BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia, page 2

DIGITAL MARKETING

DIGITAL MARKETING

Migrating from Google Ads to Yandex Direct. What Do You Need to Know Before Launching an Ad?

On March 3, the Google Ads advertising system announced the temporary suspension of advertising to users located in Russia. For companies promoting their products and services on the Russian market, there is an alternative - the Yandex Direct advertising system.

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DIGITAL MARKETING

DIGITAL MARKETING

Channels for Building Communication with Users in Russia Under the Conditions of Blocking Foreign Advertising Tools

There have always been alternatives in Russia. VKontakte remains the largest social networking service. According to Brand Analytics, daily number of active Russian-speaking authors on VKontakte exceeded 3.5 million people in February-March 2022, increasing by approximately 500 thousand, and the number of posts reaches 14 million.

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B2B MARKETING

B2B MARKETING

What Kind of Real Estate Russian Investors Buy Overseas? Promising Trends 2022

According to official data of the Central Bank of the Russian Federation, at the end of 2021 the volume of Russian investments in foreign real estate increased by 61% compared to 2020 and amounted to $1352 million.

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DIGITAL MARKETING

DIGITAL MARKETING

Chatbots in Russia: Overview of Services

Having analyzed the market, RMAA experts have prepared an overview of the most popular chatbots in Russia, which differ in basic functionality.

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DIGITAL MARKETING

DIGITAL MARKETING

Special Projects in Tourism: How to Launch a Successful Campaign in Russia

Advertising special projects are an opportunity for tourism brands to do something beyond the usual scope of marketing activities and stand out from the rest of the travel market players.

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DIGITAL MARKETING

DIGITAL MARKETING

Best 2021 TikTok Brand Advertising Campaigns in Russia

TikTok For Business marketing platform summed up the results of 2021 and collected case studies of companies that launched new trends and opened up additional opportunities for business promotion on the platform in Russia.

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DIGITAL MARKETING

DIGITAL MARKETING

Distinctive Ads of 2021

RMAA Agency experts presented a list of the most memorable advert videos in the Russian market where one can see what characters and what creative approach was appreciated by the modern Russian audience in 2021.

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DIGITAL MARKETING

DIGITAL MARKETING

Video Games on OK: Specifics of Community Management and Networking

Odnoklassniki is the third most popular social media service in Russia (after VKontakte and Instagram). For game developers, this is another platform in Russia that provides means for the creation and maintenance of one's own gaming community.

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DIGITAL MARKETING

DIGITAL MARKETING

VK Publics about Video Games: What Format to Choose?

At the very stage of creation, it is necessary to make it clear what community we want to create and what idea to communicate.

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DIGITAL MARKETING

DIGITAL MARKETING

5 Digital Marketing Trends in 2022

At the end of the year, RMAA Agency experts traditionally share trends for the upcoming year. In the article, you will find 5 most significant trends in the global and Russian advertising markets that will be impossible to disregard when planning marketing activities in 2022.

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DIGITAL MARKETING

DIGITAL MARKETING

2022 Russian Gaming Market Trends

The boom of the gaming industry in 2020, when not only the number of gamers in Russia but also their gaming expenses increased, gave way to a significant reduction of its growth rates in 2021. Experts of the RMAA Games marketing agency will tell what is in store for the Russian gaming market in 2022.

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B2B MARKETING

B2B MARKETING

2022 Tourism Market Trends in Russia

The focus on sustainability, safe travels, health care, ecotourism and other tendencies of 2021 will still stay with us in 2022. However, preferences of Russian tourists have changed a bit in the context of rapidly changing conditions for travelling, which has also affected newly emerged market trends.

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B2B MARKETING

B2B MARKETING

Business Analysis: How to Analyze Market Trends and E-Commerce Niches

In this article, RMAA Agency experts tell what tools let you find data on every item, as well as what conclusions the business analysis should make and how to draw them.

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DIGITAL MARKETING

DIGITAL MARKETING

Ads Personalization as One of Conversion Growth Factors

Brands can build more effective communications with their audience by means of relevant personalized messages. For example, a video ad at the beginning of a video can increase purchase intent by 5% through more relevant personalized ads.

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DIGITAL MARKETING

DIGITAL MARKETING

How to Choose a Blogger on TikTok and Get Recommended

It is extremely difficult to predict reach on TikTok. You can place an ad with a blogger having 100K+ followers and get fewer than 10,000 views, but a reverse situation may happen, too: a video of an author with 5,000 followers can get 30,000 views. What is more, the situation is the same for most TikTok creators—the number of followers does not guarantee any coverage.

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DIGITAL MARKETING

DIGITAL MARKETING

Game Industry Boom In Russia: What Gamers Spend Money On

Within the first five months of 2021, the number of purchases via gaming resources in Russia has increased by 30%, as compared to the same period in 2020.

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DIGITAL MARKETING

DIGITAL MARKETING

Social Media Marketing Specifics for Video Games in Russia

If you created a fly-by-night game, social media is definitely not for you, but if you are going to develop your game and promote it in the long run, social media accounts will become a key channel for its promotion along with the website.

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DIGITAL MARKETING

DIGITAL MARKETING

Guideline for SMM Strategy Development in the Russian Market

If you want to grow your brand in the Russian market, developing a proper social media marketing strategy is crucial. Here's a way to do that in 10 steps.

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DIGITAL MARKETING

DIGITAL MARKETING

2021 Destination Marketing: Best Post-Pandemic Video Ads

We put together the best advertising video clips and other marketing videos of countries that, in the opinion of our experts, were most original among tourism brands of destinations in 2021.

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B2B MARKETING

B2B MARKETING

Where Should You Go to Have Your Game Localized into Russian?

According to data from the analytics company Nimdzi, Russian is one of the leading languages in which people play video games. In 2020, 22.52% of all games on Steam (7,842 games) were available in Russian.

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