BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia, page 2

DIGITAL MARKETING

DIGITAL MARKETING

Coronavirus Marketing: How COVID-19 Changed Strategies of DMOs and NTOs

Just like during the isolation, countries continue communication with their audiences, explore new channels and forms to promote their regions. Priorities of travel marketing shifted in favor of development of content strategies, communication with followers in social media, use of augmented reality technologies etc.

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DIGITAL MARKETING

DIGITAL MARKETING

A Complete Guide on How to Promote a Mobile App in Russia in 2020

An opportunity to monetize an app directly depends on the number of users who installed it and launch it regularly. This relates to apps of all types, paid, free, and freemium.

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DIGITAL MARKETING

DIGITAL MARKETING

Key Totals of Russian Mobile Market in 2019

Russia became the sixth country in the world by the number of downloaded apps—in 2019, Russians downloaded 5,125M apps, which is 35% more than in 2016.

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MEDIA BUYING

MEDIA BUYING

Advertising Market of Russia: 2019 Results

In 2019 the volume of the Russian advertising market has been almost 493.8 billion rubles, which is 5% more than a year before. The Russian market has been demonstrating positive dynamics for three consecutive years now. However, in 2019 its growth was ensured by online advertising only.

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DIGITAL MARKETING

DIGITAL MARKETING

Tourism in Crisis: How to Promote Business When Borders Are Closed

Borders will be opened in the coming months, and tourists will be open to travelling again. That is why we believe that it is no good to stop advertising campaigns but travel brands need to move away from a strategy ‘visit right now’ for a while and move to a new one ‘visit later’ for promotion.

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DIGITAL MARKETING

DIGITAL MARKETING

99 Content Ideas for Corporate Blog and Social Media

We prepared a collection of content ideas for inspiration that can be applied for absolutely any business.

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DIGITAL MARKETING

DIGITAL MARKETING

Digital Market of Russia: 2019 Results

In 2019, the monthly number of Russian web surfers came to 96 million people. The number of web users in Russia increased by 5 million in the second half of 2019, as compared to an identical period of 2018.

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DIGITAL MARKETING

DIGITAL MARKETING

2020 Top List of Best Russian Streamers

Gamers’ streaming in Russia meets all world standards today: broadcasts are not only interesting, but also of high quality. Many streamers advance their formats and fill in their streams with solid content that, as a result, makes them popular.

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DIGITAL MARKETING

DIGITAL MARKETING

Countries in Crosshairs: Review of Russian Language Publics in Social Media

Although Turkey leads among Russian tourists in travelling statistics, UAE became the most popular country in VKontakte (more specifically, an official page of Dubai). The silver and bronze are won by the Dominican Republic and Thailand respectively. Turkey has taken the 6th place only.

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DIGITAL MARKETING

DIGITAL MARKETING

What and how did Russians buy on the Internet in 2019?

Online shopping is becoming a more and more common thing: the share of Russians ordering goods online has already exceeded 40%; just like other routine stuff, online purchases are more and more often done ‘on-the-go’, from smartphones and tablets; even FMCG are more and more often ordered online.

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B2B MARKETING

B2B MARKETING

Where Russians Went in 2019

Although Russian mass media glittered with headlines such as ‘Russians Exchange Turkey for Local Resorts’, Turkey became a leader of the outbound tourism flow by a long shot. What is more, this is related to both data concerning the general outbound flow and the tourist flow in particular.

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DIGITAL MARKETING

DIGITAL MARKETING

2020 Marketing Trends in Russia

RMAA Agency experts gathered the most interesting trends of 2020 and are happy to share our list with you.

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B2B MARKETING

B2B MARKETING

How to put the destination on the world tourist map in the eyes of a Russian tourist

Anna Härkönen, VisitKarelia Destination Project Coordinator, tells about what marketing activities are helping North Karelia, a small region of Finland, attract Russian travelers.

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B2B MARKETING

B2B MARKETING

2020 Travel Marketing Trends

In 2020, needs, behavior, and aspirations of Russian travellers keep changing. A new decade in tourism will continue under the umbrella of development of technological and conscious tourism.

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DIGITAL MARKETING

DIGITAL MARKETING

Community Types in Social Media: Creating a Community for Business

The social media where you are going to build communication with customers does not matter—first and foremost, you need to define a consistent idea, on the basis of which your content plan will be built. The idea, in its turn, depends on the aim you pursue.

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MEDIA BUYING

MEDIA BUYING

Russian Travel Market Digest

We constantly follow the dynamics of the Russian travel and media market, and, in order to ease the problem of monitoring for travel business figures, we put all the latest data together into a single digest that we will be updating on a regular basis (quarterly).

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DIGITAL MARKETING

DIGITAL MARKETING

Advertising in VKontakte: Choosing ‘Right’ Public Pages

Unlike such social media as Facebook and Instagram where promotion via influencers plays an oversized role and often works even better than targeted ads, such promotion is not developed in VK. Instead of personal accounts, users began actively developing groups and pages in terms of special interests and narrow aspects, and that let them use them as an advertising tool.

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DIGITAL MARKETING

DIGITAL MARKETING

Top Russian-Language Travel Bloggers on VKontakte

Ranking of Russian-language travel blogs on VKontakte (updated January 2020)

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B2B MARKETING

B2B MARKETING

Where Rich Russians Went on New Year Holidays

The most expensive weekend on this holiday became a family flight from Saint Petersburg to Phuket for two million rubles.

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DIGITAL MARKETING

DIGITAL MARKETING

Russian Gamers Approve: What Should Game Developers Write about in Social Media?

Russia is called one of the most attractive markets for game developers not for nothing. At that, content is becoming one of the key factors to promote new games in the Russian market: streams, overviews, discussions in communities, posts in social media etc.

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