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Advertising & Marketing Agency in Tajikistan

RMAA is an advertising and marketing agency providing businesses solutions for brands in Tajikistan. With a media landscape influenced by both traditional and digital channels, we develop campaigns that effectively engage local audiences. Our expertise spans TV, radio, outdoor, and digital advertising, ensuring brands connect with Tajik and Russian-speaking consumers in Dushanbe, Khujand, and other key cities

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Leading companies trust us

Jazeera airlines
Flydubai
amazingthailand
Omoda
Visit Saudi
Tajikistan in Numbers

Tajikistan in Numbers

Tajikistan has a predominantly rural population, yet internet penetration exceeds 80%. TV remains the primary advertising channel, with outdoor advertising also holding a strong position. Radio reaches a smaller but engaged urban audience. While print media is limited, digital platforms are gaining influence. Advertisers must balance traditional and digital channels to maximize reach

Total Population
9 454 000 people
TOP cities

Dushanbe, Khujand, Khorog

Primary Languages

Tajik & Russian

Insights into TV, Radio, Print, and OOH Advertising

Media Market Overview 

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Key Digital Trends and Platforms Driving the Online Market

Digital Ecosystem 

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Our Services

Traditional Ads in Tajikistan

Traditional Ads in Tajikistan
OOH & DOOH
OOH & DOOH
Radio Advertising
Radio
TV Advertising
TV
Media Press Advertising
Media Press
Learn more

Digital Marketing in Tajikistan

Digital Marketing in Tajikistan
Influencer Marketing
Influencer Marketing
Social Media Marketing
Social Media Marketing
Paid Social
Paid Social
Programmatic ads
Programmatic ads
SEO
SEO
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Why 200+ Businesses Across the World Rely on RMAA?

We offer
We offer

Cultural Understanding

Bridge the Cultural Gap
Bridge the Cultural
Gap
Bridge the Cultural Gap

Let us be your guide to navigating the complexities of the Russian and CIS market.

Resonant Brand Experiences
Resonant Brand
Experiences
Ad Compliance Simplified

We create campaigns that genuinely connect with Russian and CIS consumers on a cultural level

We offer

Media Landscape Expertise

Deep Regional Industry Knowledge
Deep Regional Industry
Knowledge
flag

We understand the media landscape inside and out, ensuring your media campaigns reach the right audiences.

Extensive Network Access
Extensive
Network Access
network

With strong connections to numerous media owners, we navigate the market effectively, solving challenges and securing the best opportunities for your brand.

We offer

Seamless Financial Connectivity to Russia

Effortless Cross‑Border  Payments
Effortless Cross‑Border 
Payments
Effortless Cross‑Border Payments

Enjoy hassle-free transactions across borders.

Finance Simplified
Finance
Simplified
Finance Simplified

We'll handle the financial complexities 
in the current political-economic reality.

We offer

Support on legal and compliance

Ad Compliance Simplified
Ad Compliance
Simplified
Ad Compliance Simplified

Let us navigate the complex world of ad regulations, ensuring your campaigns are always compliant.

Ad Tech Simplified
Ad Tech
Simplified
Ad Tech Simplified

We handle the technicalities, so you can focus on creating impactful ads

We offer

Speed and Efficiency

Team Efficiency
Team
Efficiency
Team Efficiency

Our team works with exceptional 
efficiency, ensuring client tasks are handled swiftly, keeping your projects on track and meeting every deadline.

Time-Sensitive Expertise
Time-Sensitive
Expertise
Time-Sensitive Expertise

In marketing, deadlines are constant, and urgency is key. Our agile approach delivers faster results, keeping you ahead in a fast-paced environment.

We offer

Full-Service Capabilities

Accelerate Your Growth
Accelerate
Your Growth
Accelerate Your Growth

Our integrated approach drives  faster and more impactful results.

