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Advertising & Marketing Agency in Georgia

RMAA is a cross-border marketing agency connecting brands with Russian-speaking audiences in Georgia and other CIS countries. In Georgia, where Georgian is the dominant language and Russian remains widely understood, we develop strategies for effective communication. Our expertise spans traditional and digital services, from TV and outdoor advertising to programmatic and social media campaigns, reaching audiences in Tbilisi, Batumi, Kutaisi, and other key cities

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Leading companies trust us

Jazeera airlines
Flydubai
amazingthailand
Omoda
Visit Saudi
Georgia Flag

Georgia in Numbers

Urban life dominates in Georgia, yet internet penetration remains around 80%. Georgian is the main language, while Russian is spoken to a lesser extent. TV remains the top media channel, while global platforms shape digital consumption. This mix of traditional and online media creates diverse marketing opportunities

Total Population
3 720 000 people
TOP cities

Tbilisi, Batumi, Kutaisi

Primary Languages

Georgian & Russian

Insights into TV, Radio, Print, and OOH Advertising

Media Market Overview

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Key Digital Trends and Platforms Driving the Online Market

Digital Ecosystem

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Our Services

Traditional Ads in Georgia

Traditional Ads in Georgia
OOH & DOOH
OOH & DOOH
Radio Advertising
Radio
TV Advertising
TV
Media Press Advertising
Media Press
Learn more

Digital Marketing in Georgia

Digital Marketing in Georgia
Influencer Marketing
Influencer Marketing
Social Media Marketing
Social Media Marketing
Paid Social
Paid Social
Programmatic ads
Programmatic ads
SEO
SEO
Learn more

Why 200+ Businesses Across the World Rely on RMAA?

We offer
We offer

Cultural Understanding

Bridge the Cultural Gap
Bridge the Cultural
Gap
Bridge the Cultural Gap

Let us be your guide to navigating the complexities of the Russian and CIS market.

Resonant Brand Experiences
Resonant Brand
Experiences
Ad Compliance Simplified

We create campaigns that genuinely connect with Russian and CIS consumers on a cultural level

We offer

Media Landscape Expertise

Deep Regional Industry Knowledge
Deep Regional Industry
Knowledge
flag

We understand the media landscape inside and out, ensuring your media campaigns reach the right audiences.

Extensive Network Access
Extensive
Network Access
network

With strong connections to numerous media owners, we navigate the market effectively, solving challenges and securing the best opportunities for your brand.

We offer

Seamless Financial Connectivity to Russia

Effortless Cross‑Border  Payments
Effortless Cross‑Border 
Payments
Effortless Cross‑Border Payments

Enjoy hassle-free transactions across borders.

Finance Simplified
Finance
Simplified
Finance Simplified

We'll handle the financial complexities 
in the current political-economic reality.

We offer

Support on legal and compliance

Ad Compliance Simplified
Ad Compliance
Simplified
Ad Compliance Simplified

Let us navigate the complex world of ad regulations, ensuring your campaigns are always compliant.

Ad Tech Simplified
Ad Tech
Simplified
Ad Tech Simplified

We handle the technicalities, so you can focus on creating impactful ads

We offer

Speed and Efficiency

Team Efficiency
Team
Efficiency
Team Efficiency

Our team works with exceptional 
efficiency, ensuring client tasks are handled swiftly, keeping your projects on track and meeting every deadline.

Time-Sensitive Expertise
Time-Sensitive
Expertise
Time-Sensitive Expertise

In marketing, deadlines are constant, and urgency is key. Our agile approach delivers faster results, keeping you ahead in a fast-paced environment.

We offer

Full-Service Capabilities

Accelerate Your Growth
Accelerate
Your Growth
Accelerate Your Growth

Our integrated approach drives  faster and more impactful results.

End-to-End Marketing Solutions
End-to-End
Marketing Solutions
End-to-End Marketing Solutions

From strategy to execution, we handle it all, leveraging our market expertise to save you time, money, and resources.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
Read more
Trichup
Trichup Expands Reach in Kazakhstan and Kyrgyzstan with TV Sponsorship of Indian Dramas
Read more
GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
Read more
GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more

We work closely with brands and companies while also collaborating with advertising and media agencies.

