BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia, page 6

B2B MARKETING

B2B MARKETING

Russians Named Their Favorite Destinations for Event Tourism

To celebrate an important event, 58% of Russians go on a trip. According to the study, 59% of respondents celebrated their birthday on a trip at least once, and 45% celebrated New Year.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Game Localization on the Russian Market: How to Choose a Localizer

It can be hard for game developers to determine which languages a game should be translated into, how to choose a localizer, and which nuances should be taken into account when localizing a game for a new market, including the Russian market. We recently got answers to these and many other questions from Valentina Chernova, Business Development Manager of Game Localization at Logrus IT.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Russian Gamer Profile in 2021

Results of a survey by Sports.ru among 1.5 thousand gamers showed that 44% respondents began spending more on games—up to 1,000 rubles per month.

Continue Reading

B2B MARKETING

B2B MARKETING

Russians Named the Best Cities for Cultural and Educational Tourism

In 95% of cases, travelers purposefully want to get information about the place of stay, its history, and culture. Thus, 91% of the respondents independently find what they are interested in on the Internet or in travel guides.

Continue Reading

B2B MARKETING

B2B MARKETING

Specifics of Maintaining Communication with the Audience in Pharma Industry

The new reality, caused by pandemic consequences, led to changes of not only consumer demand, but also very marketing technologies. Digital technologies, which used to develop evolutionarily and enter the distribution and communication system gradually, came to the fore.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Survey: What are the Best Protection Measures While Traveling During a Pandemic?

A third of respondents chose pre-travel vaccination. 27% of respondents think that it's better to stay at home. 17% of respondents believe that masks and gloves will protect them.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

2021 Russian-Speaking TikTok Bloggers' Ranking

TikTok has increased its audience in Russia twice within one year (from March 2020 until March 2021). More than 12 million Russians go TikTok daily and spend there 33 minutes per day on average.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Peculiarities of Medicine Promotion in the Russian Market

In every country, medicine advertising is regulated with great care and severity. Russia is not an exception. Advertising of any medicines in offline and online channels is strictly governed by the Federal Law on Advertising.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Pandemic E-commerce: Top 30 Popular Online Retailers in Russia in 2020

The lockdown became one of the most powerful stimuli for e-commerce development, having enforced positions of e-commerce players in the Russian economy, as well as having changed consumer behavior scenarios.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Chatbots in Tourism: Successful Cases in the Russian Market

A chatbot is a virtual helper that works under a pre-designed pattern. A chatbot is intended for clients who want to quickly find information that they need or to get answers to their questions without making immediate contact with managers by phone or using a feedback form.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Russian Esports Market: Analytics and Trends

According to PwC, in 2019 the Russian esports market value reached $28.6 million USD, while the compound average growth rate until 2024, according to the forecasts, will be 14.9%, which makes this segment the fastest growing one in the whole video game industry.

Continue Reading

B2B MARKETING

B2B MARKETING

2020 Russian Pharmaceutical Market: Results and Development Trends

The pharmaceutical market value in Russia in 2020 exceeded 2,040 billion rubles, which is 9.8% more than in 2019.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Clubhouse is on Trend: Analysis of the Russian-Speaking Audience

On February 7, 2021, rapid growth of the Russian segment of the Clubhouse application began, which provoked an increase in discussions in social media. The maximum bursts of discussions occurred on February 14-17.

Continue Reading

B2B MARKETING

B2B MARKETING

2020 Russian Travel Market Development Results: How Tourism Survived the Pandemic

The lowest drop was demonstrated by tourist flows to China (-94% as compared to 2019), Spain (-90%), and Italy (-86%). At that, Top-15 most popular travel destinations among Russians included India (-57%), Cuba (-58%), and the Dominican Republic (-65%) for the first time ever.

Continue Reading

B2B MARKETING

B2B MARKETING

Most Russian Tourists Expect Full Border Opening in 2021

The resumption of travel abroad in full in 2021 is expected by 60% of Russian tourists. Among the most desirable destinations for travel, they named Turkey, Thailand, Egypt and Europe.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

2021 Travel Marketing Trends

Now travelers want unique impressions, looking for unusual vacations in seclusion and away from civilization or learning regional cultures. Many people warmed to healthy lifestyle and environmental ideas, that is why in 2021 health resort vacations, eco-labelled hotels, and agricultural farms will be the hottest new trend.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Every Company is a Media Company. Why Develop Own Digital Channels

Any brand seeks to maintain a stable relationship with its audience. However, it is not always simple to earn loyalty and trust of customers. A company’s own channels play a big role in building relationships with clients.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Most Russians Use the Internet to Organize Their Own Travel Around the Country

Russian tourists today quickly determine the direction of their vacation and come to the place with a ready-made plan. They plan their own trips, and they are three times more likely to use the Internet than travel agencies to choose a holiday destination and make an activity plan.

Continue Reading

B2B MARKETING

B2B MARKETING

Only a Third of Business Trips Took Place in 2020

The number of airline tickets purchased by business travelers in 2020 decreased by 66% compared to last year. Thus, the number of business trips in Russia fell by 60%, and foreign trips reached only 16% of the volume of 2019.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

99 Content Ideas for Travel Business

We prepared 99 topics of travel content that will let you maintain your blog effectively throughout the year and never repeat yourself.

Continue Reading

We use cookies to improve your personal online experience.

Learn more