DIGITAL MARKETING
Mastering How to Promote Mobile Games in Russia
Learn expert tactics for promoting your mobile games effectively in the Russian market. Start growing now!
DIGITAL MARKETING
Overview of Instagram* after blocking in Russia. Key trends, ratings, and promotion formats in 2024
Explore Strategies to Thrive on Instagram Despite Restrictions in Russia. Unlock the Power of Influencers and Effective Promotion Tactics Now!
DIGITAL MARKETING
Practical guide to Digital Ad Labeling in Russia
Description: Dive into the essentials of ad labeling in Russia. Learn how it impacts your marketing strategy. Stay informed!
MEDIA BUYING
Discover DOOH advertising opportunities at Sheremetyevo, the vibrant airport hub of Moscow, to achieve unmatched visibility for your brand.
DIGITAL MARKETING
Game Promotion Ideas in Russia: Unlock Success
Explore top Game Promotion Ideas in Russia to skyrocket your game's popularity. Innovative tactics for engaging the Russian gaming community.
DIGITAL MARKETING
The Rise of VK Influencers: Marketing Insights and Trends for 2024
In this article, explore advertising opportunities for impactful promo collaborations by navigating VK's influencer landscape.
MEDIA BUYING
The Digital Frontier: How DOOH is Shaping the Future of Advertising in Russia
Outdoor advertising was predicted to have the slightest negative changes, after which further growth comes. Was it really so and what to focus on in 2024?
DIGITAL MARKETING
From Shorts to Vlogs: A Brand's Guide of advertising videos by Russian YouTube bloggers
In this article, uncover YouTube's ad formats in Russia as a key Influencer platform, reaching over 95,000 users monthly.
DIGITAL MARKETING
Global Trends Meet Russian Market: Exploring the Landscape of Future Marketing Innovations
Against the backdrop of dynamic change in 2022-2023, the Russian market has adapted to new formats and the demands of buyer audiences. In 2024, this metamorphosis will continue, combining the unique features of the region with global digital marketing trends. Read more about it in our article.
DIGITAL MARKETING
Cartographic marketing in Russia. Who needs it and how to use it effectively?
In this article we will consider the key features of cartographic marketing in the Russian Federation and prove its advantages for modern companies. The approach is based on the use of geographic and cartographic data, which helps businesses to more accurately localize and segment their audience, and make themselves known.
DIGITAL MARKETING
Advertising creatives for targeting on myTarget. Formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used for targeting on myTarget.
DIGITAL MARKETING
Advertising on PRO VKontakte: the main formats and technical requirements
Check out the technical requirements of the PRO VKontakte advertising cabinet for working with creatives.
DIGITAL MARKETING
Advertising on Telegram. How to analyze the results
Advertising integrations on Telegram are one of the most popular means of promotion in Russia in 2022. What is the “effective” side of using this tool? How to evaluate the result of the work done? RMAA experts have provided recommendations based on their own examples.
DIGITAL MARKETING
Telegram channels analytics. Services overview 2022
Telegram is one of the most promising platforms for promotion on the Russian market. However, we, as an agency, constantly face with is that many people have experience of unsuccessful advertising on Telegram. In this article, we decided to pay more attention to advertising integrations on Telegram. We will discuss an important stage of preparation for advertising, which is channel analytics.
DIGITAL MARKETING
Specific Features of Promotion of Pharmaceutical Brands in Russia. Part 2
Let's talk about social networks, promotion which can be aimed both at attracting additional traffic to the website, and at developing your own brand pages within specific social services. In contrast with Yandex and its tools, running campaigns here will develop in a bit different way.
DIGITAL MARKETING
Specific Features of Promotion of Pharma Brands in Russia. Part 1
In 2021, the number of online orders in online pharmacies increased by 30% compared to the previous period, online sales increased by 34% as a whole, and the total volume of the pharmaceutical segment amounted to 2,295 billion rubles. In 2022, the average amount of expenditures for online purchases of medicinal products has become even more, 438 rubles per person (+34% compared to 2021).
DIGITAL MARKETING
Promotion of a Medical Brand in Russia. Checklist for the Promotion of Clinics 2022
Promoting medical brands and services in Russia has never been easy for implementation due to a number of restrictions and strict legislation. Besides, in 2022, all businesses operating in this segment faced new problems related to the blocking of many tools within the territory of the Russian Federation.
DIGITAL MARKETING
How to Promote a Game in VK Play
VK Play is a platform for gamers, developers and creators, which today is the only analogue of Steam in Russia.
DIGITAL MARKETING
Steam Analogue in Russia and CIS: How to Get into VK Play
VK Play is being developed as a single access point to gaming and near-gaming content in Russia and therefore should offer the most diversified catalogue.
DIGITAL MARKETING
Video Advertising as One of the Promotion Tools on the Russian Market. Trends 2022
The total cost of video advertising on the Internet in 2021 reached 32.9 billion rubles, which is 1.5 times more than the total budget for radio advertising and the press (22.2 billion rubles). However, in 2022, it completely changed the habitual means of communication with the audience.