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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 1
B2B MARKETING
Review of Competitor Analysis Tools in the Russian Market
Competitors’ mistakes will let you avoid your own ones, while their achievements will become your driver for development. But for this, you should always keep your eye on the ball and follow how other actors in your industry promote themselves in the market. Today we will tell you about the tools that will help you analyze competitors’ websites and their marketing activities online.
MEDIA BUYING
Inspirations of Experiential Marketing in the Russian Market
Experiential marketing makes it possible to step away from the standard communication model in advertising when we try to tell something to a consumer and to proceed to a more interesting model—customer engagement.
DIGITAL MARKETING
Blogger vs. Celebrity: Pros and Cons of Cooperation in the Russian Market
With what bloggers will the cooperation be most effective? An instamom microblogger or a multimillion audience of a famous mom Oxana Samoilova? This depends not only on the product that you offer, but also on the advertising budget that you possess. Besides, it is worth considering some peculiarities of working with both categories of opinion leaders.
DIGITAL MARKETING
Video Content in Russian Social Media in 2019
While one year ago, according to the study by Brand Analytics, every tenth post in Russian-language social media had video content, in April 2019 users already post video in every sixth post.
B2B MARKETING
How to Promote Auto in the Russian Market
The Russian car market is one of the largest and most attractive ones in the world arena. There is no doubt that Russians are happy to buy new cars; therefore, a marketer’s task is to understand what triggers work for newbies and mature drivers, what ads will be more effective and how to use human emotions to increase brand awareness, brand confidence and, along with that, boost car sales.
DIGITAL MARKETING
Profile of a Modern Russian Traveller
Before booking an air ticket, a buyer’s final decision is influenced by a wide range of factors, from its cost to a convenient mobile app to look for information about the flight. Google analysts, backed by Kantar TNS, undertook a study and determined what matters for Russians when choosing air tickets, how much time is required to make a decision to purchase them, as well as what vacation destinations are most popular.
MEDIA BUYING
What Ads in Russia Pay Off Better?
In 2017, the average ROI for all media channels was 0.97, i.e. every ruble invested in advertising brought 97 kopecks of a short-run effect on sales (during the placement and up to 3 months afterwards). In Europe, the average ROI varies from 0.2 to 0.4, which is related to higher costs of ads in the Western world.
DIGITAL MARKETING
Russian Digital Video Ads Market: Results and Prospects
In 2018, the volumes of targeted placement or targeted ads with application of data, allowing the show of video only to those people whom a brand needs, went on growing. According to GPMD, in 2018 advertising with the use of demographic and behavioral targeting was almost 7% more than a year before.
DIGITAL MARKETING
Call Tracking as an Advertising and Sales Optimization Tool: Review of Russian Services
There are two categories of call tracking: static and dynamic, which differ with the degree of call detail record and application areas. As a rule, call tracking services provide both types of call tracking and enable their combination. What is more, some call tracking systems also provide other tools from additional communication channels (callback, live chat, website call, lead generator) to full-scale end-to-end analytics systems.
DIGITAL MARKETING
Top 20 YouTube Gaming Bloggers from Russia
Bloggers working with games are becoming more and more popular, and games remain a leading theme of the engagement rating: out of Top 50 channels of all themes and issues, let’splayers, reviewers, and streamers took 19 positions and got almost 24 million comments and likes in total in March 2019.
DIGITAL MARKETING
Review of Russian Websites for Foreign Real Estate Sale
For many Russians, housing purchase abroad is on the list of their dearest wishes. That is why more and more services appear in the Russian market that let them see the options and buy or rent real estate abroad. For a buyer or a tenant, portals are interesting, first of all, by an opportunity to find proper realty quickly; for foreign real estate owners, to promote their offer for Russian-speaking users.
MEDIA BUYING
Development of Russian Outdoor Ads Market in 2019
In 2018, the amount of out-of-home advertising in Russia was 43.8 billion rubles ($63 million), which is 3% more than in 2017. However, OOH ads growth rates are much lower than ones of TV ads, which total amount in 2018 was 187 billion rubles ($2.7 billion) and demonstrated 9% increase, and online ads, which amount had the highest growth of 22% and equaled to 203 billion rubles ($2.9 billion).
B2B MARKETING
Review of Russian Car Market: 2018 Results and 2019 Forecasts
Following the results of car sales in 2018, Russia took the fifth place in Europe, letting Germany, Great Britain, France, and Italy take the lead, and retained the 12th place in the world car market rating.
B2B MARKETING
Russian Game Industry Survey 2019
According to Newzoo, at year-end 2018 Russia took the 11th place in the world game industry revenue rating. The total revenue of the Russian game market proved expectations that the company had had before and amounted to $1.657 billion ($1.7 billion were expected).
B2B MARKETING
Where Russians Prefer Buying Real Estate Abroad
The major reason why Russians purchase real estate abroad is an opportunity to have a permanent holiday place in a warm climate country. Apart from that, Russian-speaking buyers are interested in commercial real estate. They consider housing purchase to be an asset that can be sold later.
DIGITAL MARKETING
How Russians’ Online Behavior Changed in 2000-2019
According to the study by Mail.Ru Group, 81% respondents use the Internet daily and multiply throughout the day. According to the results of the poll conducted by the Public Opinion Fund, in 2019 76% Russians have used the Internet at some time. By contract, in 2000 only 3.6% respondents made a positive reply to the question about the Internet use.
MEDIA BUYING
Beauty Products Advertising in the Russian Market
The major media to promote cosmetics in the Russian market is still TV. This channel spends 74% of the whole advertising budget for promotion of beauty industry actors. However, digital placement is gathering pace, and advertising budgets for this channel in January-September 2018 have grown almost twice, compared to the same period in 2017.
MEDIA BUYING
How to Promote Cosmetics in the Russian and CIS Markets—RMAA Group Case Study
In our blog, we had already studied the cosmetics market in Russia and key channels to promote beauty products. Today, we will share our own experience of how we promoted beauty products in Russia, Kazakhstan, and Kyrgyzstan.
DIGITAL MARKETING
How to Use Social Media in the Purchase Funnel in the Russian Online Market?
The main feature that distinguishes social media from other marketing channels is that they can not only satisfy the customer demand but also to generate it. Today, we will tell how to apply a classic purchase funnel in social media.
B2B MARKETING
Destination Branding and Marketing: Country Positioning in the Russian Travel Market
Destination marketing and branding covers a lot of tools and channels, by means of which an attractive travel product is created. Today, practically every country and even separate region and cities develop their brands.
