Blog about successful marketing strategies in Russia, page 5

DIGITAL MARKETING

Strategies of Beauty Products Promotion in Russia

Discover winning strategies to promote your beauty products and capture the hearts (and wallets) of Russian consumers. Learn about market trends, and effective advertising tactics to achieve brand success.

DIGITAL MARKETING

Explore the world with the top Russian travel Telegram channel. Discover hidden gems, travel tips, and exclusive content to elevate your brand promotion.

DIGITAL MARKETING

How to Work with Brand Ambassadors in the Russian market. The Ultimate Guide to Increase Brand Presence

Discover the power of Russian brand ambassadors in boosting your business. Learn how to leverage their influence today!

DIGITAL MARKETING

Russian Beauty and Personal Care Market: Trends and Consumer Preferences

For international cosmetics companies, the Russian beauty market offers hight potential. This comprehensive overview delves into current trends, popular brands, and key consumer preferences.

DIGITAL MARKETING

Game Promotion Ideas in Russia: Unlock Success

Explore top Game Promotion Ideas in Russia to skyrocket your game's popularity. Innovative tactics for engaging the Russian gaming community.

MEDIA BUYING

The Digital Frontier: How DOOH is Shaping the Future of Advertising in Russia

Outdoor advertising was predicted to have the slightest negative changes, after which further growth comes. Was it really so and what to focus on in 2024?

DIGITAL MARKETING

From Shorts to Vlogs: A Brand's Guide of advertising videos by Russian YouTube bloggers

In this article, uncover YouTube's ad formats in Russia as a key Influencer platform, reaching over 95,000 users monthly.

DIGITAL MARKETING

Global Trends Meet Russian Market: Exploring the Landscape of Future Marketing Innovations

Against the backdrop of dynamic change in 2022-2023, the Russian market has adapted to new formats and the demands of buyer audiences. In 2024, this metamorphosis will continue, combining the unique features of the region with global digital marketing trends. Read more about it in our article.

DIGITAL MARKETING

Cartographic marketing in Russia. Who needs it and how to use it effectively?

In this article we will consider the key features of cartographic marketing in the Russian Federation and prove its advantages for modern companies. The approach is based on the use of geographic and cartographic data, which helps businesses to more accurately localize and segment their audience, and make themselves known.

DIGITAL MARKETING

Advertising creatives for targeting on myTarget. Formats and technical requirements

Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used for targeting on myTarget.

DIGITAL MARKETING

Advertising on PRO VKontakte: the main formats and technical requirements

Check out the technical requirements of the PRO VKontakte advertising cabinet for working with creatives.

DIGITAL MARKETING

Advertising on Telegram. How to analyze the results

Advertising integrations on Telegram are one of the most popular means of promotion in Russia in 2022. What is the “effective” side of using this tool? How to evaluate the result of the work done? RMAA experts have provided recommendations based on their own examples.

DIGITAL MARKETING

Telegram channels analytics. Services overview 2022

Telegram is one of the most promising platforms for promotion on the Russian market. However, we, as an agency, constantly face with is that many people have experience of unsuccessful advertising on Telegram. In this article, we decided to pay more attention to advertising integrations on Telegram. We will discuss an important stage of preparation for advertising, which is channel analytics.

DIGITAL MARKETING

Specific Features of Promotion of Pharmaceutical Brands in Russia. Part 2

Let's talk about social networks, promotion which can be aimed both at attracting additional traffic to the website, and at developing your own brand pages within specific social services. In contrast with Yandex and its tools, running campaigns here will develop in a bit different way.

DIGITAL MARKETING

Specific Features of Promotion of Pharma Brands in Russia. Part 1

In 2021, the number of online orders in online pharmacies increased by 30% compared to the previous period, online sales increased by 34% as a whole, and the total volume of the pharmaceutical segment amounted to 2,295 billion rubles. In 2022, the average amount of expenditures for online purchases of medicinal products has become even more, 438 rubles per person (+34% compared to 2021).

DIGITAL MARKETING

Promotion of a Medical Brand in Russia. Checklist for the Promotion of Clinics 2022

Promoting medical brands and services in Russia has never been easy for implementation due to a number of restrictions and strict legislation. Besides, in 2022, all businesses operating in this segment faced new problems related to the blocking of many tools within the territory of the Russian Federation.

DIGITAL MARKETING

How to Promote a Game in VK Play

VK Play is a platform for gamers, developers and creators, which today is the only analogue of Steam in Russia.

DIGITAL MARKETING

Steam Analogue in Russia and CIS: How to Get into VK Play

VK Play is being developed as a single access point to gaming and near-gaming content in Russia and therefore should offer the most diversified catalogue.

DIGITAL MARKETING

Video Advertising as One of the Promotion Tools on the Russian Market. Trends 2022

The total cost of video advertising on the Internet in 2021 reached 32.9 billion rubles, which is 1.5 times more than the total budget for radio advertising and the press (22.2 billion rubles). However, in 2022, it completely changed the habitual means of communication with the audience.

MEDIA BUYING

Advertising Market Overview 2022

The market decline can be from 30% to 70% this year. At the same time, though the situation is unstable, but still the volume of advertising has not returned to the indicators of 2008. And this still gives hope to get out of the situation with minimal losses by the end of 2022.

BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia, page 5