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Advertising & Marketing Agency in Uzbekistan

RMAA provides full-service advertising solutions in Uzbekistan, delivering impactful campaigns in Tashkent, Samarkand, Bukhara and other major cities. We help brands connect with Uzbek- and Russian-speaking audiences through traditional and digital activations tailored to local markets

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Leading companies trust us

Jazeera airlines
Flydubai
amazingthailand
Omoda
Visit Saudi
Uzbekistan

Uzbekistan in Numbers

Uzbekistan's balanced urban and rural demographics, along with its family-oriented lifestyle, create unique opportunities for brands. RMAA ensures quick access to this audience. We offer exclusive benefits and favorable terms through strong partnerships with leading Uzbek sales houses.

Total Population
36 800 000 people
TOP cities

Tashkent, Samarkand, Bukhara

Primary Languages

Uzbek & Russian

Insights into TV, Radio, Print, and OOH Advertising

Media Market
Overview

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Key Digital Trends and Platforms Driving the Online Market

Digital Ecosystem

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Our Services

Traditional Ads in Uzbekistan

Traditional Ads
OOH & DOOH
OOH & DOOH
Radio Advertising
Radio
TV Advertising
TV
Media Press Advertising
Media Press
Learn more

Digital Marketing in Uzbekistan

Digital Marketing
Influencer Marketing
Influencer Marketing
Social Media Marketing
Social Media Marketing
Paid Social
Paid Social
Programmatic ads
Programmatic ads
SEO
SEO
Learn more

Why 200+ Businesses Across the World Rely on RMAA?

We offer
We offer

Cultural Understanding

Bridge the Cultural Gap
Bridge the Cultural
Gap
Bridge the Cultural Gap

Let us be your guide to navigating the complexities of the Russian and CIS market.

Resonant Brand Experiences
Resonant Brand
Experiences
Ad Compliance Simplified

We create campaigns that genuinely connect with Russian and CIS consumers on a cultural level

We offer

Media Landscape Expertise

Deep Regional Industry Knowledge
Deep Regional Industry
Knowledge
flag

We understand the media landscape inside and out, ensuring your media campaigns reach the right audiences.

Extensive Network Access
Extensive
Network Access
network

With strong connections to numerous media owners, we navigate the market effectively, solving challenges and securing the best opportunities for your brand.

We offer

Seamless Financial Connectivity to Russia

Effortless Cross‑Border  Payments
Effortless Cross‑Border 
Payments
Effortless Cross‑Border Payments

Enjoy hassle-free transactions across borders.

Finance Simplified
Finance
Simplified
Finance Simplified

We'll handle the financial complexities 
in the current political-economic reality.

We offer

Support on legal and compliance

Ad Compliance Simplified
Ad Compliance
Simplified
Ad Compliance Simplified

Let us navigate the complex world of ad regulations, ensuring your campaigns are always compliant.

Ad Tech Simplified
Ad Tech
Simplified
Ad Tech Simplified

We handle the technicalities, so you can focus on creating impactful ads

We offer

Speed and Efficiency

Team Efficiency
Team
Efficiency
Team Efficiency

Our team works with exceptional 
efficiency, ensuring client tasks are handled swiftly, keeping your projects on track and meeting every deadline.

Time-Sensitive Expertise
Time-Sensitive
Expertise
Time-Sensitive Expertise

In marketing, deadlines are constant, and urgency is key. Our agile approach delivers faster results, keeping you ahead in a fast-paced environment.

We offer

Full-Service Capabilities

Accelerate Your Growth
Accelerate
Your Growth
Accelerate Your Growth

Our integrated approach drives  faster and more impactful results.

End-to-End Marketing Solutions
End-to-End
Marketing Solutions
End-to-End Marketing Solutions

From strategy to execution, we handle it all, leveraging our market expertise to save you time, money, and resources.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
Read more
Trichup
Trichup Expands Reach in Kazakhstan and Kyrgyzstan with TV Sponsorship of Indian Dramas
Read more
GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
Read more
GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more

We work closely with brands and companies while also collaborating with advertising and media agencies.

