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Advertising & Marketing Agency in Kazakhstan

RMAA advertising & marketing agency connects brands with Kazakh and Russian-speaking audiences across Kazakhstan, reaching consumers in Almaty, Astana, Shymkent, and other key cities. We offer comprehensive traditional and digital advertising solutions throughout the country and the broader CIS region

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Leading companies trust us

Jazeera airlines
Flydubai
amazingthailand
GAC Motor
Omoda
KZ

Kazakhstan in Numbers

Kazakhstan leads Central Asia’s media market, with TV as the top advertising channel and digital rapidly growing due to high internet penetration. Media content is increasingly in Kazakh alongside Russian, shaping audience engagement across platforms. RMAA’s strong partnerships with key media players help brands navigate this landscape and secure exclusive advantages. 

Total Population
19 710 000 people
TOP cities

Almaty, Astana, Shymkent

Primary Languages

Kazakh & Russian

Insights into TV, Radio, Print, and OOH Advertising

Media Market Overview

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Key Digital Trends and Platforms Driving the Online Market

Digital Ecosystem

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Our Services

Why 200+ Businesses Across the World Rely on RMAA?

We offer
We offer

Cultural Understanding

Bridge the Cultural Gap
Bridge the Cultural
Gap
Bridge the Cultural Gap

Let us be your guide to navigating the complexities of the Russian and CIS market.

Resonant Brand Experiences
Resonant Brand
Experiences
Ad Compliance Simplified

We create campaigns that genuinely connect with Russian and CIS consumers on a cultural level

We offer

Media Landscape Expertise

Deep Regional Industry Knowledge
Deep Regional Industry
Knowledge
flag

We understand the media landscape inside and out, ensuring your media campaigns reach the right audiences.

Extensive Network Access
Extensive
Network Access
network

With strong connections to numerous media owners, we navigate the market effectively, solving challenges and securing the best opportunities for your brand.

We offer

Seamless Financial Connectivity to Russia

Effortless Cross‑Border  Payments
Effortless Cross‑Border 
Payments
Effortless Cross‑Border Payments

Enjoy hassle-free transactions across borders.

Finance Simplified
Finance
Simplified
Finance Simplified

We'll handle the financial complexities 
in the current political-economic reality.

We offer

Support on legal and compliance

Ad Compliance Simplified
Ad Compliance
Simplified
Ad Compliance Simplified

Let us navigate the complex world of ad regulations, ensuring your campaigns are always compliant.

Ad Tech Simplified
Ad Tech
Simplified
Ad Tech Simplified

We handle the technicalities, so you can focus on creating impactful ads

We offer

Speed and Efficiency

Team Efficiency
Team
Efficiency
Team Efficiency

Our team works with exceptional 
efficiency, ensuring client tasks are handled swiftly, keeping your projects on track and meeting every deadline.

Time-Sensitive Expertise
Time-Sensitive
Expertise
Time-Sensitive Expertise

In marketing, deadlines are constant, and urgency is key. Our agile approach delivers faster results, keeping you ahead in a fast-paced environment.

We offer

Full-Service Capabilities

Accelerate Your Growth
Accelerate
Your Growth
Accelerate Your Growth

Our integrated approach drives  faster and more impactful results.

End-to-End Marketing Solutions
End-to-End
Marketing Solutions
End-to-End Marketing Solutions

From strategy to execution, we handle it all, leveraging our market expertise to save you time, money, and resources.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
Read more
Trichup
Trichup Expands Reach in Kazakhstan and Kyrgyzstan with TV Sponsorship of Indian Dramas
Read more
Jazeera Airlines
Jazeera Airlines boosts engagement across CIS with smart programmatic ad campaign
Read more
GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
Read more
GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more

We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR bei EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
https://www.linkedin.com/in/gregorywintgens/
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
https://www.linkedin.com/in/thygebacken/?originalSubdomain=de
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. hope to work together one more time.
https://www.facebook.com/profile.php?id=100069676595362
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
https://www.linkedin.com/in/anaitam/?originalSubdomain=ae
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
https://www.linkedin.com/in/anna-härkönen-a27aa510a/
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. A true professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
https://www.linkedin.com/in/caulfieldkaren/
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
https://www.linkedin.com/in/chandosquill/
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (auth. Valeria Boikova, Project Leader of RMAA) because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
https://www.linkedin.com/in/maciek-mikolajczak-2159aa65/
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
https://www.facebook.com/raweewan.june
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.
https://www.linkedin.com/in/raweewan-sangchan-8b8134138/

FAQ: Advertising in Kazakhstan

The total population of Kazakhstan is 20.7 million people, with an increase of +1.3%, equivalent to +257,000 individuals.

