RMAA helps international brands advertise on RUTUBE, Russia's national video hosting platform owned by Gazprom-Media. Brand options include in-stream video, integrations in RUTUBE Originals shows, creator placements and brand channels. RMAA plans and manages it end to end, from strategy and buying to ERID labeling and reporting.
RUTUBE's monthly audience exceeded 85 million in December 2025 and averaged the same level across the winter of 2025/26, with around 22 million daily viewers. Engagement is deep for a video service: as of mid-2026, users spend over 60 minutes a day on the platform. It is free for viewers and works across web, mobile apps and Smart TV.
RUTUBE was the fastest-growing Russian video platform of 2025: its mobile monthly audience more than doubled year on year. Total views nearly tripled to 52.6 billion, and watch time grew 2.4 times to 7.4 billion hours. The momentum carried into 2026: January alone brought more than 5 billion views, and the winter season delivered around 15 billion, up 20% year on year.
By early 2026 nearly all of RUTUBE's ad inventory was sold out, and ad revenue in the first quarter grew 290% year on year. For advertisers this is a practical signal: the audience is real enough that budgets follow it, and premium slots need early booking.
Standard video advertising in the RUTUBE player: rolls before and inside content across web, mobile and Smart TV. Technical requirements are published by the platform, and every creative passes pre-moderation for legal compliance. RMAA prepares the materials, books the placement and handles labeling.
RUTUBE's own shows are produced with brand integration slots: product placement in episodes, host mentions and ad roll insertions inside the content. A recent payment-industry case delivered 420,000 views against a 300,000 plan for an integration in a music show with an audience profile of 55% men, 45% women, aged 25 to 54.
Beyond the platform's own shows, RUTUBE's million-plus active authors offer integration opportunities in their videos and channels. RMAA selects creators by audience fit, negotiates terms directly and controls the output, including mandatory ad labeling in the format the platform's rules require.
RUTUBE lets brands run their own channels as a permanent home for video content, and the platform develops special projects with advertisers around its content and events. For international companies building a Russian presence, an owned channel on the national video platform is a low-cost asset that supports every other campaign.
Russia's largest video platform by daily audience, with in-stream, performance campaigns, creator integrations and show sponsorships across the VK ecosystem.
Russia's No. 1 online cinema by subscribers, part of the Yandex Plus ecosystem. In-stream video, branding and Smart TV placements with full campaign management.
Russia's second-largest online cinema, strong in live sport and originals. Sports broadcast sponsorship, brand collaborations, special projects and video ads in the TV section.
RUTUBE works as a national reach layer with a TV flavor. Federal channel streams, original shows and a fast-growing creator base give brands broad, brand-safe video contact. It usually complements VK Video in the plan, adding audiences that prefer the standalone hosting environment to a social ecosystem.
Both are large Russian video platforms, but the models differ. RUTUBE is a standalone national video hosting service owned by Gazprom-Media, with federal TV streams and its own Originals slate. VK Video lives inside the VK social ecosystem with self-serve performance tools. Many advertisers use both for full market coverage.
Because the audience arrived and budgets followed. The platform was the fastest-growing Russian video service of 2025, and by early 2026 its ad inventory was nearly sold out. Early presence still costs less than on the largest platforms, while the audience keeps compounding.
For specific tasks, such as a brand channel strategy or an Originals integration, yes. For full-market video coverage RMAA usually pairs it with VK Video and, for premium context, with online cinema placements. The platforms overlap only partly, so the combination reaches further than any single one.
Mass consumer categories with national reach goals: FMCG, retail, finance, telecom, automotive, electronics, travel and services. The payment-industry integration case in the platform's own media kit shows how even functional products fit naturally into entertainment content.
Yes, and the platform publishes its rules openly. Alcohol, tobacco, gambling and betting, political advertising and prescription medicines are not accepted, and regulated categories such as finance or medicine require licenses and documentation. RMAA checks category requirements before planning, so restrictions surface at the brief stage rather than at moderation.
Yes. The platform runs a dedicated kids' section, family shows are part of the Originals slate, and household viewing on Smart TV is growing. Combined with strict content moderation, this makes RUTUBE a comfortable environment for products aimed at parents and children.
Selectively. Business, education and news content categories exist and attract professional audiences, and a maintained brand channel works as a credibility asset. RMAA usually positions RUTUBE in B2B plans as a supporting layer for visibility and content hosting rather than lead generation.
Yes. The platform's rules require ad text in Russian, with exceptions only for registered trademarks. RMAA localizes scripts, records voiceovers and adapts on-screen text so global creative meets the requirement without losing the brand's tone.
The platform publishes them directly: up to 30 seconds, H.264 video, AAC audio, defined bitrate ranges and sound normalization. RMAA prepares compliant masters from the brand's existing assets, so technical rejection at moderation is not a risk the client needs to manage.
Every creative passes pre-moderation for compliance with Russian advertising law and the platform's rules before launch. Regulated categories require supporting documents such as licenses and registration certificates. RMAA assembles the document package and manages the moderation dialogue on the client's behalf.
Yes. RMAA re-edits master videos to the 30-second limit, localizes language and legal wording, prepares the required disclaimers for regulated categories and completes ERID labeling data. Original production is available when a campaign needs creative built for a specific show or format.
In-stream campaigns can launch within two to three weeks, including creative adaptation, moderation and ERID labeling. Originals integrations follow production calendars, so those briefs should arrive one to three months ahead. Given that inventory has been selling out, early booking also protects the media plan's placements and pricing.