What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR bei EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
https://www.linkedin.com/in/gregorywintgens/
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
https://www.linkedin.com/in/thygebacken/?originalSubdomain=de
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. hope to work together one more time.
https://www.facebook.com/profile.php?id=100069676595362
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
https://www.linkedin.com/in/anaitam/?originalSubdomain=ae
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
https://www.linkedin.com/in/anna-härkönen-a27aa510a/
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. A true professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
https://www.linkedin.com/in/caulfieldkaren/
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
https://www.linkedin.com/in/chandosquill/
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (auth. Valeria Boikova, Project Leader of RMAA) because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
https://www.linkedin.com/in/maciek-mikolajczak-2159aa65/
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
https://www.facebook.com/raweewan.june
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.
https://www.linkedin.com/in/raweewan-sangchan-8b8134138/

FAQ: Advertising in Uzbekistan

Uzbekistan has the largest population in the region (37,3 million), offering brands access to a vast and expanding consumer market.

Uzbekistan has a population of 37.3 million, surpassing Kazakhstan (20 million), Azerbaijan (over 10 million), Kyrgyzstan (7 million) and Tajikistan (10 million), making it the largest in the region.

With rapid population growth, a young demographic, and the highest density in the region, Uzbekistan presents strong long-term potential for advertisers.

Yes, the country has seen continuous growth over the past decade, adding 800 000 of new consumers annually.

Most families have four or more members, with over half having at least two children — a key factor for campaigns in sectors like children’s goods, education, healthcare, FMCG, retail, and real estate.

One in four residents is under 10 years old, pointing to a high share of young families and a receptive audience for parenting, education, and health products.

The average age is 28, making the market highly responsive to digital, mobile-first, and lifestyle-driven content.

Rapid population growth ensures a long-term pipeline of consumers, especially in sectors like FMCG and mobile apps.

Most of the population speaks Uzbek at home, providing a stable linguistic foundation for localized messaging.

50–80% of residents speak conversational Russian, expanding opportunities for bilingual campaigns.

Nearly half the population resides in rural areas, requiring tailored media strategies for urban and non-urban audiences.

Absolutely. With nearly half the population living outside major cities, rural coverage is key in both traditional and digital campaigns.

The population is nearly evenly split between men and women, supporting balanced media targeting for gender-neutral campaigns.

Uzbekistan’s population is predominantly Uzbek, creating cultural cohesion that simplifies market segmentation.

Yes, with high alignment in ethnicity, religion, and language, the market is cohesive and easier to address with unified campaigns.

The overwhelming majority follow Sunni Islam, influencing lifestyle choices and media preferences in a culturally aligned market.

Yes, most households are traditional and multigenerational, making family values a vital element in marketing and messaging.

Yes, bigger families tend to generate higher demand for essential goods, making Uzbekistan a strong market for FMCG and household categories.

Yes, most key sectors — from retail to services and construction — are showing stable growth, strengthening the business environment.

With an average income around $450, the market is price-sensitive yet open to affordable quality brands in mass-market categories.

Yes, relatively low unemployment (7%) signals economic stability, contributing to consistent consumer spending patterns.

Retail, services, construction, and industrial output are among the fastest-growing, offering strong platforms for targeted advertising.

For two decades, the country maintained capital restrictions, faced low investor trust, and ranked poorly in global business indices.

Cotton dominated exports for many years, with minimal contributions from other sectors, limiting long-term economic resilience.

The country ranks 79 out of 131 in global diversity, with growth in gold (20.52%), cotton yarn (9.49%), and ICT (2.7%).

Top categories include gold, transport (7.81%), copper wire (4.74%), and precious metals (6.62%), showing structural change.

Yes, with ICT accounting for 2.7% of exports, digital infrastructure is gaining momentum, supporting Uzbekistan Digital strategies.