Kazakhstan's population density is 7.7 people per square kilometer, reflecting the country's vast land area with a lower concentration of people in rural regions.

The proportion of Kazakh people in Kazakhstan’s population reached 72%. This reflects a steady increase in the understanding of advertising in the Kazakh language, although Russian remains the dominant language in the media, especially on the internet.

In Kazakhstan, females make up 51.3% of the population, while males represent 48.7%, showing a balanced gender distribution.

Approximately 58.5% of Kazakhstan’s population lives in urban areas, highlighting a relatively high level of urbanization.

58.5% of Kazakhstan's population resides in urban areas.

The median age of Kazakhstan’s population is 29.7 years, indicating a relatively young population.

The literacy rate for adults aged 15 and over in Kazakhstan is 99.8%, with 99.8% for females and 99.9% for males.

Both 99.8% of females and 99.9% of males aged 15+ are literate in Kazakhstan.

Kazakhstan has an impressive literacy rate, with overall literacy for adults (15+) standing at 99.8%. Female literacy is also at 99.8%, while male literacy slightly surpasses this at 99.9%.

Kazakhstan's Gross Domestic Product (GDP) is $293 billion in current U.S. dollars, representing the total economic output of the country.

Kazakhstan's Gross Domestic Product (PPP) is $831 billion, accounting for differences in cost of living and inflation between countries.

Kazakhstan's GDP per capita is $14.6 thousand in current U.S. dollars, representing the average economic output per person in the country.

Kazakhstan's GDP per capita (PPP) stands at $41.4 thousand, reflecting the average economic output per person, considering cost of living adjustments.

The Net National Income per capita in Kazakhstan is $6,363, showing the average income of individuals after accounting for taxes and foreign income.

95.4% of Kazakhstan's population has access to at least basic drinking water services, reflecting strong infrastructure for water accessibility.

97.9% of Kazakhstan's population uses at least basic sanitation services, indicating the high availability of sanitation infrastructure in the country.

Yes, 100% of Kazakhstan’s population has access to electricity, ensuring that every individual in the country can access this basic service.

Only 0.3% of the population in Kazakhstan earns less than $3.65 per day, the international poverty line based on purchasing power parity (PPP).

Advertising must be in Kazakh, Russian, or another language (except for certain periodicals, digital resources, and news agencies), with Kazakh being the priority language.

It is planned that 55% of the content in TV and radio broadcasts must be in the state language, Kazakh, this will increase to 60%.

The choice of the language for advertising is determined by the advertiser, but Kazakh must be the priority language on all advertising resources, including Google, YouTube, etc.

Outdoor advertising must be in Kazakh, with priority given to placement on the upper and right sides of the surface.

Advertising of narcotics and psychotropic substances, services related to prostitution, pornography, tobacco and alcohol, financial pyramids, and other related products and services is prohibited.

Images of children and families can only be used if they reflect the traditions and values of Kazakh society.

Advertising on foreign TV is prohibited. The share of Kazakh language on TV must be at least 50%. There are also restrictions on placing ads during prime time.

The Majilis adopted the "Mass Media Law," which introduces changes to media regulations in Kazakhstan, particularly focusing on the retransmission of foreign TV channels.

The law stipulates that the retransmission of foreign TV channels will be reduced from 20% to 10% of the total air time. Additionally, the national TV operator can now obtain permission to use foreign TV channel frequencies without a competition, provided national security standards are met.

A new rule integrates internet publications and information agencies into the definition of "Internet publications," making them part of mass media. The government will oversee the transmission of TV and radio broadcasts via public transport.

Kazakhstan has the largest media market in Central Asia, covering approximately 50% of the total media market of the region, which includes countries like Uzbekistan, Mongolia, Kyrgyzstan, Tajikistan, and Turkmenistan.

The top advertising categories in Kazakhstan are food, medicine, and non-alcoholic beverages, with the food category consistently occupying a leading position in media investments.

The media inflation rate is projected to reach 20%.

The main drivers are TV (20%) and digital media (23%).

There is a deficit of advertising inventory, with nearly 100% of TV inventory sold.

TV remains the dominant media in terms of advertising budget, holding a 43% share, with digital media at 39%. The share of digital is expected to reach parity with TV.

78% of the market is in the Top-10 categories, with food, medicine, and non-alcoholic beverages being major contributors.

80% of advertisers are international companies, 80% are large and medium-sized advertisers (#1-100), and 40% occupy the Top-20 positions. Coca-Cola is the leading advertiser.
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