand safety standards — in prime areas with full legal compliance and predictable foot and vehicle traffic.

Brand-Safe Locations

Omnichannel Integration

City billboard advertising can be synchronized with digital and radio campaigns to amplify brand messaging across multiple media channels consistently.

Omnichannel Integration

On-Demand Creative Updates

Easily update and swap billboard visuals with short notice, perfect for time-sensitive promotions, seasonal offers, and campaign optimizations.

On-Demand Creative Updates

Video Spots Available

Digital cityboards support eye-catching video creatives that engage pedestrians with motion-based advertising in busy urban areas.

Video Spots Available

How to Use the OOH Catalogue

  • 1. Browse the Catalogue

  • Jump between tabs — Iconic OOH, Large Digital Screens, Airports, Indoor Ads and City Billboards — to explore available media placements in each category.

  • 2. Curate a Shortlist

  • Click Add to Selection on any placement to build your custom list. Your selected locations will automatically appear in the request form below for submission to our team.

  • 3. Submit Your Selection

  • Fill out the form and send your selection. Please include campaign dates and the brand you plan to advertise — this helps us tailor the proposal and suggest smart alternatives.
     

  • 4. Review Your Plan & Options

  • Our team will check availability and prepare Excel files with estimated costs and options. You’ll receive a full breakdown for review and comparison.

  • 5. Approve & Launch

  • We finalise the schedule, adjust creatives if needed. Once you approve and sign the e-contract, your campaign goes live. Within 24 hours, you receive photo proof and performance analytics.

How to Use the OOH Catalogue

Click ‘Send Inquiry’ to review your request and connect with our team.

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