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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 4
DIGITAL MARKETING
Instagram Launched Business Profiles And Analytics for Marketers in Russia
Three months ago Instagram announced the launch of business profiles and detailed analytics for marketers. On August, 15 they were officially released in Russia and other EMEA countries. Read RMAA Group blog to learn what tools have become available in Instagram and the opportunities they offer to marketers.
B2B MARKETING
B2B exhibitions fulfill an important function: they call together sellers, buyers and competitors in one place. The buyers get a chance to acquaint themselves with offers of a number of companies, the sellers can offer their production to a wide range of potential buyers and the competitors can communicate and evaluate each other's proposals. Read RMAA Group article to learn how to attract your audience to the exhibition, and motivate buyers on the exhibition.
MEDIA BUYING
Advertising in Russian Airports
For a long time Airport has been an inexhaustible source of advertising opportunities for marketers. With the further development of technologies an advertising opportunities are increasing. Today in Russian airports many options of outdoor advertising are available: branding of various surfaces and objects, distribution of printed products and digital options with the use of location targeting. What advertising methods are relevant for Russian airports,read RMAA Group material.
B2B MARKETING
Event Marketing for B2B in Russia
B2B marketing is quite limited in tools compared with B2C segment. However, the point at issue today is about a tool designed for B2B sales – events for B2B companies – conferences, showcases, exposures on which you can share information about your company, its services or products with your target audience in sympathetic surroundings. For information on how to organize an event for B2B companies and get the maximum response and feedback, read RMAA Group report.
DIGITAL MARKETING
Special Aspects of Bringing a Tourism Brand to the Russian Market
Today the Russian tourism market goes through hard times. However, that does not mean that travel industry in Russia is no more profitable, let alone people stopped buying tourism services. Despite the fact that vacation abroad became more expensive for Russians because of weakening rouble, residents of Russia still tend to high-grade recreation and vivid impressions. About how to bring a tourism brand to Russian market read the RMAA Group's material.
B2B MARKETING
Why the Key Audience is of a Greater Importance Than the Target One by Today?
Promotion of some or other goods or services is often hinged on the target audience, its features, predictable behavior, need identification and purchasing power, as well. In fact, advertising effect relies heavily on the accuracy effect, however today an attention to the target audience is by no means all that is important for the company’s success. Why the key audience is of a greater importance than target one by today – read in RMAA Group’s blog.
MEDIA BUYING
How to Promote Alcohol Brand in Russia?
Alcohol advertising is being regulated by a lot of prohibitions and limitations. We have posted an article about beer advertising in the Russian market earlier. Today our subject is strong alcohol. In that case, prohibitions are much stronger but the ways of promotion still exist. How to advertise alcohol production in the Russian market effectively – read in RMAA Group’s blog.
MEDIA BUYING
Overview of the largest outdoor constructions in Moscow and Saint-Petersburg
Massive advertising construction placed on the fine overviewed place with number of contacts is a source of pride to any company. For a long time, large brandmauers and banners have occupied city facades in Moscow and Saint-Petersburg. Recently the situation has changed significantly: Russian government started to control outdoor advertising. There are not many large constructions anymore.
DIGITAL MARKETING
Programmatic buying made revolution in Marketing business all around the world and Russia is not an exception. It gave the possibility to buy advertisements on the different websites directly and in different formats. It saves the time and money because you do not have to deal with every website specifically. However, Programmatic buying technology is only developing and it cannot resolve all the tasks yet. But it will. To know more about the current situation of Programmatic buying on Russian Market read in material of RMAA Group.
DIGITAL MARKETING
How to promote B2B IT products or services in Russia?
IT industry is on its top all over the world and in Russia in particular. Moreover its significance will only rise in upcoming future. Not a single company is capable to compete without modern high-quality solutions in the sphere of Information Technologies. Even though, IT companies have to fight for every client and look for new ways to attract them.
