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TV Advertising Agency in Russia

RMAA TV advertising agency connects global brands with Russian-speaking audiences nationwide, delivering high-impact campaigns in Moscow, Saint Petersburg, Novosibirsk, Yekaterinburg and other key cities. As a full-service TV media advertising & commercial agency, RMAA plans, buys and optimises television spots across Russia and the broader CIS region

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Russian TV Channels for Advertising Placement
Average Daily Reach, %
*The ranking was last updated in August 2025
Channel One
18.1%
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Domashny
8.0%
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Fifth Channel
10.3%
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Karusel (Carousel)
7.2%
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Measured Thematic TV
29.2%
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NTV
16.0%
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REN TV
15.0%
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Rossiya 1
21.2%
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TNT
8.8%
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TV Center
9.2%
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Other
Friday!
Match TV
MIR
Mosfilm: The Golden Collection
Russia 24
Russia-K (Culture)
Solntse (Sun)
STS
TV-3
Zvezda

Russian TV: Reach, Trust & Impact

Russian TV delivers near-total reach and high trust, with clear age and genre splits and growing thematic viewing. Panel measurement includes out-of-home tuning, while movies and series deliver strong GRPs nationwide. TV is the top news source today

Near-total reach

97 % of Russians switch on TV at least once a month and 63 % do so on an average day; the mean daily viewing time is 3 h 22 m

Engaging genres dominate

Series (28 %) and entertainment shows (20 %) together account for almost half of total airtime, offering high-attention environments for brand stories and sponsorships

Age-based genre splits are clear

Kids 4-17 spend 29 % of their TV time on cartoons, while viewers 55 + devote 14 % to news and politics—making day-part targeting straightforward

Niche viewing keeps growing

Thematic channels’ share of total viewing rose from 16.6 % (2020) to 18.0 % nationwide—and already touches 19.7 % in cities 100 k+

Local blockbusters lead ratings

Home-grown hits like Cheburashka, Sklifosovsky and Novye Zhuki top prime-time charts, giving foreign brands ready-made cultural touchpoints

Global-grade measurement

Mediascope uses 4 panels, 17 data streams and dual audio-matching (STB Big Data + smartphones + people-meters), aligning with BARC/CSM/TAM standards

Out-of-home tuning counted

Mobile panels log location and TV audio at dachas, cafés and hotels, so premium and travelling audiences are fully reflected in ratings

TV is still the No. 1 news source

65 % of Russians name television as their main way to get news—far ahead of social networks (38 %) or online press (28 %)

Trust advantage

Roughly half of respondents trust TV news, while online outlets and social media score only 16-18 %, giving TV campaigns a credibility edge

Aging up, tuning in

85 % of Russians aged 55 + rely on TV for news (and 56 % watch newscasts daily); by contrast, only 11 % of 18-24-year-olds watch TV news every day, leaning instead on social feeds (57 %)

Why 200+ Businesses Across the World Rely on RMAA?

We offer
We offer

Cultural Understanding

Bridge the Cultural Gap
Bridge the Cultural
Gap
Bridge the Cultural Gap

Let us be your guide to navigating the complexities of the Russian and CIS market.

Resonant Brand Experiences
Resonant Brand
Experiences
Ad Compliance Simplified

We create campaigns that genuinely connect with Russian and CIS consumers on a cultural level

We offer

Media Landscape Expertise

Deep Regional Industry Knowledge
Deep Regional Industry
Knowledge
flag

We understand the media landscape inside and out, ensuring your media campaigns reach the right audiences.

Extensive Network Access
Extensive
Network Access
network

With strong connections to numerous media owners, we navigate the market effectively, solving challenges and securing the best opportunities for your brand.

We offer

Seamless Financial Connectivity to Russia

Effortless Cross‑Border  Payments
Effortless Cross‑Border 
Payments
Effortless Cross‑Border Payments

Enjoy hassle-free transactions across borders.

Finance Simplified
Finance
Simplified
Finance Simplified

We'll handle the financial complexities 
in the current political-economic reality.

We offer

Support on legal and compliance

Ad Compliance Simplified
Ad Compliance
Simplified
Ad Compliance Simplified

Let us navigate the complex world of ad regulations, ensuring your campaigns are always compliant.

Ad Tech Simplified
Ad Tech
Simplified
Ad Tech Simplified

We handle the technicalities, so you can focus on creating impactful ads

We offer

Speed and Efficiency

Team Efficiency
Team
Efficiency
Team Efficiency

Our team works with exceptional 
efficiency, ensuring client tasks are handled swiftly, keeping your projects on track and meeting every deadline.

