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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 2
B2B MARKETING
Corporate Mass Media in Russia: Tutorial
Are you looking for advertising your goods or services in certain region or for any-field-specialized people? Would you like to build partnership relations with any company? Trying to find your targeted public among thousands of some company's employees? Read more about market position of Corporate Mass Media and its benefits in the RMAA Group's article.
DIGITAL MARKETING
Google Textual Factors of Ranking
Web search services always improve its ranking engine, but keep it private. Still, SEO specialists of entire world reveal these engines experimentally or pick out of the services representative's speech. TODAY read more about Google Textual Factors of Ranking in RMAA Group Blog.
B2B MARKETING
Landing Pages with Personalized or Unique Link (PURL) for Russian B2B Companies' Site
Marketing Personalization is a worldwide trend which is in the rise year by year. Selling propositions, letters to the clients, advertising good etc. are personalized. The whole scheme of targeting is up to offer the client what he wants. But after successfully targeted promotion the client gets to the main page of catalogue where there is no any clue to find what he tried. Or you organize a few promotion companies on different sites, but link goes to the main page of product's general information. At this point personalized or unique links (PURL) can help you a lot. Read more in the RMAA Group blog.
MEDIA BUYING
Fact Checking in Russia: The Importance of Media Credibility
How far credibility is important in Mass Media? It's just a philosophical question. Advertisement is always "the best life" myth and that's why it's always better than ordinary life. There are all problems solving and everybody is joyful and happy. This is due to the rules of the genre. From the viewpoint of consumer and legislation it's not true: commercial must be true to fact. Read more about media credibility in the RMAA Group blog.
DIGITAL MARKETING
The Importance of Net's Comments in Russia
Discussions and comments have become integral and very important part of network life for so long now, and the Russian Internet completely corresponds with world tendencies. It means for brands that after the publication of content work only begins as subscribers' comments and work with them have not smaller value, than content. Why is it important to work with comments and how to do it – read in the RMAA Group blog.
MEDIA BUYING
How Does the Product Placement Work in Russia?
From year to year, advertising technologies are becoming more and more perfect, they are deeply penetrating into all spheres of human life, and it is increasingly difficult for an ordinary person to avoid contact with advertising in his life. However, at the same time, there is a growing rejection of people for advertising; people's minds are configuring not to notice advertising where the person has become accustomed to seeing it. Therefore, the importance of unobtrusive methods of promotion that does not cause negative attitude of the audience is increasing. One of these unobtrusive ways is the Product placement mechanics. One can read on the features of Product placement in Russia in the RMAA Group blog.
DIGITAL MARKETING
Marketing for Financial Companies and Banks on Russian Market.
The crisis in Russia and sanctions against Russian banks in the west are creating favorable conditions for foreign banks and financial companies to enter into the Russian market. First of all due to the deep trust of the Russian population in foreign banks. Which tools will be most effective for a financial company while entering Russian market by - read in the RMAA Group blog.
DIGITAL MARKETING
The Effective Way of Online Advertising on Russian Internet
According to the recent data, by now 70% of the Russian population is supposed to be Internet users. It shall be understood that the remaining 30% include people of older generation as well as population of small or remote villages and habitations. As to the young and middle-aged people who live in cities, Internet coverage will reach 100%. It means that nowadays to use Internet resources while promoting on the Russian market becomes a necessity; needless to say that in fact the Internet is the most efficient promotion channel for many goods and services.
B2B MARKETING
Cross-Media Marketing – Effective Way of B2B Promotion in Russia
How to expand your customer base by companies from related industries and enter new markets? How to add recognition to your brand, while saving on promotion? How to establish and strengthen partnerships with other brands? All this is achieved through cross-media marketing techniques. Read more about this in the RMAA Group’s blog.
MEDIA BUYING
Online Cinemas in Russia As A Platform For Advertisers
Video advertising is one of the most effective and rapidly growing ways of advertising on the Internet. Today we will talk about the services for which the video advertising is the main marketing tool, i.e. online cinemas. To get insight into the audience which online cinemas gather today in Russia and how to use these to promote goods and services in Russia, please read the RMAA Group blog.
