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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 8
MEDIA BUYING
Korean Advertising Campaign Presenting Russia As A Tourist Destination
Advertising campaign promoting Russia as a tourist destination was held in South Korea this summer. A series of commercials of an advertising campaign called "Club of travelers. Russia" was broadcaston the Korean TV stations MBC, KBS, SBS, Channel A, JTBC, TV Chosunwithin four months, from 19 May to early September.
DIGITAL MARKETING
Russia displays the largest Internet population in all of Europe but it only includes about half of the Russian population of 143 million. Russians in major cities prove to be more frequent and practiced Internet users but mobile connectivity and the Internet expansion in Russian regions are making Internet use more popular. Some more facts about Russian Internet in a nutshell.
MEDIA BUYING
Advertising in Russia Has Adapted to the Crisis
Russian advertising market continues to lose revenues along with a decline of the national economy. At first half-year end, the decline was 16%, and in monetary terms, the market reached 138 billion rubles. It was reported by the Commission of Experts of Russian Association of Communication Agencies (RACA or ACAR).
MEDIA BUYING
Nike's Advertising Campaign In Street Art Style In Russia
In Russia, the sports equipment manufacturer Nike has collaborated with the agency Instinct to set up the ad campaign dubbed "Instaposters". The brand has used photos of its female consumers which were shared on Instagram with the hashtag #BetterForIt. These images were transformed into human scale posters and then,displayed in different areas of the Russian cities in the style of street art. Each image is accompanied by a witty inscription and the hashtag, inviting consumers to further action.
B2B MARKETING
Interview of Vadim Tylik: Challenges And Prospects For European And American Business In Russia
Do you think about diving into dealing with the Russian market? Have you already taken some steps to advance your business towards Russia? Do you have a steady business and want to rise it to a higher level? President of RMAA Group – Russian Marketing and Advertising Agency - Vadim Tylik shares some top secrets about succeeding in the Russian Market. Challenges that may face you on the Russian market, Russian consumer behavior, and attractiveness of the Russian market for foreign business – the most important things you should think about managing your business in Russia.
MEDIA BUYING
Pay TV covered 37.6 million households in Russia
Russian pay TV market remains the largest in Europe: at year-end 2014 it covers 37.6 million households connected to the technologies of cable, satellite and IPTV, data from a study of J'son& Partners Consulting says.
MEDIA BUYING
Leading Russian platforms: TV, radio, the Internet
Sostav.ru keeps track of audience changes taking place with the largest sites on the Russian media market. This article will introduce you the data from research conducted by TNS Russia on the main media channels of communication - television, radio and the Internet.
DIGITAL MARKETING
Russian mobile market research
TNS Russia has analyzed the audience of mobile Internet users in Russia together with the main categories of advertisers in the segment
DIGITAL MARKETING
VKontakte strengthens advertising section
VKontakte at the conference Russian Internet Forum+Internet & Business announced a number of innovations that are designed to make marketers life easier. In the nearest future company plans to launch a video platform with friends updates, recommendations from editors, thematic channels, TV series, bloggers, and popular videos. The content monetization will be against advertising model. Upload in VKontakte native player will increase the chances of video to get in the top and in a list of recommendations.
MEDIA BUYING
A review of key consumer values in Russia
GfK, one of the world's leading research companies, presented a review of key consumer values that make producers and media companies re-examine communication with consumers to create goods and services, as well as entertainment and educational content for them. The review was prepared based on the methodology for the study of innovations and factors determining future of markets and certain categories - GfK FutureWave and was presented at the annual "Creative Food GfK" workshop for companies of consumer’s sector and media business.
DIGITAL MARKETING
"Yandex" has integrated Adfox platform into its ad network
Yandex has integrated Adfox, a Russian technological platform for ad serving, into its advertising network, the platform was bought in September 2014. It will allow advertisers to earn extra income, and Yandex will increase the advantage over other market participants.
DIGITAL MARKETING
YouTube: Russian users like to watch mobile advertising
YouTube together with Ipsos MediaCT conducted a study, the results show that mobile audience in Russia 1.4 times rather watch ads on their mobile devices than on PC or TV. And almost in 2 times rather share it with friends.
DIGITAL MARKETING
Mobile - The Main Driver Of Advertising In Russian Social Networks
IAB recorded the lead of mobile technologies in social media advertising global digital-market. The main reason for such a significant boom lies, of course, in the ubiquity of mobile devices, at last year-end the mobile device market was estimated at 7.2 billion euros (annual growth - 15%). It has naturally led to a change in consumer behavior toward greater consumption of mobile content.
DIGITAL MARKETING
Russian Mobile Internet: results and forecasts
The popularity of mobile Internet is growing rapidly. In 2012, the average user spent 74.4 minutes per day on the Internet, in the second quarter of 2014, this figure reached 108.6 minutes. Following last year, the share of mobile traffic was 4%, and it will increase 15% by 2019, J'son & Partners Consulting study said. The active subscriber base of mobile data is growing significantly faster than on PC: + 36% versus 10% for 2011-2014. Nowadays there are about 99 million subscribers in Russia, the number increased 10% in one year. At the same time, mobile Internet connectivity has reached 70%. 3G/4G network deployment, increase of user audience and consumed traffic has boost the number.
DIGITAL MARKETING
How to avoid spam filters and land in the inbox of Russian subscribers?
According to the study hold by Return Path company (company that monitors and analyzes email traffic), from all emails sent from around the world for Russian email service providers, only 76% gets into "Inbox" - every fourth message gets into Spam or become blocked. As for emails sent out by Russian companies to the Russian addresses, the situation is even worse: subscribers receive only 64% of the letters on average. Russia, among all the surveyed countries, takes the last place in the share of messages that reach the addressee.
MEDIA BUYING
Tendencies of radio advertising in Russia 2015
By the end of 2014, radio advertising has kept a positive trend. The volume of radio advertising revenues increased 2% and amounted 16.9 billion rubles. However, there will be a difficult year for the advertising market and radio is no exception. The 4th quarter of 2014 showed 6% slash in advertising revenue against the same period of the last year. Regional advertising suffered the most (-11%). At year-end, radio kept 5% of all media advertising budgets.
DIGITAL MARKETING
What and how Russians buy on the Internet?
"Yandex.Market" and GfK Company polled online store visitors and found out how does the retail online trading work in Russia. The Russian market of online trading is becoming more developed and technologically advanced: people actively explore modern methods of delivery and payment of goods.
DIGITAL MARKETING
Direct marketing market in Russia, overview, perspectives of DM
The market of Direct Marketing (DM) can be conditionally divided in two groups. The first group - a market of direct advertising: mailout for marketing, advertising, PR purposes. It also includes integrated projects and DM. According to expert estimates, DM accounts for 80% of DM market. The second group – a market of mass direct business mailouts, notices, it also includes billing market. For example, Pension Fund notices, land tax, vehicle tax, various invoices, etc.
MEDIA BUYING
Russian radio holding is going to sell targeted advertising
Radio holding “European Media Group” (one of the biggest radio holdings in Russia) offers advertisers and advertising agencies a new option - sales directed at target groups starting from April 1, 2015. It will provide direct hit to the desired target group and will become the most effective advertising solution for any task in terms of price, cost per thousand contacts (CPT) and coverage.
DIGITAL MARKETING
Directories and navigators in Russia – City Guide
Today we continue a series of articles on the Russian navigation systems, which can be helpful formarketing purposes of your business in Russia.In the previous articles, I was talking about 2GIS, Inforino and Yandex.Maps. An article about City Guide is going to be final in our series.
