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Digital Marketing Agency in Uzbekistan

RMAA is a digital marketing agency focused on guiding brands through the rapidly evolving online space in Uzbekistan. As the country’s digital market grows and gains increasing attention, we provide tailored strategies to connect with local audiences through effective and data-driven solutions

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Paid Search

Paid Social

Programmatic Ads

Social Media Marketing

Influencer Marketing

SEO and Content Marketing

The Digital Ecosystem of Uzbekistan

Uzbekistan’s digital space is a mix of local platforms, global giants, and Russian networks. Telegram is the country's main social media platform. Instagram, Facebook, Odnoklassniki, and VK are widely used, making them key advertising platforms alongside Google Ads and the Yandex ecosystem. The e-commerce market is driven by local services like Uzum, reflecting the country’s distinctive digital landscape

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Uzbek Digital Landscape

Discover the leading digital platforms driving Uzbekistan’s online ecosystem. Social services play a crucial role in shaping user behavior and market dynamics

Created by RMAA

Diagram: structure digital market in Uzbekistan - shares of Google, Facebook, TikTok
Diagram: structure digital market in Uzbekistan - shares of Google, Facebook, TikTok 1
Diagram: structure digital market in Uzbekistan - shares of Google, Facebook, TikTok 2
Diagram: structure digital market in Uzbekistan - shares of Google, Facebook, TikTok 3
Wondering which platform fits your business?
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Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Finnvit
SEO, PPC, and Targeted Remarketing Mix Driving Finnvit's Growth in Russian Pharma
Read more
Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
Read more
GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
Read more
GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more
D&B Properties
Comprehensive Lead Generation Campaign helps D&B Properties secure inquiries despite high market competition in Russia
Read more

We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

Over 87% of the population are internet users, according to official data.

Around 70% of the population, or approximately 24 million people.

Youth demographics, rising e-commerce, faster internet, and affordable smartphones support wider access.

Reading the news is the leading activity, with 67% of users citing it as their main reason.

47% of internet users actively engage with social networks.

Films, financial services, and downloadable media each attract 30–40% of users.

89% of traffic comes from mobile phones, showing the importance of mobile-first digital campaigns.

People use it to find information (29%), access government sites (10%), and pursue education (21%).

Estimates vary: one source shows 65% male users, while another reports nearly equal distribution.

Telegram is used by 95% of all internet users, making it the most dominant platform.

YouTube is heavily used by people aged 18–34, and 70% of its users are male.

40% of Instagram users are 18–24 years old, showing its strong appeal among younger audiences.

No. Only 9% of internet users access Facebook monthly, mostly aged 35–54.

The platform is blocked in the country, so ads cannot be launched there.

All major platforms have a male-majority audience, with Telegram and YouTube at 67% and 70% male respectively.

Telegram and YouTube have the highest share of male users under 35, ideal for youth-centric digital campaigns.

Telegram, YouTube, and Instagram lead in reach, particularly among younger users.

80% goes to targeted tools like programmatic and social media, while 20% supports local channels and influencers.

Local websites, Telegram channels, YouTube sellers, and influencers receive fixed-cost campaigns and native ads.

Yes, Telegram channels play a major role in local ad spending through paid post placements.

DV360 leads with 17 million users, followed by Google Display Network (11.6 million) and Yandex (11 million).

Google’s display network reaches 11.6 million users, while its search network covers over 10M, making it highly effective for lead generation.

It offers maximum reach (17 million), cost optimization, and rich creative flexibility via programmatic solutions.

Yes. It reaches 11M users and supports ads in Uzbek, enables localized campaigns, including video ads and native formats.

Programmatic advertising provides the widest combined reach, particularly suited for scale and performance campaigns.

Fixed-cost placements dominate: banners, PR articles, and projects on high-traffic sites like Kun and Daryo.

Kun leads with 7.4 million users, followed by OLX (6.9 million), Daryo (4.7 million), and Repost (4 million), offering wide visibility for targeted campaigns.

Through the “Brandformance” platform, brands reach 5 million users with in-content placements and integrations.

Banners, PR content, and video are most common across local news and entertainment sites.

YouTube offers strong video presence with 5 million viewers, but local sites offer PR and visual formats with higher monthly traffic in some cases.

Kun (1.19 million), QoraXabar (1.10 million), and KDZUB (1 million) lead the list, offering cost-effective CPM for text and bot formats.

Ads include video posts, GIFs, interactive polls, bots, and TG Ads — enabling high engagement at relatively low cost.
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