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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 4
MEDIA BUYING
Advertising Market of Russia: 2019 Results
In 2019 the volume of the Russian advertising market has been almost 493.8 billion rubles, which is 5% more than a year before. The Russian market has been demonstrating positive dynamics for three consecutive years now. However, in 2019 its growth was ensured by online advertising only.
DIGITAL MARKETING
Tourism in Crisis: How to Promote Business When Borders Are Closed
Borders will be opened in the coming months, and tourists will be open to travelling again. That is why we believe that it is no good to stop advertising campaigns but travel brands need to move away from a strategy ‘visit right now’ for a while and move to a new one ‘visit later’ for promotion.
DIGITAL MARKETING
99 Content Ideas for Corporate Blog and Social Media
We prepared a collection of content ideas for inspiration that can be applied for absolutely any business.
DIGITAL MARKETING
Digital Market of Russia: 2019 Results
In 2019, the monthly number of Russian web surfers came to 96 million people. The number of web users in Russia increased by 5 million in the second half of 2019, as compared to an identical period of 2018.
DIGITAL MARKETING
2020 Top List of Best Russian Streamers
Gamers’ streaming in Russia meets all world standards today: broadcasts are not only interesting, but also of high quality. Many streamers advance their formats and fill in their streams with solid content that, as a result, makes them popular.
DIGITAL MARKETING
Countries in Crosshairs: Review of Russian Language Publics in Social Media
Although Turkey leads among Russian tourists in travelling statistics, UAE became the most popular country in VKontakte (more specifically, an official page of Dubai). The silver and bronze are won by the Dominican Republic and Thailand respectively. Turkey has taken the 6th place only.
DIGITAL MARKETING
What and how did Russians buy on the Internet in 2019?
Online shopping is becoming a more and more common thing: the share of Russians ordering goods online has already exceeded 40%; just like other routine stuff, online purchases are more and more often done ‘on-the-go’, from smartphones and tablets; even FMCG are more and more often ordered online.
B2B MARKETING
Although Russian mass media glittered with headlines such as ‘Russians Exchange Turkey for Local Resorts’, Turkey became a leader of the outbound tourism flow by a long shot. What is more, this is related to both data concerning the general outbound flow and the tourist flow in particular.
B2B MARKETING
Safety, Sea Leisure, Culture and Cuisine... What Attracts Russian Tourists to Visit a Place?
Based on past years’ experience, Russians give their preference to travel to warm countries such as Vietnam. Therefore, Vietnam is consistently ranked in the top 15 countries of outbound tourism among Russians. How this amazing country attracts tourists from Russia, we learned from Mr. Ha Van Sieu, the Vice Chairman of Vietnam National Administration of Tourism.
DIGITAL MARKETING
2020 Marketing Trends in Russia
RMAA Agency experts gathered the most interesting trends of 2020 and are happy to share our list with you.
B2B MARKETING
How to put the destination on the world tourist map in the eyes of a Russian tourist
Anna Härkönen, VisitKarelia Destination Project Coordinator, tells about what marketing activities are helping North Karelia, a small region of Finland, attract Russian travelers.
B2B MARKETING
In 2020, needs, behavior, and aspirations of Russian travellers keep changing. A new decade in tourism will continue under the umbrella of development of technological and conscious tourism.
DIGITAL MARKETING
Community Types in Social Media: Creating a Community for Business
The social media where you are going to build communication with customers does not matter—first and foremost, you need to define a consistent idea, on the basis of which your content plan will be built. The idea, in its turn, depends on the aim you pursue.
MEDIA BUYING
We constantly follow the dynamics of the Russian travel and media market, and, in order to ease the problem of monitoring for travel business figures, we put all the latest data together into a single digest that we will be updating on a regular basis (quarterly).
DIGITAL MARKETING
Advertising in VKontakte: Choosing ‘Right’ Public Pages
Unlike such social media as Facebook and Instagram where promotion via influencers plays an oversized role and often works even better than targeted ads, such promotion is not developed in VK. Instead of personal accounts, users began actively developing groups and pages in terms of special interests and narrow aspects, and that let them use them as an advertising tool.
DIGITAL MARKETING
Top Russian-Language Travel Bloggers on VKontakte
Ranking of Russian-language travel blogs on VKontakte (updated January 2020)
B2B MARKETING
Where Rich Russians Went on New Year Holidays
The most expensive weekend on this holiday became a family flight from Saint Petersburg to Phuket for two million rubles.
DIGITAL MARKETING
Russian Gamers Approve: What Should Game Developers Write about in Social Media?
Russia is called one of the most attractive markets for game developers not for nothing. At that, content is becoming one of the key factors to promote new games in the Russian market: streams, overviews, discussions in communities, posts in social media etc.
B2B MARKETING
Back to the Future: What is in Store for Business Tourism in a New Decade?
The survey showed that almost half of respondents (47%) consider business trips to be still important for business: neither video conferences (chosen by 15% respondents) nor 3D holograms (20%) will manage to replace personal presence at negotiations.
B2B MARKETING
Tourists Told about Travel Planning Issues
Tourists consider an application for a visa to be the most difficult stage in preparation for a travel. 24% respondents who took part in a new survey told about it.
