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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 5
DIGITAL MARKETING
Promoted Posts on the Example of Russian Social Network Odnoklassniki
Select the audience you want to show your ads to:
DIGITAL MARKETING
Advertising in the Russian Mobile Environment
Nevertheless, PwC experts expect that in the forecast period for five years the most rapidly developing segments are Internet (15.4%), online advertising (13.7%) and pay-TV (9%). TV advertising shows a decrease (-10.3%) while book publishing is still in decline (-2%). As reported by Russian Association of Communication Agencies (RACA or ACAR) for 2015, Russian advertising market in January-June decreased by 16% compared to the same period in the previous.
DIGITAL MARKETING
Mobile web as media: present situation and prospects, Part 2
We continue a series of articles to review mobile web in Russia, its capabilities and features in the context of use as a media for marketing communications. In this part, we are going to describe an image of a Russian mobile Internet user in details.
DIGITAL MARKETING
Mobile Web in Russia: Dynamics and Trends
Promoted posts help group owners to increase the coverage of a particular post, to solve e-commerce tasks and to promote a group. Advertising can be in any format (in the form of a note with attached survey, music track, photo or image gallery), and can cover the audience that advertisers are interested in.
MEDIA BUYING
Status and Development Prospects of the Russian Media
Public affairs office of Federal Agency on Press and Mass Communications of the Russian Federation (Rospechat) elaborated and published several reports on status and development prospects of the Russian media. The most deplorable situation is in a printed press industry.
B2B MARKETING
Promo In The Russian Style: The Most Ambitious Promo-Projects In Russia
The crisis in the Russian advertising market touched all segments, including event-industry. However, despite the fact that advertisers continue to cut marketing budgets, there is a series of promotional activities which brands are willing to invest in. These are branding festivals, exhibitions and parties that bring a record number of people together.
DIGITAL MARKETING
Division of Revenues Between Search Engines and Social Networks in Russian Advertising Sector
Agency Statista conducted a study on the contribution of social networks and search engines in general indicators of network advertising revenue. Parameters in different countries were studied. As experts say, total revenue is affected by pressure of the social systems on the search engines. The results indicate that the search engines will continue to be the main way to generate income on the Internet.
MEDIA BUYING
Korean Advertising Campaign Presenting Russia As A Tourist Destination
Advertising campaign promoting Russia as a tourist destination was held in South Korea this summer. A series of commercials of an advertising campaign called "Club of travelers. Russia" was broadcaston the Korean TV stations MBC, KBS, SBS, Channel A, JTBC, TV Chosunwithin four months, from 19 May to early September.
DIGITAL MARKETING
Russia displays the largest Internet population in all of Europe but it only includes about half of the Russian population of 143 million. Russians in major cities prove to be more frequent and practiced Internet users but mobile connectivity and the Internet expansion in Russian regions are making Internet use more popular. Some more facts about Russian Internet in a nutshell.
B2B MARKETING
Advertising in Russia Has Adapted to the Crisis
Russian advertising market continues to lose revenues along with a decline of the national economy. At first half-year end, the decline was 16%, and in monetary terms, the market reached 138 billion rubles. It was reported by the Commission of Experts of Russian Association of Communication Agencies (RACA or ACAR).
MEDIA BUYING
Nike's Advertising Campaign In Street Art Style In Russia
In Russia, the sports equipment manufacturer Nike has collaborated with the agency Instinct to set up the ad campaign dubbed "Instaposters". The brand has used photos of its female consumers which were shared on Instagram with the hashtag #BetterForIt. These images were transformed into human scale posters and then,displayed in different areas of the Russian cities in the style of street art. Each image is accompanied by a witty inscription and the hashtag, inviting consumers to further action.
B2B MARKETING
Interview of Vadim Tylik: Challenges And Prospects For European And American Business In Russia
Do you think about diving into dealing with the Russian market? Have you already taken some steps to advance your business towards Russia? Do you have a steady business and want to rise it to a higher level? President of RMAA Group – Russian Marketing and Advertising Agency - Vadim Tylik shares some top secrets about succeeding in the Russian Market. Challenges that may face you on the Russian market, Russian consumer behavior, and attractiveness of the Russian market for foreign business – the most important things you should think about managing your business in Russia.
MEDIA BUYING
Pay TV covered 37.6 million households in Russia
Russian pay TV market remains the largest in Europe: at year-end 2014 it covers 37.6 million households connected to the technologies of cable, satellite and IPTV, data from a study of J'son& Partners Consulting says.
MEDIA BUYING
Leading Russian platforms: TV, radio, the Internet
Sostav.ru keeps track of audience changes taking place with the largest sites on the Russian media market. This article will introduce you the data from research conducted by TNS Russia on the main media channels of communication - television, radio and the Internet.
DIGITAL MARKETING
Russian mobile market research
TNS Russia has analyzed the audience of mobile Internet users in Russia together with the main categories of advertisers in the segment
DIGITAL MARKETING
VKontakte strengthens advertising section
VKontakte at the conference Russian Internet Forum+Internet & Business announced a number of innovations that are designed to make marketers life easier. In the nearest future company plans to launch a video platform with friends updates, recommendations from editors, thematic channels, TV series, bloggers, and popular videos. The content monetization will be against advertising model. Upload in VKontakte native player will increase the chances of video to get in the top and in a list of recommendations.
MEDIA BUYING
A review of key consumer values in Russia
GfK, one of the world's leading research companies, presented a review of key consumer values that make producers and media companies re-examine communication with consumers to create goods and services, as well as entertainment and educational content for them. The review was prepared based on the methodology for the study of innovations and factors determining future of markets and certain categories - GfK FutureWave and was presented at the annual "Creative Food GfK" workshop for companies of consumer’s sector and media business.
DIGITAL MARKETING
"Yandex" has integrated Adfox platform into its ad network
Yandex has integrated Adfox, a Russian technological platform for ad serving, into its advertising network, the platform was bought in September 2014. It will allow advertisers to earn extra income, and Yandex will increase the advantage over other market participants.
DIGITAL MARKETING
YouTube: Russian users like to watch mobile advertising
YouTube together with Ipsos MediaCT conducted a study, the results show that mobile audience in Russia 1.4 times rather watch ads on their mobile devices than on PC or TV. And almost in 2 times rather share it with friends.
DIGITAL MARKETING
Mobile - The Main Driver Of Advertising In Russian Social Networks
IAB recorded the lead of mobile technologies in social media advertising global digital-market. The main reason for such a significant boom lies, of course, in the ubiquity of mobile devices, at last year-end the mobile device market was estimated at 7.2 billion euros (annual growth - 15%). It has naturally led to a change in consumer behavior toward greater consumption of mobile content.
