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Digital Marketing Agency in Georgia

RMAA Agency connects brands with audiences in Georgia through effective digital marketing services. We develop strategies across paid digital media, programmatic advertising, social media, and influencer marketing to maximize brand impact.

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Paid Search

Paid Social

Programmatic Ads

Social Media Marketing

Influencer Marketing

SEO and Content Marketing

The Digital Ecosystem of Georgia

Georgia’s digital space is driven by global platforms, with Google leading search and Yandex maintaining a presence in maps and ride-hailing. Facebook, Instagram, YouTube, and TikTok dominate social media. E-commerce is a mix of regional and international platforms. Marketplaces like Wildberries, Ozon follow Russian trends, while Alibaba and Temu attract price-conscious consumers looking for imported goods.

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Georgia’s Digital Ecosystem

Discover the leading digital platforms driving Georgia’s online ecosystem. From search engines to entertainment, global services play a crucial role in shaping user behavior and market dynamics.

Created by RMAA Agency

Diagram: structure of Georgia's digital market - shares of Google, Facebook, TikTok
Diagram: structure of Georgia's digital market - shares of Google, Facebook, TikTok 2
Diagram: structure of Georgia's digital market - shares of Google, Facebook, TikTok 3
Diagram: structure of Georgia's digital market - shares of Google, Facebook, TikTok 4
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We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

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Amazing Thailand 0
Jazeera 0
Omoda 0
Saudi 0

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Eastern Europe

Russia
Belarus
Moldova

Caucasus Region

Armenia
Georgia
Azerbaijan

Central Asia

Kazakhstan
Turkmenistan
Uzbekistan
Kyrgyzstan
Tajikistan
Mongolia

FAQ: Digital Marketing in Georgia

Around 81.9% of Georgia's population, or approximately 3.12 million people, use the internet. The number was almost unchanged year on year, with 1,088 fewer users (−0.03%).

For younger age groups, internet penetration remains high, with 95% of those aged 6-14 and 98% of those aged 15-29 using the internet.

Internet penetration in the 30-59 age group is slightly lower than that in younger groups, with 91% of individuals in this group using the internet.

The internet penetration in the 60+ age group has increased significantly, reaching 52%.

Google is the dominant search engine in Georgia, with the highest search usage share.

"Translate" is the most frequently used search query, holding the top position with the highest index.

The most visited websites in Georgia are Google and YouTube, followed by social media platforms like Facebook and Instagram.

Yes, local gambling websites like Adjarabet are among the top 10 most visited websites in Georgia.

In addition to social media and gambling websites, movie-related sites such as Naxe.tv are also popular in Georgia.

Websites like Amindi.ge and Betlive.com have gained traction, securing places in the top rankings alongside Google and Facebook.

Social media usage has shown a 5.2% increase year on year, with an additional 150,000 user identities, for a total of 3.05 million (80.1% of the population). This highlights the growing popularity of social media in Georgia.

Facebook has 3.05 million users, TikTok 2.57 million adult users, Instagram 1.85 million, LinkedIn 850,000, and X 223,000 (late 2025).

In 2025, Instagram’s ad reach grew by 12.1%, LinkedIn’s by 14.9% and TikTok’s by 8.7%, while X’s fell by 20.5%.

Facebook ads reach 80.1% of Georgia’s population; 50.8% of the adult ad audience are women and 45.9% are men.

LinkedIn’s ads reach 22.3% of Georgia’s population, with year-on-year growth of 14.9%.

The gender distribution varies across platforms: women make up the majority on Instagram (55.5%) and LinkedIn (58.9%), while men lead on TikTok (56.1%) and X (70.7%).

Yes, TikTok ads reach 2.57 million adults in Georgia (89.5% of adults), and the ad reach grew by 8.7% in 2025.

Georgia has 6.46 million mobile connections, which accounts for 170% of the total population. This indicates that many individuals have multiple mobile connections, and the number of connections grew by 2.8% from the previous year, adding 177,000 new connections.

78.2% of the population in Georgia owns smartphones.

Georgia's GSMA Mobile Connectivity Index is based on factors like infrastructure (61.3), affordability (58), consumer readiness (86.6), and content and services (69.2).

95.3% of cellular mobile connections in Georgia are broadband (3G, 4G, 5G), showing a high level of mobile connectivity with advanced networks.