What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR bei EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
https://www.linkedin.com/in/gregorywintgens/
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
https://www.linkedin.com/in/thygebacken/?originalSubdomain=de
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. hope to work together one more time.
https://www.facebook.com/profile.php?id=100069676595362
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
https://www.linkedin.com/in/anaitam/?originalSubdomain=ae
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
https://www.linkedin.com/in/anna-härkönen-a27aa510a/
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. A true professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
https://www.linkedin.com/in/caulfieldkaren/
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
https://www.linkedin.com/in/chandosquill/
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (auth. Valeria Boikova, Project Leader of RMAA) because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
https://www.linkedin.com/in/maciek-mikolajczak-2159aa65/
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
https://www.facebook.com/raweewan.june
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.
https://www.linkedin.com/in/raweewan-sangchan-8b8134138/

FAQ: Advertising in Georgia

The total population of Georgia is 3.81 million people. The population has experienced a slight decrease of 0.009% year on year, with a loss of approximately 338 people.

The male population in Georgia makes up 46.6%, while the female population is 53.4%, indicating a higher proportion of females.

The average age in Georgia is 35 years for men and 40 years for women.

61.4% of Georgia's population resides in urban areas, indicating a significant portion of the population is urbanized.

The population density in Georgia is 54.8 people per square kilometer.

The literacy rate in Georgia for adults (ages 15+) is 100%, both for females and males, showing complete literacy among the adult population.

The preferred language in Georgia is Georgian, spoken by 87% of the population.

The capital of Georgia is Tbilisi, with a population of approximately 1.2 million.

The total GDP of Georgia is $33.2 billion in current U.S. dollars.

The GDP of Georgia in terms of purchasing power parity (PPP) is $102 billion.

The GDP per capita of Georgia, based on PPP, is $8,883.

Georgia's economy is experiencing steady growth with a forecasted GDP growth of 5.8%. The inflation rate is expected to rise by 2%, and real estate and hospitality sectors are seeing significant price increases.

Inflation in Georgia has slowed down, with prices stabilizing after a peak, reflecting a consistent decline in the cost of essential goods.

The GEL to USD exchange rate continues to fluctuate, with expectations of rising inflation, leading to an increase in the national currency’s value.

The average nominal income in Georgia continues to grow, reflecting a steady increase in the purchasing power of the population.

The unemployment rate in Georgia has remained stable with minimal year-over-year fluctuations.

Key sectors with the highest consumption include food and non-alcoholic beverages, housing, and communication, with a notable portion of spending allocated to restaurants and hotels.

The average monthly nominal income in Georgia is 2044 GEL (715 USD), while the minimum pension stands at 315 GEL (110 USD).

15% of the population in Georgia earns less than $3.65 per day (based on PPP).

100% of the population in Georgia has access to electricity.

In Georgia, advertising must not exceed 20% of total broadcasting time. All ads must be in the Georgian language, and foreign trademarks need to be transliterated. Additionally, any product advertisement must specify that the product is certified.

Advertising on TV should not exceed 20% of the total broadcasting time, which translates to no more than 12 minutes per hour.

Yes, alcoholic beverages cannot be advertised as products that improve physical or mental wellbeing or help achieve success. Ads for strong alcoholic drinks (above 14%) are restricted from TV, radio, and high-visibility locations such as avenues and bridges.

No, advertising of tobacco products, including accessories and tools, is prohibited in Georgia. The only exceptions are printed or digital ads directed towards the tobacco industry.

Advertisements for pharmaceutical products can only be published with prior approval from the Ministry of Health, and they must meet specific requirements for advertisement texts.

No, advertising for baby artificial feeding products, including infant formula, bottles, and teats, is forbidden in Georgia.

No, advertisements for weapons are not allowed in Georgia unless special permission is granted by the Ministry of Internal Affairs.

The advertising market in Georgia is increasingly embracing digital and social media platforms. Brands are focusing on creating interactive and engaging content that resonates with consumers. Additionally, localized and culturally relevant advertising, which leverages regional dialects and community narratives, is gaining traction.

Culturally relevant advertising is important because it helps businesses forge authentic connections with consumers. By leveraging regional dialects and community narratives, brands can resonate more deeply with local audiences, building trust and engagement.

Influencer marketing has become a significant force in shaping consumer perceptions. Local influencers are pivotal in driving engagement and influencing consumer behavior, as they help brands reach target audiences in an authentic and relatable manner.

To remain competitive, businesses need to invest in innovative advertising strategies that prioritize personalization and community engagement. This approach will ensure that businesses can adapt to the rapidly evolving market and meet consumers’ demands for more tailored content.

Regional dialects are becoming a key component of localized advertising. By incorporating regional dialects into their campaigns, businesses can better connect with consumers on a personal level, improving the authenticity and relevance of their messages.
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