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Traditional Media Advertising in Georgia

RMAA Agency delivers tailored media-buying strategies to enhance brand presence in Georgia through traditional advertising. We create culturally relevant campaigns across television, radio, print and OOH in Tbilisi, Batumi, Kutaisi and other major cities, driving regional impact.

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OOH

Television Advertising

Advertising on Radio

Press Advertising

Georgia Media Market Overview

Television remains the leading traditional media channel in Georgia, maintaining strong audience engagement despite digital growth. Outdoor advertising holds second place, with increasing demand driven by brand visibility and high traffic. Radio continues to serve a niche but loyal audience. Print media, though declining, remains relevant for political advertising and select image campaigns in glossy magazines.

*We update the ranking on our website once a year. However, upon request, our team can provide you with the latest rankings to help you plan your advertising campaign effectively.

TV Channels (Weekly Audience Share, %*)

The ranking was last updated for the week of March 10–16, 2025

TV Pirveli
14
%
Others
34
%
New Channel / Comedy
2
%
PosTV
2
%
Marao
2
%
Mtavari Channel
3
%
Maestro
3
%
Imedi
23
%
GDS
5
%
Formula
7
%
Channel 1
4
%
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We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe

Russia
Belarus
Moldova

Caucasus Region

Armenia
Georgia
Azerbaijan

Central Asia

Kazakhstan
Turkmenistan
Uzbekistan
Kyrgyzstan
Tajikistan
Mongolia

FAQ: TV, Radio, Press, and OOH in Georgia

TV ratings data is available daily for the entire population of Georgia and weekly for major cities with over 40,000 inhabitants.

The Georgian media market is growing, and budgets keep moving to digital and OOH (Out-of-Home) media. In 2025, broadcasters’ commercial advertising revenue grew by 37.4% to 106.8 million GEL: TV rose by 43% to 99.2 million GEL, while radio fell by 8.9% to 7.6 million GEL.

TV remains the largest traditional channel, OOH takes about 10% of advertising budgets, and digital keeps growing, while radio's share is decreasing.

Political parties spent a record 35.3 million GEL on advertising during the 2024 parliamentary elections, including 16 million GEL on TV, which sold out inventory and pushed TV prices up.

TV advertising revenue grew by 43% in 2025 to 99.2 million GEL, after a 19% decline in 2024, driven by economic growth and larger budgets of existing advertisers.

In 2025, 72% of TV advertising revenue went to three channels: Imedi, Rustavi 2 and POSTV, according to the Communications Commission.

Independent TV channels like Kavkasia, Euronews Georgia, and Georgian Times are sold independently, not through any major sales house.

Yes, TV viewing tends to decrease during the summer months, with a notable dip in mid-year, before rising again towards the end of the year.

The average viewer watches 54 hours of TV per week.

On average, viewers spend 37.43 hours of TV viewing during weekdays and 16.5 hours during weekends.

The most common TV reception types are terrestrial, satellite, cable TV, and IP TV.

46% of TV viewers are married.

The average age of the TV audience is 42 years for males, 47 years for females, and 9 years for children.

20% of households have 4 family members.

Women are the main audience for big TV channels.

Men are the main audience for TV channels focused on news content.

The core TV audience is primarily aged 45 and above, with the highest viewership from the 55-64 age groups.

The average daily coverage (DRCH) for TV channels is 63%, with Imedi leading in coverage.

Imedi and Rustavi 2 have the highest weekly reach percentages.

Imedi had the highest sold-out percentage, especially in prime time, with a significant increase in demand.

In 2025, the food sector led TV advertising spending with 27.3 million GEL, followed by pharmacy (6.2 million GEL) and distribution companies (3 million GEL).

P&G holds the largest share of TV ad spending with an 8% share, followed by Coca-Cola (5%) and PSP (4%).

The main channels for TV ad spending among top advertisers include Imedi, Rustavi 2, and TV Pirveli, with these channels receiving substantial portions of the budget.

Radio advertising revenue fell by 8.9% in 2025 to 7.6 million GEL. The Fortuna radio holding took 61.4% of it, followed by Radio Imedi (8.9%) and Radio Palitra (5%).

Radio is losing market share as advertising budgets are being redirected towards digital and OOH channels, which are growing in popularity.

The OOH (Out-Of-Home) market is gradually growing, driven by increasing traffic and growing demand.

Alma (known as Alma Plus until 2013) accounts for about 90% of Georgia’s OOH market.

According to IPM Monitoring, the two main types of OOH in Tbilisi are Backlit and Billboard.

The OOH constructions are categorized into two main types: Standard (Billboard, Senior, Bus Stops, Light Box, Backlit) and Non-Standard (Roof Top, Painted Wall, Overpass).

The interest in LED monitors has been rising in recent years, with 95% of digital monitors located in Tbilisi.

OOH advertising is available in major public spaces such as shopping malls and the metro system in Tbilisi.

The metro system in Tbilisi offers opportunities for advertising, with several placements in metro stations and trains.

Print investments have gradually declined due to the growing preference for digital media.

The most popular print media in Georgia are digest-type newspapers, yellow magazines, and glossy magazines with affordable prices, such as OK!.

Yellow magazines and glossy magazines with affordable prices, such as OK!, are among the most in-demand print media.

The leading publishers in Georgia include Palitra, Georgia Today Group, and independent publishers like Forbes and The Economist.

The main independent publishers in Georgia include brands such as Forbes, Radisson Blu, and various other local names.