DIGITAL MARKETING
How to Sell An Apartment Or Luxury Properties to Russian Audience?
Today we will talk about how to sell a foreign luxury properties to the Russian audience: apartments, houses, villas, chateaux, lands and etc.. First we should say that it is quite complicated product for promotion: target audience is fairly narrow, advertising opportunities for this audience are limited and the cost is high. However, there are different tools to promote such complicated products. Read more in the RMAA Group’s blog.
B2B MARKETING
Nowadays event sponsorship is a relevant tool of promotion in Russia. You can support a wide variety of different events depending on your target audience: business, mass cultural, entertaining, sports and others. At the same time you can increase your brand recognition, build up a certain brand image, advertise your company among event participants and even get a useful contact database. Read the RMAA Group blog to learn how to sponsor events in Russia.
B2B MARKETING
Corporate Russia Wants to Buy from You! How Can You Promote and Sell?
According to the “B2B International” data, the foreign business is increasingly interested in collaborating with large Russian companies. Research findings of the “Euromonitor International” (the global leader among the independent companies focusing on the strategic review of the market) show that, in spite of the comparative weakness of the rouble, domestic economy problems, remaining corruption, B2B market keeps growing.
MEDIA BUYING
Development of Online Video Advertising in Russia: Results of 2016 and Outlook for 2017
According to the estimation made by IMHO Vi company, one of the largest online advertising sellers, online video advertising has increased by 18% as of year-end 2016. This was stated by Ilia Alekseev, Digital Seller’s General Director. Read more in the RMAA Group blog how Russian market experts estimate online video advertising.
DIGITAL MARKETING
Marketing Strategies for Foreign Hotels on Russian Market
A foreign hotel is a rather specific product for promotion in Russia. The hotel's target audience is usually quite heterogeneous, and methods to promote hotels are rather various. First of all, it's advisable for you both to promote your reservation portal and keep track of you brand presence in Global Distribution Systems (GDS) and Alternative Distribution Systems (ADS). Further, it's no need to reject dealing with the market corporate segment. Read RMAA Group blog about all of this.
B2B MARKETING
Give Your Customers a Taste of Your Product. Sampling in B2B Marketing in Russia
Sampling is a marketing tool which is based on freebies (samples) of your product given at no cost to potential consumers. This tool accomplishes a number of functions: attracts new buyers, work on the audience loyalty, ensures feedback from customers etc. Learn how to use this tool while promoting in B2B segment from RMAA Group blog.
MEDIA BUYING
Television or Digital Advertising: Which Segment Will Show Larger Growth in Russia?
Throughout 2016 in Russian trade media there has been a discussion whether digital segment overtakes television advertising segment or not. Representatives of National Advertising Alliance, the largest TV advertising seller in Russia, state that TV advertising market will keep growing and digital will be falling, however, other experts confidently argue the opposite. To learn what arguments the experts bring forward, read RMAA Group blog.
DIGITAL MARKETING
Auto Marketing in Russian Media And Internet Space.
Cars belong to that category of goods for promotion of which you can use wide variety promotion devices depending on the purpose of your advertising campaign. The Russian auto market has its own features on which you should pay attention when planning the advertising campaign. Read more about car promotion on the Russian market in the RMAA Group Article.
B2B MARKETING
How to Сreate A Unique Selling Proposition For The B2B Sector in Russia.
Unique Selling Proposition (USP) is an important component of the marketing strategy for any market and any segment, including B2B. It often depends on the USP how successfully you will attract new customers and keep old ones. The efficient USP in Russian B2B segment has its peculiarities. Read more about it in RMAA Group blog.
DIGITAL MARKETING
Marketing Key Opinion Leaders in Russia
In the past few years Influencer Marketing has became an integral part of the promotion in social networks and blogs. This is the way to promote that maximizes friendly appeal to your target audience, while using the loyalty of this audience to the channel of promotion. Currently in Russia Influencer Marketing is well developed and can offer a variety of options for promotion. What kind of promotion can be launched through opinion leaders in Russia, read in the RMAA Group blog.
