MEDIA BUYING
Russian online cinemas as an effective platform for advertisers
Reach millions in Russia with video ads on popular online cinemas. Target viewers by interests & demographics. Track results & boost ROI. Learn more about advertising in Russian online cinemas!
DIGITAL MARKETING
Russian traveler's behavior evolution. Key travel market insights
In this article, learn more about how travel businesses can benefit from the "direct buying" trend and use promotion on travel services in Russia.
DIGITAL MARKETING
Find out more about search engines in Russia and what advertising opportunities they have to offer.
DIGITAL MARKETING
Why VK Ads advertising manager is so good: overview and specific features
RMAA experts have made a brief overview of the VK Ads service to clearly show how it differs from VK PRO and myTarget.
DIGITAL MARKETING
Advertising creatives in Yandex.Direct. Basic formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used in Yandex.Direct.
DIGITAL MARKETING
Overview of Performance Marketing in Russia
Exploring the dynamics of performance marketing in Russia, focusing on strategies, outcomes, and market trends.
DIGITAL MARKETING
VK Ads formats and technical requirements: short and sweet overview
Read the VK Ads formats and technical requirements guide for a better understanding of working with creatives in targeted advertising.
DIGITAL MARKETING
Unlocking Success: Promoting Your Brand on Odnoklassniki
Explore advertising opportunities to promote a brand on Odnoklassniki, which has become an active social network in Russia again in 2023.
DIGITAL MARKETING
The Role of Social Media Influencers in Russia: Audience Engagement Analysis
Exploring the impact of social media influencers in Russia on market trends and audiences.
DIGITAL MARKETING
Promotion on Social and Streaming Media for PC Games in Russia
Discover key strategies for PC game promotion across popular Russian social networks and streaming platforms, maximizing Russian gamers' engagement.
DIGITAL MARKETING
Launching Advertising Campaign with VK Ads from Scratch in 4 Steps
VK Ads manager has become a basic targeting tool for many and not just a new addition in use. Let’s demonstrate how it looks. RMAA experts prepared a step-by-step guide to launch a campaign with VK Ads.
DIGITAL MARKETING
Direct VC Native advertising: which format to choose on Telegram
How to create impactful ads on Telegram? RMAA experts discuss whether ads should blend in or stand out, offering insights on advertising strategies on the platform.
DIGITAL MARKETING
Promotion in the Russian market with contextual advertising using Yandex.Direct
In this article we will talk about Yandex.Direct since the importance of the service for the Russian advertising market has become undeniable.
DIGITAL MARKETING
Popular Russian Travel VK Bloggers
Tourism is a top interest among VK users. Explore travel bloggers on VK, perfect for strategic brand promotions and partnerships.
MEDIA BUYING
Exploring Out of Home and Indoor Advertising Opportunities at Pulkovo Airport in Russia
Discover effective Out-of-home and Indoor advertising at Pulkovo Airport. Target high-income travelers and boost visibility.
DIGITAL MARKETING
Creating viral content on VK. Effective Strategies, Tips and Tools for Promoting Through VK Clips
Explore VK Clips, a viral content format with over 1 billion views daily, and learn how brands can engage Russian-speaking audiences with short videos on VK.
DIGITAL MARKETING
Strategies of Beauty Products Promotion in Russia
Discover winning strategies to promote your beauty products and capture the hearts (and wallets) of Russian consumers. Learn about market trends, and effective advertising tactics to achieve brand success.
DIGITAL MARKETING
Popular Travel Telegram Channels in Russia
Explore the world with the top Russian travel Telegram channel. Discover hidden gems, travel tips, and exclusive content to elevate your brand promotion.
MEDIA BUYING
Discover the range of advertising formats at Vnukovo Airport, and learn about the airport's capacity and passenger traffic, allowing you to effectively target an engaged audience.
DIGITAL MARKETING
Discover the power of Russian brand ambassadors in boosting your business. Learn how to leverage their influence today!