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Advertising & Marketing Agency in Belarus

RMAA is a cross-border marketing agency in Belarus. We develop tactical advertising solutions for effective brand communication with Belarusian audiences. Our expertise covers both traditional and digital channels, reaching consumers in Minsk, Gomel, Brest, and other key cities

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Leading companies trust us

Jazeera airlines
Flydubai
amazingthailand
Omoda
Visit Saudi
Belarus in Numbers

Belarus in Numbers

Belarus has a predominantly urban population, with over 42% living in Minsk and regional centers. The country is bilingual, with Russian as the dominant language in daily life. Television remains the primary media channel, while digital adoption continues to grow, shaping consumer behavior

Total Population
10 497 000 people
TOP cities

Minsk, Gomel, Vitebsk

Primary Languages

Belarusian & Russian

Insights into TV, Radio, Print, and OOH Advertising

Media Market Overview

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Key Digital Trends and Platforms Driving the Online Market

Digital Ecosystem

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Our Services

Traditional Ads in Belarus

Traditional Ads in Belarus
OOH & DOOH
OOH & DOOH
Radio Advertising
Radio
TV Advertising
TV
Media Press Advertising
Media Press
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Digital Marketing in Belarus

Digital Marketing in Belarus
Influencer Marketing
Influencer Marketing
Social Media Marketing
Social Media Marketing
Paid Social
Paid Social
Programmatic ads
Programmatic ads
SEO
SEO
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Why 200+ Businesses Across the World Rely on RMAA?

We offer
We offer

Cultural Understanding

Bridge the Cultural Gap
Bridge the Cultural
Gap
Bridge the Cultural Gap

Let us be your guide to navigating the complexities of the Russian and CIS market.

Resonant Brand Experiences
Resonant Brand
Experiences
Ad Compliance Simplified

We create campaigns that genuinely connect with Russian and CIS consumers on a cultural level

We offer

Media Landscape Expertise

Deep Regional Industry Knowledge
Deep Regional Industry
Knowledge
flag

We understand the media landscape inside and out, ensuring your media campaigns reach the right audiences.

Extensive Network Access
Extensive
Network Access
network

With strong connections to numerous media owners, we navigate the market effectively, solving challenges and securing the best opportunities for your brand.

We offer

Seamless Financial Connectivity to Russia

Effortless Cross‑Border  Payments
Effortless Cross‑Border 
Payments
Effortless Cross‑Border Payments

Enjoy hassle-free transactions across borders.

Finance Simplified
Finance
Simplified
Finance Simplified

We'll handle the financial complexities 
in the current political-economic reality.

We offer

Support on legal and compliance

Ad Compliance Simplified
Ad Compliance
Simplified
Ad Compliance Simplified

Let us navigate the complex world of ad regulations, ensuring your campaigns are always compliant.

Ad Tech Simplified
Ad Tech
Simplified
Ad Tech Simplified

We handle the technicalities, so you can focus on creating impactful ads

We offer

Speed and Efficiency

Team Efficiency
Team
Efficiency
Team Efficiency

Our team works with exceptional 
efficiency, ensuring client tasks are handled swiftly, keeping your projects on track and meeting every deadline.

Time-Sensitive Expertise
Time-Sensitive
Expertise
Time-Sensitive Expertise

In marketing, deadlines are constant, and urgency is key. Our agile approach delivers faster results, keeping you ahead in a fast-paced environment.

We offer

Full-Service Capabilities

Accelerate Your Growth
Accelerate
Your Growth
Accelerate Your Growth

Our integrated approach drives  faster and more impactful results.

End-to-End Marketing Solutions
End-to-End
Marketing Solutions
End-to-End Marketing Solutions

From strategy to execution, we handle it all, leveraging our market expertise to save you time, money, and resources.

