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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 2
B2B MARKETING
2020 Results of Russian Video Game Market Development
The COVID-19 pandemic has played an important role in the game market growth. When the whole world happened to be out of whack with habitual travels and interpersonal communication, when it became impossible just to walk on the streets and enjoy offline entertainments, many people went online and chose games for interactivity and communication tool.
DIGITAL MARKETING
Now travelers want unique impressions, looking for unusual vacations in seclusion and away from civilization or learning regional cultures. Many people warmed to healthy lifestyle and environmental ideas, that is why in 2021 health resort vacations, eco-labelled hotels, and agricultural farms will be the hottest new trend.
DIGITAL MARKETING
Effective Distribution of Video Games in Russia: Popular Digital Distribution Systems
In Russia, just like all over the world, Steam takes the first place among game platforms and game digital distribution services. This was also proved by results of polls that we conducted in December 2020 jointly with PlayGround.ru and GoHa.Ru, the largest Russian game media.
DIGITAL MARKETING
Every Company is a Media Company. Why Develop Own Digital Channels
Any brand seeks to maintain a stable relationship with its audience. However, it is not always simple to earn loyalty and trust of customers. A company’s own channels play a big role in building relationships with clients.
DIGITAL MARKETING
5 Game Marketing Trends in 2021
The year of 2020 mainly became a breakthrough for the game industry, which could quickly adapt and develop their audience under the pandemic circumstances.
DIGITAL MARKETING
Most Russians Use the Internet to Organize Their Own Travel Around the Country
Russian tourists today quickly determine the direction of their vacation and come to the place with a ready-made plan. They plan their own trips, and they are three times more likely to use the Internet than travel agencies to choose a holiday destination and make an activity plan.
B2B MARKETING
Only a Third of Business Trips Took Place in 2020
The number of airline tickets purchased by business travelers in 2020 decreased by 66% compared to last year. Thus, the number of business trips in Russia fell by 60%, and foreign trips reached only 16% of the volume of 2019.
DIGITAL MARKETING
99 Content Ideas for Travel Business
We prepared 99 topics of travel content that will let you maintain your blog effectively throughout the year and never repeat yourself.
DIGITAL MARKETING
5 Reasons to Start Using eSports as Part of Your Marketing Strategy in Russia Today
Esports was officially recognized in Russia as sport in 2016. This event heightened interest in this industry of not only schoolchildren and students but also businesses. The industry got even more attention in 2020 as match broadcasts became a great way to spend time during the coronavirus lockdown.
DIGITAL MARKETING
Community Management Features: Combating Aggression or Trolling as a Marketing Tool
We have prepared several simple recommendations that will help a community manager reframe communication with trolls in the way you need and take control of communication in the community.
B2B MARKETING
The Scope of Business Trips Continues to Recover
The scope of business trips continues to grow: the number of flights compared to the summer increased by almost 25%, and train trips – by 13%.
B2B MARKETING
6 Trends in Tourism and Travel Marketing after the COVID-19 Pandemic
The COVID-19 pandemic has already altered prospects of the travel industry development. As of today, there are several clearly seen travel industry trends that have also affected the choice of marketing tools for promotion during this very challenging period.
B2B MARKETING
Post-Pandemic Travel Marketing: How Has the Pandemic Affected Tanzania's Positioning in Russia?
Tanzania was one of the first countries to open its borders to Russian tourists after the pandemic. To better understand the post-pandemic marketing strategy of Tanzania, RMAA Travel has recently asked some questions to TTB DG Ms. Devota Mdachi.
DIGITAL MARKETING
5 Steps to Create a Strategy for Cooperation with Streamers in Russia
When promoting a game, industry-related media coverage still matters, but often the game will manage to achieve much more if a streamer makes an overview video or an online broadcast of his gaming experience.
MEDIA BUYING
Illegal Ads: How to Promote Goods with Constraints
In our blog, we tell a lot about how to advertise different goods or what marketing channels in Russia are more effective. Today, we will turn our attention to one more very important issue—advertising goods with constraints.
DIGITAL MARKETING
Games on Social Networks—VKontakte Marketing Tips
VKontakte is the most popular SNS in Russia. According to Mediascope, 60% Russians use VK monthly, which is equal to almost 73 million people. That is why game promotion in VKontakte will be interesting for both social game developers and PC, mobile, and console game developers.
DIGITAL MARKETING
Games on Social Networks— Odnoklassniki Marketing Tips
Find out how attractive one of the most popular Russian social networks Odnoklassniki (OK) is for developers and how to promote your game on OK.
DIGITAL MARKETING
Tourism Post-COVID Marketing: 10 Digital Ideas to Remind Tourists of a Destination
We have collected 10 ideas that you can use in your content strategy for maintaining a website, pages in social networks, and even in email newsletters.
DIGITAL MARKETING
Cosplay Stars from Russia. Promoting Games by Cosplay
To cooperate with cosplayers, your game does not need to be popular already. Cosplayers can become a great alternative to game bloggers at the stage of game launch (that is, if it has memorable, vivid characters).
B2B MARKETING
81% of Russians Missed the 2020 Summer Holiday Season
81% of Russians did not go on vacation last summer. Most of those who missed their summer vacation are residents of Moscow and Saint Petersburg (86%), as well as people aged 60 and older (90%).
