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Traditional Media Advertising in Mongolia

RMAA executes traditional advertising campaigns to enhance brand awareness in Mongolia. We conduct tactical media buying across TV, radio, media press, and out-of-home advertising. Our expertise helps businesses navigate the local market and optimize their media investments in Ulaanbaatar, Erdenet, Darkhan, and other key cities

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Television Advertising

Advertising on Radio

Press Advertising

Mongolia Media Market Overview

Mongolia’s traditional media market is led by television, which attracts the largest share of ad spending*. National and private broadcasters compete for viewership, while radio maintains a dedicated audience. The online press includes both Mongolian and bilingual publications. Outdoor advertising is widely used, with static formats prevailing, while the adoption of LED screens is developing slowly

We update the ranking on our website once a year. However, upon request, our team can provide you with the latest rankings to help you plan your advertising campaign effectively

Top TV channels

Dream TV
Eagle News
ETV
MN25
MNB
Mongol TV
MovieBox 
NTV
TV9
USB
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Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

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Trichup
Trichup Expands Reach in Kazakhstan and Kyrgyzstan with TV Sponsorship of Indian Dramas
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GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
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GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
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We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

FAQ: Traditional Ads in Mongolia

The media industry relies on traditional advertising, missing out on opportunities presented by digital platforms that cater to younger, tech-savvy audiences.

The current model focuses on broad age and interest groups, which is outdated as modern audiences prefer niche content tailored to digital platforms.

Broadcasters attract a large audience, which increases their value to advertisers who compete for greater exposure, thus subsidizing content production.

The intersectionality of audience refers to combining various audience segments with advertising to expand viewership and increase program ratings, reducing the need for extra investment in advertising.

77.5% of households in Mongolia have access to multi-channel television services.

Households are charged MNT 1,100 (about 0.5 USD) per month for public broadcasting services and MNT 3,500 (about 1 USD) per month for commercial television services.

The average time spent using the internet per day in Mongolia is 7 hours and 13 minutes.

Mongolians spend an average of 5 hours and 4 minutes per day watching television.

No, business information in Mongolia is not openly accessible to the public, indicating potential gaps in transparency or availability of such data.

The Law on Advertising in Mongolia mandates that advertisements must be truthful, clear, and ethical, preventing misleading advertisements that could confuse consumers or harm their interests.

The Law on Consumer Protection ensures that businesses provide accurate and truthful information in advertisements, requiring that any scientific claims be supported by credible evidence.

Media ownership in Mongolia is highly politicized, which restricts press freedom and influences the editorial independence of journalists, leading to a lack of diverse viewpoints and objective reporting.

The Mongolian national broadcaster is governed by an independent board.

While the national broadcaster is legally governed by an independent board, it has been accused of censoring content that does not align with the ruling party's views, especially in politically sensitive issues.

These organizations provide guidelines for media outlets in Mongolia, helping to ensure that content is produced with integrity and in accordance with ethical standards.

The Communications Regulatory Commission oversees advertising practices related to electronic media, including radio and television, ensuring compliance with time limits for advertising slots and appropriate content warnings.

Familiarizing with advertising regulations is crucial for businesses to avoid legal repercussions. Non-compliance with these rules may lead to legal challenges or penalties.

State organizations control 90% of television ownership in Mongolia, indicating a high level of government influence over the media.

Non-governmental organizations (NGOs) own 5% of the television stations in Mongolia.

The growth of smartphone usage and high-speed internet has led to younger viewers turning to online platforms and on-demand content, challenging traditional television broadcasters.

The small market size, with a population of just 3.3 million, and the concentration of more than half of the population in Ulaanbaatar, makes it difficult for advertising-based models to achieve success due to limited reach.

There are 502 media outlets in Mongolia, including 84 newspapers, 51 radio stations, 140 TV stations, and 154 internet news portals. This results in one media company for every 6,800 people, making it challenging for many of these companies to be viable, especially those primarily relying on advertising.

To maximize reach, companies are likely to produce low-quality viral content, particularly in the entertainment category. News content tends to have lower reach and less value for advertisers, reinforcing the race for viral content.

The Broadcast Act is designed to limit the ownership of free-to-air TV and radio services and promote the consolidation of media players while raising the standard of broadcast content, especially Mongolian heritage content.

The Broadcast Act creates a higher barrier to entry for new players, particularly those focusing on internet-delivered content, which makes it more challenging for startups to break into the media space.

The implementation of standardized broadcast metrics will allow advertisers to buy campaigns across different networks, making it easier to manage and measure campaigns. It will also enable networks to negotiate better rates, creating a more professional media and advertising industry.
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