End-to-End Marketing Solutions
End-to-End
Marketing Solutions
End-to-End Marketing Solutions

From strategy to execution, we handle it all, leveraging our market expertise to save you time, money, and resources.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
Read more
Trichup
Trichup Expands Reach in Kazakhstan and Kyrgyzstan with TV Sponsorship of Indian Dramas
Read more
GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
Read more
GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more

We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR bei EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
https://www.linkedin.com/in/gregorywintgens/
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
https://www.linkedin.com/in/thygebacken/?originalSubdomain=de
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. hope to work together one more time.
https://www.facebook.com/profile.php?id=100069676595362
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
https://www.linkedin.com/in/anaitam/?originalSubdomain=ae
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
https://www.linkedin.com/in/anna-härkönen-a27aa510a/
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. A true professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
https://www.linkedin.com/in/caulfieldkaren/
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
https://www.linkedin.com/in/chandosquill/
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (auth. Valeria Boikova, Project Leader of RMAA) because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
https://www.linkedin.com/in/maciek-mikolajczak-2159aa65/
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
https://www.facebook.com/raweewan.june
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.
https://www.linkedin.com/in/raweewan-sangchan-8b8134138/

FAQ: Advertising in Tajikistan

The total population of Tajikistan is 10.7 million.

50.8% of the population in Tajikistan is female.

The male population in Tajikistan accounts for 49.2% of the total population.

The total population in Tajikistan has increased by 1.9%, or 198,000 people, year-on-year.

Most households consist of 4–6 members, with 5-person families being the most common (29%).

No. Households with fewer than 3 members represent only 11%, indicating that larger families dominate.

Families with 7 or more members make up about 10% of the population, reflecting the prevalence of extended family households.

The population density in Tajikistan is 75.4 people per square kilometer.

Children aged 5–9 years form the largest group, accounting for 11.8% of the population.

The median age of the population in Tajikistan is 22.2 years.

Tajik is the state language. Russian is an official language used in business, and Uzbek is also spoken.

Tajiks make up 84.3%, Uzbeks 13.8%, with minorities including Kyrgyz, Russians, Turkmen, Tatars, and Arabs.

Tajikistan spans 142,100 km² with a continental climate that ranges from hot summers to polar conditions in the Pamir mountains.

KhATLON Region leads with 36.1%, followed by Sughd (28.4%) and RRP areas (21.2%). Dushanbe holds 12.1%, and GBAO just 2.2%.

29% of the population lives in urban areas (2.9 million), while 71% reside in rural regions (7.1 million).

Dushanbe is the largest city with a population of 1.2 million, followed by Khujand.

The overall literacy rate for adults aged 15 and above in Tajikistan is 99.7%.

The literacy rate among adult females aged 15 and above in Tajikistan is 94.6%.

The literacy rate among adult males aged 15 and above in Tajikistan is 99.8%.

The urbanization rate in Tajikistan is 28.7%.

The capital is Dushanbe, and the official currency is the somoni.

The average salary is around 1,600 somoni. The average USD exchange rate was 10.95 somoni.

43% of the population are employed full-time, while 15% work part-time and 43% are not employed.

34% hold a higher education degree or more, while 21% have completed general secondary education.

The majority of families earn between USD 401 and 700 per month. 20% fall within the 501–700 USD range.

9% of families report earning over 1,000 USD per month.

Only 6% of households fall below the USD 200 monthly income level, indicating a shift toward middle-income ranges.

Food and beverages dominate household budgets, making up 42% of all expenses.

Healthcare expenses make up 12% of the household budget.

The share of food and health-related expenses has remained relatively stable, showing that basic needs consistently lead consumption priorities.

No. Categories like clothing, transport, and housing purchases occupy smaller portions of the budget compared to food and healthcare.

76% of Tajikistan’s population follow a frugal lifestyle, adjusting spending to minimize non-essential costs.

44% prefer cheaper brands, 41% cut spending on holidays, and 20% save on clothing purchases.

Only 6.7% of respondents have money left after covering all essential expenses.

Just 6% of people set aside any leftover funds for future use, showing low saving capacity.

17.3% of consumers use payment cards or e-wallets, indicating a largely cash-based economy.

Tajikistan's Gross Domestic Product (GDP) is $13.0 billion in current U.S. dollars.

Tajikistan's GDP in terms of purchasing power parity (PPP) is $56.4 billion.

The GDP per capita in Tajikistan is $1,276 in current U.S. dollars.

The GDP per capita in Tajikistan, based on purchasing power parity (PPP), is $5,533.

25.7% of the population in Tajikistan earns less than $3.65 per day.

100% of the population in Tajikistan has access to electricity.

Advertising of alcohol, tobacco, pornography, narcotics, firearms, prescription drugs, and infant feeding products is strictly prohibited.

No. Comparing one medication to another in advertisements is prohibited under local law.

Yes. All advertising content must be reviewed and approved by a special commission before being aired or published.

Ads must appear in the official state language, Tajik. Other languages may be used at the advertiser's discretion.
Note:

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