MEDIA BUYING
Exploring CTV (Connected TV) Advertising in Russia: Captivate the Connected Audience
Explore the booming world of CTV advertising in Russia. Learn how to target audiences, measure success, and craft engaging campaigns to reach millions of viewers.
DIGITAL MARKETING
Top Russian-speaking travel bloggers on Instagram. Detailed overview by content topics
Boost your brand with top Russian-speaking travel influencers on Instagram! Discover how their engaging content and loyal followers can elevate the marketing strategy.
MEDIA BUYING
Features of Indoor advertising placement in the Russian subways
Explore the features and benefits of indoor advertising in Russian subways, highlighting strategic placements, audience engagement, and impact on brand visibility.
DIGITAL MARKETING
Overview of Performance Marketing in Russia. Part 2
Step-by-step guide to launching campaigns in Russian performance marketing, including the latest strategies, trends, and platform selection.
MEDIA BUYING
Russian online cinemas as an effective platform for advertisers
Reach millions in Russia with video ads on popular online cinemas. Target viewers by interests & demographics. Track results & boost ROI. Learn more about advertising in Russian online cinemas!
DIGITAL MARKETING
Russian traveler's behavior evolution. Key travel market insights
In this article, learn more about how travel businesses can benefit from the "direct buying" trend and use promotion on travel services in Russia.
DIGITAL MARKETING
Find out more about search engines in Russia and what advertising opportunities they have to offer.
DIGITAL MARKETING
Why VK Ads advertising manager is so good: overview and specific features
RMAA experts have made a brief overview of the VK Ads service to clearly show how it differs from VK PRO and myTarget.
DIGITAL MARKETING
Advertising creatives in Yandex.Direct. Basic formats and technical requirements
Different advertising platforms have their own rules to publish creatives. Let's take a closer look at the formats of creatives that can be used in Yandex.Direct.
DIGITAL MARKETING
Overview of Performance Marketing in Russia
Exploring the dynamics of performance marketing in Russia, focusing on strategies, outcomes, and market trends.
DIGITAL MARKETING
Conquering the Russian Market: Social Media for Mobile Game Promotion
Uncover winning strategies to promote mobile games on top Russian social media platforms and skyrocket engagement among Russian gamers.
DIGITAL MARKETING
VK Ads formats and technical requirements: short and sweet overview
Read the VK Ads formats and technical requirements guide for a better understanding of working with creatives in targeted advertising.
DIGITAL MARKETING
Unlocking Success: Promoting Your Brand on Odnoklassniki
Explore advertising opportunities to promote a brand on Odnoklassniki, which has become an active social network in Russia again in 2023.
DIGITAL MARKETING
The Role of Social Media Influencers in Russia: Audience Engagement Analysis
Exploring the impact of social media influencers in Russia on market trends and audiences.
MEDIA BUYING
Out of Home (OOH and DOOH) Advertising at Russian Airports: Strategic Placement for Optimal Impact
Discover strategic advertising opportunities at major Russian airports to effectively reach a high-income audience.
DIGITAL MARKETING
Promotion on Social and Streaming Media for PC Games in Russia
Discover key strategies for PC game promotion across popular Russian social networks and streaming platforms, maximizing Russian gamers' engagement.
DIGITAL MARKETING
Launching Advertising Campaign with VK Ads from Scratch in 4 Steps
VK Ads manager has become a basic targeting tool for many and not just a new addition in use. Let’s demonstrate how it looks. RMAA experts prepared a step-by-step guide to launch a campaign with VK Ads.
DIGITAL MARKETING
A Complete Guide How to Promote Mobile Apps in Russia. Organic and Paid tools
Explore key strategies to elevate the app's profile and user engagement across the Russian mobile market.
DIGITAL MARKETING
Direct VC Native advertising: which format to choose on Telegram
How to create impactful ads on Telegram? RMAA experts discuss whether ads should blend in or stand out, offering insights on advertising strategies on the platform.
DIGITAL MARKETING
Promotion in the Russian market with contextual advertising using Yandex.Direct
In this article we will talk about Yandex.Direct since the importance of the service for the Russian advertising market has become undeniable.