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe
Caucasus Region 
Central Asia

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

Industries We Work With

Consumer Electronics
Automobile Industry
Manufacturing
FMCG
Mobile apps

Our Work

Thailand
Thailand attracts CIS tourists through strategic media campaigns across Kazakhstan, Uzbekistan, and Belarus
Read more
Trichup
Trichup Expands Reach in Kazakhstan and Kyrgyzstan with TV Sponsorship of Indian Dramas
Read more
GAC Motor
Automobile Industry
Kazakhstan’s Top News Media Platform Showcases GAC Motor Test Drive
Read more
GAC Motor
Automobile Industry
GAC Motor Rolls into Kazakhstan!
Read more

We work closely with brands and companies while also collaborating with advertising and media agencies.

What Our Clients Say

Gregory Wintgens
Gregory Wintgens
Head of Marketing & PR bei EGOSOFT
Working with Vadim and his team on an advertising campaign (focus: Russian-speaking YouTubers) for our PC space simulation game "X4: Foundations" was professional, responsive, and targeted. No fairy tales, but facts and realistic implementations. I am satisfied with the results of the campaign and the probability that we will work with RMAA again in the future is high.
https://www.linkedin.com/in/gregorywintgens/
Thyge Backen
Thyge Backen
Media Marketing Manager Bigpoint GmbH
RMAA Group has been a greatly partner for our campaign. Our collaboration with RMAA Group has allowed us to enter new territories and collect a lot of valuable intelligence on new marketing channels and attracting new audiences. RMAA Group`s team has been a greatly partner for our campaign and we look forward to working with them again.
https://www.linkedin.com/in/thygebacken/?originalSubdomain=de
Joanna Peng
Brand Manager of OMODA & JAECOO Uzbekistan
RMAA’s work attitude is very proactive. They provide regular updates on progress and are very responsible regarding KPIs. hope to work together one more time.
https://www.facebook.com/profile.php?id=100069676595362
Anait Martirosyan
Anait Martirosyan
D&B Properties Associate Director
The people who were most interested in buying property were those who came after seeing our advertising. On average, each manager had 3-4 such “hot” clients ready to buy in the near future. I personally completed a transaction on the first day of the event with a client from Yandex. We are very pleased with the results and see great potential in your work.
https://www.linkedin.com/in/anaitam/?originalSubdomain=ae
Anna Härkönen
Anna Härkönen
Visitkarelia Destination Project Coordinator
VisitKarelia's winter marketing campaign for the Russian market won bronze and silver in the competition of marketing agencies in Russia! Thank you for implementing RMAA - Marketing Agency! In the marketing campaign, we had the opportunity to implement new, bold approaches to increase awareness of the region.
https://www.linkedin.com/in/anna-härkönen-a27aa510a/
Karen Caulfield
Karen Caulfield
Merkle Global Data Solutions Leader
I have had the pleasure of partnering with RMAA agency on a number of occasions over the past decade. RMAA team has deep expertise and is an excellent partner when it comes to navigating the Russian digital marketing landscape. A true professionals and always a joy to work with - I look forward to more opportunities to collaborate with them.
https://www.linkedin.com/in/caulfieldkaren/
Chandos Quill
Chandos Quill
VP, Global Data and Strategic Alliances, Acxiom Corporation
RMAA Agency has been a strong partner for over five years. Their expertise on the Russia market has been invaluable to us and our clients. In addition, RMAA team is flexible, creative and client focused which has been important for us as we've grown and evolved our global business.
https://www.linkedin.com/in/chandosquill/
Maciek Mikołajczak
Maciek Mikołajczak
Board Member of Peater
It was a pure pleasure to work with RMAA from the very beginning because they were always specific and precise, without any double talk. I felt that I was properly taken care of in terms of information and communication. I would like to thank Valeria (auth. Valeria Boikova, Project Leader of RMAA) because she was a 'policewoman' of that process and helped with all the calls and everything - that was really a pleasure.
https://www.linkedin.com/in/maciek-mikolajczak-2159aa65/
Ms. Bashi Fernando
Area Manager, Dilmah Ceylon Tea Company PLC Colombo
Appreciate the creativity and professional client servicing of RMAA Agency.
https://www.facebook.com/raweewan.june
Raweewan Sangchan
Raweewan Sangchan
Chief of the Tourism Authority of Thailand
Working with the RMAA team, we value their flexibility and ability to accept our objections. The RMAA Agency's team is very good, we recommend them.
https://www.linkedin.com/in/raweewan-sangchan-8b8134138/

FAQ: Advertising in Belarus

The total population of Belarus is 9.154 million people.