DIGITAL MARKETING
RMAA Group Case Study for LOTTE and its PEPERO GAME Promotion in Russia
LOTTE Confectionery used Instagram and VK to raise the profile of PEPERO sticks in Russia, increase brand awareness and product sales.
MEDIA BUYING
Alcohol drinks distribution and advertisement are under strong restrictions in many countries of the world. In recent years, Russia moved far ahead in this field. However, upcoming Football World Cup in 2018 made its adjustments. Today, there are much more opportunities for beer advertising than it used to be. Besides, most of prohibitions do not disseminate the non-alcoholic beer, which lead to wide range of opportunities for developing beer branding. How to advertise beer in Russia, read in the material of RMAA Group.
DIGITAL MARKETING
Online Market of Audio Advertising in Russia
Marketing does not stop in one place. A new media format started developing in the end of 2014 – audio advertisement in the Internet. Significant moments of these type of ads are embeddedness in the process of consuming the content and unobtrusiveness, which is important for a friendly behavior of the audience. At the same time, these ads cannot be missed or ignored. The most important information about this format of advertising can be found in the material of RMAA Group.
B2B MARKETING
PR in Russia: How to Make It Effective?
PR is an integral component in promotion of any major brand. Despite the rapid development of the Internet and social networks, the media continue to be the main tool in creating public awareness and managing the reputation. Effective promotion is impossible without the competent interaction with the media. How to build relationships with the media and professionals of a desired sector, read in RMAA Group blog.
MEDIA BUYING
How To Buy Media In Russia At The Lowest Price?
Any advertiser outside Russia (or even within the country) planning an advertising campaign is always faced with having to choose a supplier. He needs to decide either to use the services of sales houses or to use the services of a media buying agency. Whose modus operandi will be best suited to you?
MEDIA BUYING
White Paper, Edition 2016. How does the media-buying market in Russia work?
Are you a professional media buyer? Do you work with the Russian market? Is your task is to conduct a large-scale advertising campaign? How do you determine the right price for media purchases in Russia? Who has the exclusive rights for advertisement selling in Russia? How do you avoid making mistakes when choosing a vendor?
DIGITAL MARKETING
RMAA Group`s White Paper: Digital marketing in Russia 2016
Are you involved in digital marketing? Do you have the task of promoting a web project in Russia? Are you an entrepreneur or a digital marketing specialist familiar with a particular local market, but not sufficiently familiar with Russian digital marketing? This White Paper has been written specifically for foreign marketing specialists and entrepreneurs who want to expand their sphere of influence, to bring online projects to the Russian-speaking market and acquire new customers.
B2B MARKETING
How can a foreign company enter the Russian B2B market?
Are you a foreign manufacturer of B2B goods or a service company? Are you interested in Russian B2B clients? Do you aspire to enter the Russian market? Do you see the demand for your product in Russia, but do not know how to effectively build a potent marketing strategy to attract more customers?
B2B MARKETING
How To Increase The Organic Traffic In Russia Through Online Events
Organic Traffic - traffic that comes to your website from unpaid search results - is the most desirable and valuable one for any site. Its amount depends on the website's Search Engine Ranking, which is determined by many factors. In particular, they are the number of pages containing unique content, the number of inbound links, and the behavioral characteristics of the site visitors. How to improve these and some other indicators with the help of online events, read in RMAA Group blog.
B2B MARKETING
Marketing For Consulting Services in Russia
Today the range of consulting services in Russia is not much different from the Western market. Such services as IT consulting, legal consulting, financial consulting, management consulting and other kinds of consulting in Russia have a big coverage and are in great demand. Though, consulting services’ domestic market due to its youth, clients do not trust too much to Russian consultants, which in its turn gives some kind of advantage to foreign companies. By virtue of a limited market outlet and specifics of close relationships between Client and Contractor the promotion of consulting services has a number of specific features. Find more in the RMAA Group special report.
