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Traditional Media Advertising in Georgia

RMAA Agency delivers tailored media-buying strategies to enhance brand presence in Georgia through traditional advertising. We create culturally relevant campaigns across television, radio, print and OOH in Tbilisi, Batumi, Kutaisi and other major cities, driving regional impact.

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OOH

Television Advertising

Advertising on Radio

Press Advertising

Georgia Media Market Overview

Television remains the dominant media channel in Georgia, maintaining strong audience engagement despite digital growth. Outdoor advertising holds second place, with increasing demand driven by brand visibility and high traffic. Radio continues to serve a niche but loyal audience. Print media, though declining, remains relevant for political advertising and select image campaigns in glossy magazines

*We update the ranking on our website once a year. However, upon request, our team can provide you with the latest rankings to help you plan your advertising campaign effectively

TV Channels (Weekly Audience Share, %*)

The ranking was last updated for the week of March 10–16, 2025

TV Pirveli
14
%
Others
34
%
New Channel / Comedy
2
%
PosTV
2
%
Marao
2
%
Mtavari Channel
3
%
Maestro
3
%
Imedi
23
%
GDS
5
%
Formula
7
%
Channel 1
4
%
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We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

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Amazing Thailand 0
Jazeera 0
Omoda 0
Saudi 0

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe

Russia
Belarus
Moldova

Caucasus Region

Armenia
Georgia
Azerbaijan

Central Asia

Kazakhstan
Turkmenistan
Uzbekistan
Kyrgyzstan
Tajikistan
Mongolia

FAQ: TV, Radio, Press, and OOH in Georgia

TV ratings data is available daily for the entire population of Georgia and weekly for major cities with over 40,000 inhabitants.

The Georgian media market is growing, with TV losing market share in favor of digital and OOH (Out-of-Home) media. The internet advertising share is expected to increase significantly, while radio is losing its advertising share.

TV remains the dominant channel, though its share is decreasing. Internet advertising is growing, expected to reach 21%, while OOH media is also increasing. Radio's share is decreasing.

The Georgian media market is expected to grow at a rate of 18%, continuing the upward trend following slower growth in previous years.

TV's share of the advertising budget has decreased over time, from 68% to 49%, as digital platforms gain more budget allocation.

TV media inflation in Georgia was notably high due to sold-out inventory and a deficit. This inflation is expected to continue, driven by high demand from parliamentary elections, leading sellers to increase prices to avoid shortages.

The USD exchange rate is closely aligned with media inflation, especially in TV advertising. As the inflation rate for TV rises, the exchange rate also increases, which reflects the growing cost pressures on advertising budgets.

TV advertising budgets are growing due to the gradual recovery of the economy and the increased budgets of existing advertisers.

The TV advertising market in Georgia is expected to see a 12% increase in budgets.

The growth of TV advertising budgets in Georgia is influenced by economic recovery and increasing investments from existing advertisers.

The largest sales house in Georgia is MHSH, which controls 84% of the market and includes major channels such as Imedi, Rustavi-2, GDS, and Comedy.

MHSH channels hold 84% of the Georgian TV market, with channels like Imedi and Rustavi-2 being key players.

Independent TV channels like Kavkasia, Euronews Georgia, and Georgian Times are sold independently, not through any major sales house.

Yes, TV viewing tends to decrease during the summer months, with a notable dip in mid-year, before rising again towards the end of the year.

The average viewer watches 54 hours of TV per week.

On average, viewers spend 37.43 hours of TV viewing during weekdays and 16.5 hours during weekends.

The most common TV reception types are terrestrial, satellite, cable TV, and IP TV.

The typical TV viewer is 46% married.

The average age of the TV audience is 42 years for males, 47 years for females, and 9 years for children.

20% of households have 4 family members.

Women are the main audience for big TV channels.

Men are the main audience for TV channels focused on news content.

The core TV audience is primarily aged 45 and above, with the highest viewership from the 55-64 age groups.

The average daily coverage (DRCH) for TV channels is 63%, with Imedi leading in coverage.

Imedi and Rustavi 2 have the highest weekly reach percentages.

Imedi had the highest sold-out percentage, especially in prime time, with a significant increase in demand.

The medicament category leads in TV ad share with 11%, followed by dairy products and property & building categories.

P&G holds the largest share of TV ad spending with an 8% share, followed by Coca-Cola (5%) and PSP (4%).

Independent sellers control 9% of the TV ad market, showing a smaller yet significant portion of the advertising landscape.

The main channels for TV ad spending among top advertisers include Imedi, Rustavi 2, and TV Pirveli, with these channels receiving substantial portions of the budget.

Radio investment in Georgia has remained relatively stable, with no significant changes expected.

Radio is losing market share as advertising budgets are being redirected towards digital and OOH channels, which are growing in popularity.

Radio investment is expected to remain unchanged.

The OOH (Out-Of-Home) market is gradually growing, driven by increasing traffic and growing demand.

OOH investments are expected to grow in the near future, with a growing demand.

The OOH market experienced varying growth rates over the years.

Approximately 90% of OOH constructions in the Georgian market are divided between two companies under one management (Alma Plus).

According to IPM Monitoring, the two main types of OOH in Tbilisi are Backlit and Billboard.

The OOH constructions are categorized into two main types: Standard (Billboard, Senior, Bus Stops, Light Box, Backlit) and Non-Standard (Roof Top, Painted Wall, Overpass).

The interest in LED monitors has been rising in recent years, with 95% of digital monitors located in Tbilisi.

OOH advertising is available in major public spaces such as shopping malls and the metro system in Tbilisi.

The metro system in Tbilisi offers opportunities for advertising, with several placements in metro stations and trains.

Print investments have gradually declined due to the growing preference for digital media.

Print investments are expected to increase, driven by the demand for political ads.

The expected growth rate for print investments is 11%, indicating a recovery after recent declines.

The most popular print media in Georgia are digest-type newspapers, yellow magazines, and glossy magazines with affordable prices, such as OK!.

Yellow magazines and glossy magazines with affordable prices, such as OK!, are among the most in-demand print media.

The leading publishers in Georgia include Palitra, Georgia Today Group, and independent publishers like Forbes and The Economist.

The main independent publishers in Georgia include brands such as Forbes, Radisson Blu, and various other local names.