BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA

Blog about successful marketing strategies in Russia, page 8

B2B MARKETING

B2B MARKETING

How the Pandemic is Changing Russia's Tourism Industry

Russian tourists in the era of the pandemic recession demonstrate three different behavioral models that should be taken into account by the tourism business when planning work.

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DIGITAL MARKETING

DIGITAL MARKETING

7 Steps to Build a Game Marketing Plan in the Russian Market

To link all the promotion channels together and achieve not only marketing but also business goals, the game needs a marketing plan. In this article, we will analyze the steps of creating a marketing plan to promote a video game.

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DIGITAL MARKETING

DIGITAL MARKETING

The Types of In-Game Advertising in Russia

Strictly speaking, there are two in-game ad types: static unmodifiable ads and dynamic ads. However, there is also a third type of ads defined by game industry marketers, which is advergaming.

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DIGITAL MARKETING

DIGITAL MARKETING

Reputation Management in Tourism Marketing: How to Prevent a Crisis?

Reputation marketing (or Online Reputation Management) includes a whole range of tasks that are aimed at managing the reputation and image of a tourism brand in the online environment: from monitoring brand mentions in the media space to developing a strategy for creating, maintaining and, if necessary, restoring the brand's reputation.

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B2B MARKETING

B2B MARKETING

Top Useful Podcasts About Business and Entrepreneurship in Russia

We have compiled a list of useful podcasts that will help you learn more about the peculiarities of building and running a business in Russia.

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MEDIA BUYING

MEDIA BUYING

Do Russians Want to Travel After Lockdown?

As early as in the beginning of May, research holding Romir published a study that showed that the share of those who plan their vacation or trip has grown almost twice since the beginning of the lockdown.

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DIGITAL MARKETING

DIGITAL MARKETING

Coronavirus Marketing: How COVID-19 Changed Strategies of DMOs and NTOs

Just like during the isolation, countries continue communication with their audiences, explore new channels and forms to promote their regions. Priorities of travel marketing shifted in favor of development of content strategies, communication with followers in social media, use of augmented reality technologies etc.

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DIGITAL MARKETING

DIGITAL MARKETING

Tourism in Crisis: How to Promote Business When Borders Are Closed

Borders will be opened in the coming months, and tourists will be open to travelling again. That is why we believe that it is no good to stop advertising campaigns but travel brands need to move away from a strategy ‘visit right now’ for a while and move to a new one ‘visit later’ for promotion.

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DIGITAL MARKETING

DIGITAL MARKETING

99 Content Ideas for Corporate Blog and Social Media

We prepared a collection of content ideas for inspiration that can be applied for absolutely any business.

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DIGITAL MARKETING

DIGITAL MARKETING

Countries in Crosshairs: Review of Russian Language Publics in Social Media

Although Turkey leads among Russian tourists in travelling statistics, UAE became the most popular country in VKontakte (more specifically, an official page of Dubai). The silver and bronze are won by the Dominican Republic and Thailand respectively. Turkey has taken the 6th place only.

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DIGITAL MARKETING

DIGITAL MARKETING

What and how did Russians buy on the Internet in 2019?

Online shopping is becoming a more and more common thing: the share of Russians ordering goods online has already exceeded 40%; just like other routine stuff, online purchases are more and more often done ‘on-the-go’, from smartphones and tablets; even FMCG are more and more often ordered online.

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B2B MARKETING

B2B MARKETING

Where Russians Went in 2019

Although Russian mass media glittered with headlines such as ‘Russians Exchange Turkey for Local Resorts’, Turkey became a leader of the outbound tourism flow by a long shot. What is more, this is related to both data concerning the general outbound flow and the tourist flow in particular.

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B2B MARKETING

B2B MARKETING

Safety, Sea Leisure, Culture and Cuisine... What Attracts Russian Tourists to Visit a Place?

Based on past years’ experience, Russians give their preference to travel to warm countries such as Vietnam. Therefore, Vietnam is consistently ranked in the top 15 countries of outbound tourism among Russians. How this amazing country attracts tourists from Russia, we learned from Mr. Ha Van Sieu, the Vice Chairman of Vietnam National Administration of Tourism.

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B2B MARKETING

B2B MARKETING

How to Put the Destination on the World Tourist Map in the Eeyes of a Russian Tourist

Anna Härkönen, VisitKarelia Destination Project Coordinator, tells about what marketing activities are helping North Karelia, a small region of Finland, attract Russian travelers.

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B2B MARKETING

B2B MARKETING

2020 Travel Marketing Trends

In 2020, needs, behavior, and aspirations of Russian travellers keep changing. A new decade in tourism will continue under the umbrella of development of technological and conscious tourism.

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DIGITAL MARKETING

DIGITAL MARKETING

Community Types in Social Media: Creating a Community for Business

The social media where you are going to build communication with customers does not matter—first and foremost, you need to define a consistent idea, on the basis of which your content plan will be built. The idea, in its turn, depends on the aim you pursue.

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DIGITAL MARKETING

DIGITAL MARKETING

Advertising in VKontakte: Choosing ‘Right’ Public Pages

Unlike such social media as Facebook and Instagram where promotion via influencers plays an oversized role and often works even better than targeted ads, such promotion is not developed in VK. Instead of personal accounts, users began actively developing groups and pages in terms of special interests and narrow aspects, and that let them use them as an advertising tool.

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B2B MARKETING

B2B MARKETING

Where Rich Russians Went on New Year Holidays

The most expensive weekend on this holiday became a family flight from Saint Petersburg to Phuket for two million rubles.

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DIGITAL MARKETING

DIGITAL MARKETING

Gripping Content: Effective Approaches to Engage Russian Gamers on Social Media

Russia is called one of the most attractive markets for game developers not for nothing. At that, content is becoming one of the key factors to promote new games in the Russian market: streams, overviews, discussions in communities, posts in social media etc.

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B2B MARKETING

B2B MARKETING

Back to the Future: What is in Store for Business Tourism in a New Decade?

The survey showed that almost half of respondents (47%) consider business trips to be still important for business: neither video conferences (chosen by 15% respondents) nor 3D holograms (20%) will manage to replace personal presence at negotiations.

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