DIGITAL MARKETING
Advertising creatives in Yandex.Direct. Basic formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used in Yandex.Direct.
DIGITAL MARKETING
Overview of Performance Marketing in Russia
Exploring the dynamics of performance marketing in Russia, focusing on strategies, outcomes, and market trends.
DIGITAL MARKETING
VK Ads formats and technical requirements: short and sweet overview
Read the VK Ads formats and technical requirements guide for a better understanding of working with creatives in targeted advertising.
DIGITAL MARKETING
Unlocking Success: Promoting Your Brand on Odnoklassniki
Explore advertising opportunities to promote a brand on Odnoklassniki, which has become an active social network in Russia again in 2023.
DIGITAL MARKETING
The Role of Social Media Influencers in Russia: Audience Engagement Analysis
Exploring the impact of social media influencers in Russia on market trends and audiences.
DIGITAL MARKETING
Promotion on Social and Streaming Media for PC Games in Russia
Discover key strategies for PC game promotion across popular Russian social networks and streaming platforms, maximizing Russian gamers' engagement.
DIGITAL MARKETING
Launching Advertising Campaign with VK Ads from Scratch in 4 Steps
VK Ads manager has become a basic targeting tool for many and not just a new addition in use. Let’s demonstrate how it looks. RMAA experts prepared a step-by-step guide to launch a campaign with VK Ads.
DIGITAL MARKETING
Promotion in the Russian market with contextual advertising using Yandex.Direct
In this article we will talk about Yandex.Direct since the importance of the service for the Russian advertising market has become undeniable.
DIGITAL MARKETING
Popular Russian Travel VK Bloggers
Tourism is a top interest among VK users. Explore travel bloggers on VK, perfect for strategic brand promotions and partnerships.
DIGITAL MARKETING
Creating viral content on VK. Effective Strategies, Tips and Tools for Promoting Through VK Clips
Explore VK Clips, a viral content format with over 1 billion views daily, and learn how brands can engage Russian-speaking audiences with short videos on VK.
DIGITAL MARKETING
Strategies of Beauty Products Promotion in Russia
Discover winning strategies to promote your beauty products and capture the hearts (and wallets) of Russian consumers. Learn about market trends, and effective advertising tactics to achieve brand success.
DIGITAL MARKETING
Popular Travel Telegram Channels in Russia
Explore the world with the top Russian travel Telegram channel. Discover hidden gems, travel tips, and exclusive content to elevate your brand promotion.
DIGITAL MARKETING
Discover the power of Russian brand ambassadors in boosting your business. Learn how to leverage their influence today!
DIGITAL MARKETING
Russian Beauty and Personal Care Market: Trends and Consumer Preferences
For international cosmetics companies, the Russian beauty market offers hight potential. This comprehensive overview delves into current trends, popular brands, and key consumer preferences.
DIGITAL MARKETING
Game Promotion Ideas in Russia: Unlock Success
Explore top Game Promotion Ideas in Russia to skyrocket your game's popularity. Innovative tactics for engaging the Russian gaming community.
MEDIA BUYING
The Digital Frontier: How DOOH is Shaping the Future of Advertising in Russia
Outdoor advertising was predicted to have the slightest negative changes, after which further growth comes. Was it really so and what to focus on in 2024?
DIGITAL MARKETING
From Shorts to Vlogs: A Brand's Guide of advertising videos by Russian YouTube bloggers
In this article, uncover YouTube's ad formats in Russia as a key Influencer platform, reaching over 95,000 users monthly.
DIGITAL MARKETING
Global Trends Meet Russian Market: Exploring the Landscape of Future Marketing Innovations
Against the backdrop of dynamic change in 2022-2023, the Russian market has adapted to new formats and the demands of buyer audiences. In 2024, this metamorphosis will continue, combining the unique features of the region with global digital marketing trends. Read more about it in our article.
DIGITAL MARKETING
Cartographic marketing in Russia. Who needs it and how to use it effectively?
In this article we will consider the key features of cartographic marketing in the Russian Federation and prove its advantages for modern companies. The approach is based on the use of geographic and cartographic data, which helps businesses to more accurately localize and segment their audience, and make themselves known.
DIGITAL MARKETING
Advertising creatives for targeting on myTarget. Formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used for targeting on myTarget.
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