Media facade at Moskvorechye Mall (Kashirskaya), Moscow

Moskvoriechye Shopping & Entertainment Center fronts Kashirskoe Highway, a key artery in Moscow’s busy Southern Administrative District. An elevated digital facade spans the entrance, visible to motorists, bus passengers and mall visitors from more than a kilometre away. Running 15-second loops around the clock, the screen offers prime exposure for high-impact launches, retail pushes and geo-targeted brand takeovers