42% of the population lives in urban areas, with 22% residing in the capital, Minsk. The remaining 58% live in rural areas, with 38.5% in rural districts.

46% of the population are men, while 54% are women.

The working-age group (16-64) makes up 63% of the population, while the elderly group (65+) comprises 15%.

The median age of the population in Belarus is 41.3 years.

The population density in Belarus is 44.3 people per square kilometer.

Belarus has a 100% literacy rate for both males and females aged 15 and above.

Belarus has a GDP of $73.1 billion in current U.S. dollars.

The GDP per capita adjusted for purchasing power parity (PPP) in Belarus is $32,100.

The GDP per capita in current U.S. dollars for Belarus is $8,008.

The net national income per capita in Belarus is $5,812 in current U.S. dollars.

99.2% of the population in Belarus has access to basic drinking water services.

100% of the population in Belarus has access to electricity.

Only 0.1% of the population in Belarus earns less than $3.65 per day (PPP), indicating a low poverty rate.

Consumers are placing greater emphasis on human interaction, preferring brands that appear more relatable and human rather than robotic or overly automated.

Consumers are now prioritizing brands whose values align with their own, with less focus on price and more attention to ethical considerations and company values.

Environmental sustainability is becoming a key factor for consumers in their buying decisions. They are more likely to choose brands with strong eco-friendly policies and practices.

Consumers are demanding more authenticity and transparency from brands. The idealized portrayals of reality are being rejected in favor of more honest and real-world representations.

Consumers are spending more on FMCG products, with 60% increasing their expenditure.

Consumers are focusing more on local products, with 65% preferring locally produced goods. There's also growth in hard-discount retailers, as consumers seek low-cost options, alongside an expansion of product assortments in the market.

Not entirely. Premium products continue to see growth, with some consumers opting for them as a treat, though the preference for essential goods and private label products is notable.

The rise of hard-discount retailers is significant, with these stores offering lower prices and attracting price-sensitive consumers looking for everyday essentials. This trend indicates an increased focus on affordable options in the FMCG space.

The highest sales volumes in non-food products are seen in knitted clothing and household goods, with footwear and building materials also showing significant demand.

Knitted clothing had the largest sales volume, accounting for 98.1% of non-food product sales, making it a dominant category in the market.

Pharmaceutical products saw a 7.9% increase in sales, highlighting a growing interest in health-related products among consumers.

Food categories such as mineral water, soft drinks, baby food and cheese dominate household spending.

Food-related products account for 35.3% of the total household expenditure.

16% of consumers are interested in non-food products from local producers, showing a growing trend toward supporting local manufacturing in various sectors.

Private label products in the food category represent 31% of consumer interest, reflecting an increasing preference for affordable alternatives within the food market.

New food products attract 27% of consumer interest, and new non-food products make up 15% of the market, indicating that innovation plays a significant role in consumer choices.

Consumers show interest in imported non-food products (22%) and imported food products (20%), demonstrating that imported goods still hold a strong position in the market, despite the popularity of local products.

Local food products dominate with 48% of consumer interest, making them far more popular than other categories, such as non-food local products (16%) or imported goods.

The advertising market in Belarus fluctuated, with a significant decline, followed by recovery and growth.

The advertising market in Belarus has shown significant growth, especially in the television and internet segments, after previous continuous declines.

The advertising market is expected to continue growing, with a focus on increasing investments in television and internet advertising.

TV, internet advertising, and outdoor advertising are expected to experience the most growth, with TV leading the way in terms of investment.
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