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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 5
DIGITAL MARKETING
Digital Audio Advertising in Russia: A review of Music Services and Podcasts
Learn about digital audio advertising in Russia, focusing on music streaming services and podcasts. Discover trends, opportunities, and market dynamics.
MEDIA BUYING
Exploring CTV (Connected TV) Advertising in Russia: Captivate the Connected Audience
Explore the booming world of CTV advertising in Russia. Learn how to target audiences, measure success, and craft engaging campaigns to reach millions of viewers.
DIGITAL MARKETING
Overview of Performance Marketing in Russia. Part 2
Step-by-step guide to launching campaigns in Russian performance marketing, including the latest strategies, trends, and platform selection.
MEDIA BUYING
Russian online cinemas as an effective platform for advertisers
Reach millions in Russia with video ads on popular online cinemas. Target viewers by interests & demographics. Track results & boost ROI. Learn more about advertising in Russian online cinemas!
DIGITAL MARKETING
Why VK Ads advertising manager is so good: overview and specific features
RMAA experts have made a brief overview of the VK Ads service to clearly show how it differs from VK PRO and myTarget.
DIGITAL MARKETING
Advertising creatives in Yandex.Direct. Basic formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used in Yandex.Direct.
DIGITAL MARKETING
VK Ads formats and technical requirements: short and sweet overview
Read the VK Ads formats and technical requirements guide for a better understanding of working with creatives in targeted advertising.
DIGITAL MARKETING
The Role of Social Media Influencers in Russia: Audience Engagement Analysis
Exploring the impact of social media influencers in Russia on market trends and audiences.
DIGITAL MARKETING
Launching Advertising Campaign with VK Ads from Scratch in 4 Steps
VK Ads manager has become a basic targeting tool for many and not just a new addition in use. Let’s demonstrate how it looks. RMAA experts prepared a step-by-step guide to launch a campaign with VK Ads.
DIGITAL MARKETING
Creating viral content on VK. Effective Strategies, Tips and Tools for Promoting Through VK Clips
Explore VK Clips, a viral content format with over 1 billion views daily, and learn how brands can engage Russian-speaking audiences with short videos on VK.
DIGITAL MARKETING
Strategies of Beauty Products Promotion in Russia
Discover winning strategies to promote your beauty products and capture the hearts (and wallets) of Russian consumers. Learn about market trends, and effective advertising tactics to achieve brand success.
DIGITAL MARKETING
Discover the power of Russian brand ambassadors in boosting your business. Learn how to leverage their influence today!
DIGITAL MARKETING
Game Promotion Ideas in Russia: Unlock Success
Explore top Game Promotion Ideas in Russia to skyrocket your game's popularity. Innovative tactics for engaging the Russian gaming community.
MEDIA BUYING
The Digital Frontier: How DOOH is Shaping the Future of Advertising in Russia
Outdoor advertising was predicted to have the slightest negative changes, after which further growth comes. Was it really so and what to focus on in 2024?
DIGITAL MARKETING
Global Trends Meet Russian Market: Exploring the Landscape of Future Marketing Innovations
Against the backdrop of dynamic change in 2022-2023, the Russian market has adapted to new formats and the demands of buyer audiences. In 2024, this metamorphosis will continue, combining the unique features of the region with global digital marketing trends. Read more about it in our article.
DIGITAL MARKETING
Advertising creatives for targeting on myTarget. Formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used for targeting on myTarget.
DIGITAL MARKETING
Advertising on Telegram. How to analyze the results
Advertising integrations on Telegram are one of the most popular means of promotion in Russia in 2022. What is the “effective” side of using this tool? How to evaluate the result of the work done? RMAA experts have provided recommendations based on their own examples.
DIGITAL MARKETING
Telegram channels analytics. Services overview 2022
Telegram is one of the most promising platforms for promotion on the Russian market. However, we, as an agency, constantly face with is that many people have experience of unsuccessful advertising on Telegram. In this article, we decided to pay more attention to advertising integrations on Telegram. We will discuss an important stage of preparation for advertising, which is channel analytics.
DIGITAL MARKETING
How to Promote a Game in VK Play
VK Play is a platform for gamers, developers and creators, which today is the only analogue of Steam in Russia.
DIGITAL MARKETING
Steam Analogue in Russia and CIS: How to Get into VK Play
VK Play is being developed as a single access point to gaming and near-gaming content in Russia and therefore should offer the most diversified catalogue.
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