Time-Sensitive Expertise
Time-Sensitive
Expertise
Time-Sensitive Expertise

In marketing, deadlines are constant, and urgency is key. Our agile approach delivers faster results, keeping you ahead in a fast-paced environment.

We offer

Full-Service Capabilities

Accelerate Your Growth
Accelerate
Your Growth
Accelerate Your Growth

Our integrated approach drives  faster and more impactful results.

End-to-End Marketing Solutions
End-to-End
Marketing Solutions
End-to-End Marketing Solutions

From strategy to execution, we handle it all, leveraging our market expertise to save you time, money, and resources.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Genshin Impact x Dodo Pizza
Genshin Impact x Dodo Pizza
Read More

We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR bei EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
https://www.linkedin.com/in/gregorywintgens/
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
https://www.linkedin.com/in/thygebacken/?originalSubdomain=de
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. hope to work together one more time.
https://www.facebook.com/profile.php?id=100069676595362
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
https://www.linkedin.com/in/anaitam/?originalSubdomain=ae
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
https://www.linkedin.com/in/anna-härkönen-a27aa510a/
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. A true professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
https://www.linkedin.com/in/caulfieldkaren/
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
https://www.linkedin.com/in/chandosquill/
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (auth. Valeria Boikova, Project Leader of RMAA) because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
https://www.linkedin.com/in/maciek-mikolajczak-2159aa65/
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
https://www.facebook.com/raweewan.june
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.
https://www.linkedin.com/in/raweewan-sangchan-8b8134138/

The Latest Insights on Emerging Trends and Innovations

FAQ: TV Advertising in Russia

Television advertising consists of commercials broadcast on federal, regional, and cable channels. It allows reaching a mass audience with high frequency and regional coverage.

The average TV viewing time per Russian is approximately 3 hours per day. The frequency of viewing enables brands to reinforce visual and audio messages, increasing brand awareness and contact frequency. This makes TV a significant platform for advertising communications.

The most sought-after channels are federal networks (Channel One, Russia-1, NTV) and major regional networks. Popularity is determined by audience reach and program ratings.

The volume of the TV advertising market has increased by 5–7%, driven by digital cable channels and regional networks.

TV continues to be a primary tool for mass reach: more than 90% of the adult population watches television at least once a week.

Television reaches the “offline” audience, delivering both visual and audio contact simultaneously, which enhances brand recall.

The highest reach is observed in the Central Federal District, Moscow Region, and Saint Petersburg, making these regions a priority for advertising campaigns.

Federal advertisers schedule commercials during prime time, synchronizing campaigns across all major channels for maximum coverage.

TV is suitable for long-term branding: large-scale commercials and sponsor integrations create a lasting brand perception.

Commercials aired during entertainment programs, news, and talk shows are most effective due to natural viewer engagement.

The primary legislative act is Federal Law No. 38-FZ "On Advertising." It regulates advertising on all TV channels, establishing requirements for accuracy, ethics, and age restrictions.

Advertising alcohol to minors, tobacco products, unlicensed medications, as well as immoral or shocking content, is prohibited.

Yes. Regions can specify requirements regarding broadcast time, volume, and the allowable number of ad blocks per hour, based on local regulations and population characteristics.

Ads must comply with image and sound quality standards, must not interfere with programming content, and must adhere to time limits for individual spots.

The maximum number of advertising minutes per hour is legally regulated. During prime time, the limit is usually 12–15 minutes per hour of broadcast.

Advertising aimed at children must respect age restrictions and avoid shocking or manipulative techniques. Some ads are prohibited before 9:00 p.m.

Violations can result in administrative fines, blocking of commercials, or revocation of the license for advertising broadcasts, depending on the severity of the violation.

Digital TV and cable networks are subject to the same laws, but additional attention is paid to targeting and interactive formats, such as pop-up banners and integrations.

Pharmaceutical advertising is only allowed if licenses are in place and requirements regarding contraindications and age limits are followed.

Yes. Sponsorship integrations must be clearly indicated on air, and the sponsor’s logo must not mislead viewers about the program’s content.

On TV, standard video ads (15–60 seconds), sponsorship integrations, teasers, interactive commercials, and promo shows are used. The format is chosen depending on the target audience and campaign objectives.

A sponsorship integration involves placing a brand logo or mention within a program. For example, the host may mention a product, or the brand is displayed on-screen during the broadcast.

Interactive commercials allow viewers to engage with content through smart TVs or mobile apps, for example, participating in polls or scanning QR codes to visit a website.

