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Advertising & Marketing Agency in Belarus

RMAA Agency is a cross-border marketing agency in Belarus. We develop tactical advertising solutions for effective brand communication with Belarusian audiences. Our expertise covers both traditional and digital channels, reaching consumers in Minsk, Gomel, Brest, and other key cities.

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Belarus in Numbers

Belarus in Numbers

Belarus has a predominantly urban population, with over 42% living in Minsk and regional centers. The country is bilingual, with Russian as the dominant language in daily life. Television remains a key media channel, while digital adoption continues to grow, shaping consumer behavior.

Total Population
9 056 000 people
TOP cities

Minsk, Gomel, Vitebsk

Primary Languages

Belarusian & Russian

Insights into TV, Radio, Print, and OOH Advertising

Media Market Overview

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Key Digital Trends and Platforms Driving the Online Market

Digital Ecosystem

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Our Services

We Offer
Cultural Understanding
Bridge the Cultural
Gap
Bridge the Cultural Gap

Let us be your guide to navigating the complexities of the Russian and CIS market.

Resonant Brand
Experiences
Resonant Brand Experiences

We create campaigns that genuinely connect with Russian and CIS consumers on a cultural level.

Media Landscape Expertise
Deep Regional Industry
Knowledge
Deep Regional Industry Knowledge

We understand the media landscape inside and out, ensuring your media campaigns reach the right audiences.

Extensive
Network Access
Extensive Network Access

With strong connections to numerous media owners, we navigate the market effectively, solving challenges and securing the best opportunities for your brand.

Seamless Financial Connectivity to Russia
Effortless Cross-Border
Payments
Effortless Cross-Border Payments

Enjoy hassle-free transactions across borders.

Finance
Simplified
Finance Simplified

We'll handle the financial complexities in the current political-economic reality.

Legal and Compliance Support
Ad Compliance
Simplified
Ad Compliance Simplified

Let us navigate the complex world of ad regulations, ensuring your campaigns are always compliant.

Ad Tech
Simplified
Ad Tech Simplified

We handle the technicalities, so you can focus on creating impactful ads.

Speed and Efficiency
Team
Efficiency
Team Efficiency

Our team works with exceptional efficiency, ensuring client tasks are handled swiftly, keeping your projects on track and meeting every deadline.

Time-Sensitive
Expertise
Time-Sensitive Expertise

In marketing, deadlines are constant, and urgency is key. Our agile approach delivers faster results, keeping you ahead in a fast-paced environment.

Full-Service Capabilities
Accelerate
Your Growth
Accelerate Your Growth

Our integrated approach drives faster and more impactful results.

End-to-End
Marketing Solutions
End-to-End Marketing Solutions

From strategy to execution, we handle it all, leveraging our market expertise to save you time, money, and resources.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe

Russia
Belarus
Moldova

Caucasus Region

Armenia
Georgia
Azerbaijan

Central Asia

Kazakhstan
Turkmenistan
Uzbekistan
Kyrgyzstan
Tajikistan
Mongolia

We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

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What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR at EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
https://www.linkedin.com/in/gregorywintgens/
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
https://www.linkedin.com/in/thygebacken/?originalSubdomain=de
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. Hope to work together one more time.
https://www.facebook.com/profile.php?id=100069676595362
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
https://www.linkedin.com/in/anaitam/?originalSubdomain=ae
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
https://www.linkedin.com/in/anna-härkönen-a27aa510a/
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. True professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
https://www.linkedin.com/in/caulfieldkaren/
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
https://www.linkedin.com/in/chandosquill/
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria [Valeria Boikova, Project Leader at RMAA Agency] because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
https://www.linkedin.com/in/maciek-mikolajczak-2159aa65/
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.
https://www.linkedin.com/in/raweewan-sangchan-8b8134138/

FAQ: Advertising in Belarus

The total population of Belarus is 9.056 million people (1 January 2026).

79% of the population lives in urban areas, with 22% residing in the capital, Minsk. The remaining 21% live in rural areas.

46.1% of the population are men, while 53.9% are women.

By national age groups, 16.8% of the population are below working age, 58.4% are of working age, and 24.8% are above working age (2025).

The median age of the population in Belarus is 41.3 years.

The population density in Belarus is 44.1 people per square kilometer.

Belarus has a 100% literacy rate for both males and females aged 15 and above.

Belarus had a GDP of $93.4 billion in current U.S. dollars in 2025.

The GDP per capita adjusted for purchasing power parity (PPP) in Belarus was $34,035 in 2025.

The GDP per capita in current U.S. dollars for Belarus was $10,279 in 2025.

99.2% of the population in Belarus has access to basic drinking water services.

100% of the population in Belarus has access to electricity.

Only about 1.5% of the population in Belarus lived on less than $8.30 per day (2021 PPP) in 2025, according to the World Bank, indicating a low poverty rate.

Consumers are placing greater emphasis on human interaction, preferring brands that appear more relatable and human rather than robotic or overly automated.

Consumers are now prioritizing brands whose values align with their own, with less focus on price and more attention to ethical considerations and company values.

Environmental sustainability is becoming a key factor for consumers in their buying decisions. They are more likely to choose brands with strong eco-friendly policies and practices.

Consumers are demanding more authenticity and transparency from brands. The idealized portrayals of reality are being rejected in favor of more honest and real-world representations.

Consumers are spending more on FMCG products, with 60% increasing their expenditure.

Consumers are focusing more on local products, with 65% preferring locally produced goods. There's also growth in hard-discount retailers, as consumers seek low-cost options, alongside an expansion of product assortments in the market.

Not entirely. Premium products continue to see growth, with some consumers opting for them as a treat, though the preference for essential goods and private label products is notable.

The rise of hard-discount retailers is significant, with these stores offering lower prices and attracting price-sensitive consumers looking for everyday essentials. This trend indicates an increased focus on affordable options in the FMCG space.

The highest sales volumes in non-food products are seen in knitted clothing and household goods, with footwear and building materials also showing significant demand.

Pharmaceutical products saw a 7.9% increase in sales, highlighting a growing interest in health-related products among consumers.

Food categories such as mineral water, soft drinks, baby food and cheese dominate household spending.

Food accounted for 35.7% of household consumer spending in 2025.

16% of consumers are interested in non-food products from local producers, showing a growing trend toward supporting local manufacturing in various sectors.

Private label products in the food category represent 31% of consumer interest, reflecting an increasing preference for affordable alternatives within the food market.

New food products attract 27% of consumer interest, and new non-food products make up 15% of the market, indicating that innovation plays a significant role in consumer choices.

Consumers show interest in imported non-food products (22%) and imported food products (20%), demonstrating that imported goods still hold a strong position in the market, despite the popularity of local products.

Local food products dominate with 48% of consumer interest, making them far more popular than other categories, such as non-food local products (16%) or imported goods.

The advertising market fell by about 25% in 2022, to about 165 million BYN, then recovered: about 205 million BYN in 2023 and 314.1 million BYN in 2025, according to industry estimates.

Growth is led by internet advertising, which took 52% of the market in 2025, followed by television with 24.6%.

Industry experts expect the market to keep growing by 10–15% a year in 2026, led by internet advertising.

Internet advertising remains the main growth driver and leads in terms of investment, with TV and outdoor advertising, especially LED screens, also growing.