I suppose there is no question of the importance of packing in product promotion. Indeed, today it is one of the basic links between a seller and a customer. Packing, when intelligently designed, is able to describe the quality and benefits of a product, and to promote a new brand without the need for an expensive advertising campaign.
Marketing steps, when performed by a company, should certainly be evaluated. The online world allows you to evaluate the efficiency of marketing campaigns more precisely than outdoor or TV advertisement. Let’s have a look at the data sources used for evaluating.
When talking about entry into Russian market, we should mention such a marketing tool as social media. For today, some resources that connect people are more effective than all the traditional mass media. Let’s review what kind of social media is popular among Russian people, and how you can promote your brand, goods and services using these resources.
Good day! Today, one of the basic methods of promotion of goods and services all over the world is the Internet, and Russia is no exception. Mainly, the success of your sales is related to how easy it is to find your brand on the Internet. Let’s speak about some of the specifics of Search Engines that should be taken into account if you are going to enter into the Russian market.
This is the first mail out issue about effective marketing in Russia. My name is Vadim Tylik and I am the founder of «Russian Marketing Advertising Agency» (RMAA Group) and the author of this blog. Twice a month I will send you letters in which I will share useful information with you about marketing and advertising in Russia, and about effective advertising and foreign brand roll out in the Russian market. Do you have your own manufacturer? Are you importing your product into Russia and experiencing lower than expected sales? Are you developing your own Internet project and want it to be popular in the Russian market?