MEDIA BUYING
How to improve the Outdoor Advertising Campaign in Russia? A review of effective methods
Optimize your outdoor advertising in Russia with our comprehensive review of the most effective methods. Discover strategies to boost visibility and engagement. Learn more now!
DIGITAL MARKETING
Attract Russian Patients: Develop a Winning Medical Tourism Strategy
Explore top destinations and effective advertising strategies for outbound medical tourism targeting Russian patients. Learn how to attract and engage this market.
DIGITAL MARKETING
Digital Audio Advertising in Russia: A review of Music Services and Podcasts
Learn about digital audio advertising in Russia, focusing on music streaming services and podcasts. Discover trends, opportunities, and market dynamics.
MEDIA BUYING
Exploring CTV (Connected TV) Advertising in Russia: Captivate the Connected Audience
Explore the booming world of CTV advertising in Russia. Learn how to target audiences, measure success, and craft engaging campaigns to reach millions of viewers.
DIGITAL MARKETING
Overview of Performance Marketing in Russia. Part 2
Step-by-step guide to launching campaigns in Russian performance marketing, including the latest strategies, trends, and platform selection.
MEDIA BUYING
Russian online cinemas as an effective platform for advertisers
Reach millions in Russia with video ads on popular online cinemas. Target viewers by interests & demographics. Track results & boost ROI. Learn more about advertising in Russian online cinemas!
DIGITAL MARKETING
Why VK Ads advertising manager is so good: overview and specific features
RMAA experts have made a brief overview of the VK Ads service to clearly show how it differs from VK PRO and myTarget.
DIGITAL MARKETING
Advertising creatives in Yandex.Direct. Basic formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used in Yandex.Direct.
DIGITAL MARKETING
VK Ads formats and technical requirements: short and sweet overview
Read the VK Ads formats and technical requirements guide for a better understanding of working with creatives in targeted advertising.
DIGITAL MARKETING
The Role of Social Media Influencers in Russia: Audience Engagement Analysis
Exploring the impact of social media influencers in Russia on market trends and audiences.
DIGITAL MARKETING
Launching Advertising Campaign with VK Ads from Scratch in 4 Steps
VK Ads manager has become a basic targeting tool for many and not just a new addition in use. Let’s demonstrate how it looks. RMAA experts prepared a step-by-step guide to launch a campaign with VK Ads.
DIGITAL MARKETING
Creating viral content on VK. Effective Strategies, Tips and Tools for Promoting Through VK Clips
Explore VK Clips, a viral content format with over 1 billion views daily, and learn how brands can engage Russian-speaking audiences with short videos on VK.
DIGITAL MARKETING
Strategies of Beauty Products Promotion in Russia
Discover winning strategies to promote your beauty products and capture the hearts (and wallets) of Russian consumers. Learn about market trends, and effective advertising tactics to achieve brand success.
DIGITAL MARKETING
Discover the power of Russian brand ambassadors in boosting your business. Learn how to leverage their influence today!
DIGITAL MARKETING
Game Promotion Ideas in Russia: Unlock Success
Explore top Game Promotion Ideas in Russia to skyrocket your game's popularity. Innovative tactics for engaging the Russian gaming community.
MEDIA BUYING
The Digital Frontier: How DOOH is Shaping the Future of Advertising in Russia
Outdoor advertising was predicted to have the slightest negative changes, after which further growth comes. Was it really so and what to focus on in 2024?
DIGITAL MARKETING
From Shorts to Vlogs: A Brand's Guide of advertising videos by Russian YouTube bloggers
In this article, uncover YouTube's ad formats in Russia as a key Influencer platform, reaching over 95,000 users monthly.
DIGITAL MARKETING
Global Trends Meet Russian Market: Exploring the Landscape of Future Marketing Innovations
Against the backdrop of dynamic change in 2022-2023, the Russian market has adapted to new formats and the demands of buyer audiences. In 2024, this metamorphosis will continue, combining the unique features of the region with global digital marketing trends. Read more about it in our article.
DIGITAL MARKETING
Cartographic marketing in Russia. Who needs it and how to use it effectively?
In this article we will consider the key features of cartographic marketing in the Russian Federation and prove its advantages for modern companies. The approach is based on the use of geographic and cartographic data, which helps businesses to more accurately localize and segment their audience, and make themselves known.
DIGITAL MARKETING
Advertising creatives for targeting on myTarget. Formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used for targeting on myTarget.
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