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Advertising & Marketing Agency in Mongolia

RMAA is a full-service marketing agency that connects brands with Mongolia’s diverse audience. We launch digital and traditional campaigns for the local market, considering regional specifics. Our expertise includes TV, radio, outdoor, and digital advertising, ensuring high audience reach in Ulaanbaatar, Erdenet, Darkhan, and other key cities

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Leading companies trust us

Jazeera airlines
Flydubai
amazingthailand
Omoda
Visit Saudi
Mongolia in Numbers

Mongolia in Numbers

Mongolia has a highly urbanized population, with Ulaanbaatar as its economic and media hub. While internet penetration is high, television remains the dominant advertising medium, reaching 80% of the population daily. Radio maintains a presence in urban areas but sees lower engagement in rural regions. Outdoor advertising is widely used, where static formats prevail

Total Population
3 470 000 people
TOP cities

Ulaanbaatar, Erdenet, Darkhan

Primary Languages

Mongolian & Russian

Insights into TV, Radio, Print, and OOH Advertising

Media Market Overview 

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Key Digital Trends and Platforms Driving the Online Market

Digital Ecosystem 

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Our Services

Traditional Ads in Mongolia

Traditional Ads in Mongolia
OOH & DOOH
OOH & DOOH
Radio Advertising
Radio
TV Advertising
TV
Media Press Advertising
Media Press
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Digital Marketing in Mongolia

Digital Marketing in Mongolia
Influencer Marketing
Influencer Marketing
Social Media Marketing
Social Media Marketing
Paid Social
Paid Social
Programmatic ads
Programmatic ads
SEO
SEO
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Why 200+ Businesses Across the World Rely on RMAA?

We offer
We offer

Cultural Understanding

Bridge the Cultural Gap
Bridge the Cultural
Gap
Bridge the Cultural Gap

Let us be your guide to navigating the complexities of the Russian and CIS market.

Resonant Brand Experiences
Resonant Brand
Experiences
Ad Compliance Simplified

We create campaigns that genuinely connect with Russian and CIS consumers on a cultural level

We offer

Media Landscape Expertise

Deep Regional Industry Knowledge
Deep Regional Industry
Knowledge
flag

We understand the media landscape inside and out, ensuring your media campaigns reach the right audiences.

Extensive Network Access
Extensive
Network Access
network

With strong connections to numerous media owners, we navigate the market effectively, solving challenges and securing the best opportunities for your brand.

We offer

Seamless Financial Connectivity to Russia

Effortless Cross‑Border  Payments
Effortless Cross‑Border 
Payments
Effortless Cross‑Border Payments

Enjoy hassle-free transactions across borders.

Finance Simplified
Finance
Simplified
Finance Simplified

We'll handle the financial complexities 
in the current political-economic reality.

We offer

Support on legal and compliance

Ad Compliance Simplified
Ad Compliance
Simplified
Ad Compliance Simplified

Let us navigate the complex world of ad regulations, ensuring your campaigns are always compliant.

Ad Tech Simplified
Ad Tech
Simplified
Ad Tech Simplified

We handle the technicalities, so you can focus on creating impactful ads

We offer

Speed and Efficiency

Team Efficiency
Team
Efficiency
Team Efficiency

Our team works with exceptional 
efficiency, ensuring client tasks are handled swiftly, keeping your projects on track and meeting every deadline.

Time-Sensitive Expertise
Time-Sensitive
Expertise
Time-Sensitive Expertise

In marketing, deadlines are constant, and urgency is key. Our agile approach delivers faster results, keeping you ahead in a fast-paced environment.

We offer

Full-Service Capabilities

Accelerate Your Growth
Accelerate
Your Growth
Accelerate Your Growth

Our integrated approach drives  faster and more impactful results.

End-to-End Marketing Solutions
End-to-End
Marketing Solutions
End-to-End Marketing Solutions

From strategy to execution, we handle it all, leveraging our market expertise to save you time, money, and resources.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
Read more
Trichup
Trichup Expands Reach in Kazakhstan and Kyrgyzstan with TV Sponsorship of Indian Dramas
Read more
GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
Read more
GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more

We work closely with brands and companies while also collaborating with advertising and media agencies.

