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Advertising & Marketing Agency in Azerbaijan

RMAA is a cross-border marketing agency that connects brands with Azerbaijan’s diverse audience, where language preferences vary throughout the country. Understanding this specificity, we develop advertising strategies through traditional and digital channels. Our clients benefit from fast and effective solutions tailored to the local market in Baku, Ganja, and other key cities

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Leading companies trust us

Jazeera airlines
Flydubai
amazingthailand
Omoda
Visit Saudi
Azerbaijan in Numbers

Azerbaijan in Numbers

Azerbaijan’s high internet penetration has made digital advertising one of the fastest-growing market segments. However, TV remains dominant, attracting the largest ad budgets. Outdoor advertising holds strong, with increasing demand for digital screens, though static formats still prevail. Brands must find the right balance between traditional and digital channels

Total Population
10 813 000 people
TOP cities

Baku, Ganja, Sumgayit

Primary Languages

Azerbaijani & Russian

Insights into TV, Radio, Print, and OOH Advertising

Media Market Overview

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Key Digital Trends and Platforms Driving the Online Market

Digital Ecosystem 

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Our Services

Digital Marketing in Azerbaijan

digital
Influencer Marketing
Influencer Marketing
Social Media Marketing
Social Media Marketing
Paid Social
Paid Social
Programmatic ads
Programmatic ads
SEO
SEO
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Traditional Ads in Azerbaijan

digital
OOH & DOOH
OOH & DOOH
Radio Advertising
Radio
TV Advertising
TV
Media Press Advertising
Media Press
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Why 200+ Businesses Across the World Rely on RMAA?

We offer
We offer

Cultural Understanding

Bridge the Cultural Gap
Bridge the Cultural
Gap
Bridge the Cultural Gap

Let us be your guide to navigating the complexities of the Russian and CIS market.

Resonant Brand Experiences
Resonant Brand
Experiences
Ad Compliance Simplified

We create campaigns that genuinely connect with Russian and CIS consumers on a cultural level

We offer

Media Landscape Expertise

Deep Regional Industry Knowledge
Deep Regional Industry
Knowledge
flag

We understand the media landscape inside and out, ensuring your media campaigns reach the right audiences.

Extensive Network Access
Extensive
Network Access
network

With strong connections to numerous media owners, we navigate the market effectively, solving challenges and securing the best opportunities for your brand.

We offer

Seamless Financial Connectivity to Russia

Effortless Cross‑Border  Payments
Effortless Cross‑Border 
Payments
Effortless Cross‑Border Payments

Enjoy hassle-free transactions across borders.

Finance Simplified
Finance
Simplified
Finance Simplified

We'll handle the financial complexities 
in the current political-economic reality.

We offer

Support on legal and compliance

Ad Compliance Simplified
Ad Compliance
Simplified
Ad Compliance Simplified

Let us navigate the complex world of ad regulations, ensuring your campaigns are always compliant.

Ad Tech Simplified
Ad Tech
Simplified
Ad Tech Simplified

We handle the technicalities, so you can focus on creating impactful ads

We offer

Speed and Efficiency

Team Efficiency
Team
Efficiency
Team Efficiency

Our team works with exceptional 
efficiency, ensuring client tasks are handled swiftly, keeping your projects on track and meeting every deadline.

Time-Sensitive Expertise
Time-Sensitive
Expertise
Time-Sensitive Expertise

In marketing, deadlines are constant, and urgency is key. Our agile approach delivers faster results, keeping you ahead in a fast-paced environment.

We offer

Full-Service Capabilities

Accelerate Your Growth
Accelerate
Your Growth
Accelerate Your Growth

Our integrated approach drives  faster and more impactful results.

End-to-End Marketing Solutions
End-to-End
Marketing Solutions
End-to-End Marketing Solutions

From strategy to execution, we handle it all, leveraging our market expertise to save you time, money, and resources.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
Read more
Trichup
Trichup Expands Reach in Kazakhstan and Kyrgyzstan with TV Sponsorship of Indian Dramas
Read more
GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
Read more
GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more

We work closely with brands and companies while also collaborating with advertising and media agencies.

