RMAA helps international brands advertise on VK Video, Russia's largest video platform by daily audience. The service is part of the VK ecosystem and reaches viewers on mobile, web and Smart TV. Brand options range from in-stream video and performance campaigns to creator integrations and sponsorship of exclusive shows. RMAA plans and manages it end to end, from strategy and buying to ERID labeling and reporting.
In January 2026 VK Video reached 42.2 million people a day and 82.8 million a month, more than YouTube (22 million daily) and RUTUBE (8.3 million) in Russia (Mediascope data). The measurement excludes Smart TV and embedded players, so the platform's full reach is even higher. For advertisers this means television-scale audiences inside one digital service.
Total watch time on VK Video doubled year on year by the end of 2025 (VK annual report). The deepest engagement is on Smart TV: during the January holidays the average user watched 241 minutes of content on the big screen. Viewers are shifting long sessions to VK Video, and ad exposure grows with them.
The number of active creators doubled in 2025 to 331,000, and users uploaded more than 4.16 million videos over the year. Top categories by reach include humor, film and series, news, kids and family content, and auto. Almost any brand can find a relevant content environment here.
Classic video advertising inside the VK Video player, bought through the VK Ads platform. Rolls run before and during content across the platform's inventory. This is the closest analogue to YouTube in-stream buying available in Russia today, with the targeting data of the VK ecosystem behind it.
VK Ads lets video work below the awareness level. Universal ads with video run across feeds and video surfaces and drive measurable actions: site visits, app installs, lead forms, catalog sales. For brands entering the Russian market, this connects the video contact to a first conversion inside one platform.
VK AdBlogger is the official marketplace for native placements with creators and communities, with more than 45,000 communities in the catalog. Brands order posts and native clips today, and VK has announced integrations with VK Video authors as the next step. RMAA selects creators, negotiates terms and controls the output.
VK Video's exclusive shows and event broadcasts accept brand integrations negotiated per project: sponsor billing, in-show placements, branded segments and joint special projects. Audiences of flagship shows run into millions of views per episode, which puts this format close to TV sponsorship in scale.
Russia's No. 1 online cinema by subscribers, part of the Yandex Plus ecosystem. In-stream video, branding and Smart TV placements with full campaign management.
Russia's second-largest online cinema, strong in live sport and originals. Sports broadcast sponsorship, brand collaborations, special projects and video ads in the TV section.
The flagship national video hosting service with fast-growing reach, standard video formats and strong positions in entertainment and news content.
VK Video can carry both ends of the plan. In-stream and show sponsorships build reach and awareness, while performance campaigns in VK Ads convert that attention into visits, leads and installs. For many international brands it becomes the core video channel in Russia, with online cinemas layered on top for premium context.
Online cinemas offer professional films and series for subscribers. VK Video is an open platform: creator content, exclusive shows, live events and licensed video, free for viewers and monetized by advertising. Reach is far larger, entry budgets are lower, and formats include performance buying that subscription cinemas do not offer.
For daily reach, yes. Mediascope data for January 2026 shows 42.2 million daily users on VK Video against 22 million on YouTube in Russia, after YouTube's watch time fell sharply following the 2024 slowdown. Many top creators now publish on VK Video first, so the content supply has followed the audience.
More often than most Russian platforms. Its combination of reach, targeting and performance tools lets a single campaign cover awareness and response. That said, RMAA usually pairs it with search and, for premium categories, with online cinema placements, because context and audience quality differ across environments.
Almost any consumer category finds its audience here, given the platform's scale and content breadth. FMCG, retail, electronics, autos, finance, entertainment, travel and apps all run regularly. The deciding factor is not category but goal: VK Video rewards brands that want measurable outcomes alongside reach.
Yes, with placement discipline. Exclusive shows, event sponsorships and hand-picked creators give premium brands controlled, high-quality contexts. Broad in-stream rotation is better suited to mass reach, so RMAA separates premium placements from volume buying inside one media plan.
Very. Kids and family content is one of the platform's top categories by reach, and the five biggest children's channels each collected 149 to 225 million views in 2025. Parents watch alongside children, especially on Smart TV, which suits household products, food brands and family services.
Selectively. Professional and business audiences are present but dispersed, so broad in-stream is inefficient. Interest targeting in VK Ads, integrations with business-focused creators and sponsorship of relevant shows work better. RMAA usually positions VK Video as a supporting channel in B2B plans.
For mass campaigns, yes. Russian-language creative is the default for the platform's audience. English can appear as an accent for premium or tech positioning, but the core message should be local. RMAA adapts scripts, records voiceovers and checks legal wording so global creative sounds native.
Short and front-loaded. The skip button appears after 5 seconds, so the brand and the core message belong in the opening. Fifteen-second cuts usually outperform thirty-second ones for reach goals, while longer stories fit show integrations better than rolls. Sound on matters more here than in feed formats.
Technically yes, since VK Ads adapts universal ads per placement. In practice each surface rewards its own cut: horizontal for the player, square or vertical with subtitles for feeds, fast vertical for Clips. RMAA prepares a version set from one master asset rather than one compromise file.
Yes. RMAA reviews existing masters, re-edits them to local lengths and formats, localizes text and voice, and clears legal requirements including ad labeling data. Full local production is available when a campaign needs original creative, for example for a show integration.
Standard in-stream and performance campaigns can launch within two to three weeks, including creative adaptation and ERID labeling. Creator integrations need three to six weeks for selection and approvals. Show sponsorships and special projects follow production calendars, so those briefs should arrive two to three months ahead.