Blog about successful marketing strategies in Russia, page 8

DIGITAL MARKETING

Why Does a Business Need Marketing Research: Digital Tools in the Russian Market

There are digital tools that allow businesses to answer some key questions and assess market potential within a relatively small budget. In the article we will tell you about such analysis tools that are available in the Russian market.

DIGITAL MARKETING

Gamification in Marketing: How Games Help Heighten Interest in Brands

Gamification is a relatively new format of interaction with the audience to increase engagement, sales, loyalty and to develop new habits. It is a use of game approaches for non-game processes.

MEDIA BUYING

How Digital Formats Help Boost OOH Efficiency

There was a unique phenomenon for the industry in 2020—out-of-home advertising was deprived of its audience, and this backfired on the advertising revenue. OOH sales hit the lowest reading during the lockdown (April, May, June).

B2B MARKETING

How the Preferences of Russian Tourists Have Changed After the Pandemic

Niche destinations are showing incredible growth. Tanzania showed the largest increase from the Top 10 leaders in tourist trips from Russia — 66 times more Russians visited the country in H1 2021 compared to the pre-pandemic year of 2019.

DIGITAL MARKETING

Analytics Tools: Evaluating the Results of Game Advertising Campaigns

Data analysis for gaming brands is one of the key factors for understanding not only the efficiency of marketing tools used in promotion, but also the success of a game in the market as a whole.

DIGITAL MARKETING

Specifics of Medicine Promotion via Influencers in the Russian Market

Medication gets recommended by bloggers more and more often. Notably, users got to notice advertising posts and reviews more often, too. Most of all, Russian bloggers recommend vitamins, flu and cold remedies, and weight loss drugs.

B2B MARKETING

Russians Named Their Favorite Destinations for Event Tourism

To celebrate an important event, 58% of Russians go on a trip. According to the study, 59% of respondents celebrated their birthday on a trip at least once, and 45% celebrated New Year.

DIGITAL MARKETING

Game Localization on the Russian Market: How to Choose a Localizer

It can be hard for game developers to determine which languages a game should be translated into, how to choose a localizer, and which nuances should be taken into account when localizing a game for a new market, including the Russian market. We recently got answers to these and many other questions from Valentina Chernova, Business Development Manager of Game Localization at Logrus IT.

DIGITAL MARKETING

Russian Gamer Profile in 2021

Results of a survey by Sports.ru among 1.5 thousand gamers showed that 44% respondents began spending more on games—up to 1,000 rubles per month.

B2B MARKETING

Russians Named the Best Cities for Cultural and Educational Tourism

In 95% of cases, travelers purposefully want to get information about the place of stay, its history, and culture. Thus, 91% of the respondents independently find what they are interested in on the Internet or in travel guides.

B2B MARKETING

Specifics of Maintaining Communication with the Audience in Pharma Industry

The new reality, caused by pandemic consequences, led to changes of not only consumer demand, but also very marketing technologies. Digital technologies, which used to develop evolutionarily and enter the distribution and communication system gradually, came to the fore.

DIGITAL MARKETING

Survey: What are the Best Protection Measures While Traveling During a Pandemic?

A third of respondents chose pre-travel vaccination. 27% of respondents think that it's better to stay at home. 17% of respondents believe that masks and gloves will protect them.

DIGITAL MARKETING

2021 Russian-Speaking TikTok Bloggers' Ranking

TikTok has increased its audience in Russia twice within one year (from March 2020 until March 2021). More than 12 million Russians go TikTok daily and spend there 33 minutes per day on average.

MEDIA BUYING

Peculiarities of Medicine Promotion in the Russian Market

In every country, medicine advertising is regulated with great care and severity. Russia is not an exception. Advertising of any medicines in offline and online channels is strictly governed by the Federal Law on Advertising.

DIGITAL MARKETING

Pandemic E-commerce: Top 30 Popular Online Retailers in Russia in 2020

The lockdown became one of the most powerful stimuli for e-commerce development, having enforced positions of e-commerce players in the Russian economy, as well as having changed consumer behavior scenarios.

DIGITAL MARKETING

Chatbots in Tourism: Successful Cases in the Russian Market

A chatbot is a virtual helper that works under a pre-designed pattern. A chatbot is intended for clients who want to quickly find information that they need or to get answers to their questions without making immediate contact with managers by phone or using a feedback form.

DIGITAL MARKETING

Russian Esports Market: Analytics and Trends

According to PwC, in 2019 the Russian esports market value reached $28.6 million USD, while the compound average growth rate until 2024, according to the forecasts, will be 14.9%, which makes this segment the fastest growing one in the whole video game industry.

B2B MARKETING

2020 Russian Pharmaceutical Market: Results and Development Trends

The pharmaceutical market value in Russia in 2020 exceeded 2,040 billion rubles, which is 9.8% more than in 2019.

DIGITAL MARKETING

Clubhouse is on Trend: Analysis of the Russian-Speaking Audience

On February 7, 2021, rapid growth of the Russian segment of the Clubhouse application began, which provoked an increase in discussions in social media. The maximum bursts of discussions occurred on February 14-17.

B2B MARKETING

2020 Russian Travel Market Development Results: How Tourism Survived the Pandemic

The lowest drop was demonstrated by tourist flows to China (-94% as compared to 2019), Spain (-90%), and Italy (-86%). At that, Top-15 most popular travel destinations among Russians included India (-57%), Cuba (-58%), and the Dominican Republic (-65%) for the first time ever.

BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia, page 8