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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 1
DIGITAL MARKETING
Overview of the MyTarget advertising platform
How useful is the myTarget advertising platform from the Mail. Ru group? The Mail.Ru Group is a Russian technology company. It includes social networks "VKontakte" and "Odnoklassniki" with which the advertising platform myTarget interacts. MyTarget unites all the largest social networks and services in Russia and the CIS and allows you to access this audience from one window, so that you do not advertise.
MEDIA BUYING
Situational Marketing and the 2018 FIFA World Cup
How to make money on info-motives? FIFA World Cup as a great example!
DIGITAL MARKETING
Ecosystem: Performance Marketing in Russia, Market Overview - all you need to know!
How the Internet advertising market works in Russia: pros and cons, promotion strategies and other interesting facts!
B2B MARKETING
Personalized Marketing for B2B in Russia
Personalized marketing is usually understood as a complex of marketing activities, in which the personal data of the client are actively used. It can be a personalized offer based on information about the client, as well as the creation of personalized content intended for a particular audience. Also, personalized marketing refers to tools used by online stores aimed at offering the client exactly what he might need, but this interpretation refers more to the b2c segment. And today, read the RMAA Group blog about personalized marketing in the b2b segment.
MEDIA BUYING
Every year, the attractiveness of Asian countries for tourists from the Russian Federation is growing. What methods are used to increase the flow of tourists from Russia? Read about this courtesy of the RMAA Group.
B2B MARKETING
What are the best social media networks for B2B promotion in Russia?
One of the main trends in the Internet marketing worldwide nowadays is to use social media marketing (SMM) as a B2B-marketing tool. Currently the usage of social networks as a marketing tool is quite popular in Russia, in particular – as a channel of interaction with a target audience of consumers. Companies that use social networks can increase brand awareness and customer loyalty, attract target audience, push up sales and perform other actions allowing them to achieve the main objective - to increase profits.
DIGITAL MARKETING
YouTube: 2018 Development Trends in Russia and Russian-Language Internet
YouTube is popular in Russia. It will become even more attractive for Russian users in 2018. RMAA Group article will let you know what development trends will contribute to growth of YouTube’s popularity in the Russian Internet.
DIGITAL MARKETING
Social Networks in Russia and Their Development in 2018
In 2018, social networks will become more interesting for Russians. To learn what tools will be used for to draw attention of Russian users, read the article by RMAA Group.
MEDIA BUYING
Media Market in the Russian Federation: 2018 Trends
How will the Russian media market develop in 2018? What trends will determine its growth? Read this article in the RMAA Group blog to learn the forecast for the upcoming year that is directly related to media advertising in Russia.
B2B MARKETING
Review of Russian Exhibitions of Meat and Dairy Production Equipment and Technologies
There are exhibitions of equipment and innovative technologies in the field of dairy and milk production held in Russia annually. Read about the most prominent events in the RMAA Group review.
B2B MARKETING
Review of Tourism Exhibitions in Russia
There are annual exhibitions in Russia that are interesting for companies rendering tourism services. Read the review by RMAA Group, and you will learn about the most popular Russian exhibitions that let foreign business enter the tourism market of Russia.
DIGITAL MARKETING
Search Systems in Russia: 2018 Trends and Forecast
What do search services that are currently in-demand in Russia propose? What is their rating, development trends, and capabilities in 2018? What tools can be used to enter the Russian market through search advertising of goods and services offered by representative of foreign business? Read the article by RMAA Group and you will learn answers to all these questions.
B2B MARKETING
Review of Exhibitions of Industrial Boilers, Heat Exchange, and Power Generation Equipment in Russia
Exhibitions of industrial boilers, heat exchange, and power generation equipment take place in Russia every year. Not only local, but also foreign experts attend them. Read the article by RMAA Group to learn about the most popular exhibition events in this field.
MEDIA BUYING
FIFA 2018 in Russia: What Promotion Opportunities Do Local and Foreign Brands Have?
How to organize your advertisements during FIFA 2018 in Russia? What tools should be used to achieve set goals? What do you need to know before you start an advertising campaign during organization of a sports event in Russia? Read the article prepared by RMAA Group to learn how you can advertise services and goods of your company at FIFA 2018.
B2B MARKETING
IT exhibitions overview in Russia: new opportunities for modern business
The Russian IT industry is booming. What is more, in some IT sectors Russia is becoming an international platform for discussing the latest trends and prospects for the development of information technologies. Read RMAA Group blog to learn about the most interesting IT exhibitions held in Russia.
B2B MARKETING
Review of exhibitions of oil and gas industry in Russia
Oil and gas industry exhibitions are held on a regular basis in Russia. They bring together experts from various countries. Such exhibition arrangements provide novice manufacturers with a chance to win a reputation at the market, and experienced players with an opportunity to increase public awareness for their product.
B2B MARKETING
Review of the exhibitions of the automotive industry in Russia
Automotive industry shows are crucial and highly profitable business tools, which provide with an opportunity to increase the prestige of a country, get acquainted with the competitors’ proposals, and save time, as well as find reliable partners and solvent customers. What is interesting about the events held these days? What new products and services do car manufacturers and auto service providers offer?
B2B MARKETING
The most authoritative HoReCa exhibitions and events in Russia
From this article you will learn about exhibitions in sphere of HoReCa, which can not be missed, because every event is a unique opportunity to promote your goods and services among the biggest business representatives of the market.
DIGITAL MARKETING
Omni-Channel Data-Oriented Marketing in Russia - 2017 Trends
As it has become possible to make first conclusions about trends and tendencies of 2017 and predict further development of digital marketing in Russia, one of the most important trends of this year is the increase in the role of data from various promotion channels and cross-cutting analytics for all channels, which may be characterized as omni-channel data-oriented marketing. Read more in the RMAA Group article.
MEDIA BUYING
Promotion of Cruise Travels in Luxury Segment for Russian Audience
Luxury services and cruise travels in particular need thoroughly chosen advertising channels that refrain from mass character. RMAA Group team will tell you what advertising chanells are effective here and help you build an advertising campaign of cruise travels for Russian audience.
