+7 (495) 818-96-58
BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 4
DIGITAL MARKETING
Review of Russian Websites for Foreign Real Estate Sale
For many Russians, housing purchase abroad is on the list of their dearest wishes. That is why more and more services appear in the Russian market that let them see the options and buy or rent real estate abroad. For a buyer or a tenant, portals are interesting, first of all, by an opportunity to find proper realty quickly; for foreign real estate owners, to promote their offer for Russian-speaking users.
MEDIA BUYING
Development of Russian Outdoor Ads Market in 2019
In 2018, the amount of out-of-home advertising in Russia was 43.8 billion rubles ($63 million), which is 3% more than in 2017. However, OOH ads growth rates are much lower than ones of TV ads, which total amount in 2018 was 187 billion rubles ($2.7 billion) and demonstrated 9% increase, and online ads, which amount had the highest growth of 22% and equaled to 203 billion rubles ($2.9 billion).
B2B MARKETING
Review of Russian Car Market: 2018 Results and 2019 Forecasts
Following the results of car sales in 2018, Russia took the fifth place in Europe, letting Germany, Great Britain, France, and Italy take the lead, and retained the 12th place in the world car market rating.
B2B MARKETING
Russian Game Industry Survey 2019
According to Newzoo, at year-end 2018 Russia took the 11th place in the world game industry revenue rating. The total revenue of the Russian game market proved expectations that the company had had before and amounted to $1.657 billion ($1.7 billion were expected).
B2B MARKETING
Where Russians Prefer Buying Real Estate Abroad
The major reason why Russians purchase real estate abroad is an opportunity to have a permanent holiday place in a warm climate country. Apart from that, Russian-speaking buyers are interested in commercial real estate. They consider housing purchase to be an asset that can be sold later.
DIGITAL MARKETING
How Russians’ Online Behavior Changed in 2000-2019
According to the study by Mail.Ru Group, 81% respondents use the Internet daily and multiply throughout the day. According to the results of the poll conducted by the Public Opinion Fund, in 2019 76% Russians have used the Internet at some time. By contract, in 2000 only 3.6% respondents made a positive reply to the question about the Internet use.
MEDIA BUYING
Beauty Products Advertising in the Russian Market
The major media to promote cosmetics in the Russian market is still TV. This channel spends 74% of the whole advertising budget for promotion of beauty industry actors. However, digital placement is gathering pace, and advertising budgets for this channel in January-September 2018 have grown almost twice, compared to the same period in 2017.
MEDIA BUYING
How to Promote Cosmetics in the Russian and CIS Markets—RMAA Group Case Study
In our blog, we had already studied the cosmetics market in Russia and key channels to promote beauty products. Today, we will share our own experience of how we promoted beauty products in Russia, Kazakhstan, and Kyrgyzstan.
DIGITAL MARKETING
How to Use Social Media in the Purchase Funnel in the Russian Online Market?
The main feature that distinguishes social media from other marketing channels is that they can not only satisfy the customer demand but also to generate it. Today, we will tell how to apply a classic purchase funnel in social media.
B2B MARKETING
Destination Branding and Marketing: Country Positioning in the Russian Travel Market
Destination marketing and branding covers a lot of tools and channels, by means of which an attractive travel product is created. Today, practically every country and even separate region and cities develop their brands.
DIGITAL MARKETING
10 Inspiring Travel Blogs of Enthusiastic Travellers from Russia
It is bloggers who largely influence the perception of basically any tourism brand by modern tourists. However, there is a question: where and how do you find travel bloggers? We decided to make this task a bit easier for representatives of travel industry and made our selection of 10 amusing travel blogs of enthusiastic travellers from Russia.
B2B MARKETING
“The Russian Tourism Market Report: Trends, Analysis & Statistics”, Update, 2019
In order to understand not only the current state of the travel market, but also to evaluate its dynamics, it is important to follow the updates of data. And if you are interested in Russian tourists attraction, then our updated research “The Russian Tourism Market Report: Trends, Analysis & Statistics” will help you to find out what’s new in the Russian outbound travel market.
DIGITAL MARKETING
Specifics of Russian YouTube Audience
YouTube is consistently in Top 3 leaders as per monthly reach of the Russian Internet audience. Notably, first two places are taken by such RuNet giants as Yandex (and its 28 projects and Mail.ru (20 projects). Therefore, YouTube monthly covers more than 70% Russian Internet users. Nearly 13 million watch YouTube in Russian daily.
DIGITAL MARKETING
Internet Influence on Choice of Beauty Products in Russia
Women look for goods online thoroughly, taking their time; that is why a personalized approach is appreciated here. 64% Russian pollees look for cosmetics online, and when an analogous product is almost over and they need a new one, only 47% prefer offline. If an old product is completely over, 44% users will go to an offline shop—only 19% will choose online tools.
DIGITAL MARKETING
Christmas Market Destinations: When and How You Can Attract Russian Tourists for Holidays
Russian tourists traditionally prefer spending Christmas holidays in European countries, though choosing warmer destination for New Year holidays. When choosing a Christmas tour, the biggest problems are likely caused by the dates of these travels since the Christmas in Europe does not coincide with the beginning of public holidays in Russia.
MEDIA BUYING
Review of Russian Beauty Market
The Russian beauty market decreased by 4% to 363 billion rubles in May 2017—June 2018, compared to the same period in 2016-2017, says the study by GfK Russia presented at the Think with Google Beauty conference. Analysts also note a fall in the average spend in this category by almost 5%.
B2B MARKETING
Mass Market Travel and Tourism: Russian Tour Operators and Travel Agencies
As of December 2018, the Unified Federal Register of Tour Operators contains 4,377 companies, with more than 530 of them dealing with outbound tourism.
DIGITAL MARKETING
Hospitality and Travel Marketing: Tips to Promote Destinations Overall and Attract Russian Tourists
Hospitality industry is not about business or economy. It is a wider notion including tourism and catering, service and entertainment, food, organization of museum and excursion activities and many others.
B2B MARKETING
Leisure Travel Market: Where Do Russian Travellers Prefer To Go on Vacation?
It is noteworthy that 9 of 10 most popular countries among Russian tourists are famous for its beach recreation. Probably, this is the cause of the biggest rating fall that Germany is experiencing (from the 2nd place in the overall popularity rating to the 6th place in respect of Russians’ travels for tourism purposes).
DIGITAL MARKETING
Marketing of Eastern and Western European Tourist Destinations in Russia
According to the statistics, five leaders in outbound tourism among countries of Eastern and Western Europe (except for bordering countries) are as follows: Germany, Czech Republic, France, Bulgaria and Great Britain. Today we will look at examples of how these countries promote themselves in the Russian web space.
