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Radio Advertising Agency in Russia

RMAA radio advertising agency connects global brands with Russian-speaking audiences nationwide, delivering high-impact radio campaigns in Moscow, Saint Petersburg, Novosibirsk, Yekaterinburg and other key cities through top national and regional stations. As a full-service radio media advertising & commercial agency, RMAA plans, buys and optimises radio spots across Russia and the broader CIS region.

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Russian Radio Station for Advertising Placement
Average Daily Reach, %.
Last updated in January 2025
Avtoradio
11.2%
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Business FM
2.9%
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Comedy Radio
4.1%
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DFM
3.6%
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Like FM
1.7%
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Love Radio
3.5%
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Maximum
2.4%
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Relax FM
2.8%
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STUDIO 21
1.1%
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Vesti FM
7.4%
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Other
Children’s Radio
Dorozhnoye Radio
Europa Plus
Kalina Krasnaya
Mayak
Nashe Radio
Novoe Radio
Radio 7 on the Seven Hills
Radio ENERGY (NRJ)
Radio Sputnik

Key Marketing Facts about Radio Listening in Russia

Radio in Russia delivers wide, daily reach and nearly two hours of listening, mostly in cars. Ad spend is climbing, campaigns launch quickly and very cost-efficiently, and online streams add 70M+ monthly listeners for precise, format-based targeting

Reach and listening time

85 % of Russians aged 12 + listen to radio at least once a month and 51 % tune in every day; average daily listening is roughly 1 h 55 m. The majority(71 %) of listening takes place in the car.

Ad spend is surging 

Audio-advertising revenue (FM + online radio) hit ₽ 17.5 billion for the first nine months of 2024—up 28 % YoY, the fastest growth among “traditional” channels.

Audience profile 

Around 10 % of Russians still get their news from radio—predominantly men and people aged 55 +—and only ≈ 8 % say they trust radio news.

Why marketers like radio 

In the Radiometer survey, 93 % of advertisers praised radio’s ability to build reach quickly, 91 % its cross-demographic coverage, and 89 % the strong loyalty of its audience.

Fast & cost-efficient campaigns 

91 % of advertisers say radio lets them launch campaigns almost instantly, while 67 % highlight its low cost-per-contact.

Precise format targeting 

Russia’s radio scene spans youth, business, music and other niche stations, allowing brands to match content precisely to their target audiences.

Massive digital reach 

Online streams of FM stations now attract 70 million+ unique listeners every month, rivaling the nation’s biggest music-streaming platforms.

Why 200+ Businesses Across the World Rely on RMAA?

We offer
We offer

Cultural Understanding

Bridge the Cultural Gap
Bridge the Cultural
Gap
Bridge the Cultural Gap

Let us be your guide to navigating the complexities of the Russian and CIS market.

Resonant Brand Experiences
Resonant Brand
Experiences
Ad Compliance Simplified

We create campaigns that genuinely connect with Russian and CIS consumers on a cultural level

We offer

Media Landscape Expertise

Deep Regional Industry Knowledge
Deep Regional Industry
Knowledge
flag

We understand the media landscape inside and out, ensuring your media campaigns reach the right audiences.

Extensive Network Access
Extensive
Network Access
network

With strong connections to numerous media owners, we navigate the market effectively, solving challenges and securing the best opportunities for your brand.

We offer

Seamless Financial Connectivity to Russia

Effortless Cross‑Border  Payments
Effortless Cross‑Border 
Payments
Effortless Cross‑Border Payments

Enjoy hassle-free transactions across borders.

Finance Simplified
Finance
Simplified
Finance Simplified

We'll handle the financial complexities 
in the current political-economic reality.

We offer

Support on legal and compliance

Ad Compliance Simplified
Ad Compliance
Simplified
Ad Compliance Simplified

Let us navigate the complex world of ad regulations, ensuring your campaigns are always compliant.

Ad Tech Simplified
Ad Tech
Simplified
Ad Tech Simplified

We handle the technicalities, so you can focus on creating impactful ads

We offer

Speed and Efficiency

Team Efficiency
Team
Efficiency
Team Efficiency

Our team works with exceptional 
efficiency, ensuring client tasks are handled swiftly, keeping your projects on track and meeting every deadline.

Time-Sensitive Expertise
Time-Sensitive
Expertise
Time-Sensitive Expertise

In marketing, deadlines are constant, and urgency is key. Our agile approach delivers faster results, keeping you ahead in a fast-paced environment.

We offer

Full-Service Capabilities

Accelerate Your Growth
Accelerate
Your Growth
Accelerate Your Growth

Our integrated approach drives  faster and more impactful results.

