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Advertising & Marketing Agency in Turkmenistan

RMAA is a full-service marketing agency that connects brands with audiences in Turkmenistan. We RMAA is a full-service marketing agency that connects brands with audiences in Turkmenistan. We develop tactical advertising campaigns, taking into account the local media landscape. Our expertise includes TV, radio, outdoor, and digital advertising, enabling brands to engage their target audience in a market where OOH remains dominant and digital media continues to grow—especially in Ashgabat and other key cities

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Leading companies trust us

Jazeera airlines
Flydubai
amazingthailand
Omoda
Visit Saudi
Turkmenistan in Numbers

Turkmenistan in Numbers

Turkmenistan has a balanced urban and rural population, with around half of its residents living in cities. Traditional media remains dominant, with OOH as the leading advertising channel. TV evenly splits between local, Russian, and Turkish broadcasters, shaping audience preferences. Slow connection speeds, along with government blocks on social platforms and search engines, limit the digital audience

Total Population
6 377 776 people
TOP cities

Ashgabat, Turkmenabat, Dashoguz

Primary Languages

Turkmen, Uzbek & Russian 

Insights into TV, Radio, Print, and OOH Advertising

Media Market Overview 

Key Digital Trends and Platforms Driving the Online Market

Digital Ecosystem 

Our Services

Traditional Ads in Turkmenistan

Traditional Ads in Turkmenistan
OOH & DOOH
OOH & DOOH
Radio Advertising
Radio
TV Advertising
TV
Media Press Advertising
Media Press

Digital Marketing in Turkmenistan

Traditional Ads in Turkmenistan
Influencer Marketing
Influencer Marketing
Social Media Marketing
Social Media Marketing
Paid Social
Paid Social
Programmatic ads
Programmatic ads
SEO
SEO

Why 200+ Businesses Across the World Rely on RMAA?

We offer
We offer

Cultural Understanding

Bridge the Cultural Gap
Bridge the Cultural
Gap
Bridge the Cultural Gap

Let us be your guide to navigating the complexities of the Russian and CIS market.

Resonant Brand Experiences
Resonant Brand
Experiences
Ad Compliance Simplified

We create campaigns that genuinely connect with Russian and CIS consumers on a cultural level

We offer

Media Landscape Expertise

Deep Regional Industry Knowledge
Deep Regional Industry
Knowledge
flag

We understand the media landscape inside and out, ensuring your media campaigns reach the right audiences.

Extensive Network Access
Extensive
Network Access
network

With strong connections to numerous media owners, we navigate the market effectively, solving challenges and securing the best opportunities for your brand.

We offer

Seamless Financial Connectivity to Russia

Effortless Cross‑Border  Payments
Effortless Cross‑Border 
Payments
Effortless Cross‑Border Payments

Enjoy hassle-free transactions across borders.

Finance Simplified
Finance
Simplified
Finance Simplified

We'll handle the financial complexities 
in the current political-economic reality.

We offer

Support on legal and compliance

Ad Compliance Simplified
Ad Compliance
Simplified
Ad Compliance Simplified

Let us navigate the complex world of ad regulations, ensuring your campaigns are always compliant.

Ad Tech Simplified
Ad Tech
Simplified
Ad Tech Simplified

We handle the technicalities, so you can focus on creating impactful ads

We offer

Speed and Efficiency

Team Efficiency
Team
Efficiency
Team Efficiency

Our team works with exceptional 
efficiency, ensuring client tasks are handled swiftly, keeping your projects on track and meeting every deadline.

Time-Sensitive Expertise
Time-Sensitive
Expertise
Time-Sensitive Expertise

In marketing, deadlines are constant, and urgency is key. Our agile approach delivers faster results, keeping you ahead in a fast-paced environment.

We offer

Full-Service Capabilities

Accelerate Your Growth
Accelerate
Your Growth
Accelerate Your Growth

Our integrated approach drives  faster and more impactful results.

End-to-End Marketing Solutions
End-to-End
Marketing Solutions
End-to-End Marketing Solutions

From strategy to execution, we handle it all, leveraging our market expertise to save you time, money, and resources.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more

We work closely with brands and companies while also collaborating with advertising and media agencies.

