BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia, page 8

DIGITAL MARKETING

DIGITAL MARKETING

The Types of In-Game Advertising in Russia

Strictly speaking, there are two in-game ad types: static unmodifiable ads and dynamic ads. However, there is also a third type of ads defined by game industry marketers, which is advergaming.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Russian Mobile Game Advertising Market 2020

Russian mobile games market is expected to grow in 2020. And if in 2019 users spent $744 million on mobile games in Russia, this year this figure may well exceed the $1 billion bar.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Reputation Management in Tourism Marketing: How to Prevent a Crisis?

Reputation marketing (or Online Reputation Management) includes a whole range of tasks that are aimed at managing the reputation and image of a tourism brand in the online environment: from monitoring brand mentions in the media space to developing a strategy for creating, maintaining and, if necessary, restoring the brand's reputation.

Continue Reading

B2B MARKETING

B2B MARKETING

Top Useful Podcasts About Business and Entrepreneurship in Russia

We have compiled a list of useful podcasts that will help you learn more about the peculiarities of building and running a business in Russia.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Tips for Marketing Video Games Across Social Media in Russia

Social media for gamers is a place where they can learn news about their favorite game and just communicate with same game lovers. For game developers, social media is a unique opportunity to get feedback from active gamers, as well as promote their game and cover a new audience.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Video Game Marketing Strategies in Russia You Can Use Right Now

In this article, we will study out online game marketing tools that you can use in your strategy even today for promotion in the Russian market to boost the number of game installs/downloads and, further on, to stimulate in-game purchases.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Do Russians Want to Travel After Lockdown?

As early as in the beginning of May, research holding Romir published a study that showed that the share of those who plan their vacation or trip has grown almost twice since the beginning of the lockdown.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Coronavirus Marketing: How COVID-19 Changed Strategies of DMOs and NTOs

Just like during the isolation, countries continue communication with their audiences, explore new channels and forms to promote their regions. Priorities of travel marketing shifted in favor of development of content strategies, communication with followers in social media, use of augmented reality technologies etc.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

A Complete Guide on How to Promote a Mobile App in Russia in 2020

An opportunity to monetize an app directly depends on the number of users who installed it and launch it regularly. This relates to apps of all types, paid, free, and freemium.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Key Totals of Russian Mobile Market in 2019

Russia became the sixth country in the world by the number of downloaded apps—in 2019, Russians downloaded 5,125M apps, which is 35% more than in 2016.

Continue Reading

MEDIA BUYING

MEDIA BUYING

Advertising Market of Russia: 2019 Results

In 2019 the volume of the Russian advertising market has been almost 493.8 billion rubles, which is 5% more than a year before. The Russian market has been demonstrating positive dynamics for three consecutive years now. However, in 2019 its growth was ensured by online advertising only.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Tourism in Crisis: How to Promote Business When Borders Are Closed

Borders will be opened in the coming months, and tourists will be open to travelling again. That is why we believe that it is no good to stop advertising campaigns but travel brands need to move away from a strategy ‘visit right now’ for a while and move to a new one ‘visit later’ for promotion.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

99 Content Ideas for Corporate Blog and Social Media

We prepared a collection of content ideas for inspiration that can be applied for absolutely any business.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Digital Market of Russia: 2019 Results

In 2019, the monthly number of Russian web surfers came to 96 million people. The number of web users in Russia increased by 5 million in the second half of 2019, as compared to an identical period of 2018.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

2020 Top List of Best Russian Streamers

Gamers’ streaming in Russia meets all world standards today: broadcasts are not only interesting, but also of high quality. Many streamers advance their formats and fill in their streams with solid content that, as a result, makes them popular.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

Countries in Crosshairs: Review of Russian Language Publics in Social Media

Although Turkey leads among Russian tourists in travelling statistics, UAE became the most popular country in VKontakte (more specifically, an official page of Dubai). The silver and bronze are won by the Dominican Republic and Thailand respectively. Turkey has taken the 6th place only.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

What and how did Russians buy on the Internet in 2019?

Online shopping is becoming a more and more common thing: the share of Russians ordering goods online has already exceeded 40%; just like other routine stuff, online purchases are more and more often done ‘on-the-go’, from smartphones and tablets; even FMCG are more and more often ordered online.

Continue Reading

B2B MARKETING

B2B MARKETING

Where Russians Went in 2019

Although Russian mass media glittered with headlines such as ‘Russians Exchange Turkey for Local Resorts’, Turkey became a leader of the outbound tourism flow by a long shot. What is more, this is related to both data concerning the general outbound flow and the tourist flow in particular.

Continue Reading

B2B MARKETING

B2B MARKETING

Safety, Sea Leisure, Culture and Cuisine... What Attracts Russian Tourists to Visit a Place?

Based on past years’ experience, Russians give their preference to travel to warm countries such as Vietnam. Therefore, Vietnam is consistently ranked in the top 15 countries of outbound tourism among Russians. How this amazing country attracts tourists from Russia, we learned from Mr. Ha Van Sieu, the Vice Chairman of Vietnam National Administration of Tourism.

Continue Reading

DIGITAL MARKETING

DIGITAL MARKETING

2020 Marketing Trends in Russia

RMAA Agency experts gathered the most interesting trends of 2020 and are happy to share our list with you.

Continue Reading

We use cookies to improve your personal online experience.

Learn more