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Digital Marketing Agency in Azerbaijan

RMAA develops digital marketing strategies that help brands establish a strong presence in Azerbaijan’s online space. With a growing digital market and high internet penetration, we design solutions across paid digital media, programmatic advertising, social media, and influencer marketing, reaching audiences in Baku, Ganja, and other key cities

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Paid Search

Paid Social

Programmatic Ads

Social Media Marketing

Influencer Marketing

SEO and Content Marketing

The Digital Ecosystem of Azerbaijan

Azerbaijan’s digital ecosystem is shaped by global and local platforms, influencing user behavior across search, social media, and e-commerce. Google dominates search, while WhatsApp, Telegram, Instagram, YouTube, and TikTok drive communication and engagement. Local marketplaces like Umico, Tap, compete alongside international players like Temu, Ozon

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Azerbaijan’s Digital Ecosystem

Discover the leading digital platforms driving Azerbaijan’s online ecosystem. From search engines to entertainment, social global services and online shopping platforms play a crucial role in shaping user behavior

Created by RMAA

Visual map of Azerbaijan’s digital ecosystem, showing key advertising platforms across paid, owned, and earned media, including Google, YouTube, Instagram, Telegram, and local marketplaces like Umico and Tap 1
Visual map of Azerbaijan’s digital ecosystem, showing key advertising platforms across paid, owned, and earned media, including Google, YouTube, Instagram, Telegram, and local marketplaces like Umico and Tap 2
Visual map of Azerbaijan’s digital ecosystem, showing key advertising platforms across paid, owned, and earned media, including Google, YouTube, Instagram, Telegram, and local marketplaces like Umico and Tap 3
Visual map of Azerbaijan’s digital ecosystem, showing key advertising platforms across paid, owned, and earned media, including Google, YouTube, Instagram, Telegram, and local marketplaces like Umico and Tap 4
Wondering which platform fits your business?
Talk to our team

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Finnvit
SEO, PPC, and Targeted Remarketing Mix Driving Finnvit's Growth in Russian Pharma
Read more
Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
Read more
GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
Read more
GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more
D&B Properties
Comprehensive Lead Generation Campaign helps D&B Properties secure inquiries despite high market competition in Russia
Read more

We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

FAQ: Digital Marketing in Azerbaijan

9.23 million individuals in Azerbaijan use the internet, representing 89% of the total population.

With 88% internet penetration, Azerbaijan is well-connected digitally, making it a strong market for online advertising and e-commerce.

The core demographic of internet users in Azerbaijan consists of individuals aged 25-44 years old, a critical group for digital marketing campaigns.

The gender distribution is 50.6% female and 49.4% male, showing a near-equal split between men and women using the internet.

A significant 80% of internet users in Azerbaijan access the internet through mobile devices, indicating a strong mobile-first market for digital campaigns.

Approximately 20% of users access the internet via desktop devices, showing a smaller but still notable presence for desktop usage.

An overwhelming 99.9% of social media users access social media via mobile devices, emphasizing the importance of mobile optimization for social media marketing strategies in Azerbaijan.

Google is the leading search engine in Azerbaijan, with 92.5% of the market share, making it the dominant platform for search queries in the country.

Yandex holds 6.2% of the search engine market in Azerbaijan, making it the second most popular search engine in the country.

Other search engines such as Bing, Yahoo, and DuckDuckGo have minimal usage in Azerbaijan, with Bing at 0.9%, Yahoo at 0.2%, and DuckDuckGo at 0.1%.

The most visited websites in Azerbaijan are: google.com youtube.com turbo.az instagram.com facebook.com

"Hava" (weather) is a frequently searched term in Azerbaijan, ranking 2nd in Google searches. This shows the high demand for local weather updates among internet users.

There are 12.2 million cellular mobile connections in Azerbaijan, which is 118% of the total population, indicating that many individuals have multiple mobile connections.

The number of cellular mobile connections has increased by 3.1%, with an additional 370 thousand connections.

96.5% of cellular mobile connections in Azerbaijan are broadband (3G, 4G, 5G), indicating a high level of mobile internet connectivity.

The leading e-commerce platforms in Azerbaijan are Umico, Wolt Market, Tap.az, and Turbo.az.

Umico has 2 million users and receives 6 million monthly visits, making it the most popular e-commerce platform in Azerbaijan.

Wolt Market has 1 million users, making it the second largest e-commerce platform in Azerbaijan.

The top global platforms for digital advertising in Azerbaijan are Facebook, Google, YouTube, and Instagram. These platforms use a direct selling method with a bidding system for ads.

Programmatic platforms like Eskimi, AdsGarden, Smart Bee, and Adviad offer ad placement with fixed pricing models such as CPM and CPV. Ads are primarily served in OLV (online video) and banner formats.

Local platforms such as UmicoMarket, DigitalClassifieds, afqazinfo.az, and oxu.az typically sell directly and use a fixed-price traffic model. These platforms provide limited statistical data for advertisers.

Global platforms like Facebook, Google, YouTube, and Instagram offer ad formats such as OLV (online video), photo, banner, and search.

58.4% of the total population in Azerbaijan are social media users, making it a key channel for digital marketing and engagement strategies.

The top social media platforms in Azerbaijan include Instagram, Facebook, LinkedIn, X (formerly Twitter).

Instagram has the highest growth rate, with a 24.6% YoY increase, making it the fastest-growing platform in the country.

44.1% of Instagram users aged 13+ in Azerbaijan are exposed to ads, making it a key platform for advertisers.

There are 6.73 million social media user identities in Azerbaijan. The number has grown by 10.4%, with an increase of 635,000 users, and 64.9% of the population uses social media.

Gender distribution varies by platform: 1. Instagram: 52% Women, 47% Men 2. Facebook: 66% Women, 33% Men 3. LinkedIn: 63% Women, 37% Men 4. X: 67% Women, 33% Men
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