B2B MARKETING
What Kind of Real Estate Russian Investors Buy Overseas? Promising Trends 2022
According to official data of the Central Bank of the Russian Federation, at the end of 2021 the volume of Russian investments in foreign real estate increased by 61% compared to 2020 and amounted to $1352 million.
DIGITAL MARKETING
Chatbots in Russia: Overview of Services
Having analyzed the market, RMAA experts have prepared an overview of the most popular chatbots in Russia, which differ in basic functionality.
DIGITAL MARKETING
Special Projects in Tourism: How to Launch a Successful Campaign in Russia
Advertising special projects are an opportunity for tourism brands to do something beyond the usual scope of marketing activities and stand out from the rest of the travel market players.
DIGITAL MARKETING
Best 2021 TikTok Brand Advertising Campaigns in Russia
TikTok For Business marketing platform summed up the results of 2021 and collected case studies of companies that launched new trends and opened up additional opportunities for business promotion on the platform in Russia.
DIGITAL MARKETING
RMAA Agency experts presented a list of the most memorable advert videos in the Russian market where one can see what characters and what creative approach was appreciated by the modern Russian audience in 2021.
B2B MARKETING
2022 Tourism Market Trends in Russia
The focus on sustainability, safe travels, health care, ecotourism and other tendencies of 2021 will still stay with us in 2022. However, preferences of Russian tourists have changed a bit in the context of rapidly changing conditions for travelling, which has also affected newly emerged market trends.
B2B MARKETING
Business Analysis: How to Analyze Market Trends and E-Commerce Niches
In this article, RMAA Agency experts tell what tools let you find data on every item, as well as what conclusions the business analysis should make and how to draw them.
DIGITAL MARKETING
Ads Personalization as One of Conversion Growth Factors
Brands can build more effective communications with their audience by means of relevant personalized messages. For example, a video ad at the beginning of a video can increase purchase intent by 5% through more relevant personalized ads.
DIGITAL MARKETING
How to Choose a Blogger on TikTok and Get Recommended
It is extremely difficult to predict reach on TikTok. You can place an ad with a blogger having 100K+ followers and get fewer than 10,000 views, but a reverse situation may happen, too: a video of an author with 5,000 followers can get 30,000 views. What is more, the situation is the same for most TikTok creators—the number of followers does not guarantee any coverage.
DIGITAL MARKETING
Game Industry Boom In Russia: What Gamers Spend Money On
Within the first five months of 2021, the number of purchases via gaming resources in Russia has increased by 30%, as compared to the same period in 2020.
DIGITAL MARKETING
2021 Destination Marketing: Best Post-Pandemic Video Ads
We put together the best advertising video clips and other marketing videos of countries that, in the opinion of our experts, were most original among tourism brands of destinations in 2021.
B2B MARKETING
Where Should You Go to Have Your Game Localized into Russian?
According to data from the analytics company Nimdzi, Russian is one of the leading languages in which people play video games. In 2020, 22.52% of all games on Steam (7,842 games) were available in Russian.
DIGITAL MARKETING
Brand Promotion via In-Game Integrations
Ad placement is in the interests of both parties: a brand gets coverage, and a game gains income from advertising. But there is another factor playing into the hands of game developers—product placement makes the game world more realistic for gamers.
DIGITAL MARKETING
Why Does a Business Need Marketing Research: Digital Tools in the Russian Market
There are digital tools that allow businesses to answer some key questions and assess market potential within a relatively small budget. In the article we will tell you about such analysis tools that are available in the Russian market.
DIGITAL MARKETING
Gamification in Marketing: How Games Help Heighten Interest in Brands
Gamification is a relatively new format of interaction with the audience to increase engagement, sales, loyalty and to develop new habits. It is a use of game approaches for non-game processes.
MEDIA BUYING
How Digital Formats Help Boost OOH Efficiency
There was a unique phenomenon for the industry in 2020—out-of-home advertising was deprived of its audience, and this backfired on the advertising revenue. OOH sales hit the lowest reading during the lockdown (April, May, June).
B2B MARKETING
How the Preferences of Russian Tourists Have Changed After the Pandemic
Niche destinations are showing incredible growth. Tanzania showed the largest increase from the Top 10 leaders in tourist trips from Russia — 66 times more Russians visited the country in H1 2021 compared to the pre-pandemic year of 2019.
DIGITAL MARKETING
Analytics Tools: Evaluating the Results of Game Advertising Campaigns
Data analysis for gaming brands is one of the key factors for understanding not only the efficiency of marketing tools used in promotion, but also the success of a game in the market as a whole.
DIGITAL MARKETING
Specifics of Medicine Promotion via Influencers in the Russian Market
Medication gets recommended by bloggers more and more often. Notably, users got to notice advertising posts and reviews more often, too. Most of all, Russian bloggers recommend vitamins, flu and cold remedies, and weight loss drugs.
B2B MARKETING
Russians Named Their Favorite Destinations for Event Tourism
To celebrate an important event, 58% of Russians go on a trip. According to the study, 59% of respondents celebrated their birthday on a trip at least once, and 45% celebrated New Year.