DIGITAL MARKETING
The Types of In-Game Advertising in Russia
Strictly speaking, there are two in-game ad types: static unmodifiable ads and dynamic ads. However, there is also a third type of ads defined by game industry marketers, which is advergaming.
DIGITAL MARKETING
Russian Mobile Game Advertising Market 2020
Russian mobile games market is expected to grow in 2020. And if in 2019 users spent $744 million on mobile games in Russia, this year this figure may well exceed the $1 billion bar.
DIGITAL MARKETING
Reputation Management in Tourism Marketing: How to Prevent a Crisis?
Reputation marketing (or Online Reputation Management) includes a whole range of tasks that are aimed at managing the reputation and image of a tourism brand in the online environment: from monitoring brand mentions in the media space to developing a strategy for creating, maintaining and, if necessary, restoring the brand's reputation.
B2B MARKETING
Top Useful Podcasts About Business and Entrepreneurship in Russia
We have compiled a list of useful podcasts that will help you learn more about the peculiarities of building and running a business in Russia.
DIGITAL MARKETING
Tips for Marketing Video Games Across Social Media in Russia
Social media for gamers is a place where they can learn news about their favorite game and just communicate with same game lovers. For game developers, social media is a unique opportunity to get feedback from active gamers, as well as promote their game and cover a new audience.
DIGITAL MARKETING
Video Game Marketing Strategies in Russia You Can Use Right Now
In this article, we will study out online game marketing tools that you can use in your strategy even today for promotion in the Russian market to boost the number of game installs/downloads and, further on, to stimulate in-game purchases.
MEDIA BUYING
Do Russians Want to Travel After Lockdown?
As early as in the beginning of May, research holding Romir published a study that showed that the share of those who plan their vacation or trip has grown almost twice since the beginning of the lockdown.
DIGITAL MARKETING
Coronavirus Marketing: How COVID-19 Changed Strategies of DMOs and NTOs
Just like during the isolation, countries continue communication with their audiences, explore new channels and forms to promote their regions. Priorities of travel marketing shifted in favor of development of content strategies, communication with followers in social media, use of augmented reality technologies etc.
DIGITAL MARKETING
A Complete Guide on How to Promote a Mobile App in Russia in 2020
An opportunity to monetize an app directly depends on the number of users who installed it and launch it regularly. This relates to apps of all types, paid, free, and freemium.
DIGITAL MARKETING
Key Totals of Russian Mobile Market in 2019
Russia became the sixth country in the world by the number of downloaded apps—in 2019, Russians downloaded 5,125M apps, which is 35% more than in 2016.
MEDIA BUYING
Advertising Market of Russia: 2019 Results
In 2019 the volume of the Russian advertising market has been almost 493.8 billion rubles, which is 5% more than a year before. The Russian market has been demonstrating positive dynamics for three consecutive years now. However, in 2019 its growth was ensured by online advertising only.
DIGITAL MARKETING
Tourism in Crisis: How to Promote Business When Borders Are Closed
Borders will be opened in the coming months, and tourists will be open to travelling again. That is why we believe that it is no good to stop advertising campaigns but travel brands need to move away from a strategy ‘visit right now’ for a while and move to a new one ‘visit later’ for promotion.
DIGITAL MARKETING
99 Content Ideas for Corporate Blog and Social Media
We prepared a collection of content ideas for inspiration that can be applied for absolutely any business.
DIGITAL MARKETING
Digital Market of Russia: 2019 Results
In 2019, the monthly number of Russian web surfers came to 96 million people. The number of web users in Russia increased by 5 million in the second half of 2019, as compared to an identical period of 2018.
DIGITAL MARKETING
2020 Top List of Best Russian Streamers
Gamers’ streaming in Russia meets all world standards today: broadcasts are not only interesting, but also of high quality. Many streamers advance their formats and fill in their streams with solid content that, as a result, makes them popular.
DIGITAL MARKETING
Countries in Crosshairs: Review of Russian Language Publics in Social Media
Although Turkey leads among Russian tourists in travelling statistics, UAE became the most popular country in VKontakte (more specifically, an official page of Dubai). The silver and bronze are won by the Dominican Republic and Thailand respectively. Turkey has taken the 6th place only.
DIGITAL MARKETING
What and how did Russians buy on the Internet in 2019?
Online shopping is becoming a more and more common thing: the share of Russians ordering goods online has already exceeded 40%; just like other routine stuff, online purchases are more and more often done ‘on-the-go’, from smartphones and tablets; even FMCG are more and more often ordered online.
B2B MARKETING
Although Russian mass media glittered with headlines such as ‘Russians Exchange Turkey for Local Resorts’, Turkey became a leader of the outbound tourism flow by a long shot. What is more, this is related to both data concerning the general outbound flow and the tourist flow in particular.
B2B MARKETING
Safety, Sea Leisure, Culture and Cuisine... What Attracts Russian Tourists to Visit a Place?
Based on past years’ experience, Russians give their preference to travel to warm countries such as Vietnam. Therefore, Vietnam is consistently ranked in the top 15 countries of outbound tourism among Russians. How this amazing country attracts tourists from Russia, we learned from Mr. Ha Van Sieu, the Vice Chairman of Vietnam National Administration of Tourism.
DIGITAL MARKETING
2020 Marketing Trends in Russia
RMAA Agency experts gathered the most interesting trends of 2020 and are happy to share our list with you.