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BLOG ABOUT SUCCESSFUL MARKETING STRATEGIES IN RUSSIA
Blog about successful marketing strategies in Russia, page 8
B2B MARKETING
Exporting: The Definitive Guide to Selling Abroad Profitably.
We are glad to announce the upcoming book called "Exporting: The Definitive Guide to Selling Abroad Profitably" by Laurel J. Delaney. Laurel is founder and president of Chicago-based GlobeTrade.com, a management consulting company that helps entrepreneurs and small businesses go global.
B2B MARKETING
White Paper: Effective B2B marketing strategies in Russia
We would like to bring to your attention to the White Paper 'How can a foreign company enter the Russian B2B market? Effective B2B marketing strategies in Russia' written by Vadim Tylik, the Founder and the President of RMAA Group. The E-book reveals how foreign companies can easily find Russian b2b customers.
DIGITAL MARKETING
Directories and navigators in Russia – Inforino Russia
Today we continue a series of articles on the Russian navigation systems, which can be helpful for marketing purposes of your business in Russia. In a previous article, I was talking about 2GIS, today we are going to talk about Inforino.
DIGITAL MARKETING
Directories and navigators in Russia – 2GIS Russia
To promote products and services in Russia it is better to use the local electronic services, as they are more popular than international ones. In this review, you will find descriptions of the most popular applications of navigators and electronic directories in Russia, as well as the brief guidance for using them to promote products and services of your company.I decided to divide the subject in several articles, so that information could be more compact and convenient for our blog readers. So, today we are going to discuss 2GIS. In the following articles, we are going to talk about equally popular Yandex.Maps, Inforino and City Guide navigation systems.
MEDIA BUYING
How to use the national dislike of Russian towards the police in advertising?
A great example of the viral video based on Russian national mentality is a video of talking hamster. To understand why Russian users consider it so amusing you need to know some local specialties. Traffic police is if not the most corrupt of the internal affairs division in Russia, at least those whose dishonesty is the most striking. When the driver is offered to pay his way outrather than to pay an official fine for a traffic violation - it's not so bad. In many cases bribes areextorted from those who brokenothing. This became a source for a whole genre of popular videos on YouTube, when a driver armed with a camera and the excellent knowledge of the laws and traffic regulations, argues with an inspector and winsmaking the guardian of order ashamed. In this case it is not the matter of traffic violations, but the video with the “favorite” character mocked by the toy in Russia became popular and they gladly send it to each other.
DIGITAL MARKETING
Russian and European internet customers. What`s the difference?
This article is about the peculiarities of Russian internet audience and about some features of LEADs generation in online stores. It will be useful for both businessmanobserving the Russian market and those who are already doing business in Russia and want to increase the conversion of their websites.
B2B MARKETING
When is it profitable in Russia to position goods as foreign?
When promoting goods to any foreign market it is important to consider the consumer mentality of the local population. It forms due to various reasons: 1. National, cultural and historical traditions; 2. Stereotypes fixed in the processes of the trade relations between countries; 3. Market saturation.
MEDIA BUYING
Kvass “Nikola” is a commercial that appeals to patriotism and positioning through denial
In 2005, the company “Deca” began to produce kvass (traditional soft drink) “Nikola”. Brand name is the archaic reduction of the Russian name “Nikolay” which highlights traditional and archaic character of the beverage and appeals to the liaison with national roots. At the same time it sounds like “notcola”, and this is not a coincidence. The task set by marketing managers of “Deca” was to create a national scale brand for relatively little money. So they decided to fit in with large multinational brands such as “Coca-Cola” and “Pepsi” and position through their denial.
B2B MARKETING
How to determine if your brand will be a hot new topic in Russia?
Russian market research: A piece of cake? How to determine if your brand will be a hot new topic in the Russian market. The key to the success of your Company is not only a great product, but also professional advance-preparations. If you haven`t done the market research The most common mistake is the absence of market research (failure to take competitors into consideration, incorrect estimates of consumer demand etc. will cause you to fail when trying to conquer the market).
MEDIA BUYING
What does the TV commercial market in Russia look like?
For Russian consumers nowadays TV commercials are the most common contact with advertising. Different studies demonstrate that TV and the Internet have the broadest audience reach. So today we will be talking about TV commercials. Russian TV audience Since the beginning of the 2000s, the proportion of Russians who watch TV daily has decreased, while in the 1990s we observed growth in TV audiences. This decrease is mostly among young people from 15 to 24 years old, while for the older generation respondents this percentage has increased. This can be seen from the survey data table.
DIGITAL MARKETING
RMAA Group case study: the promotion of a German online game in Russia
Good day! For a long time I have been meaning to write an article about the projects that the RMAA Group deals with. In July 2013, our team completed work on a fairly large project for a world leader in the development of browser-based online games - BigPoint company,whose head office is in Germany.
B2B MARKETING
How to adapt a foreign brand marketing strategy for Russia?
Good day! How to adapt a foreign brand marketing strategy for the Russian market? The peculiarities of Eastern and Western Advertising. The success of every advertisement campaign not only depends on the placement channel, but also on the customization. In this regard, if we are talking about customers from different countries, there are some readily visible traditional and cultural differences.
MEDIA BUYING
Methods of efficiently improving outdoor advertising in Russia
Good day! Outdoor advertising is one of the most popular kinds of advertising in Russia. So, how can you direct people’s attention to your outdoor advertising? How can your billboard stand out from your competitors? A great many advertisers think about how outdoor advertising can boost competitiveness. Let’s have a look at the illustration below of the most common size of billboard (3x6 meters). Such kind of advertising structures are situated practically everywhere in Russia.
MEDIA BUYING
Ways to Use Packaging to Increase Customer Loyalty in Russia
I suppose there is no question of the importance of packing in product promotion. Indeed, today it is one of the basic links between a seller and a customer. Packing, when intelligently designed, is able to describe the quality and benefits of a product, and to promote a new brand without the need for an expensive advertising campaign.
DIGITAL MARKETING
Evaluation of the effectiveness of social media marketing campaign in Russia
Marketing steps, when performed by a company, should certainly be evaluated. The online world allows you to evaluate the efficiency of marketing campaigns more precisely than outdoor or TV advertisement. Let’s have a look at the data sources used for evaluating.
DIGITAL MARKETING
When talking about entry into Russian market, we should mention such a marketing tool as social media. For today, some resources that connect people are more effective than all the traditional mass media. Let’s review what kind of social media is popular among Russian people, and how you can promote your brand, goods and services using these resources.
DIGITAL MARKETING
How can you promote a brand in Russian Search Engines?
Good day! Today, one of the basic methods of promotion of goods and services all over the world is the Internet, and Russia is no exception. Mainly, the success of your sales is related to how easy it is to find your brand on the Internet. Let’s speak about some of the specifics of Search Engines that should be taken into account if you are going to enter into the Russian market.
B2B MARKETING
First issue. How to promote foreign brands in the Russian Market?
This is the first mail out issue about effective marketing in Russia. My name is Vadim Tylik and I am the founder of «Russian Marketing Advertising Agency» (RMAA Group) and the author of this blog. Twice a month I will send you letters in which I will share useful information with you about marketing and advertising in Russia, and about effective advertising and foreign brand roll out in the Russian market. Do you have your own manufacturer? Are you importing your product into Russia and experiencing lower than expected sales? Are you developing your own Internet project and want it to be popular in the Russian market?
