Iconic Out-of-Home Advertising in Moscow

LED facade atop Russia’s largest bookstore—Moscow House of Books—faces six Novy Arbat lanes, capturing heavy footfall and vehicle flow from commuters, shoppers and tourists

100 m LED facade atop OKTYABR Cinema dominates Novy Arbat’s busiest block; long signal cycles keep messages in view of VIP convoys, commuters, shoppers and tourists in Moscow’s core

LED screen atop the former Khleb store at 28 Novy Arbat commands six-lane traffic and VIP motorcades, holding drivers at long lights and drawing nightlife crowds on Moscow’s showcase boulevard

165 m LED ribbon on Sfera Mall, 36 Novy Arbat, lines the six-lane boulevard near Russia’s Government House, holding traffic at long lights and drawing pedestrians from bars and bus stops

78 m LED screen on VTB Arena Dynamo at Leningradsky Prospekt 36 towers above eight-lane traffic to central Moscow and SVO airport, catching rush-hour flows and match-day fan waves

22 m 3D LED cube at Eurasia Tower plaza in Moscow City draws office crowds, shoppers and tourists crossing the glass atrium, delivering 288 k monthly impressions in the capital’s business hub

Three-sided 3D LED “Catcher” cube in Moscow City fronts Presnenskaya Embankment, hitting eight-lane traffic and 170 k daily pedestrians moving between Afimall, metro exits and riverwalk

Pair of LED screens on Novotel Moscow City overlook Presnenskaya Embankment and Afimall plaza, engaging executives, shoppers and tourists moving through the capital’s tallest business cluster

Wide 26 m LED ribbon on North Tower’s northern facade faces Presnenskaya Embankment, catching Third Ring traffic and office crowds flowing between Afimall, Bagration Bridge and the riverwalk

LED screen on North Tower, Moscow City’s skyline hub, overlooks Third Ring and Presnenskaya Embankment, catching CEOs, office commuters and sightseeing tourists heading to the observation decks