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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 1
B2B MARKETING
Russian travel industry market size: statistics and trends
Russians’ tourist outflow growth rates in 2018 dropped due to a natural deceleration after an explosive growth in 2017, a reduction of real disposable population incomes, and a severe weakening of the ruble’s exchange rate since spring 2018. World Cup 2018 joined these factors, too, having left a significant part of solvent people at home (in Russia) at the top of the season (a large number of people in big cities who were servicing the World Cup, from rescue workers to doctors).
B2B MARKETING
5 Travel Marketing Trends You Need to Know in 2019
Tourism individuality is on the top of travel marketing trends—one third of respondents (34%) are interested in ready-made personal recommendations for travels. Notably, 41% would entrust travel planning to artificial intelligence that would offer options on grounds of the analysis of their previous travels. Taking into account that the majority of Russian entrust preparation of their travels to travel agencies (more than 60% Russian tourists prefer organized tours), personalized offers will surely catch the interest of a greater part of tourists.
DIGITAL MARKETING
How do you choose an advertising type? There is a single answer—test it. Launch an ad of all possible types with a minimum budget and compare the results. This is the only way you will understand what ads will be effective on the Russian online market specifically for your offer.
DIGITAL MARKETING
Russian online travel market: statistics and trends
Opportunities of the eTravel market are expanding by means of the spread of various ticket or tour aggregators. Besides, in order to save on a trip and plan it correctly, tourists can use applications that select advantageous offers and optimize travel expenses. At that, a visible popularity is being gained by products that let organize tours on one’s own and create individual recreation programs.
B2B MARKETING
6 Steps to Improve Your Destination Marketing Strategy in Russia
Have you decided to promote your travel destination in the Russian market, but you do not know how to market your tourist destination and where to start from? We will tell you how to make up your tourism destination marketing strategy, taking into account peculiarities of the Russian tourism market. If you already have a ready-made strategy, out tips will help you customize it for Russian tourists.
DIGITAL MARKETING
What are Russian tourists interested in being abroad: Vacation Queries
People use Yandex services not only at home, but also abroad. They look up the Internet for opinions on tourist attractions, take interest in local cuisine and history, and handle unknown words and sunburned backs.
DIGITAL MARKETING
9 Myths about Instagram Promotion
If you decided to choose Instagram as one of promotion channels in the Russian market, this article is for you. We will tell you about the most popular fallacies and ineffective promotion methods, which are often suggested by local agencies to their clients.
DIGITAL MARKETING
2019 Russian Online Marketing Trends
Last year of 2018, 81% Russians used Internet, with 65% of them going online daily. What is more, according to MediaScope, as of November 2018, the percentage of Russians aged 18 to 34 who use Internet totalled 95%. In our blog, we are going to tell you what trends will let us not only increase media outreach, but also reach out to Russian users in 2019.
B2B MARKETING
Overview of “The Russian Tourism Market Report: Trends, Analysis & Statistics”
If you represent a tourism ministry, foreign company engaged in the travel industry, airline, hotel or foreign advertising agency which deal with the promotion of tourism and travel-related services in Russia, then this research will be extremely useful for you. The reserach represents comprehensive Russian travel industry market analysis.
DIGITAL MARKETING
Brand Ambassador: How to Work with Opinion Leaders in the Russian Market
Bloggers are popular, their opinions are given ear to, and they cause a stir and attract audience. They also have a gust of the market environment and, what is important for brands, are ready to share their influence on the audience.
DIGITAL MARKETING
According to forecasts published in Newzoo 2018 Report, the Russian game market will reach $1.7 billion and Russia will move up to rank 11 in the world. In 2017, Russia became the largest e-sports market of Europe.
DIGITAL MARKETING
Speciality of Russian Social Networks
Nowadays, Vkontakte, My World, and Odnoklassniki from Russia compete quite favorably with their foreign counterparts or even beat them in the Russian Internet.
DIGITAL MARKETING
Overview of Yandex advertising opportunities
On average, in 2018, more than 40% of Runet users used Yandex for searching. Therefore, if you are going to promote your offer on the Russian digital market, then setting up an advertising campaign in Yandex is the first step that you should take. Learn more from our overview of Yandex.Direct, Yandex. Metrics and Yandex. Audience.
DIGITAL MARKETING
Overview of the MyTarget advertising platform
How useful is the myTarget advertising platform from the Mail. Ru group? The Mail.Ru Group is a Russian technology company. It includes social networks "VKontakte" and "Odnoklassniki" with which the advertising platform myTarget interacts. MyTarget unites all the largest social networks and services in Russia and the CIS and allows you to access this audience from one window, so that you do not advertise.
MEDIA BUYING
Situational Marketing and the 2018 FIFA World Cup
How to make money on info-motives? FIFA World Cup as a great example!
DIGITAL MARKETING
Ecosystem: Performance Marketing in Russia, Market Overview - all you need to know!
How the Internet advertising market works in Russia: pros and cons, promotion strategies and other interesting facts!
B2B MARKETING
Personalized Marketing for B2B in Russia
Personalized marketing is usually understood as a complex of marketing activities, in which the personal data of the client are actively used. It can be a personalized offer based on information about the client, as well as the creation of personalized content intended for a particular audience. Also, personalized marketing refers to tools used by online stores aimed at offering the client exactly what he might need, but this interpretation refers more to the b2c segment. And today, read the RMAA Group blog about personalized marketing in the b2b segment.
MEDIA BUYING
Every year, the attractiveness of Asian countries for tourists from the Russian Federation is growing. What methods are used to increase the flow of tourists from Russia? Read about this courtesy of the RMAA Group.
B2B MARKETING
What are the best social media networks for B2B promotion in Russia?
One of the main trends in the Internet marketing worldwide nowadays is to use social media marketing (SMM) as a B2B-marketing tool. Currently the usage of social networks as a marketing tool is quite popular in Russia, in particular – as a channel of interaction with a target audience of consumers. Companies that use social networks can increase brand awareness and customer loyalty, attract target audience, push up sales and perform other actions allowing them to achieve the main objective - to increase profits.
DIGITAL MARKETING
YouTube: 2018 Development Trends in Russia and Russian-Language Internet
YouTube is popular in Russia. It will become even more attractive for Russian users in 2018. RMAA Group article will let you know what development trends will contribute to growth of YouTube’s popularity in the Russian Internet.