Prime time (18:00–23:00) is reserved for premium commercials and sponsorship integrations. Morning and daytime slots show ads aimed at a broad audience, including mass-market products.

Ad blocks are divided into short (15–20 seconds), standard (30 seconds), and long (45–60 seconds), allowing the message to be adapted to the channel, time, and audience.

These include channel bumpers with a brand logo, captions, jingles, and intro/outro segments for advertisers within a show or program. This enhances brand recognition and association with the content.

Teasers are short clips (5–10 seconds) that announce a product or service and aim to generate interest. They are shown before the main blocks to improve recall.

Digital channels and smart TVs enable dynamic ad insertion, audience targeting, and content adaptation by region or time of day, increasing reach precision.

Frequency depends on the budget and programming: typically, ads are repeated 2–5 times per hour to reinforce recall, while adhering to Federal Antimonopoly Service (FAS) regulations regarding block duration and total ad time.

Interactive and digital formats are being introduced, including integration with mobile apps, push notifications for smart-TV viewers, and content branding tailored to specific campaigns.

The main audience for TV advertising consists of adults aged 25 to 54 with varying income levels. This group includes working urban residents, parents, and young professionals who actively consume media content.

The ratio of men to women among TV viewers is approximately 50/50. Gender distribution has little impact on the choice of ad blocks, except for products targeted at specific categories, such as cosmetics or automobiles.

Young adults aged 18–24 watch TV less than viewers aged 35–54. Older viewers tend to remain loyal to specific channels, so brands segment ads by age, choosing suitable channels and programs.

High- and middle-income viewers are more likely to watch pay channels and premium programs. Therefore, premium brands use TV to enhance brand image and promote expensive products and services.

The TV audience includes office workers, civil servants, entrepreneurs, homemakers, and senior students. Segmenting by occupation allows advertisers to tailor content to viewers’ interests.

Moscow and Saint Petersburg remain the main hubs for premium-channel audiences, while regions are covered by mass and local TV programs. Campaigns often differentiate content for regional audiences.

Family viewers are more responsive to ads for food, household appliances, and children’s products, while single adults respond more to mobile services, cars, and premium products.

Smart TVs and streaming services allow tracking viewer activity and enhancing targeting. Audiences of interactive TV are more engaged, enabling dynamic adjustments to advertising messages.

The audience is segmented by interests: sports programs attract active men aged 25–45, cooking shows attract women aged 25–50, and news or talk shows appeal to mature viewers. This allows advertisers to tailor commercials to specific segments.

Even in smaller cities, TV remains a primary source of information and entertainment. This enables advertisers to maintain contact with a wide audience, including both small towns and major metropolitan areas.

Key indicators: Reach, Frequency of contacts, GRP (Gross Rating Points) and Program Rating. These metrics allow advertisers to understand how many people have seen an ad and how many times it has been shown.

GRP shows the total number of contacts with ads for 100% of the target audience. It is calculated as the percentage of coverage multiplied by the average frequency of impressions. This metric helps to estimate the total weight of a media campaign.

The reach is determined by the number of unique viewers who have viewed the advertisement at least once. Data is collected through television panels, cable networks, and analytics systems such as Mediascope.

Engagement is measured through recall (remembering ads), recognition (brand recognition), and call-to-action response. Viewer surveys and measurement panels allow you to determine how much an advertising message was noticed and remembered.

For Smart TV, CTR (Click-Through Rate), time spent (ad viewing time) and conversion through QR codes or interactive elements are used. This allows you to evaluate the direct response of the audience to interactive videos.

ROI is calculated as the ratio of the profit from the campaign to its cost. TV takes into account direct effects (sales growth, website traffic) and indirect effects (increased brand awareness, improved image).

The frequency of contacts increases memorization and brand awareness. The optimal range depends on the product and the audience: too frequent impressions cause fatigue, too rare ones cause low effectiveness.

The effectiveness of the commercial strongly depends on the broadcast time. Prime time provides maximum coverage, morning and afternoon slots are suitable for local campaigns and advertising for a narrow audience.

Sponsorship blocks are evaluated through brand awareness, recall, and engagement. Analytics show how much the brand was noticed in the program and connected with its content.

Digital platforms allow you to more accurately track your audience based on demographic data, viewing time, and user actions, including interactive elements and Smart TV clicks.

Memorization is assessed through recall studies, where viewers are shown commercials or images and asked what they remembered. High frequency and engaging content increase the memorization rate.

With the advent of Smart TV and integration with digital dashboards, advertisers have access to detailed data on views, contact time, geography, and engagement, making ROI more predictable and manageable.
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