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Traditional Media Advertising in Belarus

RMAA Agency executes strategic media placements to strengthen brand image in Belarus through traditional advertising. We focus on tactical campaign launches across TV, radio, media press, and out-of-home advertising in Minsk, Gomel, Brest and other major cities, delivering broad audience coverage.

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OOH

Television Advertising

Advertising on Radio

Press Advertising

Belarus Media Market Overview

Television is the largest traditional medium in Belarus, with about a quarter of media investment, second only to the internet*. Outdoor advertising holds a strong position, though digital formats expand slowly, with static billboards prevailing. Radio serves a niche urban audience, while print media plays a limited role, mainly in regional and specialized segments.

*We update the ranking on our website once a year. However, upon request, our team can provide you with the latest rankings to help you plan your advertising campaign effectively.

TV Channels (Average Daily Audience Share, %*)

*The ranking was last updated in February 2025.

Others
35
%
Russia-Belarus
13
%
NTV-Belarus
16
%
ONT
13
%
STV
4
%
MIR
6
%
Belarus 5
1
%
Belarus 3
2
%
Belarus 2
2
%
Belarus 1
8
%
8 Kanal
1
%
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Amazing Thailand 0
Jazeera 0
Omoda 0
Saudi 0

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe

Russia
Belarus
Moldova

Caucasus Region

Armenia
Georgia
Azerbaijan

Central Asia

Kazakhstan
Turkmenistan
Uzbekistan
Kyrgyzstan
Tajikistan
Mongolia

FAQ: TV, Radio, Press, and OOH in Belarus

TV advertising is expected to grow by 10–15% in 2026, continuing its positive growth trend.

The key TV advertising sellers in Belarus are split into state and private sectors. The state sector is represented by the Television Advertising Alliance, which sells 13 channels, including Belarus 1, Belarus 2, Belarus 5 (sports), ONT, STV and Mir, with about 93% of the TV audience. Private sellers include Triomedia and BISI.

TV advertising in Belarus has recovered: after a drop of about 38% in 2022, the market grew by about 16% in 2025 and returned to pre-2022 levels.

The wGRP for the 18+ audience increased by 8%, indicating a more efficient use of TV advertising space.

Younger audiences (18–44) prefer channels like Belarus 5, TV 3 Belarus, Europa Plus TV; older viewers favor traditional channels like Belarus 1 and 2.

Channels like MIR and Belarus 5 are more popular among women; younger male audiences prefer Europa Plus TV and TNT International.

Investment in television grew by about 16% in 2025, and a further 10–15% is expected in 2026.

TV investments made up about 24.6% of the total media spend in 2025.

In 2025, internet took 52% of media investments, TV 24.6%, outdoor 8.6%, radio 7.9%, indoor 5.7% and press 1.2%.

Digital is the most relevant media channel for the 15–34 audience, with 99% engagement.

Yes, especially for the 15–24 segment, where 87% still consume TV content.

Digital is the leading media for the 16–24 group, with 90% engagement.

TV leads with 97% reach, with Digital close behind at 87%.

The 25–34 and 35–44 groups show the highest cross-engagement with both media.

TV is the primary channel for the 55+ group, reaching 96%, while Digital reaches 67%.

TV dominates for ages 35–54 (94%) and 55+ (96%) audiences.

Digital remains relevant among the older groups, especially 35–54 (94%) and 45–54 (90%).

TV better reaches older audiences (35–54, 55+); OLV is more effective for 16–34.

Younger people (16–34) are more likely to skip or mute ads, while 35+ are more accepting of traditional TV ads.

Outdoor advertising took 8.6% of media investments in 2025 (about 27.1 million BYN), with LED screens driving its growth.

OOH advertising is highly effective across all age groups, with strong engagement from individuals in the 25-34, 35-44, and 45-54 segments.

The most common type is the 6×3 billboard placed on high-traffic roads and pedestrian zones. Smaller 1.2×1.8 m formats are used for local advertising.

Investments have shown steady growth with some fluctuations, but the general trend is positive development.

StreetNetWork holds the largest share in outdoor advertising construction.

93% of constructions are by sellers (e.g., StreetNetWork, Averkom), and only 7% are by direct advertisers.

Radio advertising took 7.9% of total media investments in 2025 (about 24.9 million BYN), a stable position in the media landscape.

Radio remains a key channel for older audiences, with 51% of individuals aged 45-54 and 47% of those aged 55+ engaging with it.

Radio advertising grew by 14% in the first nine months of 2024, continuing its gradual recovery.

The average reach of radio stations in Minsk and regional centers is 741,000 people.

The largest audience for radio in Belarus is within the 35-44 age group, comprising 32% of radio listeners.

The optimal time for advertising on radio is during drive-time periods (8:00-10:00 and 17:00-19:00), with a significant number of listeners. Weekend slots from 11:00-12:00.

Belarusian radio offers standard ad spots, solo spots placed within specific programming blocks, and comprehensive advertising packages targeting various audience segments.

The top radio stations in Belarus include: Radio ROKS (12.5%), Yunstar (10.9%), Novoe Radio (9.3%), Yumor FM (8.5%), Dushevnoe Radio (4.9%) etc.

The most common devices used for radio listening in Belarus are radio receivers (38%) and car radios (36%). Online listening (via smartphones or laptops) follows at 11%, with a smaller share using FM tuners and other devices.

On average, people spend 63 minutes a day listening to the radio. For those who are regular listeners, this time increases to 231 minutes per day.

Among the researched cities, the highest radio reach is in Minsk (31.9%), followed by Vitebsk (28.7%). Other cities show slightly lower reach.

Press advertising contributed only 1.2% of total media investment in 2025, the smallest share of all media.

Print advertising did not grow in the first nine months of 2024, and it remains the slowest-growing medium.