End-to-End Marketing Solutions
End-to-End
Marketing Solutions
End-to-End Marketing Solutions

From strategy to execution, we handle it all, leveraging our market expertise to save you time, money, and resources.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Flydubai's OOH Campaign
Flydubai's OOH Campaign Across Russia to Boost Brand Awareness
Read More
Blackview DOOH Campaign in Moscow
Consumer Electronics
Blackview DOOH Campaign in Moscow
Read More
Genshin Impact x Dodo Pizza
Genshin Impact x Dodo Pizza
Read More

We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR bei EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
https://www.linkedin.com/in/gregorywintgens/
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
https://www.linkedin.com/in/thygebacken/?originalSubdomain=de
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. hope to work together one more time.
https://www.facebook.com/profile.php?id=100069676595362
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
https://www.linkedin.com/in/anaitam/?originalSubdomain=ae
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
https://www.linkedin.com/in/anna-härkönen-a27aa510a/
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. A true professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
https://www.linkedin.com/in/caulfieldkaren/
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
https://www.linkedin.com/in/chandosquill/
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (auth. Valeria Boikova, Project Leader of RMAA) because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
https://www.linkedin.com/in/maciek-mikolajczak-2159aa65/
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
https://www.facebook.com/raweewan.june
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.
https://www.linkedin.com/in/raweewan-sangchan-8b8134138/

The Latest Insights on Emerging Trends and Innovations

FAQ: Radio Advertising Agency in Russia

Radio advertising is audio messages broadcast on FM, AM, and digital radio stations. This channel allows you to reach a wide audience in transport, at home and at work. Audio advertising is effective due to the high frequency of contact and the ability to influence the emotional perception of the listener.

The volume of the radio advertising market is approximately 12-14 billion rubles, which shows stable growth and preserves radio as a significant media channel for FMCG, automotive products and services.

FMCG, car brands, financial services, and telecommunications are actively using radio. These segments value the opportunity to make repeated contact with the audience throughout the day.

Radio provides audience capture on the move (transport, work), high frequency coverage and low competition for attention compared to online channels. Radio also allows you to combine audio creativity with other media through synchronized campaigns.

Avtoradio, Retro FM and Echo of Moscow have a daily audience of 0.3 to 1 million people in the capital. The coverage level depends on the station format and time slots.

The high frequency of contact, segmentation by station and format, the possibility of emotional impact through audio content, and the relatively low cost of placement make radio in demand.

FM stations with music formats (pop, retro, rock) and regional stations with high coverage are popular. Advertisers are also choosing digital radio to integrate with online activations.

Up to 70-80% of radio listeners listen to it in cars, which makes this channel especially attractive for car brands and FMCG with a high frequency of contacts.

There is a growing interest in digital integrations: dynamic ad insertion, time-of-day targeting, cross-media campaigns, synchronization with mobile applications and streaming services.

Regular listening to audio ads increases brand memorability and emotional perception. Repeated contacts in the morning and evening hours are especially effective for building a long-term image.

Radio advertising is regulated by Federal Law No. 38-FZ "On Advertising". The law covers all types of public advertising, including audio ads on FM, AM, and digital radio stations, and sets requirements for authenticity, ethics, and age restrictions.

Advertising of alcohol for minors, tobacco, drugs, dangerous goods and products in violation of ethical standards is prohibited. Ads with offensive, shocking, or discriminatory content, as well as ads that mislead consumers, are also prohibited.

Yes. Some regions may have their own restrictions on the duration of ad blocks, broadcast time, and volume. For example, in Moscow there are additional requirements for the number of advertising minutes per hour and the sound level on FM stations.

Advertising blocks must meet volume standards, ensure sound clarity, and not interfere with the broadcast of the main program. The requirements for recording quality and formatting of audio files must also be met.

The number of advertising minutes per hour of airtime is limited by law. Usually, you can't exceed 12-15 minutes of audio ads per hour, and there are additional limits in the morning and evening primetime.

Digital and Internet radio are subject to the same federal laws, but recommendations on targeting, interactive advertising management, and compliance with sound standards have been added for online formats.

The control is conducted by the Federal Antimonopoly Service (FAS) together with regional authorities. Violations can result in fines, blocking of commercials, and revocation of licenses.

Radio ad blocks have a repeat limit so as not to annoy listeners. Usually, one commercial is broadcast no more than 3-5 times per hour, taking into account the cumulative duration of the commercial.

Administrative fines are provided for violations for radio station owners and advertisers. For example, re-posting prohibited content may result in major sanctions and a ban on an advertising campaign.

Yes, most radio stations require the provision of promotional materials to verify compliance with federal and regional requirements. This helps to avoid violations of the law and reduces the risk of fines.

Advertising for children must take into account age restrictions and is prohibited during the period of programs for minors, or must follow special rules (do not use shocking and manipulative techniques).