A 9.5% share of cotton yarn indicates Uzbekistan’s growing capacity in textile production.

The country ranks 165th globally in GDP per capita, placing it among lower-middle-income economies.

Available data suggests that monthly income ranges between 300 and 400 USD across most regions.

Yes. Women earn 34% less than men, influencing purchasing power and marketing segmentation.

Housing remains the top priority, followed by education and household-related purchases.

Yes. The country ranks second after Kazakhstan in foreign investment, with projections rising from 12% to 20% of GDP.

Adults aged 25–44 represent the largest share of viewers, shaping content and ad timing strategies.

The majority consume content at home or work, making connected TV ads and mobile placements especially effective.

Evening hours, especially 19:00–22:00, are peak viewing times, critical for prime-time campaigns.

Tashkent leads in audience share, followed by Samarkand and Fergana, helping guide regional targeting.

TV series, news, and comedy lead in popularity, which helps advertisers align messages with viewer interests.

Nearly equal: males and females each makeup close to 50% of the audience, allowing for balanced targeting.

Yes. Most viewers are married, influencing the tone and themes of effective brand messaging.

Audience size varies by city, and Tashkent alone accounts for over 20% of the national viewership.

TV has the highest potential reach, covering 95% of the population technically. This makes it the most accessible media channel in Uzbekistan.

According to agency data, 82% of the population reported watching TV at least once a month, showing strong real consumption alongside wide technical coverage.

70% of the population regularly use the internet, based on telecom operator data. This figure reflects active internet users rather than just those with access.

Outdoor advertising reaches up to 97% in Tashkent and 85% in Samarkand due to urban density, maximizing contact frequency and campaign visibility.

Although radio has 90% technical coverage, only 45% of respondents said they listen to it monthly, revealing a significant gap between access and actual use.

Outdoor advertising is most efficient in Tashkent (97% reach), followed by Samarkand (85%) and regional hubs like Namangan, Bukhara, and Andijan (50%).

Digital leads slightly, with 63% using it daily, compared to 60% for TV. However, TV has a broader overall reach, with only 10% never watching it.

People aged 19–29 are the most active digital users, with 78% accessing it daily, while only 41% watch TV each day.

Starting at age 46, TV consumption significantly exceeds digital use. For example, 78% of people aged 46–60 watch TV daily, compared to 44% using digital.

Among those aged 61+, 92% watch TV daily, while only 26% use digital platforms, making TV the dominant channel for this demographic.

Media habits vary by age. Younger users favor digital, while older audiences rely on TV. Blending Digital and TV ensures full demographic reach.

People under 30 are more digital-centric, while those over 45 rely more on traditional TV, shaping how brands allocate media budgets.

Among 14–18 year-olds, 61% use digital media daily, rising to 78% for those aged 19–29, confirming a strong digital preference among youth.

Because key services like e-commerce, mobile banking, and FoodTech are expanding user bases and increasing brand weight.

The e-commerce sector shows rapid expansion and is projected to significantly increase its share of the national retail market, signaling major opportunities for digital advertisers.

E-commerce currently accounts for a small portion of retail trade, making it a fast-growing segment with substantial potential for advertisers and e-commerce platforms.

Uzum leads the local market, building strong category presence and consistently ranking among top performers in TV advertising.

Brands like Uzum and Alif have increased their TV ad weight, with Uzum’s media presence showing notable year-over-year growth.

International players (Ozon, Wildberries) expand through physical pickup points, integrating into local logistics and complementing native e-commerce growth.

Uzum, Alif, Humans, and TutMarket are driving digital transformation, actively promoting through TV and online channels.

The combination of rapid market growth and increasing media spend makes e-commerce an ideal area for performance-driven digital campaigns.

The market has seen a sharp rise in card issuance, consumer credit use, and new digital bank launches, all supported by heavy media promotion.

Card adoption has grown by 15%, credit usage by 18%, and loan volumes by 9%, showing increasing demand for financial products.
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