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Digital Marketing Agency in Georgia

RMAA connects brands with audiences in Georgia through effective digital marketing services. We develop strategies across paid digital media, programmatic advertising, social media, and influencer marketing to maximize brand impact

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Paid Search

Paid Social

Programmatic Ads

Social Media Marketing

Influencer Marketing

SEO and Content Marketing

The Digital Ecosystem of Georgia

Georgia’s digital space is driven by global platforms, with Google leading search and Yandex maintaining a presence in maps and ride-hailing. Facebook, Instagram, YouTube, and TikTok dominate social media. E-commerce is a mix of regional and international platforms. Marketplaces like Wildberries, Ozon follow Russian trends, while Alibaba and Temu attract price-conscious consumers looking for imported goods

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Georgian’s Digital Ecosystem

Discover the leading digital platforms driving Georgia’s online ecosystem. From search engines to entertainment, global services play a crucial role in shaping user behavior and market dynamics

Created by RMAA

Diagram: structure of Georgia's digital market - shares of Google, Facebook, TikTok
Diagram: structure of Georgia's digital market - shares of Google, Facebook, TikTok 2
Diagram: structure of Georgia's digital market - shares of Google, Facebook, TikTok 3
Diagram: structure of Georgia's digital market - shares of Google, Facebook, TikTok 4
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We Work Closely with Brands and Companies While Also Collaborating with Advertising and Media Agencies

We Serve as a Regional Partner in Areas Where Russian is One of the Primary Languages

Russia
Russia
Belarus
Belarus
Moldova
Moldova

Armenia
Armenia
Georgia
Georgia
Azerbaijan
Azerbaijan

Kazakhstan
Kazakhstan
Turkmenistan
Turkmenistan
Uzbekistan
Uzbekistan
Kyrgyzstan
Kyrgyzstan
Tajikistan
Tajikistan
Mongolia
Mongolia

FAQ: Digital Marketing in Georgia

The digital market in Georgia is expected to grow.

Digital ad spending in Georgia saw significant increases, followed by a period of decline, but it is expected to recover and continue growing.

The growth rate for digital ad spending has been strong, indicating a recovery and increasing demand.

The digital market share in Georgia has been steadily increasing, showing growth compared to other media sectors.

Digital ad budgets in Georgia are estimated by agencies based on market trends and demand.

Internet advertising is expected to increase from 11% to 21%, reflecting the growing trend toward digital media.

Around 81.9% of Georgia's population, or approximately 3.12 million people, use the internet. This is a slight decrease of 0.009% year on year, with 277,000 fewer people using the internet compared to the previous year.

For younger age groups, internet penetration remains high, with 95% of those aged 6-14 and 98% of those aged 15-29 using the internet.

Internet penetration in the 30-59 age group is slightly lower than that in younger groups, with 91% of individuals in this group using the internet.

The internet penetration in the 60+ age group has increased significantly, reaching 52%.

Google is the dominant search engine in Georgia, with the highest search usage share.

"Translate" is the most frequently used search query, holding the top position with the highest index.

The most visited websites in Georgia are Google and YouTube, followed by social media platforms like Facebook and Instagram.

Yes, local gambling websites like Adjarabet are among the top 10 most visited websites in Georgia.

In addition to social media and gambling websites, movie-related sites such as Naxe.tv are also popular in Georgia.

Websites like Amindi.ge and Betlive.com have gained traction, securing places in the top rankings alongside Google and Facebook.

Social media usage has shown a 5.3% increase year on year, with an additional 150,000 people joining social media platforms. This highlights the growing popularity of social media in Georgia.

Instagram has 1.3 million users, Facebook has 2.6 million, LinkedIn has 540,000, and Twitter has 248.8k users.

Instagram saw a decline in user growth, with a -10.3% year-on-year growth, while Twitter experienced a significant increase of +73.3%.

85.5% of Facebook users in Georgia are accessible for advertising, with 53.8% being men and 46.2% being women.

LinkedIn’s reported ads reach 19.2% of its users, with a strong year-on-year growth of 22.7%.

The gender distribution varies across platforms: Instagram and LinkedIn have a more balanced user base, while Facebook’s male users are higher at 53.8%.

TikTok is not monetized in Georgia yet, so it doesn’t offer advertising opportunities, although it has fast become a popular platform.

Georgia has 6.21 million mobile connections, which accounts for 163% of the total population. This indicates that many individuals have multiple mobile connections, and the number of connections grew by 2.2% from the previous year, adding 134,000 new connections.

78.2% of the population in Georgia owns smartphones.

Georgia's GSMA Mobile Connectivity Index is based on factors like infrastructure (61.3), affordability (58), consumer readiness (86.6), and content and services (69.2).

95.1% of cellular mobile connections in Georgia are broadband (3G, 4G, 5G), showing a high level of mobile connectivity with advanced networks.
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