Federal laws set the basic requirements, while regional rules specify details, such as local restrictions on volume, display time, and the number of ad blocks. In the event of a conflict, federal regulations are considered primary.

There are several main formats: standard audio clips (15-60 seconds), sponsored on-air integrations, teasers, and short promos. The format is selected depending on the goals of the campaign, the audience, and the time of day.

Sponsorship integration is the mention of a brand within the framework of a program, for example, the presenter announces a product, or the logo and slogan are displayed on the station's website or in an on—air insert.

Interactive formats allow listeners to interact with content through apps, voice commands, or SMS/QR codes, which increases engagement and campaign effectiveness.

Commercials usually have a duration of 15, 30 or 60 seconds. For sponsored integrations or teasers, the time may be shorter — 5-10 seconds. The duration is selected according to the program slot and the frequency of repetitions.

Prime time for radio stations is in the morning and evening (7:00-10:00 and 17:00-20:00), when the audience is at its maximum. During the day, videos are posted for office audiences and teenagers, and at night there are short repeat blocks.

Teasers are short videos of up to 10 seconds that create interest in a product or service and announce the main advertising campaign. They are shown before long blocks or during pauses between programs.

For FMCG, standard audio clips of 15-30 seconds are optimal, which are broadcast frequently throughout the day on popular FM stations. The high frequency of contacts allows you to fix the brand in the audience's memory.

Sponsorship integrations, morning show ads, exclusive promos, and jingles are used for the premium segment. This format creates an image and enhances the brand's status.

Programmatic advertising allows you to post videos in real time through DSP platforms. Radio stations integrate targeting by audience, time of day, and geography, providing flexible campaign management.

Yes, radio stations offer the "jingle advertisement" format — a short video with a musical background, a brand melody or an advertising slogan, which increases memorability.

Interactive elements are being actively introduced: voice polls, connection to the radio station's application, integration with mobile devices for participating in promotions, as well as integration with digital content and QR codes.

The main audience is adults aged 18-54, mostly urban residents with different income levels. Office workers, housewives, students, and young professionals listen to the radio.

The ratio of men and women among the listeners is approximately equal. Gender affects the choice of content only for specific campaigns, such as cosmetics, cars, or services for women.

The most active listeners are 25-44 years old. Young people aged 18-24 listen less, older people are more inert to new advertising formats.

Medium and high income makes the audience more attractive to premium brands. The audience is ready to respond to financial services, cars, and technology products.

Office staff, civil servants, teachers, entrepreneurs, drivers, and undergraduates listen. This allows brands to segment content and target professional groups.

In large cities such as Moscow and St. Petersburg, radio listeners are more active. In the regions, the audience covers mass and local radio stations, which allows brands to differentiate content.

Morning and evening rush hours attract office workers and students, daytime — housewives and the elderly, evening — youth and passengers of transport.

Young people prefer short interactive videos and jingles, adults prefer standard audio clips of 30-60 seconds, and the premium audience prefers sponsored integrations into morning or evening shows.

Federal stations attract a wider audience with different incomes, urban FM stations attract young people and office workers, niche stations attract fans of a particular genre of music, which allows targeted advertising campaigns.

Wi-Fi, online streaming, and apps allow brands to reach a younger and more tech-savvy audience by providing data on users' age, geography, and interests.

The radio audience in transport (metro, buses, taxis) makes up a significant part of daily listeners, especially in the morning and evening hours, which ensures multiple contacts with advertising.

Effectiveness is assessed by coverage, frequency of contacts, dwell time, and audience engagement. Data from Mediascope research, listener surveys, and internal analytics of radio stations are used.

Key indicators: OTS (Opportunity To Hear), audience share, average listening time, CTR of interactive formats.

The effectiveness depends on the audience profile of the station: young people respond better to interactive formats, office workers respond to jingles and standard videos, and the transport audience responds to dynamic ads during rush hours.

The coverage is calculated based on the number of listeners of the station or network of stations, the frequency of commercials and the duration of the campaign. For federal networks, the audience is measured in millions of listeners per day.

Engagement is determined through the direct reactions of listeners: on-air calls, participation in voting, sending SMS and interacting with mobile applications of radio stations.

Short videos (15-30 seconds) better hold listeners' attention in transport, medium (30-60 seconds) — for the office and at home, long (60-90 seconds) — for complex or image messages.

The videos are broadcast multiple times throughout the day to ensure a high level of OTS and frequency of contacts. For federal networks, this can be up to 150-200 repetitions per day at one station.

ROI is calculated through direct and indirect conversions: calls, purchases, and participation in promotions. Brand awareness after the campaign and repeated audience contacts are also taken into account.

Audience surveys, focus groups, and online analysis are conducted. Listeners evaluate which brands they remember, which messages aroused interest, and how they influenced behavior.
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