What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR bei EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
https://www.linkedin.com/in/gregorywintgens/
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
https://www.linkedin.com/in/thygebacken/?originalSubdomain=de
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. hope to work together one more time.
https://www.facebook.com/profile.php?id=100069676595362
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
https://www.linkedin.com/in/anaitam/?originalSubdomain=ae
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
https://www.linkedin.com/in/anna-härkönen-a27aa510a/
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. A true professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
https://www.linkedin.com/in/caulfieldkaren/
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
https://www.linkedin.com/in/chandosquill/
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (auth. Valeria Boikova, Project Leader of RMAA) because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
https://www.linkedin.com/in/maciek-mikolajczak-2159aa65/
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
https://www.facebook.com/raweewan.june
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.
https://www.linkedin.com/in/raweewan-sangchan-8b8134138/

FAQ: Advertising in Azerbaijan

The total population of Azerbaijan is 10.4 million people. The population has grown by 0.6% year on year, with an increase of 64,000 people.

The average age of the population in Azerbaijan is 33 years old, which indicates a relatively young demographic, ideal for targeting a younger market segment.

In Azerbaijan, 51% of the population are females, and 49% are males, indicating a fairly balanced gender distribution.

The population density in Azerbaijan is 125.8 people per square kilometer, reflecting the country’s moderately dense population, with more people likely residing in urban areas.

58.2% of the population of Azerbaijan lives in urban areas. This urbanization rate influences market dynamics, especially for businesses targeting city populations.

The capital city, Baku, has a population of 2.9 million, making it the largest city in Azerbaijan, contributing significantly to the country's economy and cultural landscape.

94% of the population speaks Azeri as their preferred language, making it essential for any marketing or communication campaigns to use Azeri in order to effectively reach the local population.

100% of adults (15+) in Azerbaijan are literate, with both female and male literacy rates being equal at 100%.

Azerbaijan's Gross Domestic Product (GDP) is $75.6 billion (current USD) and $253 billion (PPP, current international dollars), reflecting the overall economic output.

The Gross Domestic Product per capita in Azerbaijan is $7,381 (PPP, current international dollars), which represents the average economic output per person.

The net national income per capita in Azerbaijan is $3,965 (current USD), indicating the average income available to individuals in the country.

The minimum wage in Azerbaijan has increased.

The unemployment rate in Azerbaijan has declined to 5.9%.

The average monthly wage in Azerbaijan has increased consistently, with a clear upward trend both in AZN and USD, reflecting economic recovery and growth.

The average monthly wage in AZN has been consistently higher than the average wage in USD, indicating the local currency’s value in comparison to international standards.

0.3% of the population in Azerbaijan earns less than $3.65 per day.

100% of the population in Azerbaijan has access to electricity, demonstrating universal access to power.

TV advertising still holds the largest budget share, but it is declining to 36%. Despite the decline, it remains the dominant advertising medium in Azerbaijan.

Digital advertising is experiencing significant growth in Azerbaijan, increasing to 18%, making it the key driver of market growth.

The OOH advertising share remains steady, staying around 9%, with no significant changes in the budget share, indicating a consistent role in the market.

Radio advertising is losing share, with the budget declining to 9 million AZN. The shift is towards digital advertising as budgets are being reallocated to this medium.

The total advertising market in Azerbaijan has grown to 202 million AZN, with the most significant increase in digital and OOH advertising.

Media inflation is expected to drop significantly to 23%. TV has the highest inflation rates, followed by digital, while press, OOH, and radio maintain lower inflation.

The advertising market volume is expected to grow. TV and digital show the highest growth, while press and radio are experiencing negative growth.

TV inflation is driven by a shortage of TV inventory due to panel changes, and efforts by sellers to equalize the cost-per-point (CPP) with other CIS countries, which is causing inflation in TV advertising.

The press market is in decline, with a 8% decrease. This reflects the ongoing reduction in the share of press advertising in Azerbaijan.

OOH advertising is expected to see a decline to 33%, reflecting strong short-term growth but a reduction in the long-term share.
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