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Traditional Media Advertising in Uzbekistan

RMAA opens opportunities for brands to connect with the diverse Uzbek audience through targeted, culturally relevant media campaigns. Leveraging a mix of OOH, TV, radio, and press media in Tashkent, Samarkand, Bukhara and other major cities, we help brands effectively engage consumers across Uzbekistan and the CIS.

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OOH

Television Advertising

Advertising on Radio

Press Advertising

Uzbekistan Media Market Overview

Uzbekistan’s advertising market presents diverse opportunities across multiple media channels*. TV remains the leading medium, providing the highest national reach. Outdoor advertising is growing steadily, especially in Tashkent, where digital formats dominate. Meanwhile, radio engages premium audiences, particularly car owners and higher-income groups, making it a valuable channel for building campaign frequency

*We update the ranking on our website once a year. However, upon request, our team can provide you with the latest rankings to help you plan your advertising campaign effectively

TV channels (Audience Reach by TV Channels, %*)

The ranking was last updated in January 2025

Milliy TV
82
%
Yoshlar
73
%
ZO‘R TV
83
%
Sevimli TV
84
%
Uzreport TV
73
%
Navo
73
%
MY5
81
%
Kinoteatr
79
%
FTV
77
%
AQLVOY
77
%
Request Latest Rankings

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
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Trichup
Trichup Expands Reach in Kazakhstan and Kyrgyzstan with TV Sponsorship of Indian Dramas
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GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
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GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more

We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

FAQ: Media Buying in Uzbekistan

TV inventory is sold either by audience rating or by fixed minutes. Most national channels use the rating-based model.

14 Channels like Sevimli, Zo’r TV, Russia 1, and MY5 sell through MediaService based on ratings, offering broad national reach.

Regional broadcasters and niche NTRK stations offer airtime by minutes, allowing for flexible local TV advertising buys.

TV commercial breaks typically allow up to 12 minutes per hour, setting a standard for spot volume and planning.

Yes. Sponsorship packages are also available, sold directly by channels and placed in blocks around targeted shows.

Local terrestrial TV leads regional viewership with a 60.6% share, offering broad TV advertising reach outside major cities.

Cable and IPTV dominate Tashkent, with penetration rates of 28.9% and 22.2% respectively, indicating strong urban preference for connected viewing.

Paid digital TV has limited reach: 4.9% in regions and 9.5% in Tashkent, making it a niche TV advertising channel.

Satellite TV shows low penetration across the country: 8.5% in regions and 8.2% in Tashkent, suggesting limited impact for mass-market campaigns.

TV delivers over 50% daily reach, making it the most efficient tool for nationwide campaigns and TV advertising.

It ranges from 4.3 to 5.5 hours across all groups, with even youth aged 25–34 watching 4.5 hours daily — underscoring TV’s relevance across demographics.

Yes. Even viewers aged 18–34 average over 4.5 hours daily, with nearly 50% reach, proving TV remains a key channel beyond older demographics.

TV is watched more frequently, but digital content dominates longer daily sessions—26.6% of users spend 4+ hours online versus 14.2% on TV.

Because 63% watch daily and 46% trust TV the most, making it essential for high-reach, high-credibility TV advertising campaigns.

TV leads with 46% of respondents naming it the most trustworthy medium, far ahead of Telegram (20%) and online news (13%).

Channels like Zo’r, Sevimli, and MY5 consistently lead in ratings, shaping the landscape for TV advertising.

It shows that despite digital expansion, TV remains a growing and relevant medium for engaging large audiences.

Movies and series are top-rated, with 52% of viewers choosing this content regularly.

TV viewers favor entertainment such as music (44%), sports (43%), and morning shows (29%).

They mostly appeal to older viewers aged 45+, valuable for TV advertising aimed at senior segments.

Younger viewers prefer local channels like Sevimli or MY5, while older ones lean toward Russian networks.

IBT (Pepsi), Coca-Cola, and Uzum lead by total media weight, followed by Nestlé and Procter & Gamble.

E-commerce, mobile banking, and telecom companies like Uzum, Yandex, Humans, and TBC Bank are gaining share.

Brands like Uzum and Humans aim to scale awareness, using TV advertising to reach mass audiences efficiently, as TV covers a large part of the country's audience.

TV still drives major brand-building across FMCG, pharma, and tech, with most advertisers boosting placements.

In the latest budget structure, LED screens account for 60% of outdoor spend, reflecting their visibility and flexibility compared to static formats.

Spending on LEDs increased from 52% to 60% in one year, indicating a clear shift toward digital OOH formats across major cities.

BB & BM formats now take up 17% of the budget — a decline from 25%, signaling a drop in preference for static displays.

The market is expanding annually, especially in digital-enabled environments.

Real estate leads with $1.14 million, followed by beverages ($1 million), e-commerce ($0.90 million), and banking ($0.85 million), reflecting demand for visibility in competitive sectors.

The top 10 categories (real estate, fast food, drinks, e-commerce, retail, banking, cars, fintech, products and equipment) represent 52% of the LED screen advertising market, showing strong investment concentration among key consumer segments.

Over 400 LED screens are concentrated in Tashkent, more than double the total number in all other regions combined.

Around 30% of billboards are located in Tashkent, with over 1500 units, while the rest are spread across the regions.

A gradual dismantling of classic billboards is underway, suggesting a shift toward more modern or mobile ad formats.

Rooftop advertising and transport ads are both expanding, particularly in Tashkent where growth rates reach 15–20%.

Sponsorship at events, 3D-screens, elevator monitors in new residential buildings, and vehicle branding are gaining traction.

With LED inventory in high demand, brands seek new ways to maintain visibility, especially through creative or mobile formats.

These formats are emerging in Tashkent, showing potential but remaining a localized trend for now.

No. It spreads across both urban and regional areas, providing scalable, mobile visibility.

Tashkent, Samarkand, Namangan, Andijan, and Bukhara already have enough outdoor inventory for using OOH as a primary reach medium.

Fergana, Karshi, Termez, Jizzakh, and Urgench have lower inventory levels, better suited as support to TV campaigns.

These regions are better planned as reinforcement channels alongside television, rather than standalone reach media.

Uzbekistan offers a wide range of traditional formats: billboards, rooftops, street furniture, LED pillars, citylights, and more.

Yes. Traditional formats include ad placements on buses, trolleybuses, and metro interiors and exteriors.

Yes. Rooftop structures and large-format wallscapes are popular in urban environments.

Yes. While inventory is concentrated in Tashkent, formats are expanding across Samarkand, Bukhara, and other cities.

Radio advertising accounts for 15 billion UZS in total investments, showing steady growth and relevance among premium audiences.

At least 20% of the population listens to radio 2–3 times a week or more, forming a core audience segment.

9.3% listen daily, 12.4% several times a week, and 23.3% occasionally; over half never tune in.

Top-performing categories include real estate, pharma, and fintech — sectors benefiting from fast reach and repetition.

They tend to belong to B+ and A income brackets and are often car owners — making them ideal targets for premium campaigns.

Vodiy Sadosi and Taronasi Radio FM are among the few stations with full nationwide coverage.

Yes, several stations such as A’lo FM, Navro’z, Grand, and Yoshlar FM are broadcast exclusively in the capital.

Stations like Radio Luxor, Diydor FM, and Samimy Radio operate only in regional markets, catering to local audiences.

Yes, advertisers can use stations like Radio Luxor and Samimy Radio to reach audiences in non-urban areas.
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