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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 8
B2B MARKETING
The Scope of Business Trips Continues to Recover
The scope of business trips continues to grow: the number of flights compared to the summer increased by almost 25%, and train trips – by 13%.
B2B MARKETING
6 Trends in Tourism and Travel Marketing after the COVID-19 Pandemic
The COVID-19 pandemic has already altered prospects of the travel industry development. As of today, there are several clearly seen travel industry trends that have also affected the choice of marketing tools for promotion during this very challenging period.
B2B MARKETING
Post-Pandemic Travel Marketing: How Has the Pandemic Affected Tanzania's Positioning in Russia?
Tanzania was one of the first countries to open its borders to Russian tourists after the pandemic. To better understand the post-pandemic marketing strategy of Tanzania, RMAA Travel has recently asked some questions to TTB DG Ms. Devota Mdachi.
DIGITAL MARKETING
5 Steps to Create a Strategy for Cooperation with Streamers in Russia
When promoting a game, industry-related media coverage still matters, but often the game will manage to achieve much more if a streamer makes an overview video or an online broadcast of his gaming experience.
MEDIA BUYING
Illegal Ads: How to Promote Goods with Constraints
In our blog, we tell a lot about how to advertise different goods or what marketing channels in Russia are more effective. Today, we will turn our attention to one more very important issue—advertising goods with constraints.
DIGITAL MARKETING
Tourism Post-COVID Marketing: 10 Digital Ideas to Remind Tourists of a Destination
We have collected 10 ideas that you can use in your content strategy for maintaining a website, pages in social networks, and even in email newsletters.
B2B MARKETING
81% of Russians Missed the 2020 Summer Holiday Season
81% of Russians did not go on vacation last summer. Most of those who missed their summer vacation are residents of Moscow and Saint Petersburg (86%), as well as people aged 60 and older (90%).
DIGITAL MARKETING
Casual Games Advertising & Monetization Strategies in Russia
No matter how great a game you have created, it is your marketing strategy that can be the deciding factor in whether your game becomes popular or not. You can endlessly polish your game and make it perfect, but at the same time your competitors are gaining an audience with a much rawer product by investing in promotion.
B2B MARKETING
Russians Told How They Organized Children's Holidays This Summer
Those who could not organize a children's holiday this summer admitted that they were afraid of sending their child somewhere in the current situation (46.3% chose this option), and many also did not have the financial opportunity (43.9%).
B2B MARKETING
Events Go Online: Russia's Gaming Festivals 2020
Read our blog to find out when the official events of the Russian gaming industry will take place and where they can be viewed.
B2B MARKETING
How the Pandemic is Changing Russia's Tourism Industry
Russian tourists in the era of the pandemic recession demonstrate three different behavioral models that should be taken into account by the tourism business when planning work.
DIGITAL MARKETING
7 Steps to Build a Game Marketing Plan in the Russian Market
To link all the promotion channels together and achieve not only marketing but also business goals, the game needs a marketing plan. In this article, we will analyze the steps of creating a marketing plan to promote a video game.
DIGITAL MARKETING
The Types of In-Game Advertising in Russia
Strictly speaking, there are two in-game ad types: static unmodifiable ads and dynamic ads. However, there is also a third type of ads defined by game industry marketers, which is advergaming.
DIGITAL MARKETING
Reputation Management in Tourism Marketing: How to Prevent a Crisis?
Reputation marketing (or Online Reputation Management) includes a whole range of tasks that are aimed at managing the reputation and image of a tourism brand in the online environment: from monitoring brand mentions in the media space to developing a strategy for creating, maintaining and, if necessary, restoring the brand's reputation.
B2B MARKETING
Top Useful Podcasts About Business and Entrepreneurship in Russia
We have compiled a list of useful podcasts that will help you learn more about the peculiarities of building and running a business in Russia.
MEDIA BUYING
Do Russians Want to Travel After Lockdown?
As early as in the beginning of May, research holding Romir published a study that showed that the share of those who plan their vacation or trip has grown almost twice since the beginning of the lockdown.
DIGITAL MARKETING
Coronavirus Marketing: How COVID-19 Changed Strategies of DMOs and NTOs
Just like during the isolation, countries continue communication with their audiences, explore new channels and forms to promote their regions. Priorities of travel marketing shifted in favor of development of content strategies, communication with followers in social media, use of augmented reality technologies etc.
DIGITAL MARKETING
Tourism in Crisis: How to Promote Business When Borders Are Closed
Borders will be opened in the coming months, and tourists will be open to travelling again. That is why we believe that it is no good to stop advertising campaigns but travel brands need to move away from a strategy ‘visit right now’ for a while and move to a new one ‘visit later’ for promotion.
DIGITAL MARKETING
99 Content Ideas for Corporate Blog and Social Media
We prepared a collection of content ideas for inspiration that can be applied for absolutely any business.
DIGITAL MARKETING
Countries in Crosshairs: Review of Russian Language Publics in Social Media
Although Turkey leads among Russian tourists in travelling statistics, UAE became the most popular country in VKontakte (more specifically, an official page of Dubai). The silver and bronze are won by the Dominican Republic and Thailand respectively. Turkey has taken the 6th place only.
