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Traditional Media Advertising in Azerbaijan

RMAA executes brand image campaigns in Azerbaijan through traditional advertising. Taking local market specifics into account, we develop strategies across TV, radio, and outdoor advertising to expand audience reach and strengthen brand positioning in Baku, Ganja, and other key cities

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OOH

Television Advertising

Advertising on Radio

Press Advertising

Azerbaijan Media Market Overview

A mix of local, Russian, and international broadcasters shape Azerbaijan’s TV media landscape*. Outdoor advertising remains strong, with growing demand for DOOH formats, while static billboards are still widely used. Radio reaches a smaller audience, primarily through local stations in Baku. Print media has a limited presence, with only a few international publications available in the market

*We update the ranking on our website once a year. However, upon request, our team can provide you with the latest rankings to help you plan your advertising campaign effectively

TV channels (Monthly Audience Share by TV Channels, %)

The ranking was last updated in February 2025

ARB
22
%
ARB 24
6
%
ATV
21
%
AZ TV
4
%
CBC Sport
2
%
iTV
4
%
Kanal s
2
%
MTV
2
%
Space
10
%
Xezer
24
%
Others
3
%
Request Latest Rankings

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

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Trichup
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GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
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GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
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We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

FAQ: Traditional Ads in Azerbaijan

Women are the main audience of larger channels such as Muz TV and Xazer TV, while men dominate the viewership of sports and news channels like Az TV and ARB 24.

The core audience for most channels is adults aged 25 to 64, with younger audiences (0-24 years) favoring channels like ARB Gunesh, while older viewers (45-64) dominate news and sports channels.

The leading sales house in the Azerbaijani TV market is Media Sales, which controls 53% of the audience share and sells major channels like ATV and ARB TV. Other sales houses include Instinct (2%), TV Media (1%), and Broadcast Media (6%).

The largest independent TV channel in Azerbaijan is Xazer TV, with a 24% audience share. Other independent channels include MTV (2%), Space TV (10%), and ITV (4%).

The TV advertising market is experiencing a decline, primarily driven by decreased investments from P&G and Azersun, two major advertisers in the country. However, Azersun Holding still maintains the largest share, followed by Procter & Gamble and Coca-Cola.

The Industry and Services category leads with 19% of total TV advertising spend.

The TV advertising share has decreased slightly to 57%. This decline is attributed to a reduction in ad spend from some major advertisers like P&G and Azersun.

The Entertainment/Sport/Tourism category is receiving considerable ad spend, with 57% share.

Azerbaijan's TV advertising market reflects a shift towards digital media, where digital advertising is growing at a faster pace than TV. The increasing share of digital is a global trend, with Azerbaijan mirroring this shift, as brands move their budgets to online platforms for better targeting and ROI.

The most common types of outdoor advertising in Azerbaijan include billboards, bus stops, payphones, and light boxes. LED displays and scrollers are increasingly popular, especially in DOOH (Digital Out-of-Home) formats.

Standard billboards are primarily located in dormitory areas across Azerbaijan, where residential communities and pedestrian traffic are higher.

In Baku, the most common type of outdoor advertising is LED displays, which account for 79% of the total advertising volume in the city.

In Baku, scrollers make up 9% of outdoor advertising, in Sumgayit — 20%, and in Ganja — 13%.

In Sumgayit, the main types of outdoor advertising are LED displays (70%) and street banners (20%).

In Ganja, LED displays make up 88% of outdoor advertising, while other types, such as street banners, account for a small portion.

The dominant categories are Mobile Communication (18%), Banking (15%), and Restaurants (15%). These categories together hold 48% of the advertising space in Azerbaijan.

Common indoor advertising formats in Azerbaijan include advertising in cinemas, shopping malls, pillars, and subway stations. Additionally, elevators and apartment buildings provide opportunities for bill-based advertising.

Yes, both shopping malls and cinemas are prominent locations for indoor advertising in Azerbaijan. There are two cinema networks available for potential campaigns.

Currently, there are many subway stations in Baku, offering LED display advertising options. The subway is a growing area for indoor advertising in Azerbaijan.

Yes, there are advertising opportunities in airports in Azerbaijan, which are part of the public transport advertising network.

It has become possible to fully brand buses in Azerbaijan, allowing for extensive advertising on the entire surface of buses across the country.

The top advertisers are Bakcell (17%) and Azercell (13%), followed by McDonald's (12%), Nar (11%), and KFC (10%).

The leading advertisers by airtime in Azerbaijan's radio market include D&B, ABB, Azersun, and the Bank of Baku. Other notable advertisers are International Hospital, Absheron, and OMID.

The primary categories for radio advertising are Retail Sales, Construction, and Banks. Other significant categories include Medicine, Transport, TV Providers, and Events.

There are four main sales houses in Azerbaijan’s radio market, with some radio stations sold independently.

Yes, major TV channels in Azerbaijan have their own radio stations, integrating both TV and radio advertising.

Prominent radio stations include Radio Energy, 100FM, Asan Radio, Radio TMB 100.5 FM, Xəzər FM, 90FM, and Real FM.

Print media consumption in Azerbaijan is extremely low, reflecting a limited use of newspapers and magazines for daily information or advertising.

There is a limited number of international titles and glossies available in Baku, indicating that international print media is not widely distributed.

Yes, international magazines offer advertisement insertions, but they are the only form of print advertising available for international brands.

International brands face the challenge of low press consumption and limited access to international titles in Azerbaijan, making print media a less viable option for advertising.
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