What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR bei EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
https://www.linkedin.com/in/gregorywintgens/
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
https://www.linkedin.com/in/thygebacken/?originalSubdomain=de
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. hope to work together one more time.
https://www.facebook.com/profile.php?id=100069676595362
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
https://www.linkedin.com/in/anaitam/?originalSubdomain=ae
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
https://www.linkedin.com/in/anna-härkönen-a27aa510a/
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. A true professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
https://www.linkedin.com/in/caulfieldkaren/
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
https://www.linkedin.com/in/chandosquill/
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (auth. Valeria Boikova, Project Leader of RMAA) because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
https://www.linkedin.com/in/maciek-mikolajczak-2159aa65/
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
https://www.facebook.com/raweewan.june
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.
https://www.linkedin.com/in/raweewan-sangchan-8b8134138/

FAQ: Advertising in Turkmenistan

The total population of Turkmenistan is 7.56 million, with an increase of 1.7% (+128 thousand).

The population of Ashgabat is 1,000,000 people.

54.8% of Turkmenistan's population lives in urban areas.

The population density in Turkmenistan is 16.2 people per square kilometer.

The median age of the population in Turkmenistan is 26.9 years.

The overall literacy rate for adults aged 15 and above in Turkmenistan is 99.4%.

The official language of Turkmenistan is Turkmen.

The currency of Turkmenistan is the Manat (TMT).

The predominant religion in Turkmenistan is Islam.

The unemployment rate in Turkmenistan is 3.4%.

The inflation rate in Turkmenistan is 9.4%.

The average salary in Turkmenistan is over $200.

The main investment sectors in Turkmenistan are the oil and gas industry (70% of GDP), agriculture (10% of GDP), and construction.

The key sectors of Turkmenistan's economy are controlled by the government.

100% of the population in Turkmenistan has access to electricity.

Turkmenistan's GDP in current U.S. dollars is $83.9 billion & in terms of purchasing power parity (PPP) is $177 billion.

The Gross Domestic Product per capita in Turkmenistan in current U.S. dollars is $12.7 thousand & in terms of purchasing power parity (PPP) is $26.9 thousand

The Net National Income per capita in Turkmenistan is $5,005.

71.1% of the population in Turkmenistan earns less than $3.65 per day.

It is rapidly gaining momentum, and most local websites are open for advertising. In addition, social media and influencer marketing are evolving, offering modern opportunities for digital advertising.

Turkmenistan has a high level of internet penetration. 80% of the population has access to mobile internet, while 60% have access to cable home internet, though the actual usage rates differ, especially for cable home internet.

The main interest in digital consumption in Turkmenistan is Social Media, which holds the largest share of usage. Mobile internet usage primarily revolves around social media platforms, while cable internet usage is less active.

The most popular foreign websites in Turkmenistan include Google.com and Yandex.ru, with IMO Messenger being widely used for communication.

Local websites dominate the digital landscape in Turkmenistan, holding 85% of the market share. The most visited local sites include Orient.tm, Vestniktm.com, and Turkmenistan.gov.tm.

Foreign websites account for 15% of the digital space in Turkmenistan, with Google.com and Yandex.ru leading.

There are 5.14 million cellular mobile connections in Turkmenistan, with an increase of 1.5% (+77 thousand).

80.7% of cellular mobile connections in Turkmenistan are broadband connections (3G, 4G, 5G).

2.64 million individuals in Turkmenistan use the internet or 34.9% of the total population in Turkmenistan.

99.3% of social media users in Turkmenistan access the internet via mobile devices.

There are 242 thousand social media user identities in Turkmenistan, with a significant increase of 117% (+130 thousand).

Female social media users account for 54.7% of social media user identities, while male users represent 45.3%.

The region has a wide range of media channels, including outdoor advertising, shopping malls, and outdoor markets. Print media include newspapers and magazines, among which Lachin is a well-known glossy magazine. In addition, 7 local TV channels and 4 radio stations are available for advertising. The field of digital media is also expanding due to local websites and a growing focus on social media and influencers.

The estimated total cost is $500,000.

Media accounts for the largest share of expenses, 55% of the total budget.

It represents 55% of total advertising expenses.

They account for over 20% of total media spending, indicating the growing importance of digital advertising.

Advertising accounts for 8% of total media spending.

Online advertising is gaining popularity, while traditional media channels such as television and the press continue to be used for public announcements.

50% of the population uses IP TV with an IP receiver, while the remaining 50% uses satellite TV with a receiver. Local TV is available via both IP TV and satellite.

33% of the population watches Russian and Turkish TV both via IP and satellite, making these two types of foreign TV equally popular with the audience.

The total estimated TV advertising budget is above $60,000.

The FMCG (Fast-Moving Consumer Goods) category holds the largest share, accounting for 29% of the total TV advertising budget.

The government sector accounts for 35% of the total TV advertising spending.

The category for household chemicals and similar products occupies 12% of the total TV advertising budget.

The 'Other' category holds 29% of the total TV advertising budget, making it a substantial portion of the spending.

The distribution indicates a strong focus on FMCG products, with the government sector also investing significantly. Household chemicals and other categories make up a smaller but still noteworthy share of the budget, indicating diverse ad spending interests.

All 7 local TV channels and 4 local radio stations are open for advertising, providing extensive coverage in traditional media.

The majority of radio air time is dedicated to non-advertisement content, with 95% allocated for programming. Only 5% is reserved for advertisements, indicating low ad activity in the radio sector.

The government sector is the largest spender on radio ads, accounting for 70% of the total spending. The remaining budget is divided among other sectors, including household chemicals and FMCG (15%) and other sectors (15%).

Total spending on radio advertising is estimated to be approximately $40,000.

90% of the population has access to local radio stations, making it a widely available medium for communication.

Yes, outdoor ads can be placed in shopping malls and outdoor markets, which ensures high visibility in public places.

The most popular OOH construction types are Tri-Vision and LED screens.

Tri-Vision structures account for 30% of the total spending on outdoor advertising.

LED screens make up 30% of the total spending on outdoor advertising.

Other types of OOH structures account for 30% of the total spending on outdoor advertising.

Smaller or specific types of OOH advertising structures account for 10% of the total OOH spending.

The largest share of OOH spending is allocated to Telekom, which makes up 35% of the total spending.

The FMCG category accounts for 25% of the total OOH spending.

Political ads represent 10% of the total OOH spending.

Lubricants (Motor Oil) take up 10% of the total OOH advertising budget.

Automobile companies account for 5% of the total OOH spending.

Mobile phones and devices make up 15% of the total OOH spending.

Print media include newspapers and the glossy magazine Lachin, which can be used for targeted advertising in the region.

The most influential newspapers in Turkmenistan include Neitralnij Turkmenistan, Biznes reklama, Habarlary, and Rysgal. Each of these has significant readership and influence in the country.

Neitralnij Turkmenistan is printed in A2 format with a circulation of 48,508 in 6 key cities. It is published 6 times a week, and advertisements can be placed in its Saturday edition.

Biznes reklama is published weekly on Saturdays. Its target audience includes businessmen and owners of medium and small enterprises, including foreign companies.

The cost of placing an ad in Neitralnij Turkmenistan is 0.035 USD per issue.

Yes, Habarlary is published weekly, every Saturday, and allows ad placements. The cost per issue is 0.32 USD.

Rysgal allows inline ads and color modules. Ads are accepted in every weekly issue, which is published every Thursday.

Biznes reklama has a circulation of 6,000 and is available in Ashkhabad and the nearby areas.

The cost for placing an ad in Rysgal is 0.15 USD per issue, and the newspaper is widely distributed in Ashkhabad and surrounding regions.

Neitralnij Turkmenistan is a political and public newspaper and is the largest and most influential in Turkmenistan. It includes a variety of content that appeals to governmental organizations and general audiences.

The cost of placing an ad in Habarlary is 0.32 USD per issue.

Lachyn is a glossy magazine in A4 format covering cultural news, business, and tourism, distributed on board Turkmenistan airlines.

Lachyn magazine is published 4 times a year.

The circulation of Lachyn magazine is 10,000 copies.

Advertisements in Lachyn magazine can be placed in the form of pages, spreads, promotional articles, and PR articles.
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