BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia, page 1

DIGITAL MARKETING

DIGITAL MARKETING

Video Advertising as One of the Promotion Tools on the Russian Market. Trends 2022

The total cost of video advertising on the Internet in 2021 reached 32.9 billion rubles, which is 1.5 times more than the total budget for radio advertising and the press (22.2 billion rubles). However, in 2022, it completely changed the habitual means of communication with the audience.

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DIGITAL MARKETING

DIGITAL MARKETING

VKontakte 2022. New Advertising Tools for Promotion on the Russian Market

In 2022 VKontakte became one of the most attractive social networks for a diverse audience, including bloggers, advertisers and ordinary users.

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MEDIA BUYING

MEDIA BUYING

Advertising Market Overview 2022

The market decline can be from 30% to 70% this year. At the same time, though the situation is unstable, but still the volume of advertising has not returned to the indicators of 2008. And this still gives hope to get out of the situation with minimal losses by the end of 2022.

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B2B MARKETING

B2B MARKETING

Return to the Russian Market: How Foreign Brands Change Owners and Resume Their Work

Despite the sanctions restrictions, after which most foreign companies had difficulties to work in Russia, none of them is in a hurry to leave the market. The only difference is that brands approach this issue in different ways.

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DIGITAL MARKETING

DIGITAL MARKETING

Where Are We Going? Russian Tourism Market in 2022

From January to March 2022 citizens of the Russian Federation made 3,880,679 trips abroad for various purposes. This figure is much higher than in the same period of 2021.

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DIGITAL MARKETING

DIGITAL MARKETING

Influencer Marketing in Russia. The Main Trends of 2022

Experts of the Association for the Development of Interactive Advertising (ADIA) are confident that interest in influencer marketing in Russia has only been enhancing over the past years.

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DIGITAL MARKETING

DIGITAL MARKETING

Entering the Russian Market. Key Niches and Opportunities for New Brands

Since the beginning of 2022, almost 1000 foreign companies have left the Russian market. In this connection, a lot of niches of the Russian market have become promising for new foreign brands.

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DIGITAL MARKETING

DIGITAL MARKETING

Gaming Industry in Russia 2022. Market Review and Possible Prospects for Development

The Russian video game market grew by 9% in 2021 (177.4 billion rubles). In addition, in 2019 market volume was considerably smaller and amounted to 121.3 billion rubles. Against the background of such indicators, the Russian video game segment was “predicted” to grow steadily, at least by 5% per year until 2025.

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DIGITAL MARKETING

DIGITAL MARKETING

Effective Ways to Promote VPN-Services on the Russian Market

Over the past months of 2022, the Russian market has undergone a lot of changes caused by sanctions and imposed restrictions. The situation has dramatically changed the market of games and applications, as a result of which various VPN services have taken leading positions in the segment.

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B2B MARKETING

B2B MARKETING

The Potential of Cryptocurrency on the Russian Market

54% of those who know something about cryptocurrency are ready to keep their savings in crypto assets. Moreover, 14% already have experience to sell/buy crypto products.

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DIGITAL MARKETING

DIGITAL MARKETING

Trends for the Future: Alternative Services for Promotion in Russia

One of the consequences of the sanctions policy against Russia was the restriction of access to popular resources used by most advertisers. Let's recall that these are such platforms as Instagram* and Facebook* (owned by Meta**), TikTok, Twitter, LinkedIn, partly Youtube, as well as a complete blocking of access to Google Ads managers.

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DIGITAL MARKETING

DIGITAL MARKETING

Сhanges in the Buying Behaviour of Russians During the Sanctions Period

Due to the tightening of the sanctions policy towards Russia, many foreign companies had to leave the region in early March 2022. After that, the Russian market began to change dramatically in all areas of its activities.

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MEDIA BUYING

MEDIA BUYING

Future of the Advertising Market in Russia 2022. Is There Any Hope?

At the beginning of 2022, Insider Intelligence experts assumed that the growth of advertising costs on the Russian market would average 7.5% ($6.89 billion). However, in March, the situation changed dramatically, as well as the political situation in the world.

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B2B MARKETING

B2B MARKETING

Where Wealthy Russians Buy Real Estate: an Overview of 2021 and Prospects for 2022

Despite the periodic fluctuations of the ruble against foreign currency, pandemic and other economic changes on the world market, the demand for foreign real estate among Russian investors is still growing.

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DIGITAL MARKETING

DIGITAL MARKETING

Mechanics of Brand Promotion on Telegram

We work with Telegram and we know that it has its own specific features. In the article we will tell you about the peculiarities and specific features of this service and promotion techniques for your brand or channel on Telegram.

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B2B MARKETING

B2B MARKETING

Market Overview: Popular VPNs in Russia

The number of users of VPN services in Russia is increasing every day. Experts are sure of this, having registered a record percentage of installations in the region on March 14 – by 11, 253% compared to previous years. Most likely, this figure will increase further.

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DIGITAL MARKETING

DIGITAL MARKETING

Promotion of Cryptocurrency in the Russian Market

In Russia, cryptocurrency advertising is officially allowed UNLESS it acts as a means of payment for goods and services (The Law “On Digital Assets”). In other cases, advertising content can be freely broadcast to various resources.

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B2B MARKETING

B2B MARKETING

How Sanctions are Affecting the Russian Market. Possible Prospects For Further Development

In spite of the fact that domestic brands have been successfully selling their products on the market, it stands to mention that most of them use raw materials imported from other, "unfriendly" for Russia, countries. And this is the case of various economic spheres.

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DIGITAL MARKETING

DIGITAL MARKETING

Branded Games: Review Of Successful Case Studies In Russia 2021

It is already the case that own games for brands are a powerful tool to enhance user engagement, increase sales and solve specific business problems. And successful launches of branded games grow into events that go viral due to discussions on social networking sites and online media.

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DIGITAL MARKETING

DIGITAL MARKETING

myTarget Instead of Facebook Ads. Specific Features of Targeting on Russian Social Networks

myTarget is an advertising platform by Mail.ru, where you can configure an ad display on the company's services (VKontakte, Odnoklassniki, My World) and on partner resources. On myTarget, you can scale up an advertising campaign and launch it on multiple platforms at one and the same time.

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