What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR bei EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
https://www.linkedin.com/in/gregorywintgens/
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
https://www.linkedin.com/in/thygebacken/?originalSubdomain=de
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. hope to work together one more time.
https://www.facebook.com/profile.php?id=100069676595362
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
https://www.linkedin.com/in/anaitam/?originalSubdomain=ae
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
https://www.linkedin.com/in/anna-härkönen-a27aa510a/
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. A true professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
https://www.linkedin.com/in/caulfieldkaren/
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
https://www.linkedin.com/in/chandosquill/
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (auth. Valeria Boikova, Project Leader of RMAA) because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
https://www.linkedin.com/in/maciek-mikolajczak-2159aa65/
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
https://www.facebook.com/raweewan.june
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.
https://www.linkedin.com/in/raweewan-sangchan-8b8134138/

FAQ: Advertising in Mongolia

The total population of Mongolia is 3.50 million, with a year-on-year growth of 1.2%, adding 43 thousand people.

50.2% of Mongolia's population is female.

49.8% of Mongolia's population is male.

69.4% of Mongolia's population lives in urban areas.

The population density in Mongolia is 2.3 people per square kilometer.

The overall literacy rate in Mongolia for adults aged 15+ is 99.0%.

The median age of the population in Mongolia is 26.9 years.

100% of the population in Mongolia has access to electricity.

The GDP of Mongolia is $23.7 billion in current U.S. dollars.

The GDP of Mongolia is $67.7 billion in PPP (current international dollars).

The GDP per capita of Mongolia is $6,666 in PPP (current international dollars).

The net national income per capita in Mongolia is $2,762 in current U.S. dollars.

2.4% of the population in Mongolia earns less than $3.65 per day (PPP).

Trade, services, and mining played a significant role in offsetting the loss in agricultural production, contributing the most to Mongolia's GDP growth.

Agriculture experienced a decline in production, which was offset by greater activities in sectors like trade, services, and mining, contributing positively to the overall GDP growth.

Mongolia's GDP growth has shown steady progress, with projections maintaining a positive growth trend, driven largely by the mining and trade sectors.

Over the years, Mongolia's economy has diversified from a reliance on agriculture to include a more significant contribution from mining, trade, and services, especially in recent years.

Mining has become a crucial sector in Mongolia, contributing significantly to GDP growth, particularly as the country offsets agricultural losses with gains in mining and trade.

Mongolia's GNI per capita, measured in U.S. dollars, has increased significantly, crossing the upper-middle-income threshold, reflecting the country’s positive economic trajectory.

The key contributors to Mongolia's GDP growth include sectors such as mining, trade, services, and agriculture, as indicated by the economic breakdown in the accompanying chart.

Mongolia's increased GNI signifies enhanced economic growth, leading to improved living standards and greater access to international markets and investment opportunities.

Mining, trade, services, and agriculture are some of the primary sectors driving Mongolia's economic development, helping the country meet the requirements for upper-middle-income status.

The industry is struggling with an excess of undifferentiated media companies, low-quality content, and political and business interests influencing media ownership. These factors contribute to low credibility and make reader-supported models difficult to implement.

Many media companies are owned or controlled by political figures and business interests, causing a conflict of interest that affects the objectivity and quality of the content being produced.

The media's low credibility leads to a younger, digital-native audience perceiving journalists as irrelevant, which makes it challenging to build trust and a loyal audience.

Media companies often have limited cash flow, making it difficult to pay salaries and invest in employee training or improvements in content quality.

Yes, despite current challenges, there is potential for the creation of independent, niche newsrooms that focus on specific communities, providing digital-first journalism that is more relevant and trusted.

Small, independent, and niche media outlets that are not tied to political or business interests have a greater chance of succeeding by serving specific communities rather than trying to appeal to a mass audience.

The marketing sector in Mongolia is undergoing significant changes due to the rapid spread of the internet and the growing popularity of social networks. Companies are increasingly transitioning to digital strategies, focusing more on online promotion and mobile marketing. This shift is driven by the growing use of mobile devices and the rising interest in online shopping and content consumption.

Companies in Mongolia are dedicating more resources to digital and mobile marketing strategies, which allow them to reach the tech-savvy local population. However, traditional marketing methods such as street advertising and direct sales remain important, especially for reaching broader audiences in regional areas where internet access may be limited.

Traditional marketing methods, such as outdoor advertising and direct sales, remain relevant in Mongolia, particularly in regions where access to the internet is still restricted. These methods continue to play a key role in reaching a wide audience, especially in areas that have less penetration of digital media.

Successful companies in Mongolia should aim to strike a balance between digital marketing and traditional methods. By integrating both strategies, they can effectively reach their target audience, ensuring they remain competitive in a rapidly evolving market landscape.

The widespread use of mobile devices in Mongolia is driving the shift towards mobile marketing. Consumers are increasingly using mobile devices for online shopping and content consumption, making it essential for companies to tailor their marketing efforts for mobile platforms.
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