BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia, page 16

B2B MARKETING

B2B MARKETING

How to determine if your brand will be a hot new topic in Russia?

Russian market research: A piece of cake? How to determine if your brand will be a hot new topic in the Russian market. The key to the success of your Company is not only a great product, but also professional advance-preparations. If you haven`t done the market research The most common mistake is the absence of market research (failure to take competitors into consideration, incorrect estimates of consumer demand etc. will cause you to fail when trying to conquer the market).

Continue Reading

B2B MARKETING

B2B MARKETING

How to adapt a foreign brand marketing strategy for Russia?

Good day! How to adapt a foreign brand marketing strategy for the Russian market? The peculiarities of Eastern and Western Advertising. The success of every advertisement campaign not only depends on the placement channel, but also on the customization. In this regard, if we are talking about customers from different countries, there are some readily visible traditional and cultural differences.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Methods of efficiently improving outdoor advertising in Russia

Good day! Outdoor advertising is one of the most popular kinds of advertising in Russia. So, how can you direct people’s attention to your outdoor advertising? How can your billboard stand out from your competitors? A great many advertisers think about how outdoor advertising can boost competitiveness. Let’s have a look at the illustration below of the most common size of billboard (3x6 meters). Such kind of advertising structures are situated practically everywhere in Russia.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

SMM brand promotion in Russia

When talking about entry into Russian market, we should mention such a marketing tool as social media. For today, some resources that connect people are more effective than all the traditional mass media. Let’s review what kind of social media is popular among Russian people, and how you can promote your brand, goods and services using these resources.

Continue Reading

We use cookies to improve your personal online experience.

Learn more