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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 8
B2B MARKETING
81% of Russians Missed the 2020 Summer Holiday Season
81% of Russians did not go on vacation last summer. Most of those who missed their summer vacation are residents of Moscow and Saint Petersburg (86%), as well as people aged 60 and older (90%).
DIGITAL MARKETING
Casual Games Advertising & Monetization Strategies in Russia
No matter how great a game you have created, it is your marketing strategy that can be the deciding factor in whether your game becomes popular or not. You can endlessly polish your game and make it perfect, but at the same time your competitors are gaining an audience with a much rawer product by investing in promotion.
B2B MARKETING
Russians Told How They Organized Children's Holidays This Summer
Those who could not organize a children's holiday this summer admitted that they were afraid of sending their child somewhere in the current situation (46.3% chose this option), and many also did not have the financial opportunity (43.9%).
B2B MARKETING
Events Go Online: Russia's Gaming Festivals 2020
Read our blog to find out when the official events of the Russian gaming industry will take place and where they can be viewed.
B2B MARKETING
How the Pandemic is Changing Russia's Tourism Industry
Russian tourists in the era of the pandemic recession demonstrate three different behavioral models that should be taken into account by the tourism business when planning work.
DIGITAL MARKETING
7 Steps to Build a Game Marketing Plan in the Russian Market
To link all the promotion channels together and achieve not only marketing but also business goals, the game needs a marketing plan. In this article, we will analyze the steps of creating a marketing plan to promote a video game.
DIGITAL MARKETING
The Types of In-Game Advertising in Russia
Strictly speaking, there are two in-game ad types: static unmodifiable ads and dynamic ads. However, there is also a third type of ads defined by game industry marketers, which is advergaming.
DIGITAL MARKETING
Reputation Management in Tourism Marketing: How to Prevent a Crisis?
Reputation marketing (or Online Reputation Management) includes a whole range of tasks that are aimed at managing the reputation and image of a tourism brand in the online environment: from monitoring brand mentions in the media space to developing a strategy for creating, maintaining and, if necessary, restoring the brand's reputation.
B2B MARKETING
Top Useful Podcasts About Business and Entrepreneurship in Russia
We have compiled a list of useful podcasts that will help you learn more about the peculiarities of building and running a business in Russia.
MEDIA BUYING
Do Russians Want to Travel After Lockdown?
As early as in the beginning of May, research holding Romir published a study that showed that the share of those who plan their vacation or trip has grown almost twice since the beginning of the lockdown.
DIGITAL MARKETING
Coronavirus Marketing: How COVID-19 Changed Strategies of DMOs and NTOs
Just like during the isolation, countries continue communication with their audiences, explore new channels and forms to promote their regions. Priorities of travel marketing shifted in favor of development of content strategies, communication with followers in social media, use of augmented reality technologies etc.
DIGITAL MARKETING
Tourism in Crisis: How to Promote Business When Borders Are Closed
Borders will be opened in the coming months, and tourists will be open to travelling again. That is why we believe that it is no good to stop advertising campaigns but travel brands need to move away from a strategy ‘visit right now’ for a while and move to a new one ‘visit later’ for promotion.
DIGITAL MARKETING
99 Content Ideas for Corporate Blog and Social Media
We prepared a collection of content ideas for inspiration that can be applied for absolutely any business.
DIGITAL MARKETING
Countries in Crosshairs: Review of Russian Language Publics in Social Media
Although Turkey leads among Russian tourists in travelling statistics, UAE became the most popular country in VKontakte (more specifically, an official page of Dubai). The silver and bronze are won by the Dominican Republic and Thailand respectively. Turkey has taken the 6th place only.
DIGITAL MARKETING
What and how did Russians buy on the Internet in 2019?
Online shopping is becoming a more and more common thing: the share of Russians ordering goods online has already exceeded 40%; just like other routine stuff, online purchases are more and more often done ‘on-the-go’, from smartphones and tablets; even FMCG are more and more often ordered online.
B2B MARKETING
Although Russian mass media glittered with headlines such as ‘Russians Exchange Turkey for Local Resorts’, Turkey became a leader of the outbound tourism flow by a long shot. What is more, this is related to both data concerning the general outbound flow and the tourist flow in particular.
B2B MARKETING
Safety, Sea Leisure, Culture and Cuisine... What Attracts Russian Tourists to Visit a Place?
Based on past years’ experience, Russians give their preference to travel to warm countries such as Vietnam. Therefore, Vietnam is consistently ranked in the top 15 countries of outbound tourism among Russians. How this amazing country attracts tourists from Russia, we learned from Mr. Ha Van Sieu, the Vice Chairman of Vietnam National Administration of Tourism.
B2B MARKETING
How to Put the Destination on the World Tourist Map in the Eeyes of a Russian Tourist
Anna Härkönen, VisitKarelia Destination Project Coordinator, tells about what marketing activities are helping North Karelia, a small region of Finland, attract Russian travelers.
B2B MARKETING
In 2020, needs, behavior, and aspirations of Russian travellers keep changing. A new decade in tourism will continue under the umbrella of development of technological and conscious tourism.
DIGITAL MARKETING
Community Types in Social Media: Creating a Community for Business
The social media where you are going to build communication with customers does not matter—first and foremost, you need to define a consistent idea, on the basis of which your content plan will be built. The idea, in its turn, depends on the aim you pursue.
