DIGITAL MARKETING
Effective Ways to Promote VPN-Services on the Russian Market
Over the past months of 2022, the Russian market has undergone a lot of changes caused by sanctions and imposed restrictions. The situation has dramatically changed the market of games and applications, as a result of which various VPN services have taken leading positions in the segment.
B2B MARKETING
The Potential of Cryptocurrency on the Russian Market
54% of those who know something about cryptocurrency are ready to keep their savings in crypto assets. Moreover, 14% already have experience to sell/buy crypto products.
DIGITAL MARKETING
Сhanges in the Buying Behaviour of Russians During the Sanctions Period
Due to the tightening of the sanctions policy towards Russia, many foreign companies had to leave the region in early March 2022. After that, the Russian market began to change dramatically in all areas of its activities.
MEDIA BUYING
Future of the Advertising Market in Russia 2022. Is There Any Hope?
At the beginning of 2022, Insider Intelligence experts assumed that the growth of advertising costs on the Russian market would average 7.5% ($6.89 billion). However, in March, the situation changed dramatically, as well as the political situation in the world.
DIGITAL MARKETING
Mechanics of Brand Promotion on Telegram
We work with Telegram and we know that it has its own specific features. In the article we will tell you about the peculiarities and specific features of this service and promotion techniques for your brand or channel on Telegram.
B2B MARKETING
Market Overview: Popular VPNs in Russia
The number of users of VPN services in Russia is increasing every day. Experts are sure of this, having registered a record percentage of installations in the region on March 14 – by 11, 253% compared to previous years. Most likely, this figure will increase further.
DIGITAL MARKETING
Promotion of Cryptocurrency in the Russian Market
In Russia, cryptocurrency advertising is officially allowed UNLESS it acts as a means of payment for goods and services (The Law “On Digital Assets”). In other cases, advertising content can be freely broadcast to various resources.
B2B MARKETING
How Sanctions are Affecting the Russian Market. Possible Prospects For Further Development
In spite of the fact that domestic brands have been successfully selling their products on the market, it stands to mention that most of them use raw materials imported from other, "unfriendly" for Russia, countries. And this is the case of various economic spheres.
DIGITAL MARKETING
Branded Games: Review Of Successful Case Studies In Russia 2021
It is already the case that own games for brands are a powerful tool to enhance user engagement, increase sales and solve specific business problems. And successful launches of branded games grow into events that go viral due to discussions on social networking sites and online media.
DIGITAL MARKETING
myTarget Instead of Facebook Ads. Specific Features of Targeting on Russian Social Networks
myTarget is an advertising platform by Mail.ru, where you can configure an ad display on the company's services (VKontakte, Odnoklassniki, My World) and on partner resources. On myTarget, you can scale up an advertising campaign and launch it on multiple platforms at one and the same time.
DIGITAL MARKETING
Migrating from Google Ads to Yandex Direct. What Do You Need to Know Before Launching an Ad?
On March 3, the Google Ads advertising system announced the temporary suspension of advertising to users located in Russia. For companies promoting their products and services on the Russian market, there is an alternative - the Yandex Direct advertising system.
DIGITAL MARKETING
There have always been alternatives in Russia. VKontakte remains the largest social networking service. According to Brand Analytics, daily number of active Russian-speaking authors on VKontakte exceeded 3.5 million people in February-March 2022, increasing by approximately 500 thousand, and the number of posts reaches 14 million.
B2B MARKETING
What Kind of Real Estate Russian Investors Buy Overseas? Promising Trends 2022
According to official data of the Central Bank of the Russian Federation, at the end of 2021 the volume of Russian investments in foreign real estate increased by 61% compared to 2020 and amounted to $1352 million.
DIGITAL MARKETING
Chatbots in Russia: Overview of Services
Having analyzed the market, RMAA experts have prepared an overview of the most popular chatbots in Russia, which differ in basic functionality.
DIGITAL MARKETING
Special Projects in Tourism: How to Launch a Successful Campaign in Russia
Advertising special projects are an opportunity for tourism brands to do something beyond the usual scope of marketing activities and stand out from the rest of the travel market players.
DIGITAL MARKETING
Best 2021 TikTok Brand Advertising Campaigns in Russia
TikTok For Business marketing platform summed up the results of 2021 and collected case studies of companies that launched new trends and opened up additional opportunities for business promotion on the platform in Russia.
DIGITAL MARKETING
RMAA Agency experts presented a list of the most memorable advert videos in the Russian market where one can see what characters and what creative approach was appreciated by the modern Russian audience in 2021.
B2B MARKETING
2022 Tourism Market Trends in Russia
The focus on sustainability, safe travels, health care, ecotourism and other tendencies of 2021 will still stay with us in 2022. However, preferences of Russian tourists have changed a bit in the context of rapidly changing conditions for travelling, which has also affected newly emerged market trends.
B2B MARKETING
Business Analysis: How to Analyze Market Trends and E-Commerce Niches
In this article, RMAA Agency experts tell what tools let you find data on every item, as well as what conclusions the business analysis should make and how to draw them.
DIGITAL MARKETING
Ads Personalization as One of Conversion Growth Factors
Brands can build more effective communications with their audience by means of relevant personalized messages. For example, a video ad at the beginning of a video can increase purchase intent by 5